e g o r y capt a i c n gner a l m i l s e get in the...

SALTY SNACKS

driver’sdriver’sGet in the

with

driver’sSalty Snacks.Salty Snacks.

seat

Specifically, snacking is the #1 c-store

food/beverage occasion at 55%, and

this percentage is a 5.7% increase over

last year. In addition, snacking, and

more pointedly Salty Snacks, has a high

rate of cross purchase. For example,

Salty Snack buyers also purchase a

soda 38% of the time and nuts/seeds

buyers will also purchase another salty

snack. So get on board for Salty Snack

success!

The Salty Snacks category is up

3.9% over last year, and is the sixth-

largest category in the convenience

channel. Comprised of potato chips,

Combos, corn and tortilla chips, pret-

zels, snack mix, crackers and popcorn,

this category has a wide variety of

forms and flavors. Within the category,

growth is being driven by snack nuts

(+9.0%), chips (+8.6%) and seeds

(+12.9%), but it’s important to note

that the top ten brands account for

71% of the dollar sales.

And let’s not forget how important

those “snacking occasions” are to the

success of this category. Snacking fre-

quency continues to increase across all

dayparts, but the “PM Snack Attack” is

a new trend! The most popular snack-

ing occasion is now afternoon snacking,

followed closely by evening and late

evening snacking. In fact, 12pm - 3pm

is the prime snacking time for c-stores,

CATEGORY INSIGHTS™4

– The Salty Snacks category is up 3.9% over last year, and is the sixth-largest category in the convenience channel.

CAT

EGORY CAPTAIN

G E N E R A L M IL L S

Salty Snacks

W e’ve been telling you for quite some time that snacking is on the rise, but we’re really starting to see that come to fruition as snacking is now driving overall c-store food and beverage sales!

SALTY SNACKS

Potato, Corn and Tortilla Chips

The Chips segment is one where

interesting things are happening! As

the second-largest segment, potato

chips have 23% of the dollar share

and are up 9% overall. Pringles is the

leading brand both nationally and in the

Eby-Brown Competitive Market, but

the interesting trend that we don’t want

to overlook is within the sub-segment

of kettle chips. Currently, potato style

chips are still the most popular at 68%

so let’s take a look at the segments

within Salty Snacks to ensure you’ll be

ready when this time comes.

Other Salted Snacks

As the largest segment within Salty

Snacks at 25.7% dollar share, other

salted snacks include top items such as

General Mills Chex Mix, Gardetto’s and

Andy Capps.

For best results, these items should

be merchandised near the mid-section

of your Salty Snack product space.

1st Quarter 2016 5

Snacking frequency continues to increase across all dayparts, but the “PM Snack Attack” is a new trend!


SALTY SNACKS

share, but kettle chips are on the move

at 16%!

Kettle Brand is both mainstream,

and purchased for its natural attributes.

For example, Kettle Brand appeals to

a wide variety of customers because

of their fresh, innovative flavors and

textures. However, it also falls into the

“better for you” snacking segment to

satisfy a completely different customer

need. More specifically, Kettle Brand is

the #1 brand of natural potato chips in

North America, and they don’t have any

artificial flavors, colors, preservatives

or MSG. These are huge selling points

for customers who want a great-tasting

snack, but are also looking for some-

thing less processed and natural. Kettle

Brand chips are also non GMO certified,

Kosher certified and gluten free, and as

you know, gluten free is a food revolu-

tion in and of itself! In addition, their

Dill Pickle Potato Chips won the “2015

Most Innovative” Salty Snack product at

the Sweet & Snacks Expo. Therefore

this is certainly a brand you want to

utilize in your offering and watch as they

progress!

Consumed at both main meals and

snacking occasions, chips are a sub-

category within your c-store that offers

more than one opportunity to produce

sales, and the leading brands in this

group are Pringles, Doritos, Tostitos,

Ruffles and Cheetos. These brands are

known as the “old standbys,” however,

as we stated previously, Kettle Brand

chips and products like them are gain-

ing acceptance and popularity.

When merchandising chips, it’s

imperative to take advantage of the

cross-promotional opportunities this

sub-category provides. Products such

as beverages, dips, and other snack

items are frequently purchased with

chips and can drive incremental sales

and a higher dollar ring.

Pretzels

As the “go to” item for healthy

snacking in Salty Snacks, Pretzels are

up 7.6% in dollar sales and have a

4.6% share. They are a flexible snack

that can be merchandised in multiple

locations in your c-store. Snyder’s of

Hanover is the top pretzel SKU and is

up slightly versus last year. HK Ander-

son is popular for their peanut butter

filled pretzels.

Popcorn

Ready To Eat (RTE) Popcorn is

another segment that appeals to your

“healthy snacker,” with 2.5% market

share. Although this segment is flat ver-

sus last year, interesting flavor innova-

tions are driving interest in this category,

and offer customers an “enhanced

experience” they desire. Two brands are

leading the industry with Popcorn Indi-

ana and their indulgent Kettle Popcorn,

and Skinny Pop with healthy, lighter

popcorn. Be sure to look for cross-mer-

chandising opportunities for popcorn,

such as with beverage items.

