ea 1 bullard cawhtorne_ taylorpowell_heeke

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Educa&on and Advocacy Track: Using Data to Drive Down Prescrip&on Drug Abuse Presenters: Lisa BullardCawthorne, Public Health Madison & Dane County, WI Ellen TaylorPowell, Parent AddicBon Network, Safe CommuniBes of MadisonDane County, WI Stefan Heeke, SumAll.org Moderator: Regina M. LaBelle, White House Office of NaBonal Drug Control Policy

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Educa&on  and  Advocacy  Track:  Using  Data  to  Drive  Down  Prescrip&on  Drug  Abuse  

Presenters:  •  Lisa  Bullard-­‐Cawthorne,  Public  Health  Madison  &  Dane  County,  WI  •  Ellen  Taylor-­‐Powell,  Parent  AddicBon  Network,    Safe  CommuniBes  of  

Madison-­‐Dane  County,  WI    •  Stefan  Heeke,  SumAll.org  

Moderator:    Regina  M.  LaBelle,  White  House  Office  of  NaBonal  Drug  Control  Policy    

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Disclosures  

•  Lisa  Bullard-­‐Cawthorne  has  disclosed  no  relevant,  real  or  apparent  personal  or  professional  financial  relaBonships.  

•  Ellen  Taylor-­‐Powell  has  disclosed  no  relevant,  real  or  apparent  personal  or  professional  financial  relaBonships.  

•  Stefan  Heeke  has  disclosed  no  relevant,  real  or  apparent  personal  or  professional  financial  relaBonships.  

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Learning  ObjecBves  

1.  Demonstrate  how  “big  data”  can  help  address  the  issue  prescripBon  drug  abuse  more  effecBvely.    

2.  IdenBfy  types  of  data  that  can  be  used  to  idenBfy  a  problem,  further  invesBgate  an  issue  and  programming,  and  generate  community  interest.    

3.  Explain  a  mulB-­‐faceted  approach  to  address  prescripBon  drug  poisoning  (overdose  and  death)  and  abuse.    

4.  IdenBfy  strategies  that  bring  together  mulBdisciplinary  community  partners  and  build  local  municipal  support  to  address  the  prescripBon  drug  overdose  epidemic.    

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Using data to drive down prescription drug abuse

Lisa  Bullard-­‐Cawthorne,  MS,  MPH  Public  Health  Madison  &  Dane  County,  WI  

Ellen  Taylor-­‐Powell,  Ph.D.  Parent  AddicBon  Network,    

Safe  CommuniBes  of  Madison-­‐Dane  County,  WI  

National Rx Drug Abuse Summit Atlanta, GA April 22-23, 2014

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Today’s  presenta&on  

DATA

OUTCOMES

ACTIONS

DATA

DATA

DATA

DATA

•  Data  used  and  resulBng  acBons  •  Examples    

•  Data  Challenges    

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The  context      

http://www.publichealthmdc.com/ www.safercommunity.net

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The  ini&a&ve:    “Stop  the  overdose  epidemic”  

1.  Public  health  data  signaled  change    2.  Elected  officials  and  implicated  agencies  

came  together  

3.  Lead  agency  appointed    4.  Evidence-­‐based  strategy  developed  5.  Broad  community  collaboraBve  mobilized  

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L o c a l   i n j u r y   d a t a    

Source: Wisconsin Interactive Statistics on Health; Public Health Madison & Dane County

POISONING

VEHICLES

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Local  data    

Source: Office of Health Informatics, DPH, WI DHS; PHMDC WI Hospital Association; PHMDC

ED visits and hospitalizations

Poisoning deaths

82% from drugss

62% from drugs

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Opioid  specific  local  data    

Source: WI Hospital Association; PHMDC Office of Health Informatics, DPH, WI DHS; PHMDC

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County  Exec  

Mayor  

Medical  Examiner  Office  

DATA:  Recent  overdose  death  

data  

Local  Police  &  County  Drug  Task  Force    DATA:  Drug  

overdose,    death;  crime  

Public  Health  DATA:  hospital    visits  and  deaths  due  to  poisoning  

Fire  &  EMS  DATA:  911  Calls  for  

Narcan  use  

DC  Human  Services      

DATA:  AODA  treatment  admissions  

District  A^orney,  Courts,  Jail  DATA:  Opiate-­‐related  arrests  

ACTION:    Affected  agencies  brought  together  

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ACTION:    Combine  mul&-­‐agency  data  

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“Stop the overdose epidemic”

ACTION:    Kickoff  Summit,  Jan  2012  

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ACTION:    Gather  community  input  

