e-tailing (e-retailing)
TRANSCRIPT
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e-tailing (e-retailing)
Kabaly P Subramanian
Al Musanna College of Technology
Sultanate of Oman
16 Feb 2010
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Objectives
· Retailing- an overview· Traditional vs e-tailing· e-tailing business models · Benefits of e-tailing· Features of e-tailing systems· Limitations· Future of e-tailing
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Retailing- an overview
Business Marketing ( sense and respond) Distribution channel Retailing
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Unorganized
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Unorganized
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Organized
Convenience store Malls Generalized stores Specialized store Franchise stores
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Organized Retailing
In-store retailing Non-store retailing
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In-store retailing
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Non-store retailing
Catalog and direct mail Direct selling TV home shopping Vending Machine retailing E-retailing
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Single Channel Multi channel
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Convenience store
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Mall
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Mall
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Generalized store
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Specialized stores
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Specialized stores
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Franchise store
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Retailing ( 1990’s)
Pure e-tailing Traditional and e-tailing
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What happened in 1990’s?
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Commercialization of Internet
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Significant events
WWW came into existence Web browser was introduced Jeff Bezos wrote the business plan for
“amazon.com” Windows 95 launched More than 100 Million websites More than a billion people are using Internet
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e-tailing
Selling to a final customer through electronic technologies ( like Internet)
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e-tailing models
General e-stores Specialized e-stores e-malls Direct selling by Manufacturer e-broker e-services e-auctions
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General e-store
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Specialized e-store
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e-mall
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Direct selling by manufacturer
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e-broker
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e-services
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e-auction
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e-auction
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Traditional and e-tailing
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Traditional and e-tailing
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Traditional and e-tailing
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Benefits of e-tailing ( to customers)
Convenience Better information Competitive pricing Customization Shopping anywhere, anytime Selection (wide range)
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Benefits of e-tailing ( to business)
Global reach Better customer service Low capital cost Mass customization Targeted marketing More value added services
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Basic features of e-tailing systems
Browsing facility Searching facility Method of selecting your purchase Mechanism for creating and submitting an order Secure e-payment facility Mechanism for customer service and feedback Product delivery
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Basic features
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Limitations
Seeing and experiencing the product Enjoyment of retail shopping lost Privacy and security issues Access to internet and computer
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Future of e-tailing
Technologies help you see and experience : virtual reality
Intelligent shopping agents M-tailing
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Questions ?
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Thank you very much and Shokran
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Reference
world wide web ( www )