e-everything: putting it all together
DESCRIPTION
Convener: Audrey Powers (Charleston Conference Director and Research Librarian for College of The Arts, University of South Florida)Speakers: Peter McCracken (Founder of Serials Solutions and ShipIndex), Emilie Delquie (Vice President, Publishers Communication Group), Cory Tucker (Head of Collection Management, University of Nevada), Lisa Carlucci Thomas (Director, Design Think Do), Stephen Rhind-Tutt (President of Alexander Street Press) Michael Gorrell (Executive Vice President and Chief Information Officer, EBSCO), and Mark Johnson (Head of Publisher Relations, HighWire Press).As electronic resources continue to compound and confound our sensibilities, experts in the field will update us as well as challenge our current way of thinking with new methodologies of delivery and access. Back by popular demand, issues addressed at last year’s E-Everything preconference including access, content integration, technology and discoverability will be updated with topics such as tablet based delivery of video and audio, e-book models of access and licensing, business models for procurement of materials in all formats, e-content integration, and how users get to the content they value.Presented PechaKucha style, each speaker will deliver a dynamic and succinct 15 minute Powerpoint presentation. After all the presentations are given, breakout sessions with the presenters will give you the opportunity to address the presenters in a more personal way.TRANSCRIPT
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E-EverythingPutting It All Together
2011 Charleston Conference
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Organizers
• Leah Hinds – Charleston Information Group
• Jackie LaPlaca – CredoReference• Laura Warren - CredoReference
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Program• Patron-driven acquisition of electronic
resources: The obvious next step• Moving forward with electronic content
procurement• Ebooks: Access, technology & licensing• Time to embrace video in the academy• The eBook user experience• Econtent integration: If you’re not open,
your’re not integrating
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Peter McCracken
• Co-founder, Serials Solutions and ShipIndex.org• ALCTS Ulrich’s Serials Librarianship award
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Emilie Delquie
• Vice President, Publishers Communication Group
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Cory Tucker
• Head of Collection Management, University of Nevada, Las Vegas
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Lisa Carlucci Thomas
• Director, Think Design Do• 2009 ALA Emerging Leader and 2010 LJ Mover and
Shaker
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Stephen Rhind-Tutt
• President, Alexander Street Press
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Michael Gorrell
• Executive Vice President and Chief Information Officer, EBSCO Publishing
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Mark Johnson
• Director, Public Relations, HighWire Press
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Pre-conference Organizer
• Audrey Powers, Research Librarian for College of The Arts, University of South Florida
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PATRON-DRIVEN ACQUISITION OF ELECTRONIC RESOURCES:THE OBVIOUS NEXT STEP
Charleston Pre-Conference, 2 November 2011
Peter McCrackenCo-Founder & Director of Content
and Business Development, ShipIndex.org
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Librarians love PDA, DDA, PIA
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Let’s expand demand-driven acq… …to where it makes the most
sense of all.
Large amounts of discrete data Already online Low cost per item
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The concept, in brief
Offer “per use” purchasing of selected content through discovery layers
Library chooses which databases are pay-per-use
Discovery layer vendor manages micro-payments
Patron sees no difference in databases
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DDA in discovery layers – DDDLA?
Discovery Layer
Accounting Server
$1.25 + 4%
$ 0.00$ 0.25$ 0.00$ 0.00$ 1.00$ 0.00$ 0.00
ad tra
ckin
g so
ftw
are
$0.25 $1.00
$0.05
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Full-text view data, dollar transfer
ad
tra
ckin
g
soft
ware
Discovery Layer
Accounting Server
$0.00
$3.25
$3.25 + 4%
$3.25
$0.13
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How the future will work
Unlimited access to select databases
Library chooses certain databases; offers buffet access to patrons
Other databases are not available at all
Select access to unlimited databases
Some databases have unlimited access, as before
Other databases are pay-per-use, through discovery layer interfaces
TODAY TOMORROW
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Financial management issues When library pays 120% of list price to a
pay-per-use database, it pays no more year Shows value of direct purchase
Library maintains account at discovery layer; when it’s empty, no more PPU resources are displayed
Librarian can control which databases are PPU based on cost, if they choose “Don’t show $8 PPU / $30 PPC results”
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Benefits: To libraries
More efficient purchasing Among low-use databases, buy what you use For high-use databases, nothing changes
Greater breadth of subject offerings Improved services to patrons Better, more meaningful usage statistics Easy to try new databases with low risk
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Benefits: To content providers Broader opportunities for niche
databases Increased revenue
Less revenue per institution, but now from many more; some new subscriptions
Sales go from “buy it now” to “just try it”
Revenue will more accurately reflect usage
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Benefits: To discovery layers Discovery layer role in library is
enhanced further Becomes sole access point to many
databases Increased revenue through
service plans Further opportunities available
through usage data delivery & mining
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Benefits: To patrons
More content Patron at a small institution could see
exact same results as patron at a large institution At small institution, most data is pay-per-
use; at large institution, most data is from a direct subscription – but patron doesn’t know and doesn’t care
Emphasizes importance and value of libraries and librarians
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Drawbacks
Objections to pay as you go This is just reference ILL, writ large
and immediate Possible end-of-month problems
if most money in account is spent Need to closely manage budgets
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Conclusion
It just makes sense. It improves and enhances the
services that discovery layers provide to libraries, and that librarians provide to patrons
It’s relatively easy to do.
