2009 Bosselman/GusFonner Stakes

Caribou Coffee Opens In Kearney

1st Annual Easter Family Fun Day an Overwhelming Success

Bosselman Inc.Gives Back to Red Cross

Bosselman Employee Smith Nominated to Colorado State Wildlife Commission

Pump & Pantry #3 Wins Free Lunch

BEI Omaha Growing by Leaps and Bounds

Grand Island Grandma Max’s Celebrates 4 Years Accident-Free

A Busy Winter at Bosselman Carriers

Toys for Tots Receives BIG donation from Bosselman, Inc. Pump & Pantrys & Travel Centers Help Fight Childhood Cancer

Holiday Fun for Corporate Staff

Learning Management System

Kyle Petty Charity Ride Stops at Travel Center

Bosselman’s First in Nation with Advantage Card

Boss Shops Recruit at Wyo Job Fair

A Taste of Sarcasm: The Big Max Challenge

Letters From Our Customers

Bosselman Energy Receives TOP TIER Certification

2008 Employee Recognition Banquet

Unzicker Retires

Pump & Pantry #42 Holds Grand Opening

2009 Annual Manager Meetings

Fuel For Thought!Bosselman Family of Companies Newsletter

Spring/Summer 2009

What’s Inside

Bosselman Family of Companies “Fuel for Thought” Newsletter is produced and distributed semi-annually by the Bosselman Corporate Marketing Department. Editor: Stephanie King-Witt, Director of Marketing Layout/Design: David Beach, Graphic DesignerFor news coverage, please contact Stephanie King-Witt at 308-381-2800 ext. 144 or email marketing @bosselmanmail.com Deadlines for articles are May 1 and October 1 each year.

2009 Bosselman/Gus Fonner Stakes

The annual Bosselman/Gus Fonner Stakes Race took place on Saturday, April 25 at Fonner Park. A cool and cloudy day didn’t keep fans away, and the crowd roared as horses traded places throughout the $75,000 Bosselman/Gus Fonner Stakes 9th race. Running fifth much of the way and third by three lengths entering the home stretch, Budge Man and jockey Jesus Ponce charged to a 2 1/2-length victory in the 1 1/16-mile race for 3-year-olds and up, making winners out of Lincoln Thoroughbred owners Lynn and Mari McKee in their first Bosselman start. Budge Man was trained by Kellyn Gorder.The Bosselman Family of Companies has tremendous sponsor support for this event and as well as for in-store promotions. The race would not be possible without the support of our sponsors. They included: Deli Express, Meadow Gold, Jack Link’s, Red Man, Ice Mountain, Nestle, General Mills, El Monterey, McLane, Miller Lite, Frito Lay, Sinclair, Pepsi, Energizer, Pierre Foods, Spitz, Jim Beam Snacks, Kellogs/Keebler, TSN Incorporated, Blue Diamond, Home Market Foods, Hot Pockets, Mentos, Fuze/NOS, Nesquik, Oscar Mayer/Kraft, Phillies, GlaxoSmithKline, Tootsie, Bug Juice, Pringles, Precise Nutrition, and Convenience Valet.Following the race, a cocktail hour and Fonner Park-Bosselman Family of Companies dinner and race trophy presentation was held in the Heartland Events Center.

2009 Annual Manager Meetings

Budge Man, with jockey Jesus Ponce, has a wide lead to the finish line the the 2009 Bosselman/Gus Fonner Stakes.

Sponsors, family and friends celebrate with Budge Man and jockey Jesus Ponce as they ride into the Winner’s Circle at the Bosselman/Gus Fonner Stakes April 25.

