e-z menu interactive
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E-Z Menu Interactive . Presentation By Team: Team Name. E-Z Menu Interactive . LOGO . Introduction . get audience interest connect with audience to highlight commonalities pitch. BY: Cat . Mission Statement. - PowerPoint PPT PresentationTRANSCRIPT
E-Z MENU INTERACTIVE
Presentation By Team: Team Name
E-Z Menu Interactive LOGO
Introduction get audience interestconnect with audience to highlight commonalitiespitch
BY: Cat
Mission StatementE-Z Interactive is dedicated to providing an enhanced dining experience through the use of innovative technology while improving our customers' business operations.
Product Introductionintroduce two tiers
introduce software
BY:
MARKETING ANALYSISUS Market
UK Market
U.S. Market places to be marketed todemographicstarget market/ restaurantslimitations
BY: Mike
U.K. Market GDP Purchasing Power Parity 7th in the
world 2.149 Trillion (CIA, 2010) Internet Users – ca 49 million – 7th in the
world (Total population ca 61 million) Internet Host – 11th in the world ca 10
million (Infrastructure exists)
BY: Amalia
United Kingdom, London Fast growing economy
Leading trading power and financial center 90 % of total population live in Urban areas
Technology savvy 70% of UK has access to Internet Social networking is on the rise
Few social differences Low context culture Future oriented and competitive
Potential Customers
Gondola Group More than 580
restaurants Pizza Express, ASK, and
Zizzi The Restaurant Group
Annual revenue grew $ 38.1 million in last 3 years
More than 350 locations Frankie & Benny’s ,
Chiquito, Bluebeckers, and Brunning & Price
http://contentadmin.livebookings.com/dynamaster/image_archive/original/820c097dbb15d17168b91ee5c9c4dcc6.jpg
Potential Customers Prezzo
Annual Revenue grew 18.2 millions in last 3 years More than 130 restaurants in UK Chimichanga, Jonathan’s, and The Ultimate Burger
Whitbread One of UK's leading hospitality and leisure groups Owns Premmier Inn (more than 570 locations)Beefeater, Table Table,Taybarns, Brewers Fayre restaurant chains
http://www.fluidnetwork.co.uk/gfx/venues/19769/photo001.jpg
Reference List Center Intelligence Agency. (2010, April 7). Europe United Kingdom. The
World Fact Book. Retrieved April 13, 2010 from https://www.cia.gov/library/publications/the-world-factbook/geos/uk.html
Hoover’s database… Pictures: Pizza restaurant view. Retrieved April 5, 2010 from
http://contentadmin.livebookings.com/dynamaster/image_archive/original/820c097dbb15d17168b91ee5c9c4dcc6.jpg
Prezzo restaurant view. Retrieved April 5, 2010 from http://www.fluidnetwork.co.uk/gfx/venues/19769/photo001.jpg
COMPETITOR ANALYSISWhat’s Out There?Current products and concepts that relate to EZMenu
http://www.idsmenus.com/digitalexamples_qsr.php Ian
IDS Menus BY: IAN
http://www.idsmenus.com/index.php Ian
IDS Menus Sells “Digital Menu Board Systems” Pros
Central control Prices updated
Cons Not portable Designed for one location
http://www.businessoftware.com/ipaq.asp Ian
Business Plus Accounting RapidServer
http://www.businessoftware.com/ipaq.asp Ian
Business Plus Accounting RapidServer
“Increase the speed of service” “Increase the accuracy of sales” “Improve the quality of transactions” “Decrease time sending orders to your
cooks”
http://www.ubergizmo.com/15/archives/2009/06/aygness_digital_menu_card.html Ian
Aygness
• “…conceptual digital menu card…”•Multiple languages•Images of menu items•“…direct order placement to the kitchen…”•Entertainment news while waiting
Aygness
http://www.ubergizmo.com/15/archives/2009/06/aygness_digital_menu_card.html Ian Luria
SWOT ANALYSIS STRENGTHS & WEAKNESSES
THREATS & OPPORTUNITIES
STRENGTHS
dynamic media tool for branding, promotional activities and special offers for customers.
