e19.2174 cognitive science and educational technology i jan l. plass, ect

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E19.2174 E19.2174 Cognitive Science and Cognitive Science and Educational Technology I Educational Technology I Jan L. Plass, ECT

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Page 1: E19.2174 Cognitive Science and Educational Technology I Jan L. Plass, ECT

E19.2174 E19.2174 Cognitive Science and Cognitive Science and

Educational Technology IEducational Technology I

E19.2174 E19.2174 Cognitive Science and Cognitive Science and

Educational Technology IEducational Technology I

Jan L. Plass, ECT

Page 2: E19.2174 Cognitive Science and Educational Technology I Jan L. Plass, ECT

OverviewOverviewOverviewOverview

Emotion and Multimedia Learning

Emotions DefinedTheoretical Foundations Practical Relevance

Design Activity

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

What are examples of basic emotions?

Name some basic emotions.

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ExamplesExamplesExamplesExamples

Samorost

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Ken Perlin • NYU Courant

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Club Marian • Maid Marian

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ExamplesExamplesExamplesExamples

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

EmotionsAcceptance Affection Aggression Ambivalence Anger Apathy Anxiety Compassion Depression Disgust Doubt Ecstasy Empathy Envy Embarrassment Euphoria Fear Forgiveness Frustration Guilt Gratitude Grief Happiness Hatred Hope Horror Hostility Homesickness Hysteria Loneliness Love Paranoia Pity Pleasure Pride Rage Regret Remorse Sadness Shame Suffering Surprise Sympathy

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

Seven basic emotionsfear (or terror, shock, phobia)anger (or rage, directed to the self or others)sorrow (or sadness, or grief or depression)joy (happiness, glee, gladness).disgustacceptanceanticipationsurprise

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

Emotions Defined

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

Emotions DefinedEvolutionary PerspectivePhysiological PerspectiveCognitive Perspective

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

Evolutionary PerspectiveEmotions: based in evolution, serve essential biological and social functions

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

Physiological PerspectiveEmotions: result of a ‘bodily change’ that results in physiological arousal

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science IPhysiological Perspective

Emotions: generated by people’s judgement about the world,

initiated by an individual’s appraisal of his or her circumstances

(Frijda, 1993; Lazarus, 1991; Oatley & Johnson-Laird, 1987)

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science IEmotions

Psychiatry: "mood" routinely used to denote states of happiness and sadness and their extremesEmotions: person's mental state of being, normally based in or tied to the person's internal (physical) and external (social) sensory feelingEmotion is the conscious experience of affect, with attribution of cause and identification of its object

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Desmet & Hekkert • Source

Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

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Circumplex model of core affect with product relevant emotions • Desmet & Heckert, 2005, adopted from Russell. 1980

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science ILevels of Emotions (Norman, 2003)

VisceralAppearance, physical features of the material => instant and rapid judgments

BehavioralPleasure and effectiveness of use by providing interactions between the user and the material

ReflectiveDeals with self-image, personal satisfaction, and memories, which come from the conscious reflection and experience including knowledge, learning and culture

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DiscussionDiscussionDiscussionDiscussion

What practical relevance does emotion have for instructional designers?

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

Practical RelevanceEmotions are inseparable from and necessary part of cognitionEmotions affect cognitionCognition affects learning

Mood-dependent retrievalMood-congruent processing

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science IMood-dependent retrieval

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science IMood-congruent processing

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How do emotions affect learning?

Facilitation HypothesisCognitive Load Hypothesis

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science IFacilitation Hypothesis

Emotions broaden available cognitive resourcesPositive emotions help long-term memory and retrieval (e.g., Erez & Isen, 2002; Weiss, Nicholas, & Daus, 1999)

Learners experiencing positive emotions interpret situations more positively than they would at other times, making more positive judgments and give more favorable feedback (Isen, Shalker, Clark, & Karp, 1978; Isen & Patrick, 1983;

Petty et al., 1993; Weiss et al., 1999)

=> Learning increases

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Suppression (Cognitive Load) Hypothesis

Emotions compete with cognition for available cognitive resources, i.e., emotions increase extraneous cognitive loadCoherence Principle: Remove interesting but irrelevant facts (Harp & Mayer, 1997, 1998; Moreno & Mayer, 2000)

=> Learning decreases

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DiscussionDiscussionDiscussionDiscussion

How would you determine whether the facilitation hypothesis or the cognitive load hypothesis applies to your materials?

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science I

How are emotions induced?Externally, before learning materialsInternally, as part of the learning materials

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Example

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Example

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Cognitive Science ICognitive Science ICognitive Science ICognitive Science IHow can visual design affect emotion?

Comparison of different visual designsVariation of hue, saturation, lightnessUse of “baby face bias” (Lorenz & Generale, 1950)

Use of Anthropomorphism effect (Dehn & Van Mulken, 2000)

Study with 116 NYU graduate students:The design of visual materials can affect emotions positively, resulting in better learning (Um & Plass, 2007)

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Control affects learning with animations (Hasler, Kersten, & Sweller, 2007)

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The affective background circle, showing how the colours, shapes and sizes of objects vary together with Russell’s

circumplex model of affect (Fagerberg et al., 2004)

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The affective gestural plane model (Fagerberg et al., 2004)

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The tangible interface–expressing emotions through gestures (Fagerberg et al., 2004)

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Emotions in ID

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Design ActivityDesign ActivityDesign ActivityDesign ActivityEmotional Design Task

Design an interface for a learning tool that uses elements of emotional design to increase learning:

Define which hypothesis will apply to your situation, Decide what emotions you plan to affectDecide how you will affect emotionsDescribe how you would test whether your plan has worked.