D I S C OV E RY | S T R AT E G Y | B R A N D I N G | D E S I G N

e most powerful concept in marketing is owning a word

in your osct ’s mind.

ALL OF THE FOLLOWING COMPANIES WENT THROUGH OUR PROCESS OF

discovery *IN ORDER TO ESTABLISH [1] MUCH IMPROVED CLARITY WHEN SPEAKING

WITH PROSPECTS AND [2] AN INCREASE IN THEIR BOTTOM L INES AS A RESULT.

* THE DISCOVERY PROCESS ENCOMPASSES A 5-HOUR DISCOVERY SESSION WITH PERTINENT DECISION-MAKERS, DEFINING AUDIENCES, ESTABLISHING DIFFERENTIATORS,

REASONS-TO-BELIEVE, BOLSTER MARKET POSITION, BRAND CREATION OR ENHANCEMENT, CONTENT DEVELOPMENT, AND WEBSITE / ONLINE / PRINT DESIGN.

No maer e oject size, it ’s about Branding—always.

Brand Development–HealthF O U N D A T I O N H E A L T H

Foundation Health is a relatively new concept in primary care: membership-basedand insurance-free. Applying a small staff available in person, by phone, and

by Skype (to begin with), care is offered simply and on-the-spot.

Project Positioning: Exceptional, experienced, insurance-free primary care.

Tagline: Primary Care: Evolved.TM

WEBSITE AND LANDING PAGES

PRODUCT FOLDER

WELCOME FOLDER & INSERTS

Brand Development–HempM E D I Q I E N E R G E T I C S — C B D

MediQi Energetics® produces the finest-available nutritional hemp formulations in capsule and oil forms to activate your healing. Brain/body nutrition.

Project Positioning: Highest-quality, organic Hemp in bio-available formulations.

Tagline: A Whole New Way of Well-being.TM

Descriptor: Nature and Science working together to activate healing.TM

LANDING PAGES

PACKAGING: OILS & CAPSULES

PRESS KIT & SALES SHEETS

Brand Development–FdB O U L D E R G R A N O L A — N A T U R A L P R O D U C T S

Boulder GranolaTM is the only granola that is certified 100% organic...including their G-Free flavor. Only from Boulder, CO.

Project Positioning: A granola that bridges the two eras of Boulder: the 60s and present-day attitudes.

Tagline: Unleash Your Inner Hippie.TM

Descriptor: Wake up your Mojo with a serious breakfast cereal.

Unleash your Inner HippieTM

From the heart of groovy, granola-crunching Boulder, Colorado comes the most

rockin’ primo granola ever! It’s the perfection of my mom’s 45-year-old recipe

that my family and friends have munched on for sooooo long that I just can’t

keep it to myself any longer.

Organic, premium, scrumptious granola with the just-right blend of oats, nuts

and seeds, and lightly sweetened with pure maple syrup for anytime enjoyment

or snacking –with milk, with yogurt, over ice cream or straight from the bag. It’ll

wake up your mojo! Boulder Granola was created to celebrate the spirit and lifestyle

of our legendary home town– creative,open-minded and free– surrounded by fresh

air, blue skies, and the beauty of the sun-drenched Rocky Mountains.

So…find an outta sight place to hang loose, share the delicious love of Boulder

Granola, and unleash your inner Hippie. Can you dig it?

ORIGINAL GLUTEN-FREE CRANBERRY CHOCOLATE CHIP

� Premium Granola (from the Real Boulder)

with rich texture and delectable clumps

� Hand-Crafted in Small Batches and

not overly sweet

� 100% Organic Ingredients including

Organic Certified Gluten-Free Oats

� Gluten-Free that tastes as good as the original recipe (no taste difference)

� 45-year-old recipe infused with our love of Boulder

Ingredients:

