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MWCOG2010 Idle Reduction Campaign Briefing

June 8th, 2010 | 12:00 – 2:00 pm

Equals Three Communications, Inc.

7910 Woodmont Avenue Suite 200

Bethesda, MD 20814www.equals3.com

301 656 3100

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Agenda

Campaign Overview

Partners and Supporters

What we’ve done so far

What we plan to do next

What we’ve created

Upcoming Event: Campaign Launch

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Idle Reduction Campaign

Mission: Initiative aimed at decreasing diesel emissions and improving air quality in Metropolitan Washington-Baltimore Regions.

Purpose:– Increase idle reduction awareness and control diesel emissions.– Promote idle reduction as a positive behavior that helps bus and

truck drivers to avoid fines, save money, and cut fuel costs.– Improve public health and protect the environment

Led by the Metropolitan Washington Council of Governments (COG), in collaboration with:– District Department of the Environment (DDOE)– District Department of Transportation (DDOT) – Maryland Department of the Environment (MDE)

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Partners and Supporters

American Bus Association United Motor Coach Association American Trucking Associations Diesel Technology Forum Maryland Motor Truck Association National Association of Truck stop Operators National Private Truck Council Owner Operator Independent Drivers Association Truckload Carriers Association Virginia Trucking Association

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What we’ve done so far

Communications Audit to analyze past and current MWCOG communications materials to see what messages/approaches have been successful

Media Analysis to better understand how media covers idling issue in DC metro area and nationwide

Environmental Scan to gain understanding of the overall industry and the idling issue from a local, regional and national perspective

4 Stakeholder Meetings To educate truck and

motor coach industry members about idle reduction laws

To understand industry perception of issue

To identify best way to communication with them

Interviews and Online Surveys to gather further direct input from the industry

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What we plan to do next

Launch Event/ Press Conference at COG

Post Launch Stakeholder Meeting

4 Street Team and Promotional Activities at truck stops and bus parking areas to interact with drivers and raise awareness about idle reduction

Six Flags Promotional Event and live intercom reads targeting bus drivers waiting in park parking lots

Continued media push with Satellite Radio live mentions, print ads in trade publications and Op-Eds and editorial features on Idle Reduction in Metro DC area

Driver Recognition Program to elevate awareness and encourage compliance with idle reduction initiative. Serves to acknowledge drivers and companies who take positive idle reduction measures.

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Flyer

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Logo

We’ve also created:•Pine-scented air fresheners with idle regulations•T-shirts•Print Ads •Posters

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Upcoming Event

Campaign Launch Event and Press Conference

Where: MWCOG BoardroomWhen: Tuesday July 13, 10:00 am to 12:30 pm

10:00 a.m.-10:45 a.m. Stakeholder Meeting and Campaign Discussion

11:00 a.m.-11:30 pm. Press Conference/ Q&A Session11:30 p.m.-12:30 p.m. Networking

Join Us!Please email kpoe@equals3.com to RSVP.

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Thank you!Questions/Comments

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