Crackers

Within the Warehouse Salty catego-

Dollar Share SegmentChips

Kettle Chip16.0%

Kettle ChipPotato Chip

Regular68.0%

Potato Crisp15.4%

Potato ChipOther0.3%

Potato ChipBaked0.2%

Source: AC Nielsen Total US Food 26 weeksending 4/18/15

When merchandising chips, it’s imperative to take advantage of the cross-promotional opportunities this sub-category provides.

1st Quarter 2016 7

SALTY SNACKS

ry, crackers are relatively flat. At 18%

share versus the 81% of Salty Snacks

and the .7% of microwave popcorn, this

is still an important segment.

Within this segment, Nabisco is

the leader in cracker brand sales, and

Cheez-It is the most popular item.

Within the segment, we have sub-seg-

ments of cheese at #1, followed by but-

ter, wheat, saltine, snack, graham and

100 calorie packs. As is the case with

most of the Salty Snacks, crackers are

a great accompaniment to beverages,

so be sure to consider cross-purchasing

opportunities when merchandising

these items.

Combos

Combos remain the #1 Salty Snack

brand in the Eby-Brown market, and

are up 1.8% over last year! These

unique snack items with a crunchy

outer shell and a creamy inner filling are

available in several bold flavors, includ-

ing both sweet and salty options.

Combos has strong support among

Hispanics, who are a growing popu-

lation and make up 21% of c-store

customers, and are also the perfect

mess-free, on-the-go snack.

Maximizing Profit on Warehouse

Snacks

Many DSD snack suppliers, par-

ticularly the DSD chip vendors, offer

ancillary items such as nuts, seeds,

and meat snacks to supplement their

supply of chips. These items typically

detract from higher margin, higher

profit warehouse snacks and need to

be monitored. In order to maximize your

warehouse snack profitability and drive

customers to the warehouse snack cat-

egory, it is important to place controls

on your DSD vendors on what items

you want them to bring in your store.

Another option is to place a three-

foot end cap focused on the highest

velocity warehouse chips in an intercept

position to DSD. This can help increase

total category margins, as some DSD

programs only offer 26% margin, while

most warehouse programs offer 35-

50% margins.

-

20

40

60

80

100

1205.0%

0.5% 0.7%

Dollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LY

Pringles Chex Combos Cheez It Gardettos Bugles KeeblerCrackers

Snydersof

Hanover

Ritz AndyCapps

140

Salty Snacks - Top 10 BrandsTop 10 Brands Account for 71% of Dollar Sales

2.7% 2.8%

-0.9%

-6.1%

10.6%

160

180

2.6%

-1.5%

Sources: IRI AllScan C-Store data for latest 52 weeks ending Sept. 7, 2014,Total US and Eby Brown Competitive Market: Great Lakes and Mid South IRI Regions

– ...some DSD programs only offer 26% margin, while most warehouse programs offer 35-50% margins.


SALTY SNACKS

Driving Sales with Salty Snacks

With the continued growth in snack-

ing and specifically, the boom in PM

snacking, your Salty Snacks offering

should be one where profitability is a

given. Remember that 73% of pur-

chases are triggered by an immediate

need, and 85% of snack purchases are

eaten immediately! These customers

want to make a quick trip inside your

c-store, find their snack item, and be out

the door in approximately two minutes,

so shopability and selection are key. In

addition, more than half of all c-store

customers go directly to the beverage

aisle, so don’t neglect this huge opportu-

nity for cross-merchandising.

In preparing your Salty Snacks of-

fering, it’s important to remember that a

small percentage of SKUs drives a large

percentage of sales – this rule outlines

the importance of having the right mix

of product with regard to both form and

flavor. To help you achieve snacking

success, Eby-Brown has created five

In preparing your Salty Snacks offering, it’s important to remember that a small percentage of SKUs drives a large percentage of sales – this rule outlines the importance of having the right mix of product with regard to both form and flavor.

different planograms to choose from –

four-foot, six-foot, eight-foot, nine-foot,

and twelve-foot as well as a three-foot

end cap. By offering this wide variety of

sets from which to choose, you can be

certain to get the perfect mix of product

to meet your needs. As always, con-

tact your Eby-Brown representative for

personalized planning.

Sources: IRI AllScan C-Store data for latest 52 weeks ending Sept. 7, 2014. Total US and Eby Brown Competitive Market: Great Lakes and Mid South IRI Regions; AC Nielsen Total US Food 26 weeks ending 4/18/15; Nielsen AOD Consumer Takeaway Scan data through 8.29/15; GMI Proprietary Salty Consumer Segmentation 2015; Willard Bishop Convenience SuperStudy 2013; The NPD Group’s National Eating Trends, Crest services and Snack Track service, Year End-ing Feb. 2013; MarketTools C-store Total Salty Snacks Category Drivers: Updated 2014 Study; VideoMining C-store Consumer Purchase Study 2015; Diamond Foods Category Insights.

– Many DSD snack suppliers, particularly the DSD chip vendors, offer ancillary items such as nuts, seeds, and meat snacks to supplement their supply of chips. These items typically detract from higher margin, higher profit warehouse snacks and need to be monitored.