 ParBcipaBng  partners  o NarcoBcs  Task  Force  &  Police  Chiefs  o County  EMS  coordinator  &  EMS  Chiefs    

o Needle  exchange  providers  (3),  Methadone  Clinics  (2),  private  treatment  provider,  recovery  organizaBon    

1.  Opiate  overdose  survey  2.  Overdose  discussion  groups  

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Opiate  Overdose  Survey     Overdose  Discussion  Group  

Purposeful sample. N= 1100 •  504 current & past drug

users •  597 first responders

(police & EMS)

•  30 people: ½ people in recovery; ½ allies

•  Group met twice

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Key  results  from  community  input    

Opiate overdose is common •  75% of respondents witnessed opiate

overdose •  33% had personal overdose

experience; 65% more than once

Increased  understanding  of  nature  and  scope  of  the  local  problem  

SBmulated  discussion  within  and  across  agencies  and  groups  

Corrected  misconcepBons  

IdenBfied  gaps  in  service  delivery    

Raised  a^enBon  of  law  enforcement  Use of 911

•  Majority do not call 911 •  Reason: Fear of arrest

Missed opportunity •  74% report treatment was not

discussed at overdose scene •  Treatment or support needs not

discussed at ED

Misconceptions •  Calling 911 brings only the police

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Key  results  –con’t    

Event or circumstance that was turning point

•  #1: withdrawal (75%)

•  Many SOCIAL issues: financial concerns, loss of relationships, loss of employment, legal consequences, lack of stable housing

•  Someone died or personal OD experience

Barriers to or challenges with maintaining treatment

•  Lack of insurance or funding for services

•  Lack of transportation

Increased understanding of what motivates people to seek help

Stimulated discussion among service providers

Encouraged treatment providers to collaborate with community partners to discuss opportunities to raise funds for treatment

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Mix  of  data  

•  Public  health  data  •  State  health  data    •  Local  agency  data  •  Community  survey    

•  Community  discussion  groups  

•  Ongoing  informal  data  collecBon  

•  Best  pracBce  literature  and  science  

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• Overdose  experience  

• Calling  911  aaer  overdose    &        reasons  not  calling  

• View  of  Naloxone  expansion  

• #  lives  saved  by  non-­‐medical  person  

Strategy  component:    Improve  overdose  intervenBon  

Naloxone    pilot    -­‐ Police  -­‐ EMS  -­‐ Hospital  ED  

DATA ACTIONS OUTCOMES

 Overdose      deaths  

   911  calls  in  event  of  overdose  

Jail  pilot  project  

Good  Samaritan  Law  Naloxone  First  Responder  Law  

Policy  Environment  

Opioid  diversion  program  

 Overdose    in  community  

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Governor  of    Wisconsin    

signs  seven  HOPE    

(Heroin  &  Opiate  PrevenBon  and  EducaBon)    bills  on  

April  7,  2014  

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•  Inadequate  support  and  resources  for  families  and  friends  

•  RecommendaBon:    “one  stop”  shop  

•  Parent  experiences  &  frustraBons  

Strategy  component:    Increase  treatment  and  recovery  

DATA ACTIONS OUTCOMES

 SBgma  

 Awareness  and  knowledge  

 Use  of  local  services  

 Overdose      deaths  

   Family  stress  

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www.parentaddic&onnetwork.org  

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•  Drug  poisoning  exceeds  traffic  deaths  

•  #  of  deaths  

• Nature  and  scope  of  drug  poisonings  

CollaboraBon  

DATA ACTIONS OUTCOMES

 Awareness  and  knowledge  

 Overdose      deaths  

 Community  building  

 Agencies  working  together  in  new  ways  

C O M M U N I T Y C O L L A B O R A T I O N

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Data  challenges  

•  Unreported  data    •  DifficulBes  obtaining  certain  types  of  data  

•  Timeliness  of  data    

•  CompeBng  demands  on  data  providers  

•  Inconsistencies  across  different  sources/agencies      

•  Reliability  of  data,  e.g.  911  Narcan  calls  •  StandardizaBon  

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Individual   Community  

Soc ia l      &      Economic  

•  Loss  of  rela&onships  •  Loss  of  tangibles  

•  Financial  costs  •  Lost  produc&vity  •  Crime  •  Family  adversi&es  

Deaths  

Hospital  Visits  

Overdoses  in  Community  

Opioid  Abuse  &  Dependence  

Physical  Psychological    

Physical  • Injury    

Opioid  Burden  

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Wrap-­‐up  

•  Mix  of  data  •  local,  state,  naBonal  •  mix  of  perspecBves;  mulB-­‐agency  •  quanBtaBve  and  qualitaBve  

•  Know  what  data  will  resonate  with  audience;    and  how  to  present  

•  Share  data  broadly  •  Engage  those  who  provide  the  data  •  Partner  with  others  •  Ongoing  data  collecBon  and  analysis  for  

conBnuous  improvement  and  accountability  

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Thank  you!  

