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Online marketing overview

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By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity

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Important Numbers:• Facebook users about billion.

• Twitter users about 850 million.

• LinkedIn users 259 million.

• Googol+ users about 120 million.

• Egyptian users: Facebook 20 million & Twitter 14 million.

• Saudi users on Twitter about 8 million.

By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity

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Statistics:• The most effective way to gain customers is referrals, then e-

marketing. (Max ROI in e-marketing)

• 35-40% of global marketing investment go through e-marketing

• About 67% of companies believe that social media is important

for customer reach & satisfaction.

• 70% of companies spend 1 hour daily on social for business

purpose.

• 40%-50% of sales leads in Real Estate in Egyt from e-marketing

By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity

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What is Internet Marketing?

By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity

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Why Internet Marketing?

# Item Traditional Marketing E-Marketing

1 Competitors

analysisEasy-accurate-Cheap & Dynamic  Not easy-accurate-expensive & static 

2  Cost Without min budget- several payment types-Only for achievements

Suitable initial budget – unique payment method - paid any way

3 ROI (return on

investment)V. High because it is accumulated.  Normal because it is relatively volatile. 

4  Niche definition Dedicated & V. strong Normal 

5  Timing 24/7 - dynamic -variable for each customer when he is ready

At specific time  

By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity

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6  Places Where my client is.  Specific places 

7 Estimation before start

Very accurate No Estimation

8Automatic monitoring

Very Strong No monitoring ability

9Editing (modify-

pause – stop)Available Not for al tools

10 Interactivity Available Not for al tools

11Data collection &

surveyingAvailable Not for al tools

12Customers

RelationshipYes (Especially for content) No

By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity

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For what kind of business?

• E-marketing is the optimum solution for most of business types

• B2C has its suitable channels like: Search engines, social

media, Mailing services, forums, articles, …

• B2B also has its suitable channels like: Search engines,

Linked In, social media, ……………

• The most effective type of business for e-marketing that have

content ( e-commerce -education-training courses -medical &

pharmaceutical – real estate- …)

By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity

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By: Ayman Mostafa www.emarketingcreativity.blogspot.com https://www.facebook.com/emarketingcreativity

Thank You