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Campbell Knowledge Corporation Phone 632 8368 312 Fax 632 8368 322 Email training@campbellkc.com

YOUR EXPERT-TRAINER’S PROFILE

WHY YOU SHOULD ATTEND

The Executive Assistant Masterclass will equip you with expert

global skills.

In this 3-day course, you will:

Develop advanced corporate communication skills ‘4

Types of Communication’

Work more effectively with your own manager by

identifying and understanding leadership styles of Global

Leaders

Build a Relationship Founded on Trust and Integrity

Maximize your contribution to the organization by

learning how to handle difficult situations – be a Trusted

Advisor and Team Player

Boost your performance by focusing on your strengths

Improve your own (and your peers’) productivity by

implementing effective Time Management Procedures

and learn easy SMART delegation steps

Become highly organized using smarter and more

efficient ways of working – Inbox productivity tips &

tricks

Be pro-active by increasing your understanding of your

organization’s culture and strategy on the international

market

Learn how to deal effectively with cross-cultural business

environments

Be able to explore your own personal image and know-

how to gain respect and admiration of your peers,

colleagues and managers

Develop coaching skills to deal with all the members of

the organization

LAURA BELGRADO

Your Expert-Trainer

The Ultimate Executive Assistant — Laura Belgrado has been to both sides of the fence – an EA par excellence and a highly skilled manager, both for Microsoft. She truly understands the needs of an Executive Assistant and that is the reason why her workshops are always well raved. Laura Belgrado holds an A-level Degree Executive Assistant. She has over 20 years experience working in an international corporate environment; almost 10 years as EA to the Global MD of Microsoft GSA. She has travelled around the globe coaching Executive & Personal Assistants. She is a licensed Executive Coach at The Academy of Executive Coaching in London and is Europe’s most sought-after speaker at Global Conferences in various prominent EA associations in UK & other parts of Europe. She has long & vast experiences working with top global CEOs as their trusted EA.

The international business environment is changing fast. Managers need partners and expert assistants who can learn to make executive decisions without taking away their executive responsibilities. You as the Executive Assistant is not only managing the day-to-day duties but you need to be a true ‘Ambassador’ and right-hand to your peers.

Level-up course for Executive Assistants, Secretaries,

Administrative Support Staff and Personal Assistants

June 30, July 1 & July 2 (Sunday, Monday & Tuesday)

Courtyard Hotel by Marriott, Kuwait City

EA to Global MD, MICROSOFT Global Strategic Accounts

Licensed Executive Coach, Academy of Executive Coaching in London

Featured in OS Magazine, UK’s premiere magazine for PAs, office managers, senior and executive secretaries

The most raved about trainer in recent Dubai PA Conferences

Laura was featured in OS Magazine — “Windows on the World” for

Microsoft hotshots

JUNE 30, JULY 1 & JULY 2 COURTYARD HOTEL BY MARRIOTT, KUWAIT CITY

Campbell Knowledge Corporation Phone +632 8368 312 Fax +632 8368 322 Email training@campbellkc.com 2/5

WHY YOU HAVE TO BE AT A CAMPBELL TRAINING:

“Excellent Training!”

Planning Specialist at the Minister’s Office, MINISTRY OF ECONOMY & FINANCE - QATAR

“The Campbell staff are always willing to take the extra

mile for the delegates. I love what they have done for us and

I am already recommending them to others.” Executive Assistant to the Minister, MINISTRY OF SOCIAL

WELFARE & DEVELOPMENT - BAHRAIN

“Can’t ask for anything better.”

Acting Manager, General Claims Department QATAR GENERAL INSURANCE AND REINSURANCE CO.

“Over-all, a worthwhile investment.” - Finance Manager, QATAR PRIMARY MATERIALS CO.

“They are very well-organized!”

