e121 local social marketing (complete)

Local Social Marketing

Offering: Social Media Management Software (SMMS) delivered as a Service (SaaS)

Offices: NYC, Chicago, London, Norwalk CT (HQ)

Founded: 1998

Serving: 285 enterprise and corporate clients, including 7,800+ local outlet accounts

About Us

Sep 2010: Launched Engage121

Oct 2010: Mashable: Top Five SMMS for Business

Nov 2011: Mashable: Finalist, Digital Company of the Year

May 2012: Gartner Cool Vendor: Customer Service & Social CRM

About Us – Clients

RETAIL NGO/ASSN.

RESTAURANT AND FOODSERVICE

HEALTH AND WELLNESS REAL ESTATE

SERVICES AGENCY

FINANCE/INSURANCE CONSUMER

203-849-7208 I Engage121.com I Twitter: @engage121 Success in Local Social Marketing

What is Engage121 Complete

Why Do Local Social

Keys to Success at the Local Level

Keys to Success at the Brand Level

About Engage121

Investment

Overview

What is Engage121 Complete?

Daily posting of relevant Hot Content Engagement and reputation management Monthly promotions Social advertising management Local Social app for store use (optional) Weekly and real time reporting Leads = ROI

ROI

Reach more customers, more cost-effectively

Your potentialbrand reach

1,630K(With 1,000 Local Outlets*)

223% Increase

Your brand reach today

730K*(With no Local Outlets)


*Used an avg. community size of 900, however, the avg. size of an E121 Outlet is 1,800

*Est. of your social presence

Why Do Local Social?

At a low per store investment, through your local social

presence, you will: Increase SEO Reach more customers Develop greater customer loyalty Increase orders -- drive more local leads Leverage existing campaigns Lower your marketing expense

Increase brand reach at the local level


Why Do Local Social?

Simple, Fast,& Effective

Regular & Relevant Content

Capture Business

You want to build more

business, you need ways to capture leads

and orders from social

Customers are savvy, the

content needs to be consistent

fresh and engaging

Owners are busy, the local

social marketing process has to be simple and

fast


Keys to Success at the Local Level

Local social sales funnel management

AwarenessAwareness

Purchase Intent

Purchase Intent

LeadsLeads

KPI 1:Community Growth

KPI 2:Engagement

KPI 3:Lead Capture

Sales$$$

Engage121 Complete program

Engage121 Complete ensures that each local store has its own vibrant and productive social media presence.

Our professional services team manages under a service level agreement (SLA) that achieves your KPIs; e.g., community growth, engagements, and leads.

The Guidelines:• If you or they don’t do it; we will.• If you or they do it; we won’t.• We have you and them covered, each day.

Our Approach:• Establish a service level agreement (SLA).• Your KPIs are managed by us with: (i) your content, (ii) curated content (rss feeds), and (iii) promotional Facebook Apps.• We’ll “socialize” your marketing and promotional calendar.• Monitor, report and analyze.• Refine as data informs the activity.

Email Leads Captured: 74Cost per Lead: $3.74

KPI 1 – COMMUNITY GROWTH

Community 140 325 133%

KPI 3 – LEAD CAPTURE RESULTS

DOLLARS EMAILS

DO

LLAR

S$5

$15

$25

EMAI

LS

1

3

6

Day1 Day2 Day3 Day4 Day5 Day6 Day7 Day8 Day 9 Day10 Day11 Day12

Month 1 Month 2 GROWTH

KPI 2 – COMMUNITY ENGAGEMENT INCREASE

Posts Sent 21 26 24%

Engagements 24 66 175%

Engagement per post 1.14 2.54 123%

Month 1 Month 2 GROWTH

B2C Cost Per Lead, Retail Industry Average = $15Source: HubSpot 2013 State of Inbound Marketing

B2C Cost Per Lead, Retail Industry Average = $15Source: HubSpot 2013 State of Inbound Marketing

Engage121 Complete: Example KPIs and Performance

Local Success Story – Learning Express, Sylvania OH

Hy-Vee - Chuck Osmanski

Network at Start: 363Network at End: 584

Network Growth: 61%

Reach at Start: 36,300Reach at End: 61,90Reach Growth: 69%

Total Posts: 347Total Logins: 93

Networks Leveraged:

Last 30 Days

Lifetime


Sylvania

Network at Start: 1,099Network at End: 1,406

Network Growth: 27.9%

Reach at Start: 109,900Reach at End: 140,600

Reach Growth: 27%Total Posts: 25

Hot Content Posts: 2App posts: 0

Speak Posts: 23Total Logins: 17

Post per Login: 1.4

Networks Leveraged:

Local Success Story – California Closets, Vancouver BC


Vancouver

Network at Start: 1,041Network at End: 1,495Network Growth: 43%

Reach at Start: 100,451Reach at End: 146,982

Reach Growth: 46%

Total Posts: 52Hot Content Posts: 43

Total Logins: 56Post per Login: .92

Networks Leveraged:

Keys to Success at the Corporate Level

Consistent Marketing

Message Across All Locations

Post Content & Monitor Across the Social Web

Capture Sales from Local Networks

Analyze Buzz, Sentiment,

Ads, Posts, and Comments

• Built-in apps that empower the ocal stores to capture leads from local social advertising

• Cross-post on 43+ Networks

• Monitor brand buzz locally & across social web

• Monitor Local Brand Compliance

• Amplify your brand message

• Track compliance to brand guidelines with approval chains

• Deliver corporate messages locally

• Track activity effectiveness for both Brand & Local initiatives

• Tailor reporting and analytics to your business


Corporate Promotions

Local Store

Increased Brand Reach

Local Social

Local Social Marketing Integration

Outlet

Outlet

Outlet

Outlet

Outlet

Outlet Outlet

Outlet Outlet

Outlet

Outlet

Outlet