1st Quarter 2016 9

SALTY SNACKS

12ft Salty Snacks Planogram

TOP SHELF309575786269464748496479670857615909622909630994897994905666891667055980722980730980748893768893776893784893792938928893883893891893909893909893917893917893933893925947010980714PEG SECTION534891615443919092265850287037287011

90810390809580860095899199986

11646795604847194847129847137878546587048534271702365762534564880247874875153594580949669949677908244908129269712748558847228847210847202880062847145847152999821949883874719702373762542972240972232875104999748855411855403915553908111276741895219780262837591847160847186

986026986034476978728956889121944603980185

9997149997226064060657994756691618972018972257681924978585978577979641880088893636994277477117476986728964509158509141986620BOTTOM SHELF909754755421178301783017855178891788917863178634751452780361943092528924539

ITEM # DESCRIPTION

ITEM # DESCRIPTION

ITEM # DESCRIPTION

CHEEZ-IT GRAB BAGSCHEEZ-ITCOMBOS CRACKER CHEDDAR CHEESECOMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIACOMBOS PRETZEL BFFLO BLU CHSFLIPZ PRETZEL WHITE FUDGEFLIPZ PRETZEL MLK CHOCREESES SNACK MIXHERSHEYS SNACK MIXCHEX XTRM CHILE/LIME HOTCHEX XTRM SRIRACHA SPICYPRINGLES ORIG/RANCH DIPPRINGLES ORIG/JALAPENO DIPPRINGLES ORIG/HNY MSTRD DIPPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES GRAB/GO SLT/VNGRPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGARPRINGLES TORTILLAS CRISP NACHOPRINGLES TORTILLAS ZESTY SALSA

CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDARCHEEZ-IT DUOZ CHDR JCK/BBY SWSSNYDERS HANOVER PRTZ MINISNYDERS HANOVER PRTZ NBLR SRDGHSNYDERS HANOVER PRTZ PC HNY/MSTDCOMBOS PRETZEL CHEDDAR CHEESECOMBOS CRACKER CHEDDAR CHEESEGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICCHEX MIX TRADITIONAL

CHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDCHEX MIX JALAPENO CHEDDARBUGLES ORIGBUGLES NACHO CHEESEBUGLES HOT BUFFALOTGI FRIDAYS POTATO SKNS CHDR/BCNTGI FRIDAYS POTATO SKNS SC/OKETTLE CHIP SEA SALT/VINEGARKETTLE POTATO CHIP JALAPENOCHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYCHEEZ-IT DUOZ CHEDDAR/PARMESANSNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER SWT/SLTY PC CRMLSNYDERS HANOVER SWT/SLTY PC CINNCOMBOS PRETZEL BFFLO BLU CHSCOMBOS PRETZEL PIZZERIAGARDETTOS SNACK MIX ITALIAN RCPGARDETTOS PRETZEL MIX DELI MSTRDCHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDCHEX MIX HOT’N SPICYBUGLES SWEET/SALTY CARAMELBUGLES CHOCOLATE PEANUT BUTTERBUGLES RANCHTGI FRIDAYS POTATO SKNS BCN RNCHKELLOGGS CRACKER CHIPS SALTKETTLE CHIP SEA SALTKETTLE POTATO CHIP BACKYARD BBQCHEEZ IT GROOVES WHITE CHEDDARCHEEZ IT GROOVES CHEDDAR RANCHCHEEZ-IT SNACK MIX DOUBLE CHEESEPRETZEL CRISP ORIGSNYDERS HANOVER PRTZ DIP CHOCSNYDERS HANOVER PRTZ DIP WH CRCOMBOS TORTILLA 7 LAYER DIPCOMBOS PRETZEL PEPPERONI PIZZAGARDETTOS R/F SNACK MIX ORIGGARDETTOS SNACK MIX ITALIAN CHSGARDETTOS SNACK MIX CHPTL CHDRCHEX MIX MUDDY BUDDIES CHOCCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLE

TOTINOS PIZZA CHIP PEPPERONITOTINOS PIZZA CHIP CHEESETURKEY CREEK PORK SKIN BARBECUEANDY CAPPS FRIES CHEDDARSPECIAL K CRACKER CHIP SR CRM/ONKETTLE POTATO CHIP MAPLE BACONPOPCORN INDIANA KETTLECORN SWEET & SALTYCHEEZ IT CRUNCHD CHEDDARCHEEZ IT CRUNCHD HOT/SPICYRITZ BITS SNDWCH CHSRITZ BITS SNDWCH P-BTRRITZ BITS BACON/CHEESEANDERSON PB FILLED PRETZELCOMBOS PRETZEL SWEET/SALTY VANCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY CHOCRICE KRISPIES CRACKLE SNAP CRMLRICE KRISPIES CRACKLE SNAP FUDGECHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX CHOCOLATE COOKIES/CREAMCHEX MIX MUDDY BUDDIES SNCKRDDLCHEX MIX POPPED SWEET/SALTYTURKEY CREEK PORK SKIN OLD FSHNTURKEY CREEK PORK SKIN HOTANDY CAPPS FRIES HOTCALBEE SNAPEA CRISPS SALTCALBEE SNAPEA CRISP WASABISKINNYPOP POPCORN

ACT II M/W PPCRN BTTR LVRKEEBLER SNDWCH CRCKR PPR JCKKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRKEEBLER TOAST/P-BTRKEEBLER TOAST/P-BTR/JLYRITZ SNDWCH CHEESERITZ SNDWCH PEANUT BUTTERRITZ CRACKERSPREMIUM SALTINE ORIG

Implement the Eby-Brown recommended 12ft Salty Snacks planogram to maximize your category dollars.

