e. laurent - km altimetre - la poste - essec 2005
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Workshop SIGECAD ’05 CoP La Poste - KM alTimeTre A KM experience with salesmen between CoP and Storytellings. E. Laurent - KM alTimeTre - La Poste - ESSEC 2005. Workshop SIGECAD ’05 CoP La Poste - KM alTimeTre. - PowerPoint PPT PresentationTRANSCRIPT
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Workshop SIGECAD ’05 CoPLa Poste - KM alTimeTre
A KM experience with salesmenbetween CoP and Storytellings
E. Laurent - KM alTimeTre - La Poste - ESSEC 2005
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- Postal Bank : context of an experience
- Definition of CoP
- CoP and Organization
- CoP and Strategy
Workshop SIGECAD ’05 CoP
La Poste - KM alTimeTre
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Postal Bank, context of an experience
Storytelling
Field Realization
CoP
River Diagram
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• Field Realization
– 140 accompaniments sale / year
– => a custumer - a salesman - a coach
– briefing - debriefing
– a learning organization
– on the basis of experience
– I know => I do
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• River Diagram– a picture that aggregates all the
individuals scores– maxi and mini scores – the large K
sharing opportunity
0
20
40
60
80
100
120
140
A B C D E FCollison and Parcell
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• CoP
– 7 persons + wild card
– face to face meetings : 1 week / 2
– to assure the viscosity of K
– in a space of time agreed
– a Ba
– from documentation to discussion
– integration and production of K
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• Storytelling– the access to K
– concrete memory # reflexion
– ‘ lived effective action ’ P. Vermersch
– elicit positive stories
– delivering all 3 days
– here and now Titre
Nom du vendeur – Perf – Contexte
Anecdote :Action
1234567
Concrétisation :--Lecons apprises----
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Definition of CoP
- Groups of people who share a - Groups of 7 persons concern - Set of problem - A daily problem during last
15 days- Interacting - 2 hours /face to face/games- Time together - 1 week / 2- Explore ideas - # strategic priorities - A body of common K, pratices - 60 salesmen, the same goals- A common sense of identity - salesmen who want to learn
together
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Definition of CoP
- The CoP Productivity / Learning / Innovationinteractive and adapted to change
- Teamwork Really open to the others ?
- Project Team A beginning, an end.
- Task Force Urgency To mobilize people with a clear goal
- Autonomous W. Group Explore ideas, but really connected with a research of results ?
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CoP and Organization
Bootlegged
- Getting resources :- the ‘ how ’ of the 10 best salesmen on 6 strategic indicators- a KM spider : a clic to access to K- from the bottom- from results- here and now : all 3 days- a guide : Just in time - Just enough - Just for me (CEFRIO)
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CoP and Organization
Bootlegged
- Having an impact :- 6 years : 1999 - 2005 ...- it generates results, visible results- KM alTimeTre : a lever to realize goals- trust between salesmen- salesmen not alone in their own world
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CoP and Organization
Bootlegged
- Keeping hidden :- a web site with 200 members but … salesmen haven ’t connexion on work- a geographic impact, with the problem of the ‘ not invented here ’
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CoP and Organization
Bootlegged
- Gaining legitimacy - the CoP exists !- the recognition of salesmen and managers- a wellspring of K dixit salesmen- an external recognition of Postal Bank
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CoP and Organization
Formal Recognition
- get out of a geographic recognition - local K to global K- a springboard to assure the constellation of CoPs
- formal recognition : is it really field recognition ?- the loss of the link with outlaw
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CoP and Organization
Formal Institutionalization
- the validation of CI in SECI Socialization + Externalization : bottom-up OK Combination + Internalization : top-down SE + CI = KM
- the same productivity of new ideas ?- convergence and divergence ?
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CoP and Organization
Formal Evaluation
- individual : professional reputation, trust between employees, ready to interact- community : a context favourable with the free expression - organization : quality of communications to realize projects and time saved.
Millen, Fontaine, Muller 2002
- don’t kill the ‘ future - present ’ scenarios
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CoP and Strategy
Recognized and treated as strategic resources ?- not yet ...
Integrated in the process of establishing organizational strategy ?
- hum ...
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CoP and Strategy
Cultivating CoP at the interorganizational project team, a new solution to the well-known problem of ‘ competition and cooperation ’?
- with the systemic approach : to reason in objective to reach rather than in problem to solve
- if the CoPs emphasize the constant re-birth of expertize
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CoP and Strategy
How the result of innovation achieved by the interorganizational CoP be shared and distributed ?
- shared with the right to test- shared with the right to fill the knowing - doing gap- shared with core competencies in a context
- distributed with storytelling
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KM - alTimeTre :
http://www.mayeticvillage.fr/kmaltimetreIdentifiant : ESSECLogin : ESSEC
Accès valable jusqu ’au 31/07/05
E. Laurent - KM alTimeTre - La Poste - ESSEC 2005