- Executive Assistant, THE BAHRAIN PETROLEUM COMPANY

Registration & Morning Coffee (Start) Training Proper Morning Coffee Break Training Proper Prayer Break Training Proper (End) Lunch

08:00 am - 08:30 am 08:30 am - 10:05 am 10:05 am - 10:15 am 10:15 am - 11:50 am 11:50 am - 12:20 pm 12:20 pm - 02:10 pm 02:10 pm onwards

Campbell is fast emerging as one of the world’s most trusted business intelligence trademarks and indispensable partners to individuals, organizations, institutions, and companies in attaining and sustaining global competitiveness. Campbell generates sophisticated technical knowledge resources and delivers cutting edge capacity building solutions tailor-made for the specific requirements of our clients.

OUR VALUE PROPOSITION

Campbell places premium on R.E.L.E.V.A.N.C.E. Results, Experience, Linkage, Expertise, Value for Money, Application, Novelty, Credibility, and Expertise

CAMPBELL KNOWLEDGE CORPORATION

We further your competitive advantage.

TRAINER’S PROFILE Laura Belgrado

...continued from page 1

This training-workshop is a MUST for

executive assistants who support high-

level executives, senior administrative

assistants, personal assistants, as well as

success-minded assistants at every

level who want to improve their skills.

TRAINING DAY SCHEDULE

TESTIMONIALS

on Laura Belgrado and her training workshops

Laura is a truly fabulous speaker - extremely passionate about the PA role and a breath of fresh air. She is an engaging and fun presenter and had all

the audience engaged from start to finish. She brings a certain flair and European influence to a conference. I would not hesitate to recommend her

as a speaker / trainer. Victoria Darragh, HR Director at Hays

Laura spoke for DLA Piper UK LLP in Manchester on 31 January 2012

providing a motivational talk around secretarial support services and how to get the most out of your job role. Laura was fantastic; her personable and

entertaining style in speaking made for an incredibly interesting presentation. She was highly professional in her approach, tailoring the event

to our firm's specific needs. Charlotte Hibbert, Senior PA at NorthEdge Capital

Fresh ideas & lots of useful tips, such as mentoring idea – funny and lively

- Very engaging – great content - Funny!

- Brilliant & Fun – kept us all entertained - Fabulous presenter – relevant, engaging

Very motivational – am inspired! Participants in Dubai PA Conference 2011

This was launched at the Office Expo in London and was raved by audiences consisting of EAs, PAs, Office Managers and Top-level Secretaries. She has also been doing business management and budget management and operations in a complex international business matrix. Laura is a true Linguist, fluent with excellent writing and communication skills in all 4 languages (Dutch, French, English & German). Laura Belgrado leads a range of activities including joint budget planning with the large corporate teams. She also does extensive negotiation and organization for internal and external events, building extensive network in the Executive Assistant community as well as the finance community to enable smooth relationship for executive planning and budget management. The technical expertise that she has gained working at Microsoft over the years has enabled her to grow not only on a business and communications level but also on a personal level. And she has been sharing these technical skills to EAs in most of her workshops.

In the past 3 years, Laura has been designing and delivering training and coaching programmes for EAs. She authored an innovative new training programme for Executives and Managers to connect their EAs and PAs to their own success and develop a collaborative, successful and powerful working partnership with their managers.

JUNE 30, JULY 1 & JULY 2 COURTYARD HOTEL BY MARRIOTT, KUWAIT CITY

Campbell Knowledge Corporation Phone +632 8368 312 Fax +632 8368 322 Email training@campbellkc.com 3/5

DAY 1 June 30, 2013 | Sunday

DAY 2 July 1, 2013 | Monday Module 1 DISCOVER THE DIFFERENT LEADERSHIP STYLES OF GLOBAL LEADERS What Leadership Type does your Manager have? Learn the differences in Leadership styles and its impact on your business performance. Gain awareness of your Manager’s temperament and his style of working. Do you have Chemistry with your Boss? Discover the importance of Chemistry. Assess your own leadership abilities and capabilities.

Module 2 UNDERSTANDING ORGANIZATIONAL CULTURE AND STRATEGY Explore the meaning of organizational culture and how it influences business. Assess your own personal value system and its relationship to your business role. How to communicate effectively with other cultures, gain a working knowledge of their way of working. Create a lasting impression and learn how to interact via phone, email and conferencing with clients and peers. Tips & Tricks on Business Etiquette and how manners, protocol and gift-giving are perceived and received in different cultures.