Planogram photo follows on pages 10 and 11.

SALTY SNACKS


1st Quarter 2016 11

SALTY SNACKS


Implement the Eby-Brown recommended 12ft Salty Snacks planogram to maximize your category dollars.

Planogram item listings are on previous page 9.

SALTY SNACKS



Implement the Eby-Brown recommended 9ft Salty Snacks planogram to

maximize your category dollars.

TOP SHELF9464748496479670857615909630909622994897994905667055666891980722980730893768893776893784893792938928893883893891893909893917893933893925980714PEG SECTION534891615443919092 60640606579080959081119082449998611646795604808600958991847129847137702365762534564880247874875153691618994756908129908103915553847228847210847202

269712748558999821878546762542702373972232972240875104594580265850972257972018681924837591847186847194276741895219847145847152986620980185

999714999722999748287011287037949669855411979641847160880088994277780262587048728964728956477117476978BOTTOM SHELF309575909754755421178301785517889178634751452780361943092528924539

ITEM # DESCRIPTION

ITEM # DESCRIPTION

COMBOS CRACKER CHEDDAR CHEESECOMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIACOMBOS PRETZEL BFFLO BLU CHSFLIPZ PRETZEL MLK CHOCFLIPZ PRETZEL WHITE FUDGEREESES SNACK MIXHERSHEYS SNACK MIXCHEX XTRM SRIRACHA SPICYCHEX XTRM CHILE/LIME HOTPRINGLES ORIG/RANCH DIPPRINGLES ORIG/JALAPENO DIPPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES GRAB/GO SLT/VNGRPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGARPRINGLES TORTILLAS ZESTY SALSA

CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDARCHEEZ-IT DUOZ CHDR JCK/BBY SWS RITZ BITS SNDWCH CHSRITZ BITS SNDWCH P-BTRCOMBOS CRACKER CHEDDAR CHEESECOMBOS PRETZEL PEPPERONI PIZZACOMBOS PRETZEL BFFLO BLU CHSCHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICBUGLES ORIGBUGLES NACHO CHEESEKETTLE CHIP SEA SALT/VINEGARKETTLE POTATO CHIP JALAPENOCHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYCHEEZ-IT DUOZ CHEDDAR/PARMESANANDERSON PB FILLED PRETZELRITZ BITS BACON/CHEESECOMBOS PRETZEL PIZZERIACOMBOS PRETZEL CHEDDAR CHEESECOMBOS TORTILLA 7 LAYER DIPCHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLEND

GARDETTOS SNACK MIX ITALIAN RCPGARDETTOS PRETZEL MIX DELI MSTRDBUGLES RANCHBUGLES HOT BUFFALOKETTLE POTATO CHIP BACKYARD BBQKETTLE CHIP SEA SALTCHEEZ IT GROOVES CHEDDAR RANCHCHEEZ IT GROOVES WHITE CHEDDARCHEEZ-IT SNACK MIX DOUBLE CHEESESNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER PRTZ MINICOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANCOMBOS PRETZEL SWEET/SALTY CHOCCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLECHEX MIX JALAPENO CHEDDARGARDETTOS R/F SNACK MIX ORIGGARDETTOS SNACK MIX ITALIAN CHSBUGLES SWEET/SALTY CARAMELBUGLES CHOCOLATE PEANUT BUTTERSKINNYPOP POPCORNPOPCORN INDIANA KETTLECORN SWEET & SALTYCHEEZ IT CRUNCHD CHEDDARCHEEZ IT CRUNCHD HOT/SPICYPRETZEL CRISP ORIGSNYDERS HANOVER PRTZ PC HNY/MSTDSNYDERS HANOVER PRTZ NBLR SRDGHSNYDERS HANOVER SWT/SLTY PC CRMLSNYDERS HANOVER PRTZ DIP CHOCCHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOCOLATE COOKIES/CREAMCHEX MIX POPPED SWEET/SALTYGARDETTOS SNACK MIX CHPTL CHDRTGI FRIDAYS POTATO SKNS CHDR/BCNANDY CAPPS FRIES HOTANDY CAPPS FRIES CHEDDARTURKEY CREEK PORK SKIN OLD FSHNTURKEY CREEK PORK SKIN BARBECUE

CHEEZ-IT GRAB BAGSACT II M/W PPCRN BTTR LVRKEEBLER SNDWCH CRCKR PPR JCKKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRKEEBLER TOAST/P-BTR/JLYRITZ SNDWCH CHEESERITZ SNDWCH PEANUT BUTTERRITZ CRACKERSPREMIUM SALTINE ORIG

1st Quarter 2016 13

SALTY SNACKS


SALTY SNACKS



Implement the Eby-Brown recommended 8ft Salty Snacks planogram to

maximize your category dollars.