Personally, I want it tomorrow.
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Thank you.
Peter McCrackenpeter@shipindex.
org
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Moving Forward with Electronic Content
Procurement
Emilie DelquieVice President
Publishers Communication Group
Cory TuckerHead of Collection Management
University of Nevada, Las Vegas Libraries
XXXI Annual Charleston ConferenceNov. 2, 2011, Charleston, SC
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Today’s discussion
• Overview of Methods of Acquiring Electronic Resources
• Challenges Faced by Libraries
• New Business Models for Electronic Content
• Future of Electronic Content
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Move from Print to Electronic Collections
2002/03 2003/04 2004/05 2005/06 2006/07 2007/080.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
ARL Medium % Expenditures on Electronic Resources
© 2010 David W. Lewis.
Thanks to James Michalko, OCLC Research for slide used for Symposium Keio University, on 6 October 2010
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US Investment in Academic Print Collections
Academic Library Expenditures on Purchased and Licensed Content
0%10%20%30%40%50%60%70%80%90%
Print books and journalsE-journals and e-books
Projected change
Source: US Dept of Education, NCES, Academic Libraries Survey, 1998-2008
You are here
Thanks to James Michalko, OCLC Research for slide used for Symposium Keio University, on 6 October 2010
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And the switch to primarily e-book purchasing will happen soon
Thanks to James Michalko, OCLC Research for slide used for Symposium Keio University, on 6 October 2010
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Procurement: E-Journals
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E-Journals
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Procurement: Ebooks
• Purchased through consortia or individually
• Typically purchased through third party vendor
• Purchased individually or in subject packages
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Ebooks
• Restricted or unrestricted (single or multi-user)
• Offered by too many third parties?
• E-readers and format
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Purchasing via publishers
• Provide content
• Publisher determines access
• Set pricing
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Purchasing via publishers
• Customer service
• License agreements
• Single platform
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Purchasing via subscription agent
• Journals
• Consolidate
• One point of contact
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Purchasing via subscription agent
• Saves time
• Customer service
• Saves $$
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Purchasing via aggregator
• Choose content to sell
• Handling charges?
• Customer service –invoicing, etc.
• Embargo on content
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Purchasing via aggregator
• Better technologically – platforms can have more functionalities
• Easy starting point for end-users
• Ensures visibility for smaller publishers
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Purchase Individually
• Flexibility
• Match Needs
• Discounts
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Purchase via Consortia
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Purchase via Consortia
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Ebook: Consortial Pricing
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Ebook: Consortial Purchasing
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Challenges Faced by Libraries
• Library Budgets
• Business Models
• Philosophy of Collecting Materials
• Network Level Discovery and Access
• Increasing focus on ROI
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Challenges: Budget
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Challenges: Business Models
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Challenges: Collection Philosophy
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Challenges: Network and Access
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Challenges: ROI
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E-content Business Models: Pay-Per-View
• Journals have used Pay-Per-View model
• Cheaper than subscribing?
• Depends on usage and ILL cost
• User-driven
• Price per article can greatly vary
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E-content Business Models: Patron-Driven Acquisition
• Currently mostly for ebooks
• Also being used for print books
• Very popular at the moment
• Good results but short-term strategy
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E-content Business Models: Leasing
• Non-ownership model
• Short-term access to materials
• Pay small fee for access
• No long-term ownership
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E-content Business Models: Collection vs. Pick & Choose
• Big Deal very popular… a few years ago
• Does a large collection still make sense?
• More data available these days
• Let libraries chose what they need
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E-content Business Models: Open Access
• Public success of PlosOne
• Very advantageous for libraries, but who will eventually pay?
• Standard of qualities
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E-content Business Models: Usage-based pricing
• Experimentations at the moment
• Decision is based on actual usage observed over X months
• Open dialog between publishers and librarians
• Applicable to journals and books
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E-content Business Models: Scholarly itunes
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E-content Business Models: “The Little Deal”
• Experimentation from California State University system
• Partnership with Copyright Clearance Center
• More effective than ILL
• Highly appreciated by patrons
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Future of E-content
• It all comes back to budgets
• Collection Philosophy
• User Behavior
• Scholarly Record
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Thank you
Questions, comments?
Cory TuckerHead of Collection Management
University of Nevada, Las Vegas [email protected]
Emilie DelquieVice President
Publishers Communication [email protected]
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Ebooks : Access, Technology, & Licensing
Lisa Carlucci Thomasdirector, design think dotwitter: @lisacarlucci
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access:
everything is vaguelythe same,yet entirely different.
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technology:
remember that time? (it just happened!)
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licensing:
uncertainty is paramount.
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Ebooks : Access, Technology, & Licensing
Lisa Carlucci Thomasdirector, design think dotwitter: @lisacarlucci
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Time to embrace video in the academy
Charleston, November 2011
Stephen Rhind-Tutt, Alexander Street Press
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Today’s high school students
• Watch video– Classroom access– Web access
• Record video– Present papers– Conduct interviews– Film experiments
• Use Skype video– Expect to see as well as hear– Used to a media rich environment
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No dedicated device required to record…
No dedicated device
required to view
Today
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Signs are all around us…
• YouTube is twice the popularity of Wikipedia by reach
• The US market for subscription TV in 2008 was worth $146 Billion, six times that for consumer books
• By 2013 video will be 90% of all consumer IP traffic (currently 51% of total US web traffic)
Sources: Alexa ; Veronis-Suhler; TechCrunch
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In one year…
Mobile• iPad – launched April 2010 – >40m sold• Gartner forecasts 54.8m tablets to be sold in 2011• 295m smart phones sold in 2010, a 74% increase• E-books up 150%
Streaming • Many new services• Hulu doubles in size• Netflix up 37%• Amazon launches streaming service• Apple announces cloud service
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Does video belong in the academy?
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Video as an add-on
• Add ‘multimedia’ to a journal.• Animations of processes• Elsevier ‘article of the future’ prototype from 2009
• Useful• Adds value • But isolated and rarely transformative…
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Experiments and methods
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Dance, Theatre, Music
• Unique ability of the medium • capture performance,• make it teachable• make it researchable,
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Anthropology
• Unique ability of the medium
• capture events, • make them researchable,
• make them teachable
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News and history
• Unique ability of the medium
• capture events, • make them researchable,
• make them teachable
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Across disciplines
• All work we do is affected by who we are – our
personality, our background, our culture
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Across disciplines
• All work we do is affected by who we are – our
personality, our background, our culture• Video helps us understand, judge, evaluate our work
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Is there a role for libraries?
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…bringing order to the frontier!
• Access• Provenance• Curation• Permanence• Ability to
cite• Searchabilit
y• Cataloging• Preservation• Legality
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Training Video
Documentaries
Entertainment
K-12 Higher Ed. Professionals
Interviews
Lectures
Amateur Clips
Raw footage
Research & Learning
Movies & Television
Casual User
Demonstrations
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History
Catalogs, Abstract and Indexing databases
Stock & News
Full-Text Journals
Full-Text Books
Audio
Video
FT Court Cases
1966 1973 1984 1990 1997 2000 2005
Directories
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Some practical examples
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Basics
Streaming- How video is
delivered across the web
- Equivalent to JSTOR and other centrally hosted journals
Downloading- Saving video
to your local machine
- Equivalent to downloading a journal article
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Methods of linkingClip Download/Upload
Link to a streaming source
Embed link to a streaming source
Download a section, edit it, and upload it.
Identify a clip and link to it.
Identify a clip, link to it, then embed thumbnail on a course page
Rights issues Fast, easy Fast, easy
Expensive Allows annotations Allows annotations
Requires video editing (software/training)
Clips can be combined to make playlists, course reserves etc…
Clips can be combined to make playlists, course reserves etc…
More enticing!
All 3 methods can be used with Blackboard, Moodle etc…
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Provenance
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Searchability
30 minutes of news12 double-spaced pages 5 minutes to read in depth2 minutes to scan
=
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Indexing
El Agheila, Africa
Near Tobruk
People
Places
Date
NarrativeText
3/17/1941
Field Marshall Erwin Rommel
Summer 1942
Field Marshall Erwin Rommel
In 1941 Rommel began his North African Campaign.