The 2009 Annual Managers Meetings were held March 18-19 at the BCC in the Heartland Events Center in Grand Island, Nebraska. “Squawk” by Travis Bradberry, Ph.D. was the recommended reading for this year, and Bob Negen, of WhizBang Training, was the keynote speaker, touching on excellent retail marketing, sales and customer service This year’s theme was “Life’s a Gamble: What’s in Your Deck?” with the national economy as a concern, a casino theme was in order. The meeting kicked off with the Real Colors personal inventory. Staffers found if they were blue, green, gold, or orange, or a mix. Real Colors is a great way to find out more about how people communicate and work, in order to better relate and communicate with others based on their ‘color’. A session on “6 Keys to Teamwork” by Mike Henke of Associate Staffing followed lunch, plus a presentation on the new Learning Management System by Craig Garrett, an update on company IT by Chris Hanke, and a Leadership Panel with

various division heads, plus a fun game called “Human Scavenger Hunt”.The day concluded in the “Jackpot Room” of the Bosselman Conference Center, with a dinner, retail awards ceremony, and a Texas Hold ‘Em Poker Tournament. Lasting until about 11 pm, the Tournament was enjoyed by many but only won by one, Linda Clark of Pump & Pantry #23 in Holdrege. Linda’s prize was a 5-day trip to Las Vegas. Second place went to Renee Janssen of #11 in Grand Island, and third went to Jennifer Gipfert, Big Springs Human Resources.Day two kicked off with a year in review, book discussion, and Q&A with Chuck and Charlie Bosselman, followed by several hours of presentation by Bob Negen. Bob is the author of a book entitled “Marketing your Retail Store”, and talked about everyday things that could be done to improve customer service, marketing and sales.We look forward to seeing everyone back again next year for the 2010 Manager Meetings!

A group of “Golds” shows off their color during the “Real Colors” training.

Pump & Pantry District Supervisors Craig Cummings & Joleen Linder are real “cards” at the Managers Meeting.

Maxine Bosselman speaks about the history of the companyduring the Awards Dinner at Managers Meetings.

Poker gets serious as the tournament progresses.

Sue Ashley puts on her “Poker Face” during the Texas Hold ‘Em Tournament at Managers Meetings.

Linda Clark, Pump & Pantry – Holdrege Manager, celebrates winning a hand. Linda went on to win the tournament later that evening.

Brian Gallagher, Corporate, collects his chips after winning a hand. Brian placed 5th in the tournament.

Charlie Bosselman and Brent Johnson, Corporate, play “Guitar Hero” during a break.

Keynote Speaker Bob Negen presents to the group.

KA

Q 10J What’s In Your D

eck?

L

ife’s A Gamble

Caribou Coffee Opens In Kearney

Caribou Coffee, inside Pump & Pantry #40 at 1616 2nd Avenue in Kearney, Nebraska, opened for business on December 15. Business has been good and continues to grow, with daily specials like “Loper Day” every Friday offering a discount for UNK students, and the Bou Buyer Card, a frequent buyer program.Hours are 6 am to 8 pm and free wireless is available inside the cozy bistro atmosphere. Menu items include both hot and iced coffees, teas, espressos, smoothies, non-coffee “Snowdrifts,” and hot chocolate; Coca-Cola products; a variety of pastries including cakes, muffins, scones, breads, bars, bagels, cookies and donuts; and seasonal items.

1st Annual Easter Family Fun Day an Overwhelming Success

The Bosselman Employee Recognition Banquet was held on November 12th, at the Heartland Events Center in Grand Island, Nebraska. The Bosselman Family of Companies recognized loyal service and dedication of over 260 employees who have attained five years of service, and each five year increment thereafter. Charlie Bosselman opened the program with the unveiling of the new Mission Statement of the Company, and the Values which are the foundation of our business. John Clinch, Lincoln Financial Securities Corporation, updated the group on the future outlook of our investments in the 401(k) plan during these times of economic concern for our Country.The Keynote Speaker for the evening was Aaron Davis, a member of the 1994 National Championship Nebraska Football Team and President of his own Consulting Firm, ADP, Inc. Aaron was very entertaining and provided a great message.Thanks to the committee of over 20 volunteers and for management’s support in putting the banquet together. It was enjoyed by everyone in attendance. A special thanks to each employee recognized for the years of service and dedication to the Bosselman Family of Companies. We look forward to many years of continued growth.