TOP SHELF9464748496479670909630909622994897994905667055980722980730893768893776893784893792938928893883893891893909893917893933893925980714PEG SECTION534891615443 919092 60640908103908095908111999861164679560480860095899184712984713787854656488024787487515360657908244908129915553847228847210847202

269712748558847145999821762534972232972240265850287037972257972018837591847160847186847194276741895219587048762542702365999714691618594580287011855411681924880088979641994277477117476978728964728956986620980185

BOTTOM SHELF309575909754755421178301785517889178634751452780361943092528924539

ITEM # DESCRIPTION

ITEM # DESCRIPTION

COMBOS CRACKER CHEDDAR CHEESECOMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIAFLIPZ PRETZEL MLK CHOCFLIPZ PRETZEL WHITE FUDGEREESES SNACK MIXHERSHEYS SNACK MIXCHEX XTRM SRIRACHA SPICYPRINGLES ORIG/RANCH DIPPRINGLES ORIG/JALAPENO DIPPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES GRAB/GO SLT/VNGRPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGARPRINGLES TORTILLAS ZESTY SALSA

CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDAR CHEEZ-IT DUOZ CHDR JCK/BBY SWSRITZ BITS SNDWCH CHSCOMBOS PRETZEL CHEDDAR CHEESECOMBOS CRACKER CHEDDAR CHEESECOMBOS PRETZEL PEPPERONI PIZZACHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICBUGLES ORIGBUGLES NACHO CHEESEBUGLES HOT BUFFALOCHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYCHEEZ-IT DUOZ CHEDDAR/PARMESANRITZ BITS SNDWCH P-BTRCOMBOS PRETZEL BFFLO BLU CHSCOMBOS PRETZEL PIZZERIACOMBOS TORTILLA 7 LAYER DIPCHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLEND

GARDETTOS SNACK MIX ITALIAN RCPGARDETTOS PRETZEL MIX DELI MSTRDBUGLES SWEET/SALTY CARAMELBUGLES RANCHKETTLE POTATO CHIP JALAPENOCHEEZ IT GROOVES CHEDDAR RANCHCHEEZ IT GROOVES WHITE CHEDDARSNYDERS HANOVER PRTZ MINISNYDERS HANOVER PRTZ NBLR SRDGHCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANCHEX MIX MUDDY BUDDIES CHOCCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLECHEX MIX JALAPENO CHEDDARGARDETTOS R/F SNACK MIX ORIGGARDETTOS SNACK MIX ITALIAN CHSTGI FRIDAYS POTATO SKNS CHDR/BCNKETTLE POTATO CHIP BACKYARD BBQKETTLE CHIP SEA SALT/VINEGARCHEEZ IT CRUNCHD CHEDDARANDERSON PB FILLED PRETZELSNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER PRTZ PC HNY/MSTDSNYDERS HANOVER PRTZ DIP CHOCCOMBOS PRETZEL SWEET/SALTY CHOCCHEX MIX CHOCOLATE COOKIES/CREAMCHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX POPPED SWEET/SALTYTURKEY CREEK PORK SKIN OLD FSHNTURKEY CREEK PORK SKIN BARBECUEANDY CAPPS FRIES HOTANDY CAPPS FRIES CHEDDARSKINNYPOP POPCORNPOPCORN INDIANA KETTLECORN SWEET & SALTY


1st Quarter 2016 15

SALTY SNACKS


SALTY SNACKS



This 6ft Salty Snacks planogram is recommended for smaller stores lacking

space for an 8ft or larger section.

TOP SHELF748496479670909630909622994897994905893768893776893784893792893883893891893909893917893933893925PEG SECTION534891 615443 265850287037908103908095847228847210808600958991847129847137564880247874594580287011908244908129847202847194269712

74855884714599982187515391909260640855411908111915553847160847186895219276741980185

98662097224097223260657972257972018979641880088477117476978728964728956587048BOTTOM SHELF309575909754755421178301785517889178632780361943024539

ITEM # DESCRIPTION

ITEM # DESCRIPTION

COMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIAFLIPZ PRETZEL MLK CHOCFLIPZ PRETZEL WHITE FUDGEREESES SNACK MIXHERSHEYS SNACK MIXPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGAR

CHEEZ-IT GRAB/GO CHEEZ-IT WHITE CHEDDAR SNYDERS HANOVER PRTZ MINISNYDERS HANOVER PRTZ NBLR SRDGHCOMBOS PRETZEL CHEDDAR CHEESECOMBOS CRACKER CHEDDAR CHEESECHEX MIX TRADITIONALCHEX MIX CHEDDARGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICBUGLES ORIGBUGLES NACHO CHEESECHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYSNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER PRTZ PC HNY/MSTDCOMBOS PRETZEL BFFLO BLU CHSCOMBOS PRETZEL PIZZERIACHEX MIX BOLD PARTY BLENDCHEX MIX JALAPENO CHEDDARGARDETTOS SNACK MIX ITALIAN RCP

