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e-shoppers barometer by dpdgroup

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Heavy buyers Types of goods purchased online TOP 3 From January to September 2016 Monthly online purchase acts (average) Most common foreign countries for buying online What do we know about Europe’s e-shoppers? E-shopper barometer Europe 74% China 40% USA 37% GENDER AGE (y.-o.) HABITAT INCOME Rural * 13% Urban 87% Upper Lower 53% 47% 3,3 Online purchases Online purchases Delivery 63% 56% 56% Fashion Books Shoes Hightech / Electronics Source: Kantar TNS study for DPDgroup, based on a sample of 23450 e-shoppers. Conducted in 21 European countries from September 19 to October 7, 2016 Europe’s e-shoppers fall into 3 different categories based on the average number of goods purchased online each year: Heavy, Medium and Small Buyers. Each category represents 1/3 rd of the total sample. Usual delivery places 79% At home 18% To a parcel shop Would those delivery options make you more likely to purchase from a website/ retailer? (% yes) 88% Next day delivery 86% Possibility to reschedule delivery 86% Real-time information on delivery process 49% 40% 11% 18-34 35-54 55+ Millennials Medium buyers Types of goods purchased online TOP 3 From January to September 2016 Most common foreign countries for buying online Europe 68% China 41% USA 34% AGE (y.-o.) HABITAT INCOME Rural * 12% Urban 88% Upper Lower 41% 59% 53% 47% 42% Fashion Books Shoes 40% 43% 17% 18-34 35-54 55+ Millennials Delivery Usual delivery places 84% At home 18% To a parcel shop Would those delivery options make you more likely to purchase from a website/ retailer? (% yes) 87% Next day delivery 83% Possibility to reschedule delivery 84% Real-time information on delivery process Annual online purchase acts : 85% made by Heavy buyers 13% made by Medium buyers 2% made by Small buyers Online purchases Small buyers Types of goods purchased online TOP 3 From January to September 2016 Most common foreign countries for buying online Europe 61% China 38% USA 30% AGE (y.-o.) HABITAT INCOME Rural * 13% Urban 87% * < 1 000 inhabitants Upper Lower 32% 68% 27% 27% 26% Fashion Books 30% 44% 26% 18-34 35-54 55+ Millennials Delivery Usual delivery places 88% At home 14% To a parcel shop Would those delivery options make you more likely to purchase from a website/ retailer? (% yes) 84% Next day delivery 80% Possibility to reschedule delivery 82% Real-time information on delivery process 50% Men 50% Women GENDER 48% Men 52% Women GENDER 54% Men 46% Women

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Page 1: E-shoppers Barometer by DPDgroup

Heavy buyers

Types of goodspurchased online

TOP 3From January toSeptember 2016

Monthly onlinepurchase acts (average)

Most common foreign countries for buying online

What do we know about Europe’s e-shoppers?

E-shopper barometer

Europe74%

China40%

USA37%

GENDER

AGE (y.-o.)

HABITAT

INCOME

Rural*13%

Urban87%

Upp

er

Low

er

53% 47%

3,3

Online purchases

Online purchases

Delivery

63%56%56%

Fashion

Books

Shoes

Hightech / Electronics

Source: Kantar TNS study for DPDgroup, based on a sample of 23450 e-shoppers. Conducted in 21 European countries from September 19 to October 7, 2016

Europe’s e-shoppers fall into 3 different categories based on the average number of goods purchased online each year: Heavy, Medium and Small Buyers. Each category represents 1/3rd of the total sample.

Usual delivery places

79%At home

18%To a parcel

shop

Would those delivery options make you morelikely to purchase from a website/ retailer? (% yes)

88%Next daydelivery

86%Possibility torescheduledelivery

86%Real-timeinformationon deliveryprocess

49%40%

11%

18-3435-54

55+

Millennials

Medium buyers

Types of goods purchased onlineTOP 3 From January to September 2016

Most common foreign countries for buying online

Europe68%

China41%

USA34%

AGE (y.-o.)

HABITAT

INCOME

Rural*12%

Urban88%

Upp

er

Low

er

41%59%

53%

47%

42%

Fashion

Books

Shoes

40%43%

17%

18-3435-54

55+

Millennials

Delivery

Usual delivery places

84%At home

18%To a parcel

shop

Would those delivery options make you morelikely to purchase from a website/ retailer? (% yes)

87%Next daydelivery

83%Possibility torescheduledelivery

84%Real-timeinformationon deliveryprocess

Annual onlinepurchase acts :85% made by Heavy buyers13% made by Medium buyers 2% made by Small buyers

Online purchases

Small buyers

Types of goods purchased onlineTOP 3 From January to September 2016

Most common foreign countries for buying online

Europe61%

China38%

USA30%

AGE (y.-o.)

HABITAT

INCOME

Rural*13%

Urban87%

* < 1 000 inhabitants

Upp

er

Low

er

32%

68%

27%

27%

26%

Fashion

Books

30%44%

26%

18-3435-54

55+

Millennials

Delivery

Usual delivery places

88%At home

14%To a parcel

shop

Would those delivery options make you morelikely to purchase from a website/ retailer? (% yes)

84%Next daydelivery

80%Possibility torescheduledelivery

82%Real-timeinformationon deliveryprocess

50%Men

50%Women

GENDER48%

Men

52%Women

GENDER54%

Men

46%Women

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