e-update...colorado chiropractic association the voice of colorado chiropractic since 1917. e-update...

Colorado Chiropractic Association The voice of Colorado chiropractic since 1917.

E-UPDATEVolume 18, No. 1 January 2008

Also in this month’s issue. . .

2007-08 CCA Board of Directors Page 2

President’s Message Page 2

Upcoming Education Events for 2008 Page 4-5

Colorado 2007-09 CE Requirements Page 4

View from the CCA Front Desk Page 7

Poll Shows Public Want Insurance to PAY 2

Learn Spanish Medical Terms Page 12

Keystone Club Vendors Page 13

CCA Update Purpose and Policies Page 13

Member Appreciation Page 17

Enhanced CCA Membership Page 17

REGISTER for the Ski Seminar Page 20

Be a CCA KEY Doctor Page 21

Donate to the CC-PAC Page 22

www.coloradochiropractic.org

Mission StatementThe mission of the

Colorado Chiropractic Association is to protect, promote, and expand the ethical and professional

practice of chiropractic in the state of Colorado. �

Connecting YOU with Colorado chiropractic. . .

Ski, Ride, LEARN. The CCA hosts the 2008 Ski

Seminar at Colorado’s Copper Mountain Ski

Resort on January 31, February 1 & 2. Page 1

It’s almost 2008! Create a personal and business

mission statement, set your goals, and determine

specific strategies. Page 10

Legislative BONANZA - find out what the CCA is

doing to secure our power in the Colorado

Legislature, plans for 2008 and 2009, an

introduction to our new lobbyists, and what YOU

can do to help. Page 15-19

Copper Mountain 2008

RETURN of the

2008 CCA Ski SeminarCopper Mountain Colorado

January 31, February 1 & 2

Room Block Deadline is

December 31, 2007

It’s that time of year again! Time for the

CCA Annual Ski Seminar. The location for 2008

is Colorado’s beautiful and popular Copper

Mountain Ski Resort. Join us for 16 CE hours of

education on Thursday, January 31 from 5 to 9

p.m. - Friday, February 1 from 8 a.m. to Noon

and 5 to 9 p.m. and Saturday, February 2 from 8

a.m. to Noon. You’ll have plenty of time for

skiing and other winter activities. Plan to bring

your family for a weekend of fun and relaxation

in the majestic Rocky Mountains.

Book your room reservations NOW - the

deadline for the CCA’s room block is

December 31, 2007. Call Copper Mountain

at (866) 837-2996 & use GROUP CODE

3FY2VS. [A word about ROOM BLOCKS. Room sales

are critical to the success of this event - and to negotiations

for future events. The CCA must pay for any unused rooms.

PLEASE book your room with Copper Mountain using the

CCA room block.]

REGISTER for the Ski Seminar ON-LINEand save $30.

http://www.coloradochiropractic.org/registration/events.cfm - or see page 20 for a

registration form.

January 2008

2

UPDATE

Chairman of the Board

Rebecca Noren, DCPresident

James Farrell, DC

1st Vice President (President-Elect)

Steven Schuster, DC

2nd Vice President

Timothy Murphy, DC

Secretary-Treasurer

Mike Simone, DC

District 1 Director/Alternate

John Hanks, DC/Rhonda Jackson, DC


Randy Snyder, DC/Michael Barry, DCDistrict 3 Director/Alternate

Evan Katz, DC/Christine Sprowl, DC


Michael Springfield, DC/Greg Crawford, DC


Brad Hennen, DC/Robert Palmer, DC


Steven Mooring, DC/OPEN


Michael Treinen, DC/Randy Roman, DC


Kelvin Washington, DC/OPEN


Chad Kesner, DC/Lea Yoder, DC

Directors at Large

Robert Bridge, DCKristen Kells, DC

Keith Lundberg, DCJohn Murzyn, DC

Patrick Ray, DC/Alternate

Executive Director

Joyce M. MartelloCommunications Director

Vineta CampauMembership Director

Laura R. BrielsAdministrative Assistant

Sherry Picotte

Colorado Chiropractic AssociationThe voice of Colorado chiropractic since 1917.

8751 East Hampden Avenue #B-7Denver, CO 80231-4929

(303) 755-9011 or (800) 829-0339Fax (303) 755-1010

e-mail [email protected]

Reprinting of materials is granted, except for materialsindicated as copyrighted or reserved, but only upon givingcredit to the CCA Update in the reproduction. Reproductionof any other material without credit is prohibited, and if youwant to quote or reproduce from any item, call or write forinformation and permission. Copyright(C) 1989 to presentColorado Chiropractic Association

President’s

Corner

(continued on page 3)

by 2007-08 CCA President James Farrell, DC

Do you think the “You Might

Be a Red-Neck” routine is

humorous? What about these?

If you think insurance

companies are

going to start

playing fair -

You might be

a non-member.

If you can

afford your own

full-time paid

lobbyist team (we

have 3) -

You might be a non-member.

If you attend all the

Colorado Board of Chiropractic

Examiners meetings -


If the Governor’s office

consults with you on Board

appointees -


If you think Rule 22 can’t get

any better -


If you attend all the Workers

Comp meetings -


If you have your own $18,000

billboard campaign -


You Might Be a

Non-Member IF . . .

If you have your own PAC

(Political Action Committee)

fund -

You might be a non-

member.

If you contribute

+ $20,000 per year

to supportive

legislators -

You might be a

non-member.

If you write your

own legislation and

have legislators carry the bills -

You might be a non-

member.

If you think you can get

Med-Pay back without a team

effort -

You might be a non-

member.

If you have 725 allies (The

CCA has 725 members) working

for you -

You might be a non-

member.

If you have lawyers (we

have 2) keeping an eye on

physical therapists, massage

therapists, and naturopaths -

You might be a non

member.

‘If you think you

can get Med-Pay

back without a

team effort -

You might be a

non-member.’

3

January 2008 UPDATE

(You Might Be a Non-Member, continued from page 2)

If you like the prospect of an MD gatekeeper health system -


If you think $62/month membership fee (1 adjustment or 2) is too much -


If you think you and your profession haven’t lost enough ground already -


It’s not funny anymore.