Module 3 HOW ‘MANAGING UPWARDS’ ENHANCES THE RELATIONSHIP WITH YOUR MANAGER Discover how to improve your communication with your Director and Team. Become aware of your Manager’s temperament and his style of working & communicating. Develop your confidence to present solutions to problems. Understand behaviour styles of non-assertive, aggressive and assertive behaviour and how to respond effectively.

Module 4 PROBLEM SOLVING AND SETTING UP YOUR ‘CONTIGENCY PLAN’ Learn to Manage and understand Crisis situations and its impact on an organisation. How to respond to critical and crisis situations, what course of action would you take? Establish your ‘Contingency plan for future events’. How to use your network of individuals and team to deal with this crisis. Identify the key skills required for team problem solving

Day 2 will take you on a Journey of Corporate Communication , discovering the true Power of different communication styles—it will level-up your skills as an EA. It will be a day of dynamic participatory activities that will be fun and productive. This day will provide you with new ideas and skills that will set you apart from the run-of-the-mill EAs and make you a true business partner of your Executive.

Module 5 EMPOWER YOURSELF WITH ADVANCED COMMUNICATION & COACHING TECHNIQUES What are the 4 Communication styles Understand the power of ‘Body language’ in non-verbal communication Experience the power of active listening Understand the advantage of timely questions and techniques – when to and when not to? Learn to manage communications with colleagues both internally and externally Demonstrate positive assertive behaviour Develop basic coaching techniques to communicate effectively

Module 6 CROSS-CULTURAL COMMUNICATIONS & BUSINESS ETIQUETTE

Gain a working knowledge of the basic traits of other cultures and how to communicate effectively

Understand the differences between countries with reactive cultures and countries with non-reactive cultures

Learn how to interact via phone, email and via conferencing with clients and create a lasting impression

Top Tips on Business Etiquette, manners and protocol

Day 1 – We will go on the ‘Executive’ Journey to learn how to manage your Executive, understand and discover the different Leadership styles, understand your organizations culture and creating a beneficial relationship and chemistry with your boss. A day filled with discovering new ideas, sharing experiences and exciting activities!

JUNE 30, JULY 1 & JULY 2 COURTYARD HOTEL BY MARRIOTT, KUWAIT CITY

Campbell Knowledge Corporation Phone +632 8368 312 Fax +632 8368 322 Email training@campbellkc.com 4/5

DAY 3 July 2, 2013 | Tuesday

Qatar General Insurance & Reinsurance Co. Qatari Diar Real Estate Investment Company Qatar Petrochemical Company (QAPCO) Qatar Fertiliser Company (QAFCO) Qatar Primary Materials Company Qatar International Trading (Gates Fleximak) ALFARDAN Group Holding Company LLC Qatar First Investment Bank Qatar Building Company Qatar Meat & Livestock (Mawashi) Ministry of Economy & Finance, Qatar Qatar National Import & Export Co. Oryx Energy Projects and Services LLC Takyeef Electromechanical WLL Oryx Engineering Solutions LLC Al Shaheen Well Services Co. Qatar International Petroleum Co. (TASWEEQ) QTel International, Qatar Telecom (QTel) Qatar Investment Authority (QIA) Qatar Aluminium (Qatalum) Qatar Chemical Co. (QChem) Petroleum Technology Co. WLL (Petrotec) Qatar Vinyl Company (QVC) Dolphin Energy Qatar District Cooling (Qatar Cool) Qatar Airways Qatar National Bank Qatar Islamic Bank Qatar Aluminium Investment House Barwa Real Estate Energy City Qatar, General Takaful Oryx GTL Ltd HSBC, Ahli Bank, OMNI Group Salam International Commercial Bank of Qatar GULF AGENCY CO. Qatar International Bank of Qatar Saleh Al Hamad Al Mana Co. Al Hamad Engineering WLL National Petroleum Services Saleh Al Hamad Al Mana Co. Tav Tepe Akfen Investment Qatar International Investment Bank (QIIB) Qatar Museums Authority (QMA) Qatar Financial Markets Authority (QