e st abl i sh i n a promi si ng l and s e n e g a l · le depart ement sous l e haut-patronage de...
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LE DEPARTEMENT
Sous le Haut-patronage de Son Excellence Monsieur Macky Sall Président de la République du Sénégal
LE DEPARTEMENT
With the support of the Presidency of the Republic and the Government
In partnership with public agencies and the Senegalese bosses
Sous le Haut-patronage de Son Excellence Monsieur Macky Sall Président de la République du Sénégal
#ForumdeRufisque www.forumderufisque.com
Establish in a promising land SENEGALInternational Economic and Social Forum
March 12-13-14 2018 - CICAD - Dimaniadio
Under the patronage of his Excellency
Macky sall President of the Republic
ED
ITO
Souleymane Ndoye
Président of Rufisque's Department
In the midst of major changes, the Rufisque department is set to become the new center of gravity for Senegal's emerging economic growth. A new city is being created. Strategic partnerships are multiplying. National and international investors, as well as entrepreneurs are making a commitment, alongside with us, seduced by the yield potential of the territory. Significant investments have already been made, are in the process of being made, or will be made in the future.
Our will is to federate companies - national/international - and territories around a collective territorial strategy.
The Department of Rufisque, is a territory rich of its 12 communes, with their diversity, their culture and their history: Bargny, Diamniadio, Jaxaay, East Rufisque, West Rufisque, North Rufisque, the town of Rufisque, Sangalkam, Sébikotane, Sendou, Tivaouane Peulh Niagues, Yenne.
This first edition of the Rufisque Forum under the theme: ESTABLISHING IN RUFISQUE is part of the follow-up to the Senegal Emergent Plan and Act III of the decentralization, which strengthens the autonomy of local authorities on local development issues. Three days of meetings and intense exchanges to discover, to love and to establish yourself in our territory.
Our ambition is to create an alliance between public actors and the private sector to advance our common interests for a harmonious local development.
We encourage and support the development of manufacturing industries in the department and are committed to creating incentives for their establishment. We invite you to innovate, to take initiatives in terms of training and employment to accompany the growth of your local partners, to create value and wealth: take part in civic life and leave your mark over time. Because we, local development actors and you, operators of the national and international private sector are complementary: let us join forces and work together for the prosperity of the Rufisque Department and also of Senegal.
2 "We thank His Excellency President Macky Sall for his support and encouragement
Ru
fis
qu
e
opportunities
Departement of
Senegal is the first state in West Africa to have been rated "B+/B" with a "stable" outlook by Standard & Poor's, which indicates that the "country risk-investment" is low.
The country has embarked on a vast program to structurally transform its economy through the Plan Senegal Emergent (PSE) with the objective of making Senegal an industrial logistics and regional multiservice HUB.
Its efforts to improve socio-economic infrastructure and attract international investment have been successful: Senegal has posted a 6% growth rate since 2014.
The Department of Rufisque, created in 2014, has the prerogative to design and implement a local economic, social and environmental development policy.
Thanks to its geographical location at the exit of Dakar, the department benefits from a sea access, a location that is halfway between two international airports, a new motorway that connects it to the rest of the region, as well as the future TER that is being constructed.
Its accessibility, its peri-urban typology, the creation of new cities on its huge land reserves, and its tradition of establishing industries, make it the first territory in the country to start the largest state-owned construction sites and structuring projects of the PSE, such as the new urban and economic development poles of Diamniadio, Lac Rose and Daggakolpa, the mineral port of Bargny and other industrial development projects.
NEW ECONOMIC STRONGHOLD OF SENEGAL
3
un
itin
g around a collective strategy
territorial
3 DAYS
TO
To develop its attractiveness and accelerate the structural transformation of its economy, the Departmental Council of Rufisque is betting on a bold strategic partnership with the private sector.
Promoting the territory's assets and
uniting around sectorial opportunities
Promote investment in the ter r i tory St rengthen i ts in ternat ional compet i t iveness Present investment oppor tuni t ies Fac i l i ta te jo in t ventures and st rategic par tnerships Encourage associat ion and par tnerships Dedicate to female ent repreneurship Raise awareness to development issues Promote so l idar i ty and inc lus ion of people l iv ing wi th d isabi l i t ies
4
hight lights
National and international decision-makers as well as investors meet with the territory's most influentialplayers.
Financial backer 20%
Decision makers 30%
Companies 40%
Non-profits 10% s
Business Conventions
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Conferences
Sectorial Themes
workshops
Gala Diner
Awards ceremony
traditional music
Business projetcs
the keys
business context
opportunities
Agricul ture, Fishing ,
L ivestock, Agro-business,
Digi ta l , Transport ,
Training, Educat ion,
Financing, Infrastructure,
Housing , Waste
Treatment, Extract ive
Industr ies, Female
entrepreneurship ,
Tour ism, Social and
Sol idar i ty Economy,
Energy .
TERRITORIAL DOING BUSINESS
NEW CITIES
THE INTERNATIONAL RENDEZ-VOUS
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wh
yparticipate?
A multi-channel communication strategy and an international media system
Profil des participants
To increase international business
contacts
To promote your company within a
booming department
To identify and find new partners
To be aware of business opportunities
To reach a new market
To set a foothold in Senegal’s future
economic and administrative hub
To exchange experiences and
knowledge
To meet local political decision-makers
To invest in a sustainable spirit
To benefit from a follow-up on your
business meetings
Local and foreign officials
Public decision makers
CEOs, VPs
Financial Institutions and
Investment Managers
Government agencies
Senegalese ministers
Entrepreneurs and project leaders
International Organizations
SEO
SOCIAL MEDIA
DIGITAL
RADIO
TV
STREET MARKETING
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A UNIQUE EXHIBITION ON THE DEPARTMENT’S HISTORY, ITS MEN AND
WOMEN, FAMOUS OR UNKNOWN.