It’s time for everyone to find a way,

To become a member of the CCA.

Dr. Farrell practices in Golden, Colorado and can be contacted at [email protected] OR (303) 279-6448.

January 2008

4

UPDATE

Upcoming Events

CE Hour requirements for 2007-2009

Colorado relicensing period:15 CE hours between August 1, 2007 & July 31, 2008

AND 15 CE hours between August 1, 2008 and July 31, 2009Must have valid health care provider level CPR card on 7-31-09 with at least 2 hours training

AND TWO hours of clinical chiropractic documentation EACH YEAR (first time by July 31, 2008).

NEW from the CCA: REGISTER ON-LINEat www.coloradochiropractic.org/registration/events.cfm

CCA’s web-based seminars (INCLUDING a 3-hour documentation seminar)also available at cca.ImpactLearning.org

The CCA is providing you with numerous opportunities to earn the two hours of documentation training NOW required by the Colorado

Board of Chiropractic Examiners each year by July 31. We have scheduled LIVE seminars in February, May, June, and July of 2008 in

the Denver Metro area and other locations around the state. In addition, you may fulfill this requirement NOW, ANYTIME with our

ON-LINE documentation seminar at cca.impactlearning.org.Saturday, February 2 Copper Mnt Ski Resort 10 a.m. to NoonThursday, March 20 Denver - CCA Conference Center 10 a.m. to NoonSaturday, April 19 Fort Collins Marriott 10 a.m. to Noon OR 2 to 4 p.m.Thursday, May 1 Denver - CCA Conference Center 10 a.m. to Noon OR 2 to 4 p.m.Saturday, May 3 Colorado Springs - Dr. Graham’s 10 a.m. to Noon OR 2 to 4 p.m.Saturday, May 10 Grand Junction Community Hospital 10 a.m. to Noon OR 2 to 4 p.m.Thursday, May 15 Denver - CCA Conference Center 10 a.m. to Noon OR 2 to 4 p.m.Thursday, June 19 Denver - CCA Conference Center 10 a.m. to Noon OR 2 to 4 p.m.

Saturday, June 28 Denver - CCA Conference Center 10 a.m. to Noon OR 2 to 4 p.m.Thursday, July 10 Denver- CCA Conference Center 10 a.m. to Noon OR 2 to 4 p.m.Saturday, July 19 Denver- CCA Conference Center 10 a.m. to Noon OR 2 to 4 p.m.Saturday, July 26 & 27 Denver area - Location TBA 3:15 to 5:15 p.m.Thursday, July 31 Denver- CCA Conference Center 10 a.m. to Noon OR 2 to 4 p.m.

Thursday, May 29 Denver - CCA Conference Center 9 to 11 a.m.Saturday, June 7 Fort Collins Marriott 9 to 11 a.m.Saturday, June 21 Colorado Springs - Office of Dr. Galen Graham 9 to 11 a.m.Saturday, July 12 Denver - CCA Conference Center 9 to 11 a.m.

2008 Documentation Training

2008 CPR Training

5

January 2008 UPDATE

THURSDAYS: DECEMBER 20, 2007 2008: JANUARY 24, MARCH 13, MAY 8, JULY 17,NOVEMBER 6, DECEMBER 11

CCA Bi-Monthly Board Meeting. Meetings are generally the 3rd or 4th Thursday of every other month from 10 a.m. to 4p.m. at the CCA office. Any CCA member is welcome to attend the board meetings; however, please contact the CCAand let us know you will be attending. Agenda items must be submitted to the CCA office 2 weeks prior to the boardmeeting date. $10 fee covers lunch and is payable in cash on board meeting day.

WEDNESDAYS: JANUARY 2, FEBRUARY 6, MARCH 5, APRIL 2, MAY 7, JUNE 4, JULY 2,AUGUST 6, SEPTEMBER 3, OCTOBER 1, NOVEMBER 5, DECEMBER 3

Mesa County Chiropractic Association meeting. First WEDNESDAY each month 12:30 to 1:30 p.m. at UTEC CulinaryRestaurant at 2508 Blichman Ave in Grand Junction. You may order ahead by calling 970-255-2641. Please contact Dr.Nick Sechrist for more information (970) 263-9100 or [email protected].

TUESDAYS: JANUARY 8, MARCH 11, MAY 13, JULY 8, SEPTEMBER 9, NOVEMBER 11Colorado Women’s Chiropractic Association meeting. 7-9 p.m. CCA Conference Center. Meetings are the secondTUESDAY of odd-numbered months. Each meeting features a guest speaker and an open forum for ideas anddiscussion. Contact Dr. Rebecca Noren for more info (303) 984-1111 or [email protected].

THURSDAY, FRIDAY, SATURDAY - JANUARY 31, FEBRUARY 1 & 22008 CCA Ski Seminar 16 CE Hours. Colorado's Copper Mountain Ski Resort. Speakers include Brad Burt, DCpresenting Spinal Decompression Therapy; Brad Ungar, DC presenting Laser Therapy; Sara Davenport presentingEffective Healing, and Kathy Mills Chang with Two Hours of Clinical Documentation training now required by theState Board.

Saturdays and Sundays, March 1 & 2, June TBA, September 20 & 21, November 15 & 16The X-Files: Basic X-Ray Training for CAs with Drs. Barry and Seron. 12 hours of the 24 hours of required training withinstructions on how to complete the additional 12 hours in your clinic. Register soon - classes fill quickly.

Saturday, March 15Rehab Seminar with Brad Feldner, DC - CCA Conference Center in SE Denver from 10 a.m to 6 p.m. 8 CE Hours

Thursdays, April 3, 10, 17, & 24TOOLS for Success: Strategies for the New and Seasoned DC. Developed and presented by EXPERIENCED Coloradodoctors of chiropractic, this seminar is an excellent introduction for new doctors or a welcome refresher for theexperienced DC. Along with networking and mentoring opportunities, this seminar provides you with a detailed road mapfor starting, improving and operating a successful chiropractic practice in Colorado. ALL seminars 9 a.m. to 3 p.m. at theCCA Conference Center. No CE hours available, except for TWO DOCUMENTATION hours on Thursday, April 17.

Saturdays, April 12 DENVER, May 10 COLORADO SPRINGS, June 7 GRAND JUNCTION,June 21 FORT COLLINS and Thursday, June 26 DENVERPre-Participation Sports Physical Seminars - INCLUDES 2-HOUR CPR training. 4 to 6 CE Hours total. Various locations.

Saturday and Sunday, May 17 and 18Laser Therapy with Dan Murphy, DC Details TBA soon. Location in the Denver area - 12 CE hours.

Saturday and Sunday, July 26 and 2715 Hour CE Seminar. Denver Area Location TBA. 15 hours TOTAL including TWO HOURS DOCUMENTATION training.

Friday, Saturday, Sunday September 12, 13, & 14CCA Annual State Convention SAVE THE DATES!! 15 hours of CE, training for chiropractic assistants, annual meeting,awards banquet, 50 exhibitors of chiropractic products and services. MUCH more information to be posted soon.

2008 MORE Educational Events

2008 Standing Meetings

January 2008

6

UPDATE

DCs Score 3 CEs

AND Meet #53

Membership Rally on 12-4-07 features

Former Denver Bronco

Bill Romanowski

The CCA held its second Membership Rally at the

Westin Westminster on Tuesday December 4, 2007.

Judging from the phone calls we’ve received it was a

success. Former Denver Bronco Bill Romanowski was the

featured speaker. He graciously signed autographs and

posed for photos. This Membership Rally was dubbed

“Meet #53 and Score 3 CE Credits” in honor of Bill

Romanowski’s player number with the Broncos. Several of

the doctors who attended were wowed by his knowledge.

Former Bronco Trainer Jim Keller was also on-hand to

speak about sports performance and rehab techniques.

Several generous sponsors made

this event possible:

Bio Med Laser

970-420-6447 biomedlaser.com

Guiducci & Guiducci, PC

303-355-3463

www.guiduccilaw.com

Mountain X-Ray

303-607-9900

www.mountainxray.net

National Credit Systems

303-704-8791 www.ncsplus.com

Next Level Sports Performance

303-279-6000 nextlevelsppt.com

Nutrition53

888-483-2653 nutrition53.com

Tesla Energy Lights

214-693-9522

www.youtube.com/

teslaenergylights

Upright MRI of Denver

303-478-3477

[email protected]

The CCA is pulling out all the

stops to provide Colorado

chiropractors with opportunities

that have never been offered

before.

Our first Membership Rally

was held in May 2007 with FOUR

professional sports stars and three

stellar speakers. The 2007 Awards

Banquet special guest and

speaker was former Denver

Bronco Karl Mecklenburg. These

are a few examples of the CCA

broadening its scope to seek out

new and exciting ways for DCs to

obtain CE credits, enjoy new and

innovative speakers, meet

celebrities, and reconnect with

their colleagues.

By providing Colorado

chiropractors with events of this

nature, we hope that non-

members will be encouraged to

join our association. If you

know any non-members, please

take a moment of your time to

give them an update on the

NEW CCA. Increasing the

CCA’s membership is the way

to insure the quality of future

seminars, events and featured

speakers.

7

January 2008 UPDATE

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View from the Front Deskby Sherry Picotte, CCA Receptionist/Administrative Assistant

CCA Front Desk Occupier

Sherry Picotte may be reached at

(303) 755-9011, (800) 829-0399, or

[email protected].

“There was a crooked man,

who walked a crooked mile.” Do

any of you remember that

poem? My aunt used to recite

this to me frequently, possibly

due the fact that she had a

crooked back. Due to years of

work on a farm, she had horrific

back pain, knee pain and every

other kind of pain you can think

of. I know chiropractic has been

around for a long, long time but

in the 1950s (boy did I just date

myself), it was rare that anyone

we knew went to a chiropractor.

Fast forward to the 1970s.

My mother had developed a

severe back problem that put

her in a wheelchair. She saw

doctor after doctor, surgeon

after surgeon. She was heavily

medicated due to the pain,

which left her in some

netherworld where it was hard

to reach her. My father’s best

friend, a cardiologist,

suggested he make an

appointment with a

chiropractor that he knew of

by the name of Dr. Paul

Issacson.

This man came into our

lives like a whirlwind. He took

charge of my mother’s health

with a vengeance. Little by little

she began to improve; you could

see it in her face. For the first

time in years she had hope.

Gradually she began taking

steps; first with a walker and

then on her own. The joy that

this man brought to my mother

and our family was nothing

short of a miracle. The ironic

part of this is Dr. Issacson was

paralyzed in an auto accident in

the late 80s. Unfortunately,

there was no cure for his

injuries.

We will be forever grateful to

this wonderful chiropractor who

changed my mother’s life so

dramatically. Chiropractic: it is

more than you think, it’s how

my mother, and my family, felt.

‘My mother had

developed a severe

back problem that put

her in a wheelchair.’

January 2008

8

UPDATEPaid Advertisement

9

January 2008 UPDATEPaid Advertisement

January 2008

10

UPDATE

PRACTICEPointers

A column devoted to covering thefull range of chiropractic

practice enhancement.

Setting goals has almost

reached humorous status,

especially when labeled as New

Year’s resolutions. We don’t

realistically think that we will

meet our goals; rather we

wonder how many days

will go by before we

discard them. However,

goal setting works if done

properly and most

successful people will tell

you that they regularly

set goals. So let’s explore how

to effectively set goals that can

help you to change and

improve.

YOUR Mission Statement

The first step in goal setting

is to develop a good mission

statement. The mission

statement is the compass by

which all goals and all success is

measured. The mission

statement itself is not a goal,

but rather a statement of

direction and purpose. The

mission statement should be

simple, and is generally never

more than one to three

sentences. By first identifying

what you want your life or

practice to look like, you can

then set the appropriate goals

to help you get there.

The intended audience of

your personal mission

statement is you. We can all use

occasional course corrections

and the personal mission

statement helps us to do that.

The intended audience of

Goal Setting 2008by Rob Hart

the business mission statement

is first you and your team and,

second, your patients. You and

your team read it to make sure

you are still moving in the right

direction, and the patients read

it to understand your

commitment to them and to

their health care.

