e suade business proposal
DESCRIPTION
By harnessing these market forces, eSuade empowers consumers to persuade companies to improve their environmental and social sustainability efforts.TRANSCRIPT
eSUADE PRODUCT DEVELOPMENT
PRESENTED BY TEAM CODE GREEN
ORIGINAL eSUADE VISION
IMPACT RATINGEnvironment: Scores well on water managementHealth: Made with organic ingredientsSociety: High workforce diversity
More InfoMore Info
Top BrandsTop BrandsInstant SavingsInstant Savings
Healthy Foods, Inc
Healthy Foods, Inc
Retailers
Government
NGO’s
N-tierSuppliers
Manufacturers
STAKEHOLDERS
Influence on Product Sustainability
Interest in Product Sustainability
Consumers
CO
NS
UM
ER
SE
GM
EN
TA
TIO
N
CONSUMER PSYCHOGRAPHICS
Purchasing Criteria and Processes
Sustainability Interest/Focus
Technology Adoption
CONSUMER PROFILE
53%
Sometimes, usually or always use coupons
17%
Sometimes or always use a loyalty reward card
72%
A friend recommended it, or I tried it through a friend
27%
The health benefits appealed to me 14%
It’s environmentally friendly 14%
I read about it online, or saw advertising 13%
The packaging caught my eye 12%
There was an in-store taste test 7%
It was less expensive than what I normally buy
7%
80%
94% aged 25-54
CONCEPT RESPONSE
83% are somewhat, very or extremely likely to
use the eSuade product
60% are more likely to use mobile application
I care about my health and choosing products that are safe for me and my
family
31%
I'm interested in sustainability 29%
I want to influence companies with my purchase decisions
25%
I don’t have time 10%
I'm brand loyal and wouldn't change what I buy based on this information
2%
I trust (current) product labels 2%
Environmentally friendly products are too expensive
2%
Reasons for using the eSuade product…
FEATURE INTEREST
Product comparisons: Compare products based on price, nutrition, environmental impact, the company's
social responsibility efforts and other criteria
eCoupons: Use electronic coupons to save money
Nutrition tracker: Track calories, fat, carbohydrates, protein, vitamins and other nutrients as you shop
Shopping list: Save your favorite products to your profile
Vote: Send a message to manufacturers by registering your product and brand choices
Allergy alerts: Protect you and your family from food intolerance and allergy issues
Share: Share products, specials and reviews with friends through Facebook, Twitter and other social
media
BUSINESS SEGMENTATION
Focus on Consumer
Focus on Sustainability
VALUE PROPOSITION
CONSUMERS RETAILERS
WHOLESOME FOODS
WHOLESOME FOODS
Discover the whole deal on your favorite products and make more informed purchasing decisions.
LEARN MORESearch Clif BarClif Bar
Home Sores Products Recipes Health & Nutrition Values Company Shop Home Sores Products Recipes Health & Nutrition Values Company Shop
The Whole DealThe Whole Deal
eSuade rating
AESUADE RATING
AESUADE RATING
AESUADE RATING
Filter Origin Criteria
Your Ratings
Filter Impact Criteria
Compare Brands
Filter Wellness Criteria
Organic (15)Low in Saturated Fat (8)Low in SugarVeganLow in Cholesterol (0)Low in Sodium (0)
✔
✔
Change your searchShare resultsGet a price alert
Your Toolbox
Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App Home Sores Products Recipes Health & Nutrition Values Company Shop Home Sores Products Recipes Health & Nutrition Values Company Shop
eSuade rating
eSuade RatingseSuade Ratings
Any ONE (1) Clif Bar
1 Buy
Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App Home Sores Products Recipes Health & Nutrition Values Company Shop Home Sores Products Recipes Health & Nutrition Values Company Shop
Filter Origin Criteria
Your Ratings
Filter Impact Criteria
Compare Brands
Filter Wellness Criteria
Change your searchShare resultsGet a price alert
Your Toolbox
Clif Bar, Oatmeal Raisin Walnut
eSuade rating
eSuade RatingseSuade Ratings
Your Search History
Your Saved Lists
No saved lists
Clif Bar
Any ONE (1) Clif Bar
Any ONE (1) 365 Organic Milk
Filter Origin Criteria
Your Ratings
Filter Impact Criteria
Compare Brands
Filter Wellness Criteria
Change your searchShare resultsGet a price alert
Your Toolbox
Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App Home Sores Products Recipes Health & Nutrition Values Company Shop Home Sores Products Recipes Health & Nutrition Values Company Shop
eSuadeeSuade
Your Promotion Tracking
eSuade Corporate User Application kjames Help Report Bug Logout
Home Branding Promos Tracking Reports Working as kjames
eSuade Community Profile Wholesome Foods Statistics Bay Area Statistics
Type Brand Conv. Ratio Rev Stores
Nutrition Bars
Clif Bar Promotion Luna Bar Promotion
Personal Hygiene
Produce
Produce
Produce
eSuade ProfessionalServices offers
custom support for your needs
Learn MoreLearn More
App Download Totals (100’s)
iPhone
Android
Category lift by promotion Category lift by promotion
MOBILE APPLICATION
WebBased
MobileWeb
Mock-upFunctioningPrototype
SustainabilityPortal
ShoppingApplication
Mobile Application Demo
BUSINESS MODEL
CUSTOMER SEGMENTS
Purchasing Criteria and Processes
Sustainability or Health Interest
Technology Adoption
CONSUMERS
VALUE PROPOSITION
CONSUMERS RETAILERS
CHANNELS
CUSTOMER RELATIONSHIPS
REVENUE STREAMS
KEY RESOURCES
KEY ACTIVITIES
KEY MILESTONES
KEY PARTNERS
COST STRUCTURE
RETURN MAP
Market Release
Return Factor = 1
Time-to-Market Break Even After Release
RF = 3
NEXT STEPS
LESSONS LEARNED
THANK YOU
Appendix
eSU
ADE
INCO
ME
STAT
EMEN
T
eSUADE HEADCOUNT