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NewsletterForeword

Winter is technically here, but at CL Industries headquarters

in Orlando, FL it feels more like summer. December

has been abnormally warm, but we’re not complaining.

The warm weather has allowed many of us in Florida to

continue to use our pools. While the southeast is holding on

to favorable temperatures, the rest of the country is cooling

down with Arctic air moving in. As we ring in the New Year,

let’s all resolve to use our swimming pools more in 2015.

In the Winter edition we highlight the 2014 International

Pool Spa & Patio Expo, as well as go behind the scenes of

our Craftsman Series with Monogram Custom Pools and

Premier Pool Renovations.

For more information about our company and products

please visit our website, www.clindustries.com. You can also

stay in touch with us in real time with Facebook, Twitter (@

CL_Industries), Youtube, Flickr, and Pinterest.

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Attention Distributors, Plasterers, and Builders: we are always seeking your feedback and

knowledge… Please send submissions for newsletter content, news, and trends/innovations

in your area to newsletter@clindustries.com.

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Behind the Scenes: Monogram Custom Pools

At CL Industries, we pride ourselves on working with the

best swimming pool builders, applicators, and landscape

architects in the world. In our second installment of the

Craftsman Series, we highlight Lehigh Valley, PA builder

Monogram Custom Pools.

Tony Caciolo, owner of Monogram, has created a

homeowner’s dream, an “energy efficient, hassle-free pool.”

A huge part of the “hassle-free pool” is a custom Monogram

pool finish by CL Industries and Pentair’s IntelliChem

System.

The custom Monogram Blue finish is composed of a durable

pebble based plaster. The pebble will last a lifetime, and the

blue colored quartz in our proprietary finishes are resistant

to chemical and mechanical wear. The customized dark pool

finish keeps the water warmer by holding in the sun’s heat

due to its grayish background dye.

The IntelliChem system keeps our finishes looking brand

new because it automatically adds the proper chemicals

to Monogram’s pools by monitoring the water chemistry

on a 24 hr basis. The system utilizes saltwater chlorination

so you never need to add chlorine. This automated system

even comes with an advanced iPhone app that Tony helped

foster by beta testing and providing suggestions during

its inception.

Monogram even digitally monitors and manages the entire

pool system from their headquarters. In the event of a

problem, they will send customers an email immediately.

Monogram Custom Pools

prides itself on 100% customer

satisfaction, which is no small

feat, as any business owner

will tell you. It’s no wonder

that Monogram Custom Pools

was voted one of the top 5

pool builders in the USA for

customer satisfaction. We

appreciate Tony’s tireless

dedication to his customer’s

pool water chemistry, because

that means our products look

new for years and years!

Special thanks to Tony and the entire Monogram team for

taking such pride in their craft.

Watch the Craftsman Series video blog featuring Monogram

Custom Pools: http://clindustries.com/craftsman-series-

monogram-custom-pools/

Behind the ScenesMonogram Custom Pools

2014 International Pool Spa & Patio Expo

This year the International Pool, Spa, and Patio Expo moved in to our own backyard at the Orange County Convention Center. Previously held in Las Vegas, the International Show attracts vendors and attendees from every corner of the world. This year we strategically positioned our booth in the Genesis 3 Pavilion. Genesis 3 is the leading educator for high end swimming pool design and construction worldwide. Many of the Genesis 3 members use CL Industries pool finishes.

The show exhibits were held November 5-7th. The expo featured live demonstrations and product displays, powerful education seminars and engaging networking events. Exhibitors run the whole gamut from pool, spa and patio product suppliers, to manufacturers and service product providers. Attendees range from the largest group of retailers, builders, and service professionals to landscape architects and designers from around the globe. This year our booth was visited by builders from all over the United States as well as Kuwait, Peru, Trinidad, Tortola, Spain, Ukraine and the Turks & Caicos. Many attendees were attracted to our booth because of the content displayed on our digital displays. While other pool finish manufacturers simply displayed their product samples, our approach was to loop our compelling content. This strategy was coupled with the availability of our knowledgeable sales staff who manned the booth.

The International Expo is always an excellent opportunity for CL Industries to expand our customer network, meet new people, and check out the innovative companies in the pool, spa, and patio industries. A new addition to this year’s vendors was the social media giant Houzz. Our marketing team met with the folks from Houzz to discuss how this new and innovative company could help expand our reach as well as distribute our digital content. We’re excited to add Houzz to our social media mix in 2015, and we are currently working on our profile and strategy.

Overall, we feel the 2014 International Pool, Spa, and Patio Expo was successful for CL Industries. Our sales team connected with several potential new customers and solidified existing relationships. We’re all excited and look forward to a prosperous and successful 2015.

2014International Pool Spa & Patio Expo

John Zita, Northeast/Midwest Sales Manager

CL Industries’ & Aquavations Team, from left to right Tom Martin, Jeff Shortt, Tim Wills, Don Pugh, Dan Gautier, Mike Kopke

Ask an Applicator

This edition’s “Ask an Applicator” is fielded by pool plaster

extraordinaire Jon Temple, of Tempool Inc. in Jacksonville,

FL. Jon has been plastering swimming pools for over 20

years, and has traveled the globe applying his craft. Our next

installment of the “Craftsman Series” will feature Jon and

Tempool Inc.

Our question comes from Al in Iowa, who is looking to build

a new swimming pool. Al asks “What is the proper thickness

for Sunstone Pearl Ice once it is applied?”

Jon responds, “The proper thickness once exposed for all

plaster finishes, including pebble and glass bead is 3/8”

thick. This thickness should be consistent throughout

the entire swimming pool. At Tempool, we ensure this by

applying a scratch coat first then a second coat. Some

plasterers uses a wetter consistency on their scratch coat

but we use the same consistency on both coats to ensure a

strong bond between the shell and finish.”

Ask an ApplicatorTempool Inc.

Craftsman Series: Premier Pool Renovations

Rowan University Remodel

Premier Pool Renovations has been using our products

for nearly a decade by focusing on large-scale commercial

renovations and residential plaster application.

Over the years they have come to use our PermaKote®

bonding agent exclusively for all of their renovations. After

the demolition and prep work of an old swimming pool,

many applicators do a light acid wash and neutralize the

shell of the pool. This will often remove impurities and make

sure the pH is correct before applying our bonding agent.

Premier’s Field Supervisor, Vince Saracino, believes that

our PermaKote® product is crucial to the success of

their renovations. Vince is a huge fan of PermaKote®

because it increases performance and saves time during

the application process. PermaKote® saves time by

eliminating the need for sand blasting and stripping, and it

increases performance because it acts as a bonding agent

and scratch coat.

Vince and Premier recently undertook the renovation

of the Olympic swimming pool at Rowan University

in Glassboro, NJ where they applied Krystalkrete,

Super Blue. The remodel was under a tight timeline to be

ready for an unveiling party at the start of the semester.

Our Northeast Sales Manager, John Zita, was on site to

provide support and guidance for this massive remodel.

After some long days in the hole (inside the shell of

an unfinished swimming pool) the job was completed

on time and on budget. We are proud to partner with

the best craftsmen in the industry, and Premier Pool

Renovations fits the bill.

Craftsman SeriesPremier Pool Renovations - Rowan University

Click here to see a short film on the Rowan University remodel process

© Copyright 2014. All Rights Reserved.

www.clindustries.com

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