Sample Personal Mission

Statement

I will continually improve so

that I can be the best person,

husband and father as is

humanly possible. I will be

responsible to support my

family financially, emotionally

and spiritually.

Sample Business Mission

Statement

In my own family, we have

also developed a family mission

statement. I have five children

and years ago we decided as a

family, (OK, I strongly

encouraged it), that it would be

a good idea to have a simple

statement that incorporated

our hopes and desires.

Hart Family Mission

Statement

Be good and have fun.

Couldn’t be much simpler,

could it? My children used to

‘The mission statement is the

compass by which all goals and all

success is measured.’

jokingly ask if we could reverse

it and put the “have fun” part

first, but we left it as it was.

The beauty of this mission

statement is that it clearly

defines who we are

striving to be. As

individuals and as a family

we want to be good —

meaning do the things we

are supposed to do and not do

the things we are not supposed

to do — and we want to have

fun while we’re doing it.

ABC Chiropractic is

committed to providing

superior care with kindness,

enthusiasm and integrity.

Goals

When setting goals you

should always start with the

long term goals and work

towards the short term goals.

So start with your ten year

goals, then move to your five

year goals, then one year, then

one month and finally daily

goals. Then determine the

specific action steps that will

help you to accomplish those

goals. Let me give you a few

examples to show you how this

works.

Example 1

You want to lose 40 pounds

and keep it off by permanently

changing your diet and exercise

habits. Calculating that you


11

January 2008 UPDATE

could lose a pound a week, you

feel that you can lose the

weight in a one year period. So,

your goals might look like this:

10 year goal

Maintain weight at 185 lbs.

5 year goal

Maintain weight at 185 lbs.

1 year goal

Reduce weight to 185 lbs.

1 month goal

Reduce weight to 221 lbs.

Action Steps

Unfortunately, the weight is

not going to melt off just

because you set a goal, so now

you have to nail down the

specifics of how you are going

to change your behavior to

achieve the desired result:

Diet - I will attend Weight

Watchers meetings weekly

beginning December 15, 2007,

and follow the program

faithfully.

Exercise - I will go to the

gym 5 mornings per week

(Goals, continued from page 10)

arriving at 7:00 AM. I will work

out with the weights on

Monday, Wednesday and Friday;

and I will ride the stationary

bike on Tuesdays and

Thursdays.

Example 2

You want to improve your

relationship with your spouse.

This is a great goal, but it is

harder to measure as it tends to

be fairly subjective.

10 year goal

Maintain a loving

relationship with my spouse.

5 year goal

Maintain a loving

relationship with my spouse.

1 year goal

To improve my relationship

with my spouse as measured by

her opinion of that relationship.

Action Steps

I will take my spouse on a

weekly date, ideally each Friday

night.

I will talk to my spouse

every evening after work, for at

least 30 minutes without

distractions such as the

television.

I will tell my spouse that I

love her at least one time a day.

Example 3

You want to increase your

new patient average to 25 per

month.

10 year goal

Maintain an average of 25

new patients per month.

5 year goal

Maintain an average of 25

new patients per month.

1 year goal

Increase my average

number of new patients to 25

per month by the end of 2008.

Action Steps

I will develop a 12 month

marketing calendar for internal

marketing prior to January 1,

2008.

I will review the calendar


January 2008

12

UPDATE

with my team on a monthly

basis and enlist their

assistance in implementing

the various strategies.

I will pass out a

minimum of 30 business

cards per month.

I will participate in a

minimum of 4 health fair/

screening opportunities in

2008.

I will ask for referrals a

minimum of 5 times per day.

(Goals, continued from page 11)

SOME Do’s and Don’ts

Don’t set too many goals. It

is better to set one or two

important goals each year and

actually achieve them, than to set

many goals and accomplish none.

Make sure your goals are

measurable. A difficult to

measure goal such as “increase

my spirituality” might be written

as: I will read the scriptures daily,

or pray daily.

As noted above always,

always, always translate your

goals into action steps; the

more specific, the better.

Schedule your time. You

won’t exercise, or talk to your

spouse, or practice that musical

instrument if you don’t

schedule it.

Robert Hart is the founder and

owner of Hart Consulting.

Through seminars and personal

coaching he has been assisting

Doctors of Chiropractic achieve

both their practice and

personal goals for the past 18

years. Mr. Hart can be

contacted at (480) 892-4621,

[email protected], or

www.hart-consulting.com.

AHEC (Area Health

Education Center) has

produced a Learn Medical

Spanish Terminology CD with

easy to learn medical phrases

for health care provider use.

To purchase the CD, e-mail

[email protected] or

call (941)361-6602 or (800) 967-

0807 and ask for Sharleen.

The CD is $50.00 + $2.00

shipping and handling.

I am on the e-mail list and

I do attend some of the AHEC

class presentations in our

area. The presenters cover

many topics from diabetes to

drug interactions and it is free.

The seminars are good for one

or two hours of CE and usually

there is a meal provided.

Members of our profession are

welcome and some of the topics

are interesting to hear the

medical/pharmacy take on the

latest protocols.

The mission of the Colorado

AHEC System is to improve the

quality and accessibility of

education for health care

professionals in Colorado in order

to enhance the delivery of health

care services throughout the

state, with special emphasis on

frontier, rural, and urban

communities and minority

populations. To learn more about

the Colorado AHEC visit

www2.uchsc.edu/ahec or call

(303) 724-0360.

Information provided byTerry Wiley, DC

Learn Medical Terms in SpanishPoll Shows

Public Wants

Alternative

Treatments

PAID by

Insurance

During October, readers

of on shape.com were asked,

“Should health insurance

cover alternative treatments

like acupuncture?” The

following results were posted

on-line and in the November

2007 issue of SHAPE

magazine:

92% said YES

8% said NO

Thank you to SHAPE magazine

for this information.

13

January 2008 UPDATE

Copper Mou

ntain 2008

NCMIC(800) 769-2000www.ncmic.com

Alpha Medibill Solutions(303) 644-5860

Probst, Dallmann, & Associates, PCCertified Public Accountants

(303) 477-1484

5U members

Thanks!! Keystone Club

2U members

The Keystone Club provides ongoing support for the CCA & the chiropractic profession!

