e learning
DESCRIPTION
Advent of the information age and globalization has brought information seekers to a single location, i.e. the web.TRANSCRIPT
Team TARAAmbuj AgarwalAnn ThomasRashmi GuptaTamas Mandal
Presentation Guide
• What is e-learning• Online classroom• Online Tutoring• Online tests• Online references• Interactive Learning through
games ( CHI )• Lecture broadcasts
Online Classrooms
• A real time interaction between instructor and students.
• Web or video conferencing technology is used to present online courses and asynchronous interaction.
• Provides practical advice, learner-centered pedagogy and online learning communities.
Instruction
modes for
Online Classro
om
• Virtual Classroom learning environment created in the
virtual space. Improves the quality and effectiveness of
education by using the computer to support a collaborative learning process.
• Hypertext Courses Structured course material is provided
electronically and can be viewed with a browser. Hyperlinks connect text, multimedia parts and exercises.
Online Classrooms
• Video-based courses Video-streaming technologies is used. Video is watched by means of freeware
or plug-ins e.g. Windows Media Player, RealPlayer.
• Audio-based courses only the sound track of the lecturer is
provided with a text transcription of the lecture.
Online Classrooms
Instruction
modes for
Online Classro
om
• Animated courses: Enriched text-oriented or audio-
based course material by animations. Animations are created using Macromedia Flash or similar technologies.
• Web-supported textbook courses: Students read and reflect on the
chapters by themselves. Class meetings are held to
discuss matters in a chatroom.
Instruction
modes for
Online Classro
om
Online Classrooms
• Use of e-learning platform, Learning Management System– LMS, such as Blackboard, WebCT, OLAT, Moodle, JoomlaLMS, SharePointLMS, Tadaros.
• Second Life• WebEx real time collaboration using an
interactive whiteboard, chat, and VOIP technology that allows audio and video sharing.
Online ClassroomsPl
atfor
ms
• Heritage Key Is a platform for historical education. Virtually recreates important
archaeological sites such as Tutankhamun’s tomb.
Support real-time communication through messaging and live conversations using Skype.
Online Classrooms
Platforms
Some Player
s
Online Classrooms
K-12 Education Curriculum
Some Player
s
Online Classrooms
Some Universities
Online Classrooms
Revenue
Sources
• Direct Enrollment of students which is 60-70% of the amount spent on traditional school settings.
• Selling partial solutions to schools that offer hybrid classroom online programs.
• Materials sold directly to consumers including parents who home school their children.
• Projects undertaken as a part of the learning for the participants add to the revenue.
• Contract with agencies and organizations for the training of their employees.
Online Classrooms
Online Tests
CAT 2010: Common Admission Test
GRE: Graduate Record Examination
NMAT: NMIMS Admission Test
BITSAT: BITS Admission Test
GMAT: Graduate Management Admission Test
Conducting Organizations
Online Tests
• Conducting Organisations– Prometric– Kaplan– British Council– Et al
Supporting Businesses
Online Tests
• Mock tests growing at a fast pace
• Players– Brilliant Tutorial– Career Launcher– Kaplan– Princeton– Etc.
Online References
• Advent of the Information Age• Content addition by users• Self Regulatory Mechanism• Easy access to internet• Low cost of information
All these are fuel for the growth of online references
Famous References
Online References
Revenue Model
•Advertising Revenue•Selling Goods and Services•Pay Per Impression (CPM) You are paid according to the number of times the advertiser's banner is displayed on your site.
•Pay Per Click (PPC) Only paid when visitors click the advertiser's banner on the site. The amount paid is usually higher than the pay per impression scheme.
•Pay Per Sale or Lead The highest payment rates with this method, It has the lowest conversion rate of the three schemes. You will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service).
Online References
Class Room V/s e-Learning
• Cost structure:
• Cost element Classroom E-learning• Fixed cost:• Facilities or buildings High Low• Computer equipment Low High• Travel cost High Low• To deliver course cost High Low• Maintenance Low High Variable cost:• Prior arrangement for Programme Low High• Technological Low High
Interactive Learning
• Social Networking Applications– Online Quizzes– Interactive games like typeracer, jumble the
word etc.– Small Mobile games ( Project MILIE by UCB
doctoral candidate )– Interactive TV with the help of DTH
3-D Virtual Environments
•Touch and Feel learning•Being in the environment•Practical Experience for Better understanding and retention
•Open Cobalt Project for hyperlinked virtual learning Spaces•Second Life
Podcasts
•Services like iTunes and Odeo•Powerful distribution system for everything from lectures to language lessons, films to labs, audio books to tours•Stanford, Harvard etc on iTunesU
Lecture Broadcast
Lecture BroadcastiT
unes
U
Lecture Broadcasts
• MIT’s OpenCourseWare, IIT lectures• Youtube channels for most major universities• Screencasts directly from browsers and making the video
available online• For the teacher:
– The combination of video and audio to mimic the one on one experience of the classroom
– Deliver clear, complete instructions unlike text. • For the learner:
– ability to pause and rewind – advantage to move at their own pace, something a classroom
cannot always offer.
Lecture Broadcasts
•Academic degree and certificate programs online•Processing online: Online registration, e-counselling online textbook purchase •Submissions Online•Sharing resources via Slideshare etcU
nive
rsiti
es g
oing
Web
2.0
Lecture Broadcasts
•NTPEL Programme – IITs and IISc • For supplementary material and lectures•One hour videos in 110 different subjects•Podcasts are still at a nascent stage in India• Podbharti – in Indian languages• Business Bytes etc
Revenu
e Models
- Dire
ct
• Subscription or One Time Payment– Most journals like JSTOR, Project Muse, ProQuest,
ScienceDirect• Free-mium: Subscription + Ads– Economist (www.economist.com ) and The Financial Times (
www.ft.com)• Pay Per Use– appealing to users who are unable or unwilling to commit to
a longer-term• Institutional Payments– Capitaline
Lecture Broadcasts
Revenue Models - Indirect
• Host Institution Support– Prestigious Universities
• Corporate Sponsorships– MIT Courseware by Ab Initio
• Advertising– Classified Ads, Display Ads, Search Ads
• Philanthropic Funding• License content Models
– Revenues are generated for content owners in the form of royalties – Bloomberg licenses news stories – up to 20 per day– Content creator (Time Inc., The Guardian) may syndicate content to a portal
or aggregator (Yahoo!, MSN)
Lecture Broadcasts
Tools for collaborat
ive learning
• Spreadsheets, sharing docs• Mind mapping, Diagrams• Student/ Teacher Blogs• Photo, Video sharing• Online tests, quizzes • Tutorial series for training in companies• Microlearning
– Quizzes with multiple choice options with on mobile applications
– Word of the day as daily RSS-feed or email– Flashcard-software
Lecture Broadcasts
Porter’s
analysis
Substitute products: Traditional Classrooms Books fear of technology
Threat of new Entrants. Easy to enter Need to differentiate
Competitive Rivalry within Industry. High
Bargaining power of suppliers and Buyers High
E-Learning
Thank You