MULTI-PLUG

DESCRIPTION

This is a plug that when we press it goes back and we obtain a multi-plug with five plugs for load the phones and others utilities.

TARGET AUDIENCE

• This product is aimed at people who own their own houses and wouldn’t like to spend too much on or have too many multi plug adapters.

• They live in urban and metropolitan areas and they can’t go to the shops for shopping multi plug adapters

LOCATION AND SALES

This product could put to sell in amazon.com and them it could sell in some shops.

COST ANALYSIS• Start up costs:

• New Moulding Machine €60,000• Plastic Mould € 9,000• Assembly Jig € 3,000

• Total € 72,000

• Fixed costs / month: Nil

• Variable costs:

• Plastic beads €0.50 per unit• Electrical conductors €0.95 per unit• Packaging €0.15 per unit

• Total €1.60 per unit

BREAK EVEN POINT

Fixed Cost 72.000,00€ Variable cost 1,60€ Selling Price 10,00€

Contribution per Unit 8,40€

Break Even Point 8571

SWOT ANALYSIS

Strengths

Convenient

Less Space

Functional

Weaknesses

Pain of Change

Installation

Opportunities

Organized Wires

Aesthetically pleasing

Threats

Cost of alternatives

LOCAL COMPETITION

The principal competitor is the adaptors or multiple socket because they are more cheap but the multi-plug it’s much more modern and it’s better.