Harve P. Meslin, CFPSafe Harbor Financial

(303) 785-8480

Nutri-West(800) 443-3333

www.nutriwest.com

Medical Specialists/Vitaminerals

(303) 468-0008 or (800) 873-3414

3U members

The CCA Update is published monthly. Its purpose is to provide news about

activities of the various committees and information concerning current

developments of interest to the membership. Articles, reports, letters, opinions,

advertisements, statements, and editorial comments do not necessarily represent

the position of the CCA. No endorsement of any item should be inferred unless

specifically identified as the official policy of the CCA. All material may be edited

for clarity or space, and publishing decisions are based on quality of writing,

timeliness, and potential interest to the readers. The CCA Update reserves the

right to edit or reject all materials. The CCA Update accepts advertisements and

inserts from a variety of sources, but makes no independent investigation or

verification of any claim or statement contained in the advertisements. Inclusion

of advertisements should not be interpreted as an endorsement by the CCA of

any product or service offered through the advertisement program.

Promote YOUR company with the Keystone Club - visit www.coloradochiropractic.org/vendor.html

or contact Vineta Campau at [email protected] or (303) 755-90111 or (800) 829-0339

Colorado Chiropractic Association The voice of Colorado chiropractic since 1917.www.coloradochiropractic.org - 8751 E. Hampden Avenue #B-7 Denver, CO 80231-4929 - 303-755-9011 OR 800-829-0339

January 2008

14

UPDATECCA Cultivates LEGISLATIVE Connections

YOUR CCA staff and board are actively forging relationships with Governor Bill Ritter, State Senator

Lois Tochtrop, and Congressman Mark Udall. Our new lobbying team has organized over 10 meetings

with doctors of chiropractic and legislators. ALSO, ready about why YOU should

develop a strong relationship with YOUR legislators.

CCA Communications

Director Vineta Campau was

awarded the premier

recognition of DEMOCRAT OF

THE YEAR by the Arapahoe

County Democratic Party at

their 2nd Annual Patricia

Schroeder Dinner on November

10, 2007. The event was held at

the Four Points Sheraton Hotel

in Denver and attended by over

300 people. Governor Bill Ritter

and US Congressmen Mark

Udall and Ed Perlmutter were

among numerous elected

officials and legislative leaders

in attendance.

Vineta was recognized for

her leadership and unwavering

willingness to “do whatever it

takes” to get the job done. In

early 2002, Vineta responded to

a phone bank calling campaign

Colorado Governor Bill Ritter and CCA

Communications Director Vineta Campau

meet at the 2nd Annual Patricia

Schroeder Dinner on November 10, 2007.

CCA Staff Member Recognized by

Arapahoe County Democratsurging political involvement.

From this “blind call,” she

showed up for a district event,

then campaigned for the House

District 37 candidate.

In 2004, she was elected

precinct committee person and

organized and staffed a weekly

phone bank to locate

volunteers for the party and all

candidates. She was also

elected House District 37 Chair

in 2004 and established a

monthly dinner, education, and

action meeting with attendance

of 20 to 80 each month. She

also issues a monthly e-

newsletter for HD37.

Using her impeccable

organization skills for activities

such as party elections,

campaign committees,

canvassing, and phone banking,

Vineta continues to assist

candidates and organize

volunteers.

Her determination to help

elect Democrats, encourage

grassroots involvement, and

make political change in

Colorado continues to grow.

For her work during the

2007 Colorado Legislative

Session, Senator Lois Tochtrop

was presented the 2007 CCA

State Senator of the Year

Award. This award honors her

leadership and support to the

state of Colorado and the

profession of chiropractic with

emphasis on her contributions

to consumer protection and

patient rights in the area of

auto insurance.2007-08 CCA President Dr. James Farrell

congratulates Senator Tochtrop on

November 7, 2007.

Representative Anne

McGihon was also honored as

2007 CCA Representative of the

Year. Representative McGihon

is also a health care consumer

advocate and supporter of

alternative health care

providers.

15

January 2008 UPDATE

There is much written about

politics. What isn’t stated very

often is the importance that

relationships play in the overall

political arena. Current events in

California underscore this truth.

California has more doctors of

chiropractic than any other state

- almost 11,000 DCs, or more

than one-sixth of the nation’s

chiropractors. And while this

may seem like a large group, it is

severely dwarfed by the state’s

population of approximately 38

million. As is true with many

states, California has more than

one chiropractic state

association. And, as you might

expect, the membership of two

associations together is a

relatively small percentage of the

total. So, when the majority of

the democratic legislators

decided to attack the California

It’s All in the Relationshipby Donald M. Petersen Jr., BS, HCD (hc), FICC (h)

Chiropractic Act, the

chiropractic profession was in

no position to outspend our

enemies. In short, we didn’t

have the money or the

political muscle to change the

vote and kill the House and

Senate bills.1 But money and

muscle don’t always win the

day. Most politicians, when

possible, will remain true to

the people that originally

supported them when they

first came into office. They will

continue to serve the “people

that got them there.” This

seems to hold true for

Governor Schwarzenegger.

The chiropractic issue would

probably not be high on his

list except for the

relationships he has with

individual members of the

CCA Executive Director Joyce

Martello and her husband Jim

Laurie chat with Congressman

Mark Udall who is making a run

for the Senate in 2008.

In October, the CCA Board

of Directors, after careful

deliberation and extensive

discussion, decided to retain a

new lobbying firm, Integrated

Legislative Solutions (ILS).

The firm is comprised of three

lobbyists and a legal staff who

can be called into service when

needed. The core lobbying team is

Erik Groves (303-228-1219), Terry

Snyder (303-629-6360 or

[email protected]), and

John Zakhem (303-228-1200 or

[email protected]).

CCA Hires New

Lobbying Team

CCA Executive Director Joyce

Martello also had an opportunity

to meet with

Colorado Governor Bill Ritter.(continued on page 16)


California Board of Chiropractic

Examiners (BCE) and the

International Chiropractors

Association (ICA). These are

the people who supported him

long before he ran for office.