2008 Employee Recognition Banquet

The first annual Easter Family Fun day was held Saturday, April 11 at the Heartland Events Center in Grand Island from noon to 4 pm. A joint venture among Pump & Pantry, Runza, and KSYZ, this event took the place of the Easter Egg Hunt that Pump & Pantry had been putting on for many years in order to provide a safer environment for children and families to come have Easter fun. Runza had previously held “Runza Family Day at the Races,” while KSYZ had done an Easter Egg Hunt during the races.After months of planning, the free event had an even larger turnout than anticipated. Combining past attendance from all three entities’ past events amounted to around 2,000, so 1,500 candy bags and mini-Runzas were prepared, and Meadow Gold provided free milk. Imagine our surprise when attendance soared to 7,000! The candy bags and mini-Runzas were gone in 90 minutes, but there was much fun to be had inside the events

center. 35 booths from area businesses and organizations offered tons of fun, such as TaeKwonDo lessons; a petting zoo featuring baby chicks, baby bunnies, baby pigs, calves and goats; face painting; science experiments; learning how to slide and play softball; old-fashioned blacksmith games; games, coloring, and more. Two carnival rides and two inflatables were also available; the Nebraska State Patrol brought a “Seat Belt Convincer,” the Grand Island Police Department brought a cruiser and motorcycle, and the Grand Island Fire Department showed off a fire engine, ambulance, and took kids through the “Fire House” to learn about safe escapes in case of a fire. A stage featured performances throughout the day by Just for Kix, Smitty’s Performing Arts Center, Third City TaeKwonDo, and Edgerton Explorit Center. Two Easter Bunnies visited with children and gave out candy, and Runza Rex was on hand to greet them as well. All in all, it was a busy and fun day for all!

The crowd filled the Eihusen Arena at the Heartland Events Center with a long line still waiting outside.

Kids blow up balloons at the Edgerton Explorit Center booth.Children enjoyed the Petting Zoo sponsored by Countryside Kids 4-H Club at Easter Family Fun Day.

Guest Speaker Aaron Davis, a former Nebraska football player, cracks a joke with Charlie Bosselman at the Employee Recognition Dinner.

Pump & Pantry #42 Holds Grand Opening

April 17 turned out to be the perfect day for a Grand Opening, with sunny skies after a cloudy morning that threatened rain. Located at 13th and Allen Drive in Grand Island, the newest Pump & Pantry also features Nebraska’s first blender pumps. This was celebrated with a ribbon cutting ceremony at 10 am on the 17th with remarks from Nebraska’s Lieutenant Governor Rick Sheehy; Nebraska Department of Agriculture Assistant Director Ginger Langemeier; Nebraska Corn Board Chairman Jon Holzfaster; Nebraska Ethanol Board Administrator Todd Sneller; and Grand Island Mayor Margaret Hornady. US Congressman Adrian Smith was unable to attend but provided a letter of congratulations that was read by Charlie Bosselman. Following the ribbon cutting by Chuck Bosselman, Charlie Bosselman, and Fred Bosselman, Jr., fuel prices were dropped across the board, with E85 at 99

cents, E30 at $1.09, E20 at $1.19, and E10 Super Unleaded at $1.29. With a live radio remote, customers soon swarmed the store with lines 20 cars deep or more, and store staff and police directed traffic. The special prices lasted until 1 pm, with lines of cars still waiting for the discounted fuel. A hot dog meal was also available in the Prize Patrol trailer for just a dollar, and prize registrations, free samples, and Nebraska Lottery were featured inside the store. Area corn growers from Hall and Buffalo Counties were also on hand to fuel up cars and help explain the blender pumps and the various blends of fuel, and also hand out promotional items like back packs and stickers. Special thanks to the Nebraska Corn Board for helping out with advertising the event, providing coupons to FFVs and bringing farmers in to help fill up customers’ vehicles!

Lt. Governor Rick Sheehy addresses the crowd while Charlie Bosselman, Todd Sneller of the Nebraska Ethanol Board, Fred Bosselman, Jr., Ginger Langemeier of the Nebraska Department of Agriculture, and Mayor Margaret Hornady look on.

Chuck and Charlie Bosselman hold the red ribbon while Fred Bosselman, Jr. makes the official cut.

Fuel prices were dropped to celebrate the Grand Opening of Pump & Pantry #42.