GARDETTOS PRETZEL MIX DELI MSTRDBUGLES SWEET/SALTY CARAMELBUGLES RANCHCHEEZ-IT DUOZ CHEDDAR/PARMESANCHEEZ-IT DUOZ CHDR JCK/BBY SWSRITZ BITS SNDWCH CHSSNYDERS HANOVER PRTZ DIP CHOCCOMBOS PRETZEL PEPPERONI PIZZACOMBOS TORTILLA 7 LAYER DIPCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLEGARDETTOS SNACK MIX ITALIAN CHSGARDETTOS R/F SNACK MIX ORIGPOPCORN INDIANA KETTLECORN SWEET & SALTYSKINNYPOP POPCORNCHEEZ IT GROOVES WHITE CHEDDARCHEEZ IT GROOVES CHEDDAR RANCHRITZ BITS SNDWCH P-BTRCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANCHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX CHOCOLATE COOKIES/CREAMTURKEY CREEK PORK SKIN OLD FSHNTURKEY CREEK PORK SKIN BARBECUEANDY CAPPS FRIES HOTANDY CAPPS FRIES CHEDDARTGI FRIDAYS POTATO SKNS CHDR/BCN

CHEEZ-IT GRAB BAGSACT II M/W PPCRN BTTR LVRKEEBLER SNDWCH CRCKR PPR JCKKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRRITZ SNDWCH CHEESERITZ SNDWCH PEANUT BUTTERPREMIUM SALTINE ORIG

1st Quarter 2016 17

SALTY SNACKS


SALTY SNACKS


This 4ft Salty Snacks planogram is recommended for smaller stores lacking space for an 8ft or larger section.

4ft Salty Snacks PlanogramITEM # DESCRIPTION

ITEM # DESCRIPTION

TOP SHELF748496479670893768893776893784893792893883893891893909893917893933PEG SECTION534891615443 908103908095847228847210808600958991564880875153908244908129847202847160847137

84712997224097223290811191555388008858704884714599982160640265850287011855411972257972018728956728964986620980185BOTTOM SHELF 909754178301785517889178631943024539

COMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIAPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZA

CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDAR COMBOS PRETZEL CHEDDAR CHEESECOMBOS CRACKER CHEDDAR CHEESECHEX MIX TRADITIONALCHEX MIX CHEDDARGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICCHEEZ-IT CHEDDAR JACKCHEEZ-IT DUOZ CHEDDAR/PARMESANCOMBOS PRETZEL BFFLO BLU CHSCOMBOS PRETZEL PIZZERIACHEX MIX BOLD PARTY BLENDCHEX MIX MUDDY BUDDIES CHOCBUGLES NACHO CHEESE

BUGLES ORIGCHEEZ IT GROOVES WHITE CHEDDARCHEEZ IT GROOVES CHEDDAR RANCHCOMBOS PRETZEL PEPPERONI PIZZACOMBOS TORTILLA 7 LAYER DIPCHEX MIX CHOCOLATE COOKIES/CREAMTGI FRIDAYS POTATO SKNS CHDR/BCNBUGLES SWEET/SALTY CARAMELBUGLES RANCHRITZ BITS SNDWCH CHSSNYDERS HANOVER PRTZ MINISNYDERS HANOVER PRTZ PC HNY/MSTDSNYDERS HANOVER PRTZ DIP CHOCCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANANDY CAPPS FRIES CHEDDARANDY CAPPS FRIES HOTSKINNYPOP POPCORNPOPCORN INDIANA KETTLECORN SWEET & SALTY

ACT II M/W PPCRN BTTR LVRKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRRITZ SNDWCH PEANUT BUTTERPREMIUM SALTINE ORIG

1st Quarter 2016 19

SALTY SNACKS


SALTY SNACKS


This 3ft Chip Endcap features high-margin warehouse chips and is recommended in place of a DSD endcap.

This can be used in conjunction with the Salty POG on page 22.

3ft Chip EndcapITEM # DESCRIPTION

ITEM # DESCRIPTION

TOP SHELF587048534271587402949883970343SECOND SHELF843946993931993980843938906750906743THIRD SHELF843946993931993980843938906750906743

FOURTH SHELF702399702373762534762542944603702365FIFTH SHELF944595702928702910658641949339987974BOTTOM SHELF509901509919658658658666

TGI FRIDAYS POTATO SKNS CHDR/BCNTGI FRIDAYS POTATO SKNS SC/OTGI FRIDAYS POTATO SKNS CHDR/S/CTGI FRIDAYS POTATO SKNS BCN RNCHTGI FRIDAYS JALPNO POPPERS CHDR

FLAVOR MILL POT CHP BBY BK RIBSFLAVOR MILL POT CHIP RAGIN RANCHFLAVOR MILL POT CHIP LOAD BAKEFLAVOR MILL POT CHP KANSAS CITYFLAVOR MILL CHEESE CRL JLPNO PPRFLAVOR MILL POT CHIP BFLO BL CHS