Organic Almonds

Organic Sunflower Seeds

Organic Chocolate Chips

Organic Sesame Seeds

Organic Oat Bran

Organic Vermont Maple Syrup

Organic Rice Milk

Organic Canola Oil

Organic Golden Flax Seeds

Organic Coconut

Organic Cranberries

Organic Rolled Oats

Organic Non-fat Dry Milk

Gluten-Free Ingredients: Organic Certified Gluten-Free Rolled Oats

Organic Certified Gluten-Free Oat Bran

Contact

Jody Nagel at Info@BoulderGranola.com

or 303-589-0435

Post Office Box 6114

Boulder, Colorado 80308-6114

www.BoulderGranola.com

The Original Granola

from Boulder

All Boulder Granola Flavors

are USDA Certified Organic

WEBSITE

PRODUCT LABELS

DELIVERY VAN WRAP

SALES SHEETS

‘‘Testimony

Gene is a fantastic designer with an eye for what “pops” in the consumer marketplace.

He has developed new packaging designs and has worked on brand positioning for several

clients of the Boulder Innovation Center where he is also a pro bono advisor. Gene is a

delight to work with and I highly recommend him for outstanding branding and design.

— Lisa Bell Entrepreneurial Business Consultant Boulder, Colorado

WEBSITE

PRODUCT BRANDING

Brand EnhancementC B D R x H E M P G R O W E R S & G E N E T I C I S T S

CBDRx is a science-based hemp company located in Colorado specializing in the research, testing, development, cultivation, processing, and wholesale distribution

of medicinal-grade, hemp-based CBD/cannabinoid products for the human & animal markets and pharmaceutical industries.

Project Positioning: Broad-spectrum, organic hemp plants, genetics, and farmingfor the extended application of wellness.

Tagline: Agronomy. Science. Medicine.

TechBrandingO P T T E K & I B M

OPTTEK is the world’s leader in complex systems optimization, serving a wide range of clients and partners in the public and private sectors including

Fortune 500 companies, government agencies and branches of the U.S. military.

Project Positioning: Helping organizations make the most informed decisions and achieve the best possible outcomes.

Tagline: Leading the World in Complex Systems Optimization

WEBSITE CONCEPT

INTERNATIONAL SALES KITPRINT DIVISION

IBM InfoPrint is a one-to-one, on-demand print systemdeveloped by IBM for world-market distribution.

Project Positioning: Define the power of one-to-one marketing throughpersonalized credit card statements, invoicing, bank promotion,

and other B2B promotional efforts.

Tagline: Intelligently organize your information—and ignite your sales.

STATIONERY

WEBSITE

ADVERTISING CONCEPTS

E-MARKETING

MOBILE MARKETING

Truven Health Analytics [an IBM company] was tasked with the launchof Watson Health due to their large creative services group. We complemented the

in-house group’s efforts at creating social media and print advertising concepts.From humorous to life changing to savings to diagnosis, each concept

showed the range and scope of Watson Health.

Project Positioning: Develop a fundamental content theme and carrier graphicsthat would span web, social media, email, and print promotion.

Tagline: Empowering Value-based Care

Corporate–Foune 100I B M — T R U V E N H E A L T H A N A L Y T I C S

‘‘Testimony

During my years as a senior executive at IBM, I had the privilege of working with the best

creative directors on the planet. Gene Malowany is a world-class creative director and

designer, and a very worthy member of that exclusive club.

— Anthony Santelli Niwot Holdings LLC Boulder, Colorado

EventBrandingJ A Z Z O N 2 N D A V E & S C O T T S D A L E F I L M F E S T I V A L

Scottsdale Film Festivals featured new movie-making technologies, and the people who developed them,

held in the beautiful Scottsdale Center for the Arts.

Project Positioning: New Technologies and Movie Magic.

Tagline: The art of special effects.

POSTER, PROGRAMS, POSTCARD, AND FESTIVAL BANNERS

SPIELBERG INVITATION PAINTING

POSTER & PROGRAM

CO Jazz Group is a non-profit promoter of top-tier Jazzperformances and Jazz education throughout the state of Colorado.

Project Positioning: 5th Annual Jazz On 2nd Ave Festival in Niwot,CO.

Tagline: Unforgettable!

Descriptor: A Premier Jazz Festival

WEBSITE

8-FOOT SQUARE BANNERS

PROMOS

Corporate–Foune 100A M E R I C A N E X P R E S S

American Express Travel Related Services Division

Project Positioning: TRS Annual Review featuring reciprocal technologies created within the global American Express community.

