e x h i b i t o r p r o s p e c t u s - buildersshow.com · structural wiring, automated energy and...
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F e b r u a r y 1 3 - 1 6 , 2 0 0 8W e d n e s d a y - S a t u r d a y
O r a n g e C o u n t y C o n v e n t i o n C e n t e rO r l a n d o , F l o r i d a
E X H I B I T O R P R O S P E C T U S
IBS Facts & Figures—Why You Have to Be at This Show!l 2007IBSTotalAttendancewas103,921
l 2007IBSExhibitsoccupiedmorethan1,039,000netsquarefeet—ourlargestShowever!
l Exhibitorsgeneratedmorethan809,000leadsatthe2007IBS!1
Residential Building Industry Fact & Figuresl U.S.CensusBureauestimatestheresidential
constructionmarketwillexceed$615billionin 2006 (figures include new construction and remodeling)
l NAHBMembersconstructover80%ofthenewhousinginAmerica2
l Housingrepresentsapproximately12-15%oftheUnitedStatesGrossDomesticProduct3
l NAHB’sforecastforthehousingindustrytoreboundandpickupmomentumagaininthesecondhalfof2007andearlypartof20084
1 ExperientLeadsDataAnalysisfromthe2007IBS2,3,4 NAHBEconomicsDepartment
IBS Attendee DemographicsIBS Attendees are InfluentialAttendee by Job Title/Function*
*2007IBSAttendeeSurvey,Exhibit Surveys, Inc.
Attendee by Business**
* 2007IBSAttendeeSurvey,NAHBEconomicsDepartment** 2007IBSAttendeeSurvey,NAHBEconomicsDepartment
2008 IBS Exhibitor ProspectusAnother Year Another Great Show!
The 2007 INTERNATIONAL BUILDERS’ SHOW® (IBS) nextBUILDTM was the largest annual residential and light commercial construction trade show in the world for the sixth year in a row.
President, Partner, Owner, CEO 42%
Sales/Marketing 18%VP, General Manager 13%
Other 2% Consultant 3%Finance 2%Realtor 2%
Purchasing 4%Other Management
2%Construction
Superintendent,Foreman 4%
Architect,Designer,
Engineer 8%
Single Family Residential Builder 36%
Custom Builder 11%Manufacturer 6%
Other 9%Property Owner/Manager 1%
Engineering 1%Financial Service 1%
Commercial Builder 2%Architect 2%
Manufacturer’s Representative 2%
Real Estate 2%Land
Developer 2%Marketing/
Advertising/PR 2%
Designer 3%Remodeler 4%
Subcontractor/Specialty TradeContractor 5%
MultifamilyResidential Builder 6%
IBS Attendees Build in VolumeNumber of Units Built*
25orless 25-99Units
100ormore
TheAverage2007IBSAttendeeStarted151Unitsin2006**2007IBSAttendeeSurvey,NAHBEconomicsDepartment
Total Buying Plans (TBP) of IBS Attendees is 65%*TBPisthepercentofattendeesplanningtobuyoneormoreoftheproductsorservicesseenattheShow.TheAll-Showindustryaverageis52%.*2007IBSAttendeeSurvey,Exhibit Surveys, Inc.
Buying Role of 2007 IBS Attendees*l 51%saidthattheywerefullyresponsibleforbuying
orspecifyingbuildingmaterials
l 23%saidthattheyhavesomeresponsibilitesforbuyingorspecifyingbuildingmaterials
l 10%saidthattheyrecommendbuyingorspecifyingbuildingmaterials
*2007IBSAttendeeSurvey,NAHBEconomicsDepartment
Hours Spent at Exhibits*The2007IBSAttendeesspentanaverageof12.4hoursontheShowFloor.TheAll-Showaverageis8.5hours.*2007IBSAttendeeSurvey,Exhibit Surveys, Inc.
Most Important Reason for Attending the Show* Exhibits/Products&Services 32%
EducationalSeminars 20%
LocationofShow 18%*2007IBSAttendeeSurvey,NAHBEconomicsDepartment
Percent of Attendees Responding to List All Important Reasons for Attending*Exhibits/Products&Services 75%
EducationalSeminars 60%
LocationofShow 56%
Networking 51%
BusinessisDoingWell/NeedtoStayCompetitive 33%
BusinessisNotDoingWell/NeedtoStayCompetitive 2%*2007IBSAttendeeSurvey,NAHBEconomicsDepartment
IBS Attendees Seek New Products*l 96%ofattendeesatthe2007IBSfoundnew
productsattheShow*2007IBSAttendeeSurvey,NAHBEconomicsDepartment
0 10% 20% 30% 40% 50% 60% 70%
62%
16%
22%
Makesurethatyoukeepyourcompany’sboothandbrandontheagendaoftheattendeescomingtotheIBS.Takeadvantageofacompleteinventoryofsponsorships,advertisingandmarketingopportunitiesthatNAHBhasdevelopedtohelpexhibitorsstandoutattheShow.
Advertisers receive 147% More Leads than Non-Advertisers!Exhibitorsatthe2007IBSthatadvertisedatthe2007averaged147%moreleadsthanthosecompaniesthatdidnotadvertise.
Past Exhibitors that are New Advertisers Average 39% More Leads!2007advertisingcompanieswhoexhibitedinboth2006and2007,butdidnotadvertisein2006,received,onaverage39%moreleadswhentheyadvertisedin2007!
Sponsorshipsl Official Show items (badges, lanyards, bags, etc.)l ShowEvents(SpikeParty,OpeningCeremonies,etc.)l VirtualTradeShow
Print Advertisingl Official Exhibit Guidel Official Pre-Show Plannerl Official Programl Official Passport
l Pre-RegistrationCredentialMailers
l FoldOutMaps
Show Site Brandingl Banners,signsandkiosks
l ShuttleBusesVideosandSigns
l HotelKeycards&RoomDrops
l CyberCenters
For complete information about these opportunities, please contact Lynn Margiotta, Christopher Hood, or Brad Redding at 202-266-8109, 800-386-5242, ext. 8109 or e-mail at [email protected], [email protected], or [email protected].
Exhibitor IBS Marketing Opportunities
nextBUILDTM
Nowinit’ssecondyearbeingbrandedasnextBUILD™,thesamegreattechnologyproductsandservicesthatyou’vecometo
expectfromNAHBwithanewname.nextBUILD,THEINTERNATIONALBUILDERS’SHOWshow-within-a-show,isbiggerandbetterthanever.Withincreasinglysophisticatedbuyersrequiringstructuralwiring,automatedenergyandsecuritysystems,mediacentersandmoreintheirnewhomes,thisistheplacetomeetthebuildersthatbuyyourproductsandservices.
Inadditiontogettingyourproductsintothenewhomesthatthebuildersareproducing,youcanalsoprovidebusinessandtechnologysolutionstotheattendees.OurShowattendeesareoutof the office a lot and require the new business toolsjusttostaycaughtupwiththedailyjobtasks(PDAs,Blackberrys,CellPhones,etc.)
nextBUILD Draws Attendeesl 49%ofall2007IBSAttendeeslistednextBUILD as a strong influence or somewhat strong influence on their reason for attending the Show.*
*2007AttendeeSurvey,NAHBEconomicsDepartment
For Exhibit Information, Contact:
NAHB Exposition SalesFax: 202-266-8223e-mail: [email protected]
Exhibit Space SalesIgnacio CabreraStaff Vice President Exposition [email protected](202)266-8109phone
Michael CurrierAssistant Staff Vice President Exposition & Advertising [email protected](202)266-8689phone
Blake SwangoAccount Sales [email protected](202)266-8108phone
Exhibitor Marketing/SponsorshipsLynn MargiottaDirector, Special Promotions Marketing & [email protected](202)266-8685phone
Christopher HoodAccount Sales [email protected](202)266-8684phone
Brad ReddingAccount Sales [email protected](202)266-8341phone
Exhibit OperationsEd StaleySenior Group Director Exhibit [email protected](202)266-8116phone
Brian PerryOperations [email protected](202)268-8619
To Reserve Your Booth1. [email protected].
2. Thepriceofexhibitspaceforreturning2007exhibitors,whoalsoexhibitedin2006,andwhoalsopurchasethesameorgreateramountofexhibitspaceis$36persq.ft.Thepriceforallothersis$37.00persq.ft.
3. EachexhibitorisrequiredtopayUS$150fortheirparticipationinthe2008IBSVirtualTradeShow.Thisentitlestheexhibitortoone(1)VirtualBooth(vBooth).AdditionalvBoothsare$150each,withalimitofone(1)vBoothforeveryfull100sq.ft.ofexhibitspaceundercontract.TheVirtualTradeShowgiveexposuretotheexhibitorsonlineyear-around.
4. MakecheckpayabletoNAHBExpositionSalesorpayon-line(upto$15,000).
5. Fromwww.BuilderShow.comyoucanprintoutandmailspaceapplicationandpaymentto:
For Express Courier: NAHBLockbox630846 225NorthCalvertStreet,18thFloor Baltimore,MD21202USA Telephone(202)266-8109
For Regular Mail: ExpositionSalesArea/NAHB P.O.Box630846 Baltimore,MD21263-0846
Wire Transfers: (include copy with application) BankofAmerica 1090VermontAve.N.W. Washington,DC20005 AccountName:NAHB ABARouting#:0260-0959-3 Account#:4207890 SwiftCode:Bofaus3n Reference:IBSExhibit
64th Annual Convention & ExpositionFebruary13-16,2008Wednesday–SaturdayOrangeCountyConventionCenterOrlando,FLUSA