“This  is  absolutely  the  right  thing  for  us  to  do  as  a  community.    The  solu7on  does  not  come  from  a  single  office  or  person.    It  has  

to  be  a  community-­‐wide  approach.”      

h^p://www.youtube.com/watch?feature=player_detailpage&v=7bOgx_ACKk4  

Lisa Bullard-Cawthorne, MS, MPH Ellen Taylor-Powell, Ph.D.

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PRESCRIPTION  DRUG  ABUSE  RISK  DETECTION  WITH  BIG  DATA  

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Clinton  Founda&on’s  Health  Maaers  In&a&ve  Vision  

•  To improve the health and well-being of all people no matter where they live, work or play. #

•  We know that better health is contagious – people, #communities and organizations have solutions to share and #we are the platform for elevating their collective successes.#

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Clinton  Founda&on’s  Health  Maaers  Ini&a&ve:  What  We  Do  

•  Build  strategic  partnerships  that  will  help  facilitate  the  development  and  scaling  of  health  promoBng  soluBons.  

•  Work  across  sectors  to  develop  and  implement  coordinated,  systemic  approaches  to  creaBng  healthier  communiBes.    

•  Leverage  technology  and  digital  innovaBon  to  help  advance  health  and  wellness  at  the  naBonal  and  community  levels  by  disseminaBng    evidence-­‐based  individual,  systems,  and  investment  strategies.  

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Leveraging  the  Power  of  Data  for  Social  Innova&on  

•  Solve  specific  data-­‐related  problems  with  partners,  measure  impact,  share  soluBons  

•  Explore  scalable,  data-­‐driven  social  innovaBon  opportuniBes  with  partners  

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Example:  Family  Homelessness  Preven&on  Data  &  Social  InnovaBon  

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Over  2,000  4  year  Degree  Gran&ng  Ins&tu&ons….  

1/2  of  these  college  students:    •  Will  be  asked  to  trade  or  give  away  their  medica&on    •   Will  have  been  offered  the  opportunity  to  misuse  prescrip&on  drugs    

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Our  Personal  Data  Footprint...  

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...  can  also  be  used  for  Public  Health.  

TransacBon  Pa^erns  

Social  Network  Analysis  

Search  Trends  

Social  Media  Trends  

Health  Status  

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Why  is  Data  valuable  for  Public  Health?    

•  More  Granular,  Real-­‐Time  InformaBon  •  IntervenBon  (Micro)  TargeBng  

•  Resource  AllocaBon  •  Visualize  Public  Health  Issue  •  Storytelling  •  Enable  Scalable  SoluBons    

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Examples  for  Data-­‐Driven  Risk  Detec&on  

Doctor  Shopping  

Demand  for  Drugs    Search  for  Emergency  Treatment    Search  for  Professional  Help  

Culture  of  Drug  Abuse    Risky  Behaviors  Emergency  Alerts  

Healthy  Lifestyle  

Expressions  of  EmoKonal  Stress  

Credit  Cards  

Facebook  

Search  

Twi^er  

Wearable  Devices  

Risk  Factors            Data  Source  

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Monitoring  Risk  via  Twiaer   Keyword  Examples  duragesic  diazepam  downers  sleepingpills  benzos  valium  xanax  klonopin  aBvan  librium  hillbillyheroin  oyco^on  percs  oxycodone  hydrocodone  lomoBl  Demerol  dilaudid  vicodin  lortab  OxyconBn  Percocet  ambien  lunesta  Adderall  aderall  ritalin  concerta  dexedrine  

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Poten&al  Use  Cases  

RecommendaKons  

Message  

Message  

Message  

Public  Health  Related  Recommenda7on  

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Rx  Abuse  Data  Mapping    (County  Level  Prototype)    

Trending    

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College  Tracking  Dashboard  (Concept)    

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Rx  Abuse  Related  Open  Data  Plaeorm    (Concept)    

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Next  Steps  

•  Working  with  technology  companies  and  data  providers  on  Rx  abuse  related  to  data  sharing  &  visualizaBon    

•  ImplemenBng  Rx  abuse  dashboard  on  college  campuses  to  be  used  in  2015    

Like  to  get  involved?  Please  contact  us:    

Lexie  Komisar,  Clinton  FoundaBon  Stefan  Heeke,  SumAll.org