And while it may have come

with a political price tag,

Governor Schwarzenegger has

done the right thing for the

chiropractic profession because

of the relationships he had long

before he thought about

running for office. There’s a

lesson to be learned from all

this, and it’s a pretty simple

one. Chiropractic will probably

never have enough money to

compete politically with

organized medicine and the

drug companies. Together, they

have budgets larger than most

states.2 But we can build

January 2008

16

UPDATE

The CCA Executive

Committee completed

extensive research in

interviewing six different

lobbying firms prior to making a

recommendation to the full

CCA Board. The ILS team

brings a high level of energy and

experience to the table and has

hit the ground running a day

after they were retained.

Meetings have been set up with

the Governor, legislators, and

agency directors who are

important to our legislative

agenda. Planning is underway

to hold CCA Key Doctor

training sessions and to extend

their expertise concerning how

to approach and discuss CCA

relationships with up-and-

coming legislators when they

need it the most - at the

beginning of their careers. This

is when even small donations

can make a difference. Make an

effort to get to know those

running for office in your

community. Invite them to

meet with all of the DCs in your

legislative district and ask

them the hard questions about

their support for chiropractic.

If they meet your criteria, you

can support them with your

money and your patients.

Remember, your vote is only

one vote. But if 10 DCs each has

an average of 200 patients, that

total can have an impact on the

outcome of a local election. If

you continue your relationship

(Relationships, continued from page 15)

with your political friends, you

will be in a position to ask them

to support the chiropractic

profession when our enemies

attack. Even if you don’t call

them every time a bill is

discussed, they will likely think

of you as they vote on issues

relating to chiropractic. This

may not seem important, or

even worth your time. But it

can make all the difference.

Just ask the almost 11,000

California DCs. They are very

happy that a few of their

colleagues took the time to

support their governor.

References: Chiropractic’s

California Crisis. Dynamic

Chiropractic, July 16, 2007.

www.chiroweb.com/archives/25/

15/05.html. The Brainwashing

Is Working. Dynamic

Chiropractic, Sept. 24, 2007.

www.chiroweb.com/archives/25/

20/17.html.

This article appeared in the

November 5, 2007, Volume 25, Issue

23 of Dynamic Chiropractic and

was reprinted with permission.

Subscription to Dynamic

Chiropractic is free to any licensed

U.S. doctor of chiropractic or

chiropractic supplier. Courtesy

copies are sent to chiropractic

students at their respective

colleges. For non-U.S. doctors of

chiropractic and those outside of

the chiropractic profession, an

annual subscription (26 issues) is

available: USA: 26 issues @

$52 per year. Please visit

www.chiroweb.com for more

information.

issues with your elected leaders.

The CCA Board honors and

is grateful for the service former

CCA Lobbyist and Attorney

Don Mielke has provided the

CCA over the past 13 years.

Don has laid a solid

groundwork from which the

new team can build.

Please join us in welcoming

our new lobbying team by

becoming active in your CCA

District, participating fully in

helping our Mandatory Med

Pay bill pass in 2008, and in

working to elect the

representatives in our state

who will support our Practice

Act in 2009.

Finally, for the CCA to

emerge successful with the

Mandatory Med Pay bill and the

Practice Act, we need all 1,600

doctors in the state of Colorado

participating in the financial

and volunteer support of the

CCA. As a member, please

assume responsibility this year

to recruit at least ONE new

member to the CCA. As a non

member, join ON-LINE or call

the CCA and sign up to be on

the winning team. Be a part of

making chiropractic in the state

of Colorado the powerful force

it can be. We need all of your

help. Let’s not leave it to the

few to do the work of the many.

(Lobbyists, continued from page 15)

17

January 2008 UPDATE

Membership

Thank You BRONZE Members

Enhanced

Martin Achtermann, DC

Fred Blesch, DC

Robert Borman, DC

Robert Bridge, DC

Rebecca Brinkman, DC

Jennifer Crismon, DC

Elizabeth Decker, DC

Joe Dziezgowski, DC

Gina Gentilini, DC

Brad Hennen, DC

Glynn Hopkins, II, DC

Julie Johnson, DC

Richard Keuhn, DC

Kristen Kells, DC

Larry Low, DC

Tim Murphy, DC

Rebecca Noren, DC

Chad Powell, DC

Randy Roman, DC

Robert Schrepel, II, DC

to the

Welcome

For more information on how to support the CCA with enhancedmembership, contact the CCA

(303) 755-9011 or (800) 829-0339 [email protected]

The Colorado Chiropractic Association offers enhanced membership opportunities to helpsupport YOU, your patients, and the chiropractic profession in Colorado. Your enhanced

membership will be used to fund legislative activity at the state level AND the care and maintenanceof the CCA office – the headquarters for chiropractic in Colorado!

Get to know the new CCA members in your area!Please contact the doctors in your area and welcome them to Colorado and the CCA.

It’s EASY - Contact information available at needchiro.com

Marshall Spahr, DC

Michael Springfield, DC

Christine Sprowl, DC

Barbara Walters, DC

Craig Warhurst, DC

Kelvin Washington, DC

Monty Wilburn, DC

Lea Yoder, DC

New Colorado Members

Kevin Mikalaitis, DCWestminster

Paul Sarver, DCPenrose

Julie Scott, DCLoveland

Elizabeth Turner, DCSuperior

Caleb White, DCColorado Springs

Student Members

Gerrad SpeerCleveland

Reactivations

Welcome Back!Peter Braun, DC

Bailey

J. Douglas Busch, DCPueblo

Bruce Latta, DCAurora

Robin Latta, DCAurora

J. Michael Magill, DCEnglewood

Christophor Mirabella, DCWoodland Park

Richard Tucker, DCLa Junta

Thank youto ALL CCA members for your support of

the CCA and chiropractic in Colorado.

January 2008

18

UPDATE

1) Do your homework.

Google the Legislator, read

about him/her, read their

personal websites. If they have

a constituent e-letter sign up

for it and read it. Do not

schedule a meeting with a

Legislator who you have

actively and publicly opposed. If

you donated money to a prior

opponent or have had any kind

of a problem with a Legislator

then you should not meet with

them.