FLAVOR MILL POT CHP BBY BK RIBSFLAVOR MILL POT CHIP RAGIN RANCHFLAVOR MILL POT CHIP LOAD BAKEFLAVOR MILL POT CHP KANSAS CITYFLAVOR MILL CHEESE CRL JLPNO PPRFLAVOR MILL POT CHIP BFLO BL CHS

KETTLE CHIP KRINKLE CUT SALT/PPRKETTLE CHIP SEA SALTKETTLE POTATO CHIP JALAPENOKETTLE POTATO CHIP BACKYARD BBQKETTLE POTATO CHIP MAPLE BACONKETTLE CHIP SEA SALT/VINEGAR

KETTLE POTATO CHIP CHEDDAR BEERKETTLE POTATO CHIP BUFFALO BLEUKETTLE CHIP HONEY DIJONKETTLE POT CHIP PEPPERONCINIKETTLE POTATO CHIP SRIRACHAKETTLE CHIPS DILL PICKLE

KETTLE CHIP KRINKLE CUT SALT/PPRKETTLE CHIP L/SKETTLE POTATO CHIP BACKYARD BBQKETTLE CHIP SEA SALT/VINEGAR

1st Quarter 2016 21

SALTY SNACKS

3ft Chip Endcap

SALTY SNACKS


8ft Salty with Chips on Separate Endcap

Use this POG only when you have the chip endcap on page 20.

TOP SHELF99464748496479670909630909622994897994905667055980722980730893768893776893784893792938928893883893891893909893917893933893925980714PEG SECTION53489161544387515360640606579081119080959998611646795604808600958991847129847137878546564880247874919092265850994756908103908129847228847210847202

269712748558847145847152999821972232972240999714287037594580287011915553908244837591847160847186276741895219477117728964728956999722999748949669855411972257972018681924880088979641847194994277476978986620980185

BOTTOM SHELF309575909754755421178301785517889178634751452780361943092528924539

ITEM # DESCRIPTION

ITEM # DESCRIPTION

COMBOS CRACKER CHEDDAR CHEESECOMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIAFLIPZ PRETZEL MLK CHOCFLIPZ PRETZEL WHITE FUDGEREESES SNACK MIXHERSHEYS SNACK MIXCHEX XTRM SRIRACHA SPICYPRINGLES ORIG/RANCH DIPPRINGLES ORIG/JALAPENO DIPPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES GRAB/GO SLT/VNGRPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGARPRINGLES TORTILLAS ZESTY SALSA

CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDARCHEEZ-IT DUOZ CHEDDAR/PARMESANRITZ BITS SNDWCH CHSRITZ BITS SNDWCH P-BTRCOMBOS PRETZEL PEPPERONI PIZZACOMBOS CRACKER CHEDDAR CHEESECHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICBUGLES ORIGBUGLES NACHO CHEESEBUGLES HOT BUFFALOCHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYCHEEZ-IT DUOZ CHDR JCK/BBY SWSSNYDERS HANOVER PRTZ MINIRITZ BITS BACON/CHEESECOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIACHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLEND

GARDETTOS SNACK MIX ITALIAN RCPGARDETTOS PRETZEL MIX DELI MSTRDBUGLES SWEET/SALTY CARAMELBUGLES CHOCOLATE PEANUT BUTTERBUGLES RANCHCHEEZ IT GROOVES CHEDDAR RANCHCHEEZ IT GROOVES WHITE CHEDDARCHEEZ IT CRUNCHD CHEDDARSNYDERS HANOVER PRTZ NBLR SRDGHSNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER PRTZ PC HNY/MSTDCOMBOS TORTILLA 7 LAYER DIPCOMBOS PRETZEL BFFLO BLU CHSCHEX MIX MUDDY BUDDIES CHOCCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLEGARDETTOS R/F SNACK MIX ORIGGARDETTOS SNACK MIX ITALIAN CHSTURKEY CREEK PORK SKIN OLD FSHNANDY CAPPS FRIES HOTANDY CAPPS FRIES CHEDDARCHEEZ IT CRUNCHD HOT/SPICYPRETZEL CRISP ORIGSNYDERS HANOVER SWT/SLTY PC CRMLSNYDERS HANOVER PRTZ DIP CHOCCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANCOMBOS PRETZEL SWEET/SALTY CHOCCHEX MIX CHOCOLATE COOKIES/CREAMCHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX JALAPENO CHEDDARCHEX MIX POPPED SWEET/SALTYTURKEY CREEK PORK SKIN BARBECUESKINNYPOP POPCORNPOPCORN INDIANA KETTLECORN SWEET & SALTY


1st Quarter 2016 23

SALTY SNACKS

8ft Salty with Chips on Separate Endcap

General Millswww.generalmillscf.com

667055666891

PKDESCRIPTIONUPCITEM #

016000513433016000513440

Chex Xtreme Spicy SrirachaChex Xtreme Hot Chile & Lime

1212

$0.65 $0.65

SZ

1 oz1 oz

SALTY SNACKS

SRP

$0.99 $0.99

OIAllowance

REQUIREMENTS • Distribution only

DATES - OPEN BUY WINDOWOrder dates: 12/21/15 - 1/15/16

Dates for in-store promotion: 12/21/15 - 1/15/16

PROMOTION OBJECTIVE• Promote & bring awareness to our exciting new Chex Xtreme products.