His first actions included reviewing 88mm flak guns
AfricanCoast
Events North African Campaign, 1941-1943
Commentary
Type
Followed by an audit of his troops
“This was a crucial time…”
“The movement Westwards would ultimately…”
Mark Grimsby
Interview Map
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Ability to cite sections of video
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Ability to embed in course ware
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Access - Mobile
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Library Interface
Embeddable Search Box
Collections Individual Titles
Discovery Tools
Integration with the library
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Rightful place in the academy
Music
Newspapers
Websites
Monographs
Primary Works
Journals
Video
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The eBook User Experience
Michael Gorrell, [email protected] Vice President and Chief Information Officer
EBSCO Publishing
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In the beginning….
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What did we know about eBooks?
Very Little.
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What were User Expectations?
AOL
MicrosoftYahoo!
Lycos
Go Networ
k GeocitiesExcite
Time Warne
r Blue Mountain Arts Alta
Vista
Top 10 Web Properties – Spring 1999
Ranked by Unique Visitors
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AOL
MicrosoftYahoo!
Lycos
Go Networ
k GeocitiesExcite
Time Warne
r Blue Mountain Arts Alta
Vista
Top 10 Web Properties – Spring 1999
Ranked by Unique Visitors
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It was early days.
And it wasn’t pretty.
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How many were still using these?
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What are Current User Expectations?
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AOL
MicrosoftYahoo! Google
Ask Turner Digital
Viacom Digital Glam
MediaCBS
Interactive
Top 10 Web Properties – January 2011
Ranked by Unique Visitors
Amazon =#11, Wikimedia #12
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eBooks
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More Smart Phones & Tablets than People
http://abcnews.go.com/blogs/technology/2011/10/more-wireless-devices-than-people-in-u-s-says-survey/
… the number of mobile devices rose by 9 percent in the first six months of the year, to 327.6
million, which exceeds the number of people — 315 million – who live in the U.S. and its territories. Internet traffic also rose 111 percent, to 341.2 billion megabytes during that time.
…
According to the survey’s data, people keep more than one wireless device, including smartphones and tablets, in their possession. Some analysts believe the surge comes from people having greater access to more of these devices, which have dropped in price and become more readily available.
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1999 != 2011
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Factors in the User Experience
Finding Information
Using the Information
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Anyone still have silos?
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41.75 %
Percent of students who don’t know about your eBook collections
According to the 2009 Survey of American College Students: Student Use of Library E-book Collections
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Discovery – the Silo Breaker
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eBook
Journal Article
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How many have a Discovery Service?
Predicting it’s not everyone
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EBSCOhost – reducing Silos
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So now that users are able to find eBooks…
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iPhone - Landscape
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But what about those mobile users who want the Web?
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On the Horizon
• Native Apps (iOS, Android) with multi-device syncing
• ePub support
• Enhancements based on usability studies and user feedback
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We all will continue to evolve…
Which one represents where we are today?
Thank You
Michael Gorrell, [email protected]
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Presenter: Mark Johnson, Director of Publisher RelationsDate: November 2, 2011
Econtent Integration:
If you’re not open, you’re not integrating
The Charleston ConferenceE-Everything: Putting It All Together
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What is econtent integration?
“Getting the information I need when I need it in the way I want it.”
• What = Traditional content and more• When = 24x7x365• Way (format) = Within the user’s workflow• In other words, “E-Everything Integration”
HighWire | Stanford University 145
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Against the Grain article summary
I. Scholarship is locked in silosII. Open platforms break down silos
a. Beyond Traditional Content Sourcesb. Moving Information to the Userc. Ensuring Best of Breed Technology
III. Open Platform Integration: ASCO Cancer Portals - a Society Publisher Example
Open platforms provide a superior path to online content integration
HighWire | Stanford University 146
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Silos: Best left to the corn
147
Journals
BooksEducation
Conference
Training
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148
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149
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Facebook Example
150
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What is an Open Platform?
• Open for integration• Open for data exchange• Open to the semantic web• Open for adding new services• Open for layering new tools
• OPEN FOR INNOVATION
HighWire | Stanford University 151
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The Black Box Syndrome
152
Typical Platform
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HighWire Open Platform
HighWire Open Platform
Open Platform: Permeable, Extensible
APIs
Feeds
MobileMobileMobileMobile
MobileMobileDrupalDrupal
DrupalDrupalDrupalDrupal
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Drupal – Leveraging the work of others
154
HighWire Open Platform Site
Collections: Mix and match
content
WebForm: Polling and surveys
FiveStar: Voting widget
CKEditor: WYSIWYG File
Manager
Views: TOC Control
Wiki & Online Community
Storm: Hierarchy of content types
Nice Menu:Build instant drop-downs
Panels: Custom templates
Dynamic Doc: Showcasing
featured content
Event: Calendar
FrontPage: Create splash pages
Blog Module
Annotate: Of images or text
Simplenews: Publish & send
newsletters
User Commenting
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What can be done with an open platform?