Interlocking-levels pyramid training aid displayed the interweave between current and new technologies.

History of Technologies annual report illustration.

ANNUAL REVIEW & REPORT

TRS TRAINING AID

ANNUAL REPORT ILLUSTRATION

How to Package youelf.

Packaging–One-of-a-kindT R U E T O N I Q S & D A F F Y A P P L E

Brain ToniqTM is the world’s first organic, botanically-based,non-caffeinated think drink for those who need more mental clarity.

Project Positioning: The new, smart, Apple-computer-looking drink.

Tagline: The smart antidote to Head Fog.TM

Descriptor: The clean and intelligent think drink.TM

Daffy AppleTM is the oldest purveyor of caramel apples in the state of Colorado (over 90 years).

Project Positioning: Gourmet caramel apples from the expert in apples.

Tagline: Caramel treats infused with smiles.TM

We beat out the likes of Lexus, Revlon,Ann Taylor, General Mills, Lord &Taylor,NBC/Universal,Proctor&Gamble, Apple,and Warner Brothers.

THE “APPLE SLICE” BOX

Packaging–RetailP R O D U C T S O F T H E O R I E N T & J O J O B A L T D

Products of the Orient is a specialty producer and distributor ofhigh-end fragranced toiletries from around the globe. Two of the four

scented soaps are shown here.

Project Positioning: Provide soothing and refreshing cleansing.

Tagline: Are you having a fragrant life?TM

Jojoba Ltd is a purveyor of Jojoba oil from Mexico and Central America, based in the Phoenix Valley.

Project Positioning: The purest Jojoba oil for upper-end retail and for MLM.

Tagline: A promise of sustainability, synergy and reliability.TM

LORD & TAYLOR COUNTER DISPLAY

‘‘Testimony

Gene is the kind of strategist and designer I’ve always wanted to work with. Not only is he extremely

talented, but he’s a great partner in the creative process. There are so many nuances and details

to be considered when considering a mass audience — particularly on the Internet. Gene takes the

time to thoroughly consider and incorporate each of them in his work and was an invaluable member

of our branding and working team.

— Bill Sutton Communications Director Sacred Fire Atlanta, Georgia

Entering theLegal ana.

Legal–RecruitingA M E R I C A N B A R A S S O C / S E C T I O N O F L I T I G A T I O N

The Section of Litigation is the ABA’s largest section with over 85,000 trial lawyers as members.

Project Positioning: Engage established members and the new generationof lawyers by focusing on the experience of prominent members

and through enhanced offerings of membership.

Tagline: The Power of Membership

SUPPLEMENTS

COVER & OPENING SPREADS, STATIONERY

“PROSECUTING THE GORGES” ILLUSTRATION

Legal–LawFirmsM O Y E G I L E S / L E W I S & R O C A

Moye Giles O’Keefe Vermeire & Gorrell is alaw firm dealing with complex matters requiring

focus upon multiple issues simultaneously.

Project Positioning: Supportive. Enthusiastic.Approachable.Respected. Connected. Creative.

Tagline: Focused.TM

Lewis & Roca is a national law firm of 240 attorneys plus support staff. The firm

undertakes the representation of controversial or unpopular clients and causes.

Project Positioning: Real, seasoned, trial lawyers handling major litigation.

ABA, Section of LitigationMoye Giles O’Keefe Vermeire & GorrellJennings Strouss & Salmon

Lewis & RocaFreeborn & PetersFrascona Joiner Goodman & Greenstein

Holme Roberts & OwenCorporon & KatzChrisman Bynum & Johnson

LawFirm—Logos&Brand Visuals

Head to e Pub(lication).

Publication—Editorial

Local Food Shift is a training organization, a publication, and website collaborativeall revolving around making our local, and not global. This is a tabloid-size, prototype,

fundraising issue featuring prominent authors, economists, and catalysts in the national local-food movement.