Grandpa Bill with cake

Bill Unzicker, father of Jan Bosselman and grandfather to Charlie and Brandi, retired in February after 11 years of service to the Bosselman Family of Companies as Courier. A cake and punch reception was held at the Corporate Office on February 25. We wish you the best, Grandpa Bill!

Unzicker Retires

Check presentation Charlie Bosselman donating blood

A blood drive was held on January 14, 2009 at the corporate office to coincide with the presentation of a $1,000 check to the Central Plains Red Cross for their annual drive. Red Cross Board Member Ron Adams and Executive Director Donna Titman are presented with the check by Charlie Bosselman and Steph Keezer.

Bosselman Inc. Gives Back to Red Cross

ConocoPhillips Company, the fourth largest U.S. lubricants supplier, has announced that Bosselman Energy has achieved Top Tier Marketer status for exceeding quality, safety and environmental operations standards. The elite recognition is awarded to a select number of ConocoPhillips Lubricants distributors who exceed the company’s rigorous Marketer Operations Standards practices, created to help protect the product quality of the ConocoPhillips Lubricants brands and improve the efficiency of safety and environmental programs, according to Gary Balzhiser, manager of commercial lubricants.“We are very proud of Bosselman Energy and the exceptional work they have done,” commented Balzhiser. “Bosselman Energy has proven to be extremely successful in achieving the high operation and quality standards of ConocoPhillips Lubricants and will be joining

an elite group of Marketers from across the country that share this distinguished recognition.”Top Tier status was introduced to ConocoPhillips Lubricants distributors as part of new Marketer Operations Standards guidelines set by the company. The standards are based on strict American Petroleum Institute (API) recommended practices set forth to ensure oil and lubricants distributors meet all expectations for product quality control and that all lubricants operations are conducted in a safe and environmentally acceptable manner.Lubricants Marketers that receive and distribute bulk oil are eligible for Top Tier status consideration. Top Tier status is also required for a Marketer to be approved for blending oils, packaging grease and railroad engine oil handling.

Bosselman Energy Receives TOP TIER Certification

Kudos!

I just wanted to let you know that it is great that there are truck stops like the one here in Des Moines that caters to the truck driver. It seems most only offer a fast food atmosphere and something of a small convenience store. To have a sit down restaurant is something to look forward to after a long hard day on the road. - John MacFarlane, Des Moines, IA

I want to commend one of your employees for her compassionate and courteous service. Friday, November 28 was a cold, windy day, we had gotten out of our vehicle alongside the road on Hwy 281 to tie our newly purchased Christmas tree more securely to the top of our vehicle and accidently locked our keys, cell phone, coats and my purse inside the car. My husband had a few dollars in his billfold, he chose to stay with the running vehicle while I took the five $1 bills and walked over a mile to Bosselman’s so that I could use the pay phone to call home to Hastings for someone to bring us a key so we could get back into the vehicle.

When I asked your cashier Julie to give me some change for the five $1 bills so that I could use the pay phone to call for help, she graciously offered to let me use her cell phone to make the call. After completing the call, I walked back to the vehicle where my husband was waiting. Our help arrived shortly thereafter and we were on our way home.

We stopped at Bosselman’s to have a warm cup of coffee and that is when I asked another employee what the cashier’s name was and she told me it was Julie. Please express my sincere appreciation to this kind lady for me. Thank you!- Kay Kloppenborg, Hastings, Nebraska

My name is Jon from USA Truck Inc. I’m emailing this afternoon to congratulate your [Boss Truck Shop] team there in Morton’s Gap, KY. Elicia, Jody and Linda do an amazing job for my entire fleet. They’re always providing my team and I with great customer service with amazing attitudes. I’m very happy to be able to have them do any and all kinds of repairs that are needed when I’m in need of any kind of service. Elicia, especially has been my single point of contact for the last six months or so, even before I took over the position I’m in now, she knew that I was coming on and looked forward to working with me for anything regarding the trucks that I manage and she has always shown a great amount of interest in the work that her and her team performs. If there is anything in their area they are always my first choice for business and will continue to be as long as they keep up the amazing job. In short, this shop in Morton’s Gap is my best vendor I have and has been for some time now. I just wanted to let you know what a great team you have there in Morton’s Gap and the amazing work they perform. If you have any questions regarding this email or anything else please feel free to call me at work at 800-684-5763 or if you cannot reach me there, feel free to call me personal phone at 479-462-7671. If I do not answer just leave me a quick voicemail and I’ll get right back with you. Thank you for your time. - Jon Tomandao “Tomato”, Roadside Assistance Coordinator, USA Truck Inc.East Region (TN, OH, WV, KY, MS, AL, NY,ME, PA, GA, FL, VA, NC, SC, CT, VT, RI, DE)