system operates through a network which connects customer tables to a centralized management station
Easy marketing opportunities by reaching only targeted audience through blogs, social networks, blogs
http://www.news.com.au/travel/restaurants-try-e-menus-e-waiters/story-e6frfqh9-1111115666025 BY: Fredricke
STRENGTHS (INTERNAL)
save money for printing new menus
30% increase revenue per patron
increase in new and repeat customers *
changes to menus easily uploaded within seconds collectively
cut out middleman by sending orders directly to bar and kitchen
proves to be environmentally friendly by reducing paper waste
Customer surveys for instant CRM
be interactive with your meal and kitchen
lets then create their “own” dish and preview items
create your own dining experience
review nutritional information stay in touch with favorite
restaurants to get new information about promotions, new additions to the menu, etc.
Benefits to Restaurants Benefits to Diners
WEAKNESSES (INTERNAL) Too innovative for restaurants; industry not ready to conform to
digitized menus Customers unfamiliar with technology and may scare them off-
possible revenue loss repairs, maintenance more expensive than paper
Repairs can be pricy and tablets can be expensive to replace Implementation & Installation phase longer than paper Training of staff necessary to Menus have to be re-charged at end of day, however, they last up
to 24 hours and longer.*
*http://www.freshpatents.com/System-and-method-for-restaurant-electronic-menu-dt20060420ptan20060085265.php
Opportunities Mostly untapped markets Opportunity to grab majority of market
share Contracts with large chain restaurants Mergers with other electronic companies Create needs for complimentary
productsBY: Chris
Threats Current competitors Emerging competitors Substitute products Advancing technology Knock off products
INVESTMENT ANALYSIS
Payback Schedule and ROI Rate Unit Sold ProjectionsIncome Statement - 5 year Projection
Yearly Sale of Tablets Projection 50,000 52,500 57,750 66,413 79,695
BREAK-EVEN QTY (Expenses/ Price) 41,464 43,289 46,172 50,794 58,934
Yearly Add-Ons Sold (30%) 15,000 15,750 17,325 19,924 23,909
Investment Analysis
2011 2012 2013 2014 2015 -
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Yearly Sale of Tablets Projec-tionBREAK-EVEN QTY (Expenses/ Price)Yearly Add-Ons Sold (30%)
Year
Uni
ts
BY: Sylvia
Investment Analysis
2011 2012 2013 2014 2015Operating Revenue
Sale of Tablets 5,500,000 5,775,000 6,352,500 7,305,375 8,766,450 Sale of Add-On Products 375,000 393,750 433,125 498,094 597,713
Total Operating Revenue 5,875,000 6,168,750 6,785,625 7,803,469 9,364,163
Less: Operating Expenses Cost of Goods Sold 3,500,000 3,675,000 4,042,500 4,648,875 5,578,650
Rent 144,000 144,000 158,400 158,400 174,240 Offi ce Equipment/ Computers 15,000 - 3,000 - 3,000
Utilities 12,000 15,000 16,500 22,000 24,200 Administrative Expenses 80,000 80,000 120,000 120,000 160,000
Selling & Marketing Expenses 120,000 160,000 200,000 240,000 280,000 Developing Expenses 10,000 10,000 5,000 5,000 5,000
Warranty Expenses 55,000 57,750 63,525 73,054 87,665 Other Expenses 25,000 20,000 20,000 20,000 20,000
Interest Expense 600,000 600,000 450,000 300,000 150,000 Total Operating Expenses 4,561,000 4,761,750 5,078,925 5,587,329 6,482,755
Operating Income 1,314,000 1,407,000 1,706,700 2,216,140 2,881,408
Income Statement E-Z MENUE INTERACTIVE
(Consolidated for US & UK)
Investment Analysis
0 1 2 3 4 5
$(4,000,000)
$(3,000,000)
$(2,000,000)
$(1,000,000)
$-
$1,000,000
$2,000,000
Payback Schedule of Investment
ROI = 11%
Closing Closing statements / conclusion
More Information can be obtained on our website under Investment Opportunities.
Contact Info: [email protected]
BY: Cat
Q&A