Project Positioning: Insight. Perspective. Inspiration.Tagline: Celebrating awakening foodsheds.TM

L O C A L F O O D S H I F T

COVER & FEATURE SPREAD

SAMPLE 2-PAGE SPREADS

OfficialDocumentsG O V E R N O R ’ S O F F I C E — C O L O R A D O ’ S W A T E R P L A N

The Colorado Water Conservation Boardcreated Colorado’s first water planas mandated by Governor John Hickenlooper and directed by Executive Director, James Eklund.

The 546-page Plan was designed to reflect Colorado’s agriculture, recreation, water storage, and rural & urban communities.

Project Positioning: Collaborating on Colorado’s water future.

EXECUTIVE SUMMARIES

COVER & OPENING SPREADS

JAMES EKLUND ANDGOVERNOR HICKENLOOPER

AT THE LAUNCH

‘‘Testimony

I have worked with Gene Malowany of Malowany Creative for over 10 years on numerous high profile,

far-reaching projects throughout Colorado, including the Governor’s Water Plan and Climate Plan.

Without exception, Gene has played an instrumental role in establishing strong credibility and increasing

impact. From small projects with rapid turnaround to those more complex and with high-exposure,

Gene delivers consistently above expectations. His willingness to work in partnership with his clients

to ensure complete satisfaction is paramount. His knowledge of the industry, integrity, political savvy,

and sophisticated sense of creativity push the boundary of what's possible every time.

— Kate McIntire Public Engagement Director Jefferson County, Colorado

Publication—Scientic&EducationU C A R / N C A R — E A R T H, W I N D, S E A , A N D S K Y

UCAR/NCAR’s SOARS program (Significant Opportunities in Atmospheric Research and Science) is an undergraduate and graduate

summer, hand-on, educational enhancement. At the end of the program, Earth, Wind, Sea, and Sky is produced

featuring all the interns and their scientific abstracts.

Project Positioning: Research. Mentoring. Community.

COVER AND OPENING SPREAD

INTERN FEATURES AND ABSTRACTS

Aow us to Illustrate.

TraditionalIllustrationsS W E N G A L – R O B B I N S C O N S T R U C T I O N

Swengal-Robbins Construction’s “Critical Path of the Future” illustrationwas used for the firm’s capabilities brochure, trade show exhibits, and online presence.

It was produced in full color as well as line art (shown here).

araer DevelopmentS T A T E O F C O L O R A D O R I V E R D I S T R I C T S

Meet “Banks,” the South Platte River District’s safety-on-the-river spokesperson (...er, spokesOtter), who is displayed on the

river signage, merchandise, and collateral.

Project Positioning: Create an emotionally-relatable, friendly character which can appeal to all river participants no matter the age.

Emphasize a prudent approach to fun on the river.

DigitalComposite IllustrationsA M A D E U S C O N S U L T I N G

Amadeus Consulting is a high-performance software development firm with offices in Boulder, CO and Chicago. A series of custom digital illustrations were

created for their modular capabilities brochure and web applications. Two of the illustrations are shown at left.

Project Positioning: Award-winning, fine-tuned Internet business solutions.Tagline: Virtuosos of the virtual world.TM

URL: www.wolfgang.com

In Boulder, recreating is equally important to work load.This group climbed, ran, biked, and played music together.The illustrations were based on those two premises.

MODULAR BROCHURE SYSTEM

DigitalComposite IllustrationsA L E X A N D E R D A W S O N S C H O O L — E N D O W M E N T

Alexander Dawson School wins best private school in Colorado every year.Upon developing their endowment strategy, the school took direction from parents, teachers, and staff

in several creative sessions. The ideas which came out of those sessions (11 total) were each digitally illustrated for the endowment event and for posting on campus as a reminder of future ideals.

Project Positioning and Tagline: Capturing Our Dreams.

‘‘Testimony

The Discovery Session conducted by Malowany Creative provided the opportunity to think critically

about the priorities of our organization in a productive, guided, and creative way. Gene Malowany

listened to our thoughts and needs to truly understand our challenges and goals. At the end of this

focused and in-depth session, we came away with a thoughtful, comprehensive positioning which

has served as a guide in creating organizational messages and a new pathway.

— Tavia Mirassou-Wolf, MPH Manager of Communications & Development Sustainable Schools International Boulder, Colorado

Need help Building it?