At 1 am on November 17, I came into the [Boss Truck] Shop [Altoona, IA] with my fuel filter going out. The shop closes at 2 am, but neither Aaron nor Debbie showed any anguish about getting me in at that time. They both were professional, helpful, and friendly – even giving my puppy treats! I was extremely happy with my P.M. and I am certainly a repeat customer. Thanks so much!- Mark Sexton, Ocala, Florida

I just wanted to take a moment and let you know what outstanding service I received from Bonnie Zimmerman [Rapid City Boss Shop] a few weeks ago when I needed a tire put on a rim. The mechanic (didn’t catch his name) was speedy and courteous as well. You definitely have some “keepers” at your shop. It was a pleasure doing business with you folks, as small as it was, and I look forward to using your services again. - Marc Hock, Central City, Nebraska

Letters From Our Customers

Chuck, I hope you are doing well? I wanted to pass along a compliment that Steve Whipkey from Con-Way Truckload called me on today.

He had a driver by the name of Nan Carter at the Altoona, IA location yesterday around 5pm. Her locks where frozen up and she asked for help getting them open. She told Steve that one of the maintenance workers there at the location worked on her locks for about 20 mins out in the FREEZING temperatures to help her. They were successful getting them open. She said she tried to give him a tip but he would not accept it. Mrs. Carter wanted to be sure we told you what a great job this gentleman did helping her out. We are not sure of his name, but hopefully this will give you enough information to pass along all of our thanks.- Wendy Hamilton, Pilot Travel Centers LLC

On January 10th we were driving through Nebraska on I-80 when our van broke down near Paxton. We made several phone calls to find someone to repair the van, but on a Saturday night there was no one. We were told it would need to wait until Monday. A towing company suggested that we call Boss Truck Shop. We did, and Jeremiah, the mechanic, told us how to get the van 35 miles to North Platte without a serpentine belt. He fixed the van while we waited, and we were surprised by the service and affordable price. We were back on the road by 8 pm and arrived safely home to Minnesota. Jeremiah and Boss Truck Shop – THANK YOU for being our ‘angel on the road’! We know you don’t usually fix passenger vehicles! - Bruce & Barbara Bald, St. Paul, MN

I would like to compliment the Subway in your [Rapid City] truck stop on its great food and customer service. I live in the valley and drive all the way across town to eat at your store. Your food quality is great compared to any other stores in Rapid City. I would also like to say that the workers you have working at your store are great. I only go to your store in the evening but your employees are great to me and whoever I bring in. - Jack Smith, Rapid Valley, South Dakota

We ate at Grandma Max’s [Salina, Kansas] on April 15th. We were seated promptly and our server, whose name is Danielle, quickly brought us our drinks and took our order. Our meals were delivered in a few minutes and were delicious. Danielle is an outstanding employee and we wanted to let you know that. She was friendly, efficient and accurate. What an asset she is to your Salina location. Thanks for a great experience with an awesome server named Danielle. - Craig and Linda Munroe, McKinney, TX

Grand Island Grandma Max’s Celebrates 4 Years Accident-Free

Grandma Max’s Grand Island Line Supervisor Jeremy Welch starts shaving Pat Cozad’s head. Grandma Max’s staffers Kathy Muchow and Missy Hohlfeld give Pat’s bald head a rub.

August 12, 2008 was the fourth anniversary of being Accident-Free for the Grand Island Grandma Max’s. Employees were rewarded on December 1st with a bowling party and pizza at Westside Lanes in Grand Island. In celebration of the four-year mark, Manager Pat Cozad had his head shaved and Assistant Manager Steph Fry dyed her hair pink!Congratulations, Grand Island Grandma Max’s, on your excellent safety record!