BENEFITS• Focus on a well-known salty brand that meets consumer demand for snacking solutions.

1st Quarter 2016 25

CAT

EGORY CAPTAIN

G E N E R A L M IL L S

Salty Snacks

Kelloggswww.kelloggconvenience.com

SALTY SNACKS

REQUIREMENTS• Distribution only



PROMOTION OBJECTIVE• Secure distribution on top selling Kelloggs SKUs within Salty category.

BENEFITS• Incremental allowance on top selling SKUs within cracker and chip categories.

1st Quarter 2016 27

893768893776893784893792531046615492473231247882


038000845246038000845253038000845260038000845277024100191345024100315345024100203628024100372775

Pringles Grab & Go Original Pringles Grab & Go Sour Cream Onion Pringles Grab & Go Cheddar Pringles Grab & Go Barbeque Cheez-It Original Cheez-It White Cheddar Cheez-It Cheddar Jack Cheez-It Hot & Spicy

11116666

SZ

2.38 oz2.5 oz2.5 oz2.5 oz3 oz3 oz3 oz3 oz

SRP

$1.29 $1.29 $1.29 $1.29 $1.49 $1.49 $1.49 $1.49

OIAllowance

$0.10$0.10$0.10$0.10$0.45$0.45$0.45$0.45

Kettle Chipswww.kettlebrand.com

702365762534762542702373702399944603


084114033338084114115881084114115447084114033000084114032607084114114570

Kettle Chips Sea Salt & VinegarKettle Chips JalapenoKettle Chips Backyard BBQKettle Chips Sea SaltKettle Chips Salt & PepperKettle Chips Maple Bacon

666666

$0.25$0.25$0.25$0.25$0.25$0.25

SZ

2 oz2 oz2 oz2 oz2 oz2 oz

SALTY SNACKS

SRP

$1.79 $1.79 $1.79 $1.79 $1.79 $1.79

OIAllowance




PROMOTION OBJECTIVE• Drive awareness of the Eby-Brown Warehouse Potato Chip Program.

• Promote Kettle Chips, the all natural, zero trans fat, gluten-free, non-GMO, no preservatives, no MSG, great tasting potato

chip that is the #1 warehouse delivered chip in c-stores.

BENEFITS• Kettle Chips are growing 4 times greater than the total chip category in the convenience channel.

• Warehouse delivered potato chips deliver a higher average margin than DSD.

1st Quarter 2016 29

Marswww.Mars24Seven.com

398735


041419420065041419420058041419420089041419420072041419420119041419420010041419780855041419780879041419781098

Combos 27 Bag Deal contains: Combos Pizzeria Pretzel Combos Cheddar Cheese Pretzel Combos Pepperoni Cracker Combos Cheddar Cheese Cracker Combos Buffalo Blue Cheese Pretzel Combos 7-Layer Dip Tortilla Combos Sweet & Salty Vanilla Frosting Combos Sweet & Salty Caramel Crème Combos Sweet & Salty Choc Fudge

111111111

$0.20$0.20$0.20$0.20$0.20$0.20$0.20$0.20$0.20

SZ

6.3 oz6.3 oz6.3 oz6.3 oz6.3 oz6.3 oz6 oz6 oz6 oz

SALTY SNACKS

SRP

$2.69 $2.69 $2.69 $2.69 $2.69 $2.69 $2.69 $2.69 $2.69

OIAllowance

REQUIREMENTS• Purchase 27 bags (3 of each flavor) to receive allowance.

• Distribution only



PROMOTION OBJECTIVE• To increase distribution on top selling brand in the salty snack category.

• **Combos Sweet & Salty Chocolate Fudge Pretzel is brand NEW!**.

BENEFITS• To increase sales and profits in the salty snack category.

1st Quarter 2016 31

Mondelezwww.mondelezinternational.com

24539925289606406065727803619430


044000003821044000034245044000006778044000006785044000002114044000002107

Premium Saltines Ritz Crackers Ritz Bitz Cheese Big BagRitz Bitz Peanut Butter Big BagRitz with Cheese Cracker SandwichesRitz with Peanut Butter Cracker Sandwiches

111188

$0.10$0.10$0.05$0.05$0.15$0.15

SZ

4 oz3.4 oz3 oz3 oz

1.35 oz1.38 oz

SALTY SNACKS

SRP

$2.59 $2.59 $1.89 $1.89 $0.79 $0.79

OIAllowance




PROMOTION OBJECTIVE• Grow retailer category sales and profits through distribution increases on core Mondelez Ritz’s and Premium crackers.

BENEFITS• Increased sales and profits with destination brands that consumers look for - Nabisco Ritz and Nabisco Premium.

1st Quarter 2016 33

e g o r y capt a i c n gner a l m i l s e get in the...

Documents