Suly&ConstructionS C H U C K C O M P O N E N T S Y S T E M S

CAPABILITIES BROCHURE:SAMPLE SPREADS

COVER WITH DIECUT TRUSS & TINTED-VARNISH OAK GRAIN

AD CAMPAIGN: 5 FULL-PAGE ADS

Schuck is the largest lumber yard west of the Mississippi, and includesSchuck Component Systems and Schuck & Sons Construction.

Project Positioning: Raw material to finished structures–shipped anywhere.

Tagline: Building relationships into every structure.TM

Sma LocalBuildeJ D A V I S B U I L D E R S

SOCIAL MEDIA IMAGES

BRANDED YARD SIGNS

BUSINESS CARD

WEBSITE HOME & CATEGORY PAGES

JDavis Builders is a Boulder, Colorado builder providing hands-on project management and supervision for custom homes, home remodeling,

and commercial construction.

Project Positioning: Providing “tight” construction, high-quality work, and attention to the littlest detail.

Tagline: Finishing the details.TM

Custom Home BuilderC O L O R A D O M O U N T A I N H O M E A D V I S O R S

CUSTOM WEBSITE—HOME & ANIMATED SEQUENCE

STATIONERY & SEMINAR INVITE

CMHA is a custom mountain home building advisor providing long-time experience in selecting property and building custom homes with ease.

Project Positioning: Providing the most objective expert advice available on how to build in the Colorado mountains avoiding all the pitfalls.

Tagline: Helping to build dreams.TM

Descriptor: Rustic elegance in the mountain lifestyle.

Interio&Land HoldingB R Y A N P U L T E I N T E R I O R S & T R A N S C O N T I N E N T A L P R O P E R T I E S

Bryan Pulte is proprietor of a high-end interiors group based in Denver. His family, of course, owns Pulte Homes, and he is the eldest of thirteen children.

Project Positioning: Classic, traditional, and contemporary design for the uppersocial strata and for unique locations. Transcontinental Properties is a Scottsdale, AZ based land holding and

project management firm with acquisitions in Australia, Hawai’i, Nevada, and Arizona.

Project Positioning: Dealing and building in overwhelmingly-beautiful geographic locations on two continents.

Tagline: The beauty lies in the details.TM

CUSTOM SIGNAGE

CAPABILITIES AND STATIONERY

PROJECT COLLATERAL

STATIONERY AND BUSINESS CARDS

Everyone’s favorite—Logos!

Issak Bond InvestmentsScottsdale (AZ) Film FestivalsBoulder Creek Festival (proposed)

Panda Group InternationalPhoenix FibersBolder Staffing

Whale’s Tail Fine DiningAmerican Express CorporationSense of Agency

CBDRx GrowersSacred FirePreferred Properties

Logos&Brand Visuals—1

Indicates National Award WinnerIndicates Regional Award Winner

Logos&Brand Visuals—2

Hollywood Goes GreenColorado Custom PaintingFoothills Institute

JDavis BuildersCactus Sales & LeasingHighest Life Health

Foundation for Boulder Valley SchoolsSugar Sugar ConfectionersColorado Water Plan (proposed)

Russo Lath & PlasterPinnacle Peak PatioEverest Publishing

Indicates National Award WinnerIndicates Regional Award Winner

Logotys

“To design is much more than simply to assemble, to order, or even to edit;

it is to add value and meaning, to illuminate, to simplify, to clarify,

to modify, to dignify, to dramatize, to persuade, and even amuse.”

—Paul Rand, Yale Professor of Design, author, mentor(Paul’s more famous clients: IBM, UPS, ABC)

A mentor mine once said

D I S C OV E RY | S T R AT E G Y | B R A N D I N G | D E S I G N

C R E A T I N G B R A N D S F R O M S C R A T C H .

R E V I V I N G B R A N D S T H A T H A V E L O S T T H E I R E D G E .

E N H A N C I N G & E X P A N D I N G C U R R E N T B R A N D S .

GENE@MALOWANYCREATIVE.COM | 7 2 0 3 5 2 1 3 9 6 | MALOWANYCREATIVE.COM