Reprinted from KRDO.comFrom the Office of Governor Bill Ritter:DENVER - Colorado Governor Bill Ritter Tuesday announced he has nominated two new members to the Colorado Wildlife Commission.The new appointees are Kenneth M.

“Mark” Smith of Center and John W. Singletary of Pueblo.Smith is manager of Bosselman’s Meadow Ranch. He has decades of agriculture, land-management and wildlife experience. In 2008, he was nominated by Field & Stream magazine as a “Hero of Conservation.” He currently

serves on the Division of Wildlife Habitat Partnership Program State Council, Ducks Unlimited and the state Sportsman Advisory Group.Singletary is a real-estate broker, farmer and rancher. He is chairman of the Lower Arkansas Valley Water Conservancy District and serves on the Pueblo County Planning and Zoning Committee. He previously served on the Wildlife commission in 1998-99 and previously was appointed to the State Parks and Recreation Board.The appointments are for four years, expiring March 1, 2013, and require Senate confirmation.The nine-member Colorado Wildlife Commission is responsible for licensing requirements and the promulgation of rules, regulations and orders concerning wildlife programs in Colorado.

Bosselman Employee Smith Nominated to Colorado State Wildlife Commission

By Krisha BosselmanBosselman Energy’s Renewable Fuels division in Omaha has some exciting announcements for first quarter 2009. We have expanded our business through securing new relationships, retaining existing customers, and expanding our rack locations.One of our newest business relationships is with Cargill, in which we have secured a 6-month deal to provide Natural Gasoline to some of their Ethanol Plants. Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. To learn more about them, visit their website at www.cargill.com.In addition, we have begun marketing for Reeve Agri Energy in Garden City, Kansas. This plant is an extension to Reeve Cattle Company. The business’ main focus is cattle and they use the byproduct of ethanol as cattle feed. We are happy

to help them move their product so they can concentrate on the cattle end of their business. The plant produces 13 million gallons of ethanol a year. To learn more about them, visit their website at www.reevecattlecompany.com. We are very happy that East Kansas Agri Energy has resumed production of Ethanol after being down due to a boiler explosion earlier this year. We are contracted to handle all of their marketing, so we are very happy they are back in production. The plant produces 43 million gallons of Ethanol a year and they are located in Garnett, KS. To learn more about them visit their website www.ekaellc.com.Additionally, we have expanded our rack business at the terminals. First quarter we added 6 new rack locations that have moved 521,643 gallons of ethanol. Now we have a total of 20 rack locations across the United States and we moved a total of 7,322,771 gallons of ethanol for the first quarter!

BEI Omaha Growing by Leaps and Bounds

There is such a thing as a free lunch! Judy and her staff at Pump & Pantry #3 in Grand Island were the winners of KSYZ Radio’s “Lunch Box Heroes” Free Lunch on Friday, May 1! Staffers and invited guests enjoyed BBQ, beans, coleslaw and delicious apple pie!

Pump & Pantry #3 Wins Free Lunch

By Scott StranoBosselman Carriers now has trucks based out of five states around the Midwest, in Kansas, Missouri, Iowa, Minnesota and Nebraska. These trucks haul mainly ethanol or natural gasoline, with the occasional diesel fuel load. As Bosselman Carriers becomes more diversified, the need for a major organizational overhaul has arisen.Currently, Bosselman Carriers employs Dispatchers Shannon True, Bambi Smith, Stacy Strasburg and Rick Grigsby; Administrative Assistant Veronica Newell; Safety and Compliance Manager Amber Mack; Mechanics Anson Dockhorn and Mike Gerloff; and Shop Foreman Jamie Morse.Along with the addition of employees, Bosselman Carriers has

updated the record keeping for the entire Transportation Division with new Oracle software. The software is OTM and has come with many positives - and only a few headaches! This new software allows more up-to-date reports on customers, loaded miles, driver activity, revenue per mile, driver, truck and trailer reports, and loaded vs. empty mile reports. This software has also been designed to work with the Qualcomm units that are installed in each semi truck and will also integrate with the E1 software that most will be using throughout the company.Bosselman Carriers continues to grow, currently looking at adding another four trucks and taking on a logistics operation. The logistics will add a couple more employees as well as provide a service for another business within the Bosselman Family of Companies.

