E-Marketing (MAR 3880)

Where I was…..

an e-marketing class without the “e”

& help needed with teams

Where I am……

Team Marketing Plan

• Before: semester long team marketing plan with defined roles

• Switch roles mid-semester• Mid-term peer evaluations and final peer

evaluations• Paper due in sections (so I can guide the process)• Progress reports• Team presentation • Detailed grading sheet for each section

Team Day

Before: team projects without telling students why

• Teams 5-6 (same team for semester)

• Teams goal sheet, KSA’s, SW

• Importance of teams

• CBA goals, accreditation

• Importance of teams in business environment

Class Participation

• Before: encouraged participation• Guided class discussions (different teams each time)• New Coursepack with articles and cases (including ethical issues)

– www.coursepacks.xanedu.com/pcp/pcplogin.html– Chapter 1

• day 1-theory and concepts, short e exercise • day 2-guided team discussions on coursepack

(pose questions and report back as a team with small board)• grades as a team but tested individually on exam

Learning Outcomes and Measurements

• Explicitly stating why we are doing what we are doing and what will be the learning outcome

• Grading:– 30% team effort– 70% individual

Major Syllabus Changes

1) WebCT-discussion boards * for ethical issues and web site sharing

and critique

2) Team Exam Review

3) Personal Web Site-more points

4) 3 Guest speakers

E-Marketing Class

• Where I was…..

e-marketing class without the “e”

• Where I am…..E-marketing class with “the e”, effective teams use

with learning outcomes, and measurable results

CBA

• Includes provided platform for partnerships-3 guest speakers

• Core Competencies– Teamwork-use of teams

– Communication-team presentation (all students)

– Creative Thinking-cases with report backs

– Adapting to Change-changing roles, working with a real company

AACSB

• Proposed eligibility for business accreditation– Some of the knowledge expected of

undergraduate students• Communication abilities-presentations, assignments

• Ethical understanding-ethical cases and discussions

• Analytic skills-in depth e-marketing plan

• Reflective thinking-guided group discussions

• Multicultural understanding-team environment