E-mail marketing the new normal ?

Currently, India is the 14thlargest Entertainment and Media (E&M) market in the world,

contributing 1% of its GDP.

As per industry estimates, the Indian E and

M industry, with revenues of about 80,500

crores in 2011

The industry revenues are expected to

reach 176,400 crores by end of 2016,

The advertising spend in the industry was

estimated at 27,900 crores in 2011,

contributing 35% of total E&M revenues

Television and print dominate the advertising segment

in India with 85% share of advertisement revenue ,

accounting for 84%of the total advertising revenues in

2016.

Digital advertising on mobile devices will also grow in

the future and may reach 3% of the total media spend,

as penetration of smartphones in India

× Digital Advertising will grow by 47.20% (2016 to 2018)

× TV Advertising will grow by 29.74% (2016 to 2018)

× Print Advertising will grow by 16.61% (2016 to 2018)

The growth of digital advertising is outstanding in India , existing spends on digital media is 4.5%, &

expected grow to 20% by 2019.

With change and evolution of modern technologies , small and medium businessess are

doing everything to keep up..!

Digital marketing tools and techniques

provide business owners the best chance

for competition, survival and even

business growth.

EDIT IN POWERPOINT®

Going digital will improve your chances of getting recognized by the larger pool of audience.

BIG 12

× Digital marketing provides small & medium businesses the chance to compete

and attract their share of target traffic.

× Small companies now have the resources to perform sales & marketing

processes that were previously available only to large cooperation's.

40% claimed getting considerable savings by using digital marketing methods

of promotion for their products and services.

28% of business owners surveyed will

Shift marketing budget allocation from

Traditional media channels and invest

Them into digital online marketing

Tools and techniques

Digital marketers get better CPL

(Cost per lead)

Compared to other marketing channels

Online businesses marketing products and services online measures success by

the percentage rate of incoming traffic gets converted into

Business owners are streamlining their digital marketing campaigns towards

conversion optimization

× Higher conversion rate will deliver loads of

profitable benefits

× Companies using digital marketing strategies

have 2.8 times better revenue growth

expectancy.

× Small & medium enterprises using digital

marketing techniques will have 3.3 times

better chances of expanding their work force

and business

The possibility of conversion of a

lead to as sale is high

Mobile gadgets have evolved from being an

alternative for laps and pc’s and is now

something influencing purchasing behaviour.

It creates a steady flow of targeted traffic

that converts leads to sales which means

faster you realize your ROI

Digital marketers leverage on social media

signals, socila proof and testimonials from

actual consumer who have previously

purchased , joined , or availed of a product or

service marketed by a particular brand or

business

90% people say that trust comes on e mail

marketing message from people they know.

It’s a global ecosystem of interconnected

devices-tablets , smart phones, gadgets

which can be interacted through internet

×Even if you have tons of website

visitors but none of them ever convert

into your online business will also cease

to exist.

E-Mail What’s new and what you need to

know ?

× Big Data is surprisingly high, but this includes market insight and

predictive analytics

×Big Data (including market and customer insight and predictive

analytics)

×Content marketing

×Communities (Branded niche or vertical communities)

×Conversion rate optimisation (CRO) / improving website

experiences

×Display (Banners on publishers, ad networks social media including

retargeting and programmatic)

×Internet of Things (IoT) marketing applications Marketing

Automation (including CRM, behavioural Email marketing and web

personalisation)

×Mobile marketing (Mobile advertising, site development and apps)

×Paid search marketing, e.g. Google AdWords Pay Per Click Online

PR (including influencer outreach)

×Partnerships including affiliate and co-marketing

×Search Engine Optimisation (SEO)

×Social media marketing including Social CRM and Social Customer

Care

×Wearables (e.g. Apple Watch, activity trackers, augmented reality)

“POST DIGITAL ERA”

10 Digital trends

דgoogling” on Facebook

×Snapchat: Advertisements with an expiration date

×Link to extremely engaged audiences with live video streaming (Meerkat &

Periscope)

×Advertise to users through Instagram

× Identity-Based Pay-Per-Click Marketing, changing the future of advertising

× Capitalise on the merge between healthy living and wearable technology

×Target a person based on their interest on Pinterest with an animated pin

×Let consumers be the marketers of your brand

×Create an omni-channel experience

×goodness of Content Remarketing

1)Mullen

5)Butler

,shine,Stern4)oglivy

3)The Martian

Agency

2)Droga 5

Place your screenshot here

The StatsSome Numbers that you

need to remember !!

×In world- 3 billion

(40%)people use internet

×2/3 rd of developing country

In 2009 (974 million)

2014(1.9 billion)

Facebook - With over 1,590 million

active users, it holds an 18% market

share, 7% more so than its closest

competitor, the Facebook-owned,

WhatsApp.

predominantly APAC favoured

platforms, with QQ (9%), WeChat (8%)

and Qzone (7%) all with over 600

million active users, highlighting the

array of offerings the APAC.a cluster of predominantly western social

media networks in Tumblr (6%),

Instagram(4%) and Twitter (4%).

Social Media Stats

How Important is Mobile ?

Place your screenshot here

Let’s take a peek @ the position of India

2000 crorersThat’s a lot of money for marketing ecom channels

100%Possibility

462 Million usersAnd a lot of users

62% Gmail UsersWhoa! That’s a big , aren’t you excited ?

Gmail’s market penetration in India

stands at 62%, the highest in the

world, far above the second ranked

Brazil, which is at 41%. The

corresponding figure for the US is

29%.