2) Talk to either Terry

Snyder or Erik Groves of

Integrated Legislative

Solutions before you schedule

an appointment. We want to

share any information we have

to make your meetings as

effective as possible. We will

advise you on past votes, major

donors, future ambitions and

other information that we have

readily available. Terry can be

reached at 303-629-6360 or

[email protected] -

Erik can be reached at 303-228-

1219 or 970-640-7717.

3) Before your meeting,

review the issues that are of

primary importance to the

CCA. Please stick to the basic

agenda as set forth by the CCA.

There are lots of issues of

concern to doctors of

chiropractic.; however, to be

effective, please focus only on

Laying the Groundwork VictoryEffective CCA Member to Legislator outreach

by CCA’s Lobbying TeamIntegrated Legislative Solutions (ILS)

the issues that are the priorities

of the association the current

Legislative session. Know the

arguments pro and con and be

able to advance our position

cogently and succinctly.

Legislators literally have

hundreds of meetings. That is

why we encourage you to be

persuasive but be persuasive in

as short amount of time as

possible.

4) Be on time and have

materials to hand the

Legislators that set forth the

CCA’s position. We will try to

have several sets of materials to

provide. The goals of the first

meeting are limited to: a. To

meet and get to know or

develop a better relationship

with the Legislator. b.

Educating them on issues of

concern to your profession.

Remember that to get a vote

will require multiple meetings

and follow up. That is why we

ask that you not ask for

commitment in the initial

meeting.

5) What you are NOT there

to do is disagree with the

Legislator. If you happen to

agree on a non-chiropractic

health care issue say so and

thank them for work in that

area. But, you are not there to

lobby on issues other than

Chiropractic issues and never

advance your views on issues in

which you and the Legislator

disagree. You are there not as a

private citizen but as a

representative of this great

organization.

6) Do not ask for votes or

support but let the Legislator

know that you are available as

a resource to give honest and

candid advice on any issues of

concern. You should also let the

Legislator know the number of

patients you have an

approximate estimate of the

number of patients your

colleagues have in his or her

district. Have examples of

success stories from your own

practice. Have examples of

atrocious conduct by various

insurance companies as well.

7) Call us after the meeting

let us know what transpired.

We need to do follow up with

each Legislator. Your input is

absolutely essential. We need

your candid appraisal of the

Legislator.

8) Send a nice note or letter

to the Legislator after the

meeting thanking them for

meeting with you and noting

any issues or personal matters

that were discussed. For

example, if you both went to


19

January 2008 UPDATE

the same high school you might

refer to that. Send us a blind

copy of the letter.

9) Stay in contact with the

Legislator. Send a Christmas or

holiday card. If you come across

an article or other information

about the chiropractic

profession, copy it and sent it. If

they have town hall meetings,

attend or ask a colleague to

attend. Your job is to both

persuade and, equally

important, educate the

Legislator. When we have draft

copies of Legislation, we will

forward them to you and ask

that you send it to the

Legislator with a letter asking

for their support and help.

Why is your med-pay bill in

the public interest?

Our bill will provide

affordable coverage for

thousands of injured drivers

and their passengers each year.

This will save millions in tax

dollars as often times those

injuries are treated at public

hospitals. Chiropractic care is

affordable and provides relief to

thousands of patients every

year. This bill will also not harm

the insurance industry as they

will only have to offer coverage

that many Coloradans need.

Why should the Legislature

get involved in this issue?

Every health care plan being

advanced says that we have to

insure more Coloradans. Our

plan provides a basic level of

insurance and saves the state a

great deal of money.

Do Chiropractors provide

real benefit to patients?

Yes, they do. There are

many injuries that a trained

Chiropractor can assist with

that Medical Doctors are

unable to help with. That is why

a growing number of Medical

Doctors refer patients to

Chiropractic Doctors and work

hand in hand with them in

providing treatment for the

benefit of the patients. We as a

profession are about helping

people.

What about Chiropractic

Doctors abuses such as over

billing and endless treatments

just to run up bills?

Every profession has its bad

apples. We do all we can to

weed them out and do a good

job of it. Of course, even one

abuse of the system is one too

many and we will be ever more

vigilant in cracking down on

abuses. We as a profession will

support any reasonable

sanctions that crack down on

those very few of our colleagues

who give us all a bad name. I

personally attend over _______

hours per year of continuing

education (discuss your

personal background and what

you do.)

You should also be aware

that for every case of over

billing there is a Chiropractic

Doctor who gives free

treatments to patients knowing

full well that the insurance

company will not reimburse for

those services. Al most every

Chiropractor I know gives

annually hundreds of hours of

free care to those in need.

(Groundwork, continued from page 18)

Increase

Colorado

Chiropractic’s

LEGISLATIVE

POWER

Donate

to the CC-PAC

(see page 22)

Become

a CCA KEY Doctor

(see page 21)

Some sample questions and

suggested answers

Four easy ways to register!

1. REGISTER ON-LINE at www.coloradochiropractic.org/registration/events.cfm &TAKE $30 off!2. CALL the CCA at (303) 755-9011 or (800) 829-0339.

3. FAX this form to the CCA, with credit card information completed, to (303) 755-1010.

4. MAIL this completed form with your check or credit card information to the CCA at 8751 E. Hampden Ave. #B-7, Denver, CO 80231-4929.

CCA Members: $300 DCs/$180 Students/Retired DCs Non-members: $400 DCs/$235 Students/Retired DCs

NOTE: $35 surcharge for registrations AFTER 1-24-08 or at the door.

Name(s): ____________________________________________________________________________CCA Member: Yes No

Address: __________________________________________________ E-mail: ____________________________________________

City: ______________________________________________________________ State: ________________ Zip: ________________

Phone: __________________________________________________Fax:__________________________________________________

Amount Due: $_________________ Check enclosed (make check payable to CCA)

Credit Card#:_______________________________________________________________________________________ Exp. Date: ________________

(MC, Visa, AMEX, or Discover)

Signature: _________________________________________________________________________ Date: ______________________

Join the CCA SOON & take the member discount!

