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Sai Krishna tanikonda
LEAN DEVELOPMENT- TATA MOTORS
In India, There is a company called Tata Motors which is a business of automotives. In recent years, it made a vehicle which is very inexpensive. Actually, their intention is each and every person who generally can’t afford a car can buy this car basically. This idea was initiated by Ratan Tata, who is the chairman of the company and executed by Girish Wagh, senior VP of product planning at Tata Motors. Finally, they built a small car and released it in the market. It is interesting that it is the lowest cost of all the existing brands.
After releasing the product in to the market, now the story starts. Tata Motors didn’t get any response from the public. Ratan Tata and Girish Wagh didn’t expect the public’s negative response because they advertised its very low price and that every middle-class family can afford the product. In contrast, the public disliked its quality and prestige as well. This was a problem that had occurred with the product.
Actually, Tata Motors released the product in to the market in the year of 2012. Since then, it was not recognized much by the public, mainly because of its quality and also of its 2-stroke engine. Because of these failings, the public thought it would be better to save to buy a normal car instead. Tata Motor’s car is priced at $1500(USD). The basic model is named Tata Nano, which failed and then they fixed the faults in their mechanism, in the way of quality and the technology and that is the starting process of Lean Development. And now, they released Tata Nano GenX which is the latest model and it’s getting positive responses from the public. But, the price of the product is $4000(USD) (approx) which is the same as a normal car.
In my opinion, actually, the start of product is for middle-class people who can’t afford to buy normal standard cars. But, they failed in this idea because the developed car price is of as the normal standard car. They failed in Validated Learning in the Tata Nano product.
In conclusion, one should have the vision before performing into an action. They should estimate the quality of the product with in the budget limit. And businesspeople have to steer the idea into the Minimum Viable Product (MVP) to test, evaluating whether they are making progress. After this, they have to accelerate the techniques, how to develop products, etc. Then they can gain success with the product.
NOTE: I had an appointment with the University Writing Services, with Laura Hardin Marshall ([email protected]) [note: that e-mail does in fact have 3 ls at the end.]