CHALLENGES

&OPPORTUNITIESFor email marketing

×Challenge #1: Integrating Email Data With Other Data

Systems

×Challenge #2: Improving Deliverability

×Challenge #3: Growing and Retaining Subscribers

×Challenge #4: Achieving Measurable ROI

×Challenge #5: Using Email for Funnel Optimization

×Acquiring useful data integration tools

×Segmentation

×Develop Content

×Regularly updating and maintaining your email contact.

×Re think email opt in process.

×Give Contacts the ability to update your information

×Give customers a clear value proposition.

×Target your emails to match buyer.

×Test, optimize and repeat

×Mobile optimization.

×Retargeting Openers or not

×Triggered, automation and Transactional

email.

×Email at the center of the universe.

The change

“The landscape of

email marketing is

about to change

dramatically, even

if we don’t realize

it yet”

×Any radical change to our sending and content

practices introduces a real risk of deliverability

challenges.

×businesses depend on staying on the good side of

the inbox

×email marketing sticks very closely to the

established playbook

×video embedded in email

×Live content

×Text-to-join

×In-mail transactions

×Virtual reality opt-ins

Interactive e mails

11/24/2016 54Vinayak krishnan R, Student ,

BIMS , Chnaganaserry

×Automated marketing can still personal

×Personal emails look personal and not like a

corporate newsletter

11/24/2016 55Vinayak krishnan R, Student ,

BIMS , Chnaganaserry

Video embed e mails

11/24/2016 56Vinayak krishnan R, Student ,

BIMS , Chnaganaserry

In mail transactions

11/24/2016 57Vinayak krishnan R, Student ,

BIMS , Chnaganaserry

“In 2021, true

personalizatio

n will rule the

(email) world”

66 %of marketers thought their personalization

efforts were “very good” or “excellent

48 percent actively leveraging behavior-based

data.

only 16 percent said they were capturing data

on customer intent and using it in real-time

marketing.

40 percent of consumers said most promotions

they get don’t interest them.

gap between Big Data’s potential and its

current reality.

Pinterest -email innovation -in 2016 it’s

decided to drop batch-and-blast in favor

of a personalization strategy where every

email is customized to the individual

recipient.

Pinterest genuinely is using data-driven

marketing to drive highly personalized,

emotionally connected engagement. It’s

executed so well that the change doesn’t

seem disruptive; instead, it feels how

marketing should have felt all along.

data-driven email -their goal of $2.8

billion in revenue by 2018.

integration of AI into email marketing will

move marketers light-years ahead in

precision-targeting messages and

content to each individual.

AI has graduated from the research

divisions of companies like IBM and into

applications from mid-level and third-

party providers.

Google’s application of AI to generating

Gmail Inbox replies is a consumer-side

implementation of machine intelligence,

as well as internal mail management

platforms that promise to help people get

to Inbox Zero like it was productivity’s

Holy Grail.

×AI will help lighten the burden on marketing automation of

complex branching workflows and managing millions of

customer conversations.

×They’ll enable hyper targeting and context-sensitive

conversations between marketers and the individual

×generating ROI that’s a league-and-a-half beyond what

we’re already seeing from personalization and dynamic

content.

Hey ,want big impact?

Then better go digital !

what’s in it for I cubes

×Integrating AI – for getting precision

×Using tech similar to pinterest

×quality data-integration and management tool.(HubSpot's

COS program )

×Creating buyer persona to address each of your customer

segments

×create better content

×Rethink your email opt-in process.

×updating and maintaining your email –avoids bounces

×Give contacts the ability to update their information (email id can

be changed

×Give the customers a clear value proposition when they opt-

in(meaningful product updates, or even special offers that they

cannot get elsewhere.)

×Creating effective lead nurturing emails

×responsive email design

×Hyper-targeted emails

Reading emails on smart phones remains the #1 activity & responsive design will help skyrocket

conversion rates

Which provides actionable data

insights & helps to achieving the 1-to-

1 marketing paradigm as brands are

increasingly empowered to facilitate

customer journeys and maximize

lifetimevalue

Trigger-based campaigns enable targeting like never before

goal of all of this is not to bombard people with more emails. The goal is to send them the right

message at the right time; the most valuable content right when they need and want it.

Email Templates - One template will provide infinite design options

Modular Templates can fix whichever modules you like for every send, such as headers and footers,

allowing you to build a nearly infinite number of emails.

Personalization - Marketers will deliver insanely personal experiences

Consumers demand a personalized and relevant experience across all channels – automation is by far, the

most effective way to deliver this through email marketing.

era of coding HTML emails is dead - Anyone can now create beautiful, professional email

campaigns

anyone can now create beautiful,

professional email campaigns with drag-

and-drop technology. Mobile-responsive

templates, designed for business use

cases, will enable anyone to spin up

email marketing campaigns in a matter

of minutes

Interactive emails will elevate brand experiences

Not only will more readers be able to view

advanced kinetic content in email, but

also the capabilities kinetic offers become

morerelevant.

Animation will drive epic email engagement

email as a channel has so much

to see. With animation, emails

receive a new shape and

structure creating a great

psychological impact leading to

enhanced interaction

Email campaigns will predict the content you want

Machine learning is

when algorithms are

applied to data and

these insights are

used to make

predictions or

decisions of what

content to serve

based upon the

insights gained from

the data

machine learning allows email marketers to not only deliver 1:1 emails to individuals – emails that are

personalized to that specific individual, with ease, but also to be continually learning and improving the results

automation and email unite

Forty-nine percent of marketers

are currently using some form of

marketing automation

AI integrated Mail

Value

Prospostion

email opt-in

process..

Lead nuturing

emails

Data Integration

buyer persona

Post digitial era strategies

GRACIAS