Cancellation policy: Refunds, less a 20% handling fee, if cancellation is madewithin 5 days prior to the seminar date. No cash refunds can be made after thisdate, but the amount may be credited to another CCA-sponsored seminar within12 months. $35 surcharge for registrations at the door.

2008 CCA Ski Seminar January 31, February 1 & 2

For accommodations, call Copper Mountain Ski Resort

(866) 837-2996 & use GROUP CODE 3FY2VS

Room Block reserved until December 31, 2007

For transportation from Denver International Airport (DIA),

call Colorado Mountain Express at (800) 525-6363 or

visit www.coloradomountainexpress.com

16 Colorado

CE Hours available.

Possible approval for other states.

Brought to you by the Colorado Chiropractic Association, Foot Levelers, Hockert Sales & Multi Radiance Medical

Copper Mountain 2008 January 31, February 1 & 2, 2008

The CCA Annual Ski Seminar is happening in cool Copper

Mountain. Fun in the snow, sun, and Copper’s restaurants,

shops, and pubs - oh, yeah - and 16 hours of chiropractic

education. FOUR speakers PLUS get your

2-hours of DOCUMENTATIONnow required by the Colorado Board of Chiropractic Examiners.

Thursday, January 31 from 5 to 9 p.m. Decompressive Traction with Bradley S. Burt, DC Friday, February 1 from 8 a.m. to Noon Decompressive Traction with Bradley S. Burt, DC Friday, February 1 from 5 to 9 p.m. Effective Healing with Sara Davenport Saturday, February 2 from 8 to 10 a.m. Laser Therapy with Brent A. Ungar, DC Saturday, February 2 from 10 a.m. to Noon Clinical Documentation with Kathy Mills Chang

REGISTER ON-LINE NOW at www.coloradochiropractic.org/registration/events.cfmDetailed brochure available soon.

2008 CCA Key Doctor Registration

Name:__________________________________________________________________________________________________

Home Address:__________________________________________________________________________________________

Home City/State/Zip:____________________________ Business E-mail____________________________________________

Business Phone:_______________________________ Business FAX:_____________________________________________

Colorado Senate District#:________ Colorado House District#:___________ (based on your HOME/Voting address)

Colorado Chiropractic Association The voice of Colorado chiropractic since 1917. � 8751 E. Hampden Avenue # B-7 Denver, CO 80231-4929(303) 755-9011 or (800) 829-0339 � FAX (303) 755-1010 E-mail: [email protected] � Website: www.coloradochiropractic.org

2 2 2 2

Take Legislative ACTION!Join the CCA Key Doctor Program

The CCA Key Doctor Program matches individual doctors with their

state senators and representatives to provide one-on-one, grassroots

communication. State legislators need YOUR input regarding chiropractic

issues – keep them informed and engaged!

What is a Key Doctor? In Colorado, we have 100 legislative districts represented by 100 representatives and sena-tors. A Key Doctor will become the CRUCIAL contact person to one of these legislators.

Why get involved? The CCA has an ambitious legislative program designed to help you and your patients. Newstate laws limit the CCA’s ability to connect with state legislators. This year the Colorado Legislature will again con-sider managed care contracts, auto insurance changes, including mandatory med-pay, and other bills that affect yourpatients’ rights and your small business. During the legislative session (January to May) the time commitment is aboutONE HOUR per month.

What does a Key Doctor do? Simply this: Get to know your legislator. Buy them coffee - take them out to lunch.Every one of these legislators is a person just like you and me. Every day as doctors of chiropractic you educate andsell your services and yourselves to the public. Your legislator is just another person who needs to be informed.Educate them about the value your care brings to their constituents. When legislative action is needed, the CCA willcontact you via e-mail and ask you to contact your legislator with specific information. (It is a necessity that the CCAhave your correct e-mail address AND that you commit to checking your e-mail at least twice a day.)

What can you do? Get involved. We know who your elected legislators are, and we hope that with your commit-ment TODAY to this program, we will have a doctor assigned to every Colorado legislator. YOU are those doctors!!!

When do I start? RIGHT NOW!Complete the REGISTRATION form enclosed and FAX it back to the CCA at (303) 755-1010. The legislative sessionbegins in early January 2008 - be ready for legislative action!

CC-PAC Colorado Chiropractic Political Action Committee � c/o CCA8751 E. Hampden Ave #B-7, Denver, CO 80231

719-324-5242 � [email protected]

CC-PAC (Colorado Chiropractic Political Action Committee) 2006-08 Contribution Pledge Form

Contributor's Name(please print):______________________________________________________Date form completed:______________________

Address/City/State/Zip:_____________________________________________________________________________________________________

Day Phone:____________________________________________________ Evening Phone:______________________________________________

FAX:____________________________________________________________ E-mail:__________________________________________________

CONTRIBUTION OPTIONS:

$525 per 2-year election cycle (one-time $525 contribution is preferred) Current cycle 12-8-06 to 12-6-08

Lump sum contribution amount: $_____________ Check (make payable to the CC-PAC)

Colorado Chiropractic Political Action Committee

CC-PAC Updateon Colorado Finance Reform Act

The Campaign Finance Reform Act has changed the rules on contributions to PACs (Political Action

Committees) in Colorado. The maximum contribution an individual can make to a PAC is $525 per election

cycle (every two years). The current election cycle is from December 8, 2006 to December 6, 2008.

Corporate/business checks are allowed as well as checks from individual accounts. Each family member may

contribute with their own personal account, but only one contribution can be made from a joint account. ($200

maximum contribution per election cycle may also be sent directly to a candidate.)

What does this mean to me?

PAC funds are needed to ensure positive contacts with legislators. Each Colorado legislative session there are

issues which impact doctors of chiropractic and their patients. So, there is ALWAYS a need for a strong, well-

funded PAC. The PAC law requires the CC-PAC to find more contributors with smaller donations.

What if I still have questions about the law or the CC-PAC?

Contact CC-PAC Chair: Dr. Hal Lease 719-324-5242 or [email protected]

e-update...colorado chiropractic association the voice of colorado chiropractic since 1917. e-update...

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