e4e event - from connection to conversion
DESCRIPTION
Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.TRANSCRIPT
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From Connection to Conversion
Steve Smart2Q Solutions
Will HankeRed Canoe
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The Foundation is Built
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The Marketing Funnel
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What Is a Conversion?
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An Action is Taken
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Conversion Typically = $$
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Conversion Typically = $$
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Three Areas of Focus
1. SEO Tips for More Traffic
2. Conversion Tips for Your Site
3. Tracking Your Increases
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1. SEO Tips for More Traffic
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Design & Layout
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After Wins
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Don’t Go All Willy-Nilly
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Have a Strategy
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SEO Doctor
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SEO Doctor (Firefox Only)
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Not What They Used to Be
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The Old Way of SEO
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The New Way of SEO: Semantic
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Knowledge Graph
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Yumm!
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Google Expects:
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The Machines Are Learning
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Use. Real. Words.
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2. Getting More Conversions
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Four Letter Word
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Yeah, That.
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Make Content That Attracts Visitors
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Relevance = Engagement
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Say No to the FAQ
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Give Your Content A Makeover
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Thanks. Signed, Boring.
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That’s Better
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About Us
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Why?
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Tell Your Story
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About Me
Will Hanke is this guy that lives in Arnold and does Internet Marketing stuff.
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About Me
Will Hanke once pulled a worldwide prank on his Mom that led him to his current career in Internet Marketing.
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Connection Made
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Use Trust Factors
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What Is Your…
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Distinctions (from your DNA)
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…
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User Testing
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Over Their Shoulder
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UserTesting.com
1 Free Test ($49 Value)Promo code: EXP4ENT
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3. Tracking Your Conversions
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Google Analytics
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Deciphering Google Analytics
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Required:
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Every Action Has a Value
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Yawn…
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Ah, Data!
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Assign Monetary Value to a Goal
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Then: Google Experiments
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Test Two Pages
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Each Gets 50% of the Traffic
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Google Determines the Winner
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Do It Again
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Ok, Who Has Questions?