IF RUFISQUE COULD TALK...
SEO
RADIO
TV
8
ma
teri
ali
zeBusiness center
Meet your future partners in the Business Center
specially arranged for the occasion.
Print a draft contract or partnership, discuss in a professional and
friendly setting: we develop a business center equipped to
accommodate future partners in groups or duets.
doing business in a
Don't forget to bring your brochures and business cards.
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A flexible and operational formula to quickly take action!
eff
icie
nt understanding and acting
programm
DAY 1
Open plenary session
Succeeding the establishment in the Department. Opportunities. Know how.
Doing Business in Senegal: regulations, taxation, investment security, internal and sub-regional market
Joint venture and Acquisition: establishing and acquiring local expertise
Agro-business: make the financial and agricultural sectors cooperate in order to accelerate agricultural financing
The digital revolution, connecting the world: employment and modernization challenges of the administration and local economy
Territorial development, which partnerships? Decentralized cooperation, association
Youth and women training, filling the skills gap: needs, programs, funding
ECONOMIC FORUM
Local andnational projects
presentation
B2B
Networking breaks
Lunch & cultural entertainment: talk on the
region history
10
Inaugural session
Provisional program
Development issues Our heritage. Our territory. Our Future
Building together a heritage for future generations. Correcting territorial distortions.
Gala Dinner
eff
icie
nt
understanding and acting
programm
DAY 2Open plenary sessionWomen and local development
Promoting female leadership in the territory: Incentives, support…
Local SME financing: facilitating their access to financial markets, investment capital and bank credits
Informal economy: improving performances, formalizing and accompanying
Tourism industry: structuring the touristic offer of a department located between land and sea, developing eco-tourism
Creating Senegalese export champions: how to increase the made in Senegal competitiveness? Which sectors are promising?
Fishing, fisheries management
Diaspora
New cities, sustainable cities
Infrastructures: what infrastructures are needed to modernize and support the department’s emergence ?
Local and Worldwide Women's Networks
ECONOMIC FORUM
11
Mayors’ conference
Environment, sanitation, waste management and recycling: finding a sustainable solution for the department
Local andnational projects
presentation
B2B
Networking breaks
Lunch & cultural animations: women of Rufisque
Provisional program
eff
icie
nt
understanding and acting
program
DAY 3
Care and citizenship of persons with disabilities
Social entrepreneurship and territorial development: when economic efficiency serves people and their environment
Eco-village: Stimulating eco-activities and optimizing job creation
Social joint venture: associations andcompanies work together to promote socialinclusion and create sustainable jobs
Taking intercultural aspects into account: keyfactors for success in setting up in Senegal
Workshop "Setting up in Rufisque": reliablemarket research, setting up a subsidiary,finding a Senegalese partner, employmentopportunities
SOCIAL FORUM
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Closing session - Award Ceremony
A global and innovative approach to social and solidarity engagement that creates jobs
Open plenary session
InternationalTestimonials
B2B
Department visit
Theme lunch
Provisional program
ad
va
nta
ge
sexhibitors
MULTIPLY international operational business contacts
PROMOTE your company in a booming department
FIND new partners
EXCHANGE experience and know-how
MEET local policy makers
INVEST in a sustainable manner
MEDIAS SOCIAUX
DIGITAL
RADIO
TV
STREET MARKETING
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ACCESS to all the Forum's services
BENEFIT from 1-day display
MAKE US OF specific workshops for your companies to know more
about coming offers, projects, forging partnerships, practicing
intercultural skills.
BENEFIT from a privileged meeting with decision makers for your
delegation
BE LOCATED in the exhibition area’s Country pavilion
MEDIAS SOCIAUX
DIGITAL
RADIO
TV
STREET MARKETING
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partners
featured Country
ad
va
nta
ge
sa
dv
an
tag
es
INCREASE your visibility within the African sector
BENEFIT fully from useful services to understand and act effectively
in Senegal.
PROMOTE your business in a fast-growing department
FIND new PPP partners or joint ventures
ENCOURAGE local political decision makers
INVESTE in a sustainable manner
ren
de
z-
vo
us territorial international
doing business
The Rufisque Forum will take place at the CICAD (International Conference Center Abu Diouf) of Diamniadio, in the Departmental territory. The center was inaugurated in 2014,
during the 15th Summit of the International Organization of La Francophonie, in the presence of numerous presidents and personalities.
The CICAD is located on a green space of more than 20 hectares and includes an auditorium with 1250 seats, many lounges, conference rooms, VIP zones, exhibition spaces, and prestigious restaurants. The center also has a heliport. All the rooms are
equipped with the latest digital technologies, with Internet access, Wi-Fi, and translation booths.
A PRESTIGIOUS LOCATION
15
the agency #Com4Africa
organizers
Has trusted the organization to
www.forumderufisque.com
@SoNdoye #ForumdeRufisque
Fatou Kassé-Sarr - CEO
+33(0)6 16 58 92 81 / +221 78 383 64 59
Aminata Kassé – Associate Director
+33(0)6 21 39 20 95
Seynabou Kassé-Koïta – Associate Director
+221 77 894 14 14
Contact and partnerships informations :
the
The Rufisque Department Council
@ForumdeRufisque