A Busy Winter at Bosselman Carriers

By The Obfuscated Observer - Reprinted from 605 Magazine, Sioux Falls, SDAt the intersection of N. Cliff Ave. and I-90 sits a Pilot station. It houses a complex of truck stop amenities like truck washes, showers, TV lounges, truck parts and, of course, Grandma Max’s. Grandma Max’s sports a rather plain interior. Well worn carpets, friendly waitresses, seasoned cooks, a casino in the back, and a trucker in every booth. Grandma Max (who actually existed and looks strikingly like Tom Arnold in a wig) is featured in pictures along the walls.This mid-level restaurant might not stand out from the crowd if it weren’t for its crowning jewel, the Big Max Challenge. What is the Big Max Challenge, you say? It is simple, yet has im-portant rules you must follow. You get one hour to eat four pounds of cheeseburger. Yes, four pounds. Two pounds of meat and two pounds of toppings all squished by a gargantuan bun. You must choose two sides and have to eat every single bite. If you puke, you pick it up (apparently it has happened a lot). Your reward? A free t-shirt and having your picture on the winners wall of the restaurant. I thought it could not be too difficult to eat a cheeseburger the size of an ATV wheel, so I sat down to give it a shot. After ordering and having the rules explained to me, the waitress brought over the Big Max and started the clock. There it was,

eight inches high and 16 inches across. I was in trouble.I started cutting away with a steak knife and fork. My game plan was to eat as fast as possible, then let myself digest while resting for a final push before the one hour limit. The first thing I noticed was that the burger was actually good.Five minutes in: Trying an all-out eating sprint, I had already eat-en 1/4 of the burger, cutting it in a pizza-like fashion. I was looking good and way ahead of pace!10 minutes in: I was nearly halfway done and really doing well, but started to feel a weird full. I started to realize I had just eaten two pounds of food in 10 minutes.15 minutes in: I had slowed down considerably and had only eat-en a few more bites. The burger was getting the best of me.20 minutes in: I had eaten 3/4 of the burger, and I was struggling to even put another bite in my mouth. The burger was still a full pound from being done, and I was absolutely stuffed.30 minutes in: I tried a few more bites. There was no way that I was going to even come close to finishing.Also the pre-challenge warning that (due to previous failures) I would be responsible for cleaning up any projectile regurgitation, I threw in the towel.Can you conquer the Big Max? For $16.99 you can find out. I sure couldn’t.

A Taste of Sarcasm: The Big Max ChallengeBosselmans, under the leadership of Craig Garrett and Frank Haack, is in the process of implementing a state-of-the-art learning solution to the organization. The Learning Management System, commonly referred to as an LMS, will deliver and track essential/optional training.The LMS will address and meet the following goals: 1. Provide consistent training throughout the organization, 2. Serve as a resource for site management to access and assign training, 3. Serve as a communication and compliance tool, and 4. Enhance the overall level of training and job preparedness throughout the organization.Eventually all employees will access some portion of their training, which may include basic policies and procedures, electronic courses, quizzes and/or tests, via the internet. Instructor led training and on-the-job training will eventually be tracked and scheduled via the LMS. “An LMS implementation is a huge undertaking for any orga-nization,” states Garrett. “The challenges and restrictions for Bosselmans are not uncommon. First we need to ensure that we have the computers and bandwidth to support a web-based training solution and our IT department is making significant progress in this area. Then we need to evaluate and in some

circumstances develop new training.” Garrett went on to say that in many circumstances our quickest and best training will likely be previously existing policies and procedures. “Getting this information out and being able to track that the employee has had exposure to it is very powerful. With a click of a button, a manager can reassign specific training to their whole group if needed.”Garrett goes on to explain that a staged implementation starting on the retail side of the organization is where he intends to begin. “Our Pump & Pantry and Travel Centers surrounding Grand Island will be the first on-line. I want to keep the initial snags and challenges within driving distance for the initial rollout.” This is not the first LMS implementation that Garrett has overseen, but he did express that he’s not previously been involved with a rollout like this one with many different business units. “I’m counting on the fact that our retail business units will recognize the value of the LMS very quickly and this will build momen-tum and accelerate the implementation company wide.”Garrett is open to questions and comments about the upcoming LMS implementation. He can be reached via email at cgarrett@bosselmanmail.com or via phone at 308-381-2800.