• Repurposing of content• Integration of content, services, tools• Monetization of content
• And an open platform allows publishers to do this independently when and how you wish
155
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Open Platform Integration examples
• Intra-journal content integration: JBC Affinity sites
• Multi-source content integration: ASCO Cancer Portals
• Integrating content within user behavior/workflow: Mobile sites
• Open platform co-development: BMJ Group• Open platform = Best of Breed Partnerships• Open platform = Superior Semantics Solutions
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• Aim: Focus on content, home, community, and reputation.
• Chose four areas.
• Select dynamic content (filtered from main content).
• Add static text and info about affinity groups.
• Visual interest comes from photos and figures pulled from the content.
Example: JBC Minisites
Source: Nancy Rodnan, ASBMB
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Example: ASCO Cancer Portals
HighWire | Stanford University 158
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Front End Improvements
HighWire | Stanford University 159
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Back End Improvements
• Feed-based design removes much of the manual effort that went into upkeep of previous version
• Automatic retrieval of non-ASCO journal content from PubMed via stored search
• Drupal allows for easy and efficient management of content
HighWire | Stanford University 160
Source: Doug Parker, ASCO
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Example: Mobile Sites
• 600+ mobile-optimized journal sites launched so far in 2011
• HW will launch 300 more over the next 2 months, over
900+ total in 2011• Mobile sites are powered by
Drupal CMS layered on top of the HW Open Platform
HighWire | Stanford University 161
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Mobile Use Cases
• Look Up – Search on the go
• Keep Up– Checking TOC– Published Ahead of
Print– Continuous
Publishing content
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Example: BMJ Redesign Codevelopment
• True co-development project between BMJ Group and HighWire Press
• Both organizations developing in Drupal:– HighWire work on infrastructure– BMJ work on design & user interface
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BMJ Journals Redesign
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Example: Best of Breed Partnerships
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Semantics at HighWire: Today’s Examples
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Expose metadata to outside world
Use linked data from outside
world
Computationally generate “tags”
from scholarly text
Use semantics & tags for grouping,
search, personalization
Article tagging for Google, andOther web Crawlers deliversArticle metadataIn publishing-Industry standard Formats incl RSS.
Links via DOI,PubMed ID,OpenURL, etc., To Crossref, GenBank, ISI, PDB, NCBI data bases,ClinicalTrials.gov,GeoRef, maps, etc.
Publication date,Issue date/title, TOC section, Subject collection,Semio topic,DOI, and many author-specified IDsand keywords
“Find similar” search,browse and searchby section and by subject collection, create products for collections, target ads by collection
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Microformat Example
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• “The birds roosted at 52.48, -1.89”• If the XHTML looks like this:
Google and other engines or bots know that this is a geolocation, and the numbers are latitude and longitude
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Closed Platform
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Search Engines Cannot index semantics in a closed platform
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HighWire Open Platform
HighWire’s Open Platform:Taxonomy & Semantic Enrichment Your Choice, Your IP, and Portable
APIs
Feeds
Mobile
Taxonomy
DrupalSemantic Enrichment
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Semantics or 3rd Party
Semantic Export
Search Engines CAN index semantics in an OPEN platform
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Open to the Semantic Web
• Enabling content for external services• Maximizing visibility of the content• Proving machine-readable “hooks” within the
content• Building semantic intelligence into the HTML
for bots, engines, linked data initiatives and other services
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Semantics at HighWire (details)
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Expose metadata to outside world
Use linked data from outside
world
Computationally generate “tags”
from scholarly text
Use tags for grouping, search, personalization
Annotate web pages with microdata tags. Expose
article meta data as linked data for consumption by search engines and other
external applications.
HighWire web application
calls out to existing linked-data
repositories (e.g. dbpedia, geonames) and adds this information to
article display.
Perform semantic “content analysis” to generate meta-data tags: taxonomy terms, entities, locations,
people, places, etc.
HighWire web application groups
and/or targets content based on existing
meta-data (including meta data generated by content analysis).
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Conclusion: Open Means Integration
• Open platforms provide a superior path to online content integration:– New services, tools and functions can be layered
on top or integrated– Enables us to leverage web commodities and open
source tools• Open platforms lower cost, increase speed of
development, enables innovation
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Thank You!Mark Johnson, [email protected]
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Thank you for participating!