Social MediaA Fad or the Greatest

Innovation “Tool”?

i-7 Summit Series

Chantilly – France

October 14-15, 2010

2 ® 2010 e-storm internationalCredit: Timetogetsocial YouTube

3 ® 2010 e-storm internationalCredit: Espresso – Marta Kagan - @mzkagan

4 ® 2010 e-storm internationalCredit: Espresso – Marta Kagan - @mzkagan

5 ® 2010 e-storm internationalCredit: Espresso – Marta Kagan - @mzkagan

6 ® 2010 e-storm international

7 ® 2010 e-storm international

8 ® 2010 e-storm international

9 ® 2010 e-storm international

Social media is now the number 1 online activity beating

Porn & personal email

Number One Activity Online

10 ® 2010 e-storm international

IS SOCIAL MEDIA - THE MOST

INNOVATIVE

SERVICE

CHANNEL…..

11 ® 2010 e-storm international

TO LISTEN TO

CUSTOMERS?

12 ® 2010 e-storm international

TO ASK QUESTIONS

TO CUSTOMERS?

Credit: Espresso – Marta Kagan - @mzkagan

13 ® 2010 e-storm international

5,000 questions in 2.42mins!!!

Microsoft Xbox

Most Responsive Brand on Twitter

14 ® 2010 e-storm international

IS SOCIAL MEDIA - THE MOST

INNOVATIVE

PRODUCT DEVELOPMENT/MANAGEMENT

CHANNEL?

15 ® 2010 e-storm international

iPhone 4 HAD A PROBLEM – CONSUMERS MADE IT KNOWN!

16 ® 2010 e-storm international

UNITED BROKE A GUITAR…THEY RESPONDED!

17 ® 2010 e-storm international

IS SOCIAL MEDIA - THE MOST

INNOVATIVE

MARKETINGCHANNEL?

18 ® 2010 e-storm international

$6.5 Million?

19 ® 2010 e-storm international

“We saved $250,000 for one launch using social media.”

-- Jeanette Gibson – Head of Social Media

20 ® 2010 e-storm international

21 ® 2010 e-storm international

22 ® 2010 e-storm international

COME MEET THE EXPERTS