Learning Management System

By Brian GallagherUtilizing groundbreaking thinking and technology is nothing new to Bosselman’s – from building the first Bosselman’s Truck Stop near the new Interstate Highway 80 to allowing customers to realize instant savings on their fuel purchases, Bosselman’s has been a regional and national leader in providing convenience to those who travel for business or for pleasure.The Bosselman Advantage Card provides savings to customers, and savings to the company, all at the same time. The system is based on a new “detached debit card” format, allowing customers to access their checking account directly with the Advantage Card. Whether using the card reader at the pump and seeing the discount apply (where available), or completing the transaction inside, customers will receive

a five cents per gallon discount on their fuel purchases. Bosselman’s, thanks to its relationship with Sinclair Oil, is able to pass along these savings due to reduced transaction fees with the system – a true “win-win” scenario.Customers can register online for instant activation through the company website www.bosselman.com by clicking the Advantage Card icon and following the instructions. Printed instructions (and disclosure information) are found inside the Advantage Card application packets, available at all Pump & Pantry locations and all Bosselman Travel Centers. Customers may complete the registration form found inside the application packets and submit it for approval either by fax or mail if they prefer. If customers have questions, they can quickly get answers by calling the Advantage Card Service Center at 800-398-9089.

Bosselman’s First in Nation with Advantage Card

Bosselman Pump & Pantrys and Travel Centers sold 18,793 pin-up Pumpkins during October 2008 in support of St. Jude’s! This year’s total was up by 1,460 pumpkins from 2007! Way to go!Thousands of retail locations across the country united to help fight childhood cancer through the 17th annual St. Jude Halloween Promotion sponsored by MillerCoors and benefiting St. Jude Children’s Research Hospital.The Alma Pump & Pantry took first place in sales, selling 2,055 pumpkins in their store! Congratulations!

Pump & Pantrys and Travel Centers Help Fight Childhood Cancer

Toys for Tots Receives BIG donation fromBosselman, Inc.

Toys collected at area Pump & Pantry stores made for a holiday surprise for many area children through the Toys for Tots program in central Nebraska.

Toys in lobby

Jeff Chaney, Salina Bosselman Travel Center Manager, presents a $500 check to Kyle Petty for the 15th Anniversary Chick-fil-A Kyle Petty Charity Ride Across America. The Ride’s stop at the Salina Travel Center on Wednesday, May 13 was a part of a cross-country journey led by NASCAR driver Kyle Petty. The Ride raises awareness of and funds for Victory Junction and other charities supporting chronically ill children and is one

of the most successful and popular charity events in NASCAR. Now in its 15th year, the Ride has donated more than $12 million to children’s charities, with 6,100 participants logging more than 7.9 million cumulative motorcycle miles. The Ride departed Stevenson, Wash., on May 8 and ended in Greensboro, N.C., on May 16. Pilot Travel Centers LLC is the official Travel Center of the Chick-fil-A Kyle Petty Charity Ride.

Kyle Petty Charity Ride Stops at Salina Travel Center

Holiday Fun for Corporate Staff

A Bosselman version of “Deal or No Deal” was played during December, providing each employee at Corporate with a fun gift for the holidays.

By Bob SchuermanRick Brown, Manager of the Big Springs Boss Shop, and Bob Schuerman, Corporate HR, spent Thursday, February 19th recruiting Diesel Technicians at the Wyo Tech Career Fair in Laramie, Wyoming. It was a great opportunity to talk with more than two hundred students majoring in Diesel Technology who were either getting ready to graduate, or would in the next six months.It was a good experience and proved to be an opportunity to get the Shop’s name in front of quality students looking for work in the industry. 49 companies were represented at the career fair.

Boss Shops Recruit at Wyo Job Fair