e -learning joel mangilit. source e-learning by marc j. rosenberg - strategies for delivering...
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e-LEARNING
Joel Mangilit
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SOURCE
E-Learning by Marc J. Rosenberg- Strategies for Delivering Knowledge in the
Workplace.
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BUSINESS NEEDS
Rapidly Changing Information Businesses need to get information to a
large number of employees in a timely manner.
Cost of Skilled Workforce Reduce the cost of creating a workforce that
works faster and better than the competition.
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QUOTES
“The next big killer application for the Internet is going to be education.”
- John Chambers, CEO of Cisco
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
- Alvin Toffler
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QUOTES
“The only thing that gives an organization a competitive edge…is what it knows, how it uses what it knows, and how fast it can know something new.”
- Laurence Prusak, IBM
“I don’t understand the technology. But you don’t have to. You have to understand what it can do for you.”
- Rupert Murdoch
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BENEFITS
Lowers Costs Travel expenses, reduced training time,
classroom/instructor infrastructure.
Enhances Business Responsiveness Reach unlimited number of people virtually
simultaneously.
Messages are Consistent or Customized Same content, same presentation for everyone.
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BENEFITS
More Timely and Dependable Content Web based allows instant updates. Information is
more accurate.
24/7 Learning Access to learning anytime, anywhere. Global learning.
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COMPONENTS
Online Training Instructional
Knowledge Management Information
OnlineTraining
KnowledgeManagement
ClassroomLearning+ +
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KNOWLEDGE MANAGEMENT
What it Is Supports the creation, archiving, and sharing of… information, insights, and expertise… within communities of people and organizations… with similar interests and needs.
What it Is Not Collecting every piece of information available and
putting it on the Web.
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THE PYRAMID
Document Management (Base) Documents stored online. Access and retrieval of online documents.
Creating, Sharing, and Managing Information (Middle)
People contribute information to the system. Capturing and distributing expert stories. Collaboration and communication. Real time information management.
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THE PYRAMID
Enterprise Intelligence (Top) Actual operation of the business depends on the
expertise embedded in the system. Organizational “know-how”. Performance Support
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PERFORMANCE SUPPORT
“Tools that Enable People to be More Productive with Less Effort.”
External Support Documentation Help Desks Users stop their work in order to get the support needed.
Extrinsic Support Wizards Cue cards Templates Users need not necessarily stop work, but require users to
decide how to use the support features.
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PERFORMANCE SUPPORT
Intrinsic Support Ability of the system to anticipate and adapt to the needs of
users. Microsoft 2000
Help resources and toolbars display depending on frequency of use.
Expert systems and artificial intelligence. The promise of systems “learning” the needs of the
users at any particular moment and providing it without the users even being aware it is happening.
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TRAINING KNOWLEDGE MANAGEMENT
PERFORMANCESUPPORT
Instructs Informs Guides performance directly
Interruption in work Less work interruption than training
Least interruption from work
Dictates how users will learn Users determines how they will learn
Task at hand will define what the tool will do
Transfers skill and knowledge to users
Resource to users Assists in performance
Example:Teaching selling skills
Access of customer information in preparation for a sales call
Tools that help create a sales proposal
Example:Training technicians to fix a computer system
Accessing an interactive database (knowledge database)
Use of a diagnostic tool to identify the failed component of a computer
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LEARNING ARCHITECTURE
DefineCompetencies
IdentifyCompetencies
=Sales
Learning Planfor each
Competency
PerformanceSupportElement
AggregateAssessment
Scores
Results linkedto specific
Learning Plans
CompetencyAssessmentDatabase
Case Study – AT&T Global Services
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LEARNING ARCHITECTURE
Define Competencies (Sales Executives) 56 competencies were identified but no one was sure which
contributed to the success of the business. Examples: Project management, selling skills.
All sales exec. were tested across the competencies and scores were compared with sales performance.
Identify Competencies Only 6 were statistically correlated with performance. Rest of competencies were de-emphasized.
Learning Plan for Each Competency
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LEARNING ARCHITECTURE
Performance Support Element Web based competency tool. Allowed individuals to easily and quickly participate in the
assessment. Assessment – Knowledge testing, self-assessment, and manager
assessment. Allowed management to get hard information on compliance and
workforce competence.
Assessment Scores were Aggregated Sales centers were ranked from most to least competent. Ranking were shared with sales center leaders.
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LEARNING ARCHITECTURE
Individual Assessments were Electronically Linked to Specific Learning Plans
Learning plans were online training and some independent study and a few classroom components.
Competency Assessment Database Aggregate scores and analyze whether employees
improved from year to year.
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LEARNING ARCHITECTURE
AT&T Global ServicesCreated and Deployed a Learning Architecture
Online training + knowledge management + performance support + classroom training + comprehensive competency assessment process.
End Result Lower costs. Improved performance.
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TECHNOLOGY REQUIREMENTS
Access to the Web Fast and reliable Internet access.
Dial up – Content must be text based. Broadband – Content with more features (multimedia).
Platform Building upon the corporate platform.
Use of existing technology infrastructure.
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ADVANTAGES
Convenience- Learn at your own pace.
- Accessible from a web browser.
Digitally Recorded- Good online discussions are stored on hard disks.
- Easier to track “participative” students.
Powerful Teaching Tool- Professors can track each student’s performance.
- Teaching is not limited to 3 hrs per week.
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DISADVANTAGES
Disorienting Online discussion groups with a magnitude of topics
can be confusing. No instant gratification. You post a question now, the
answer may come later (when the professor is online).
Technical Problems Servers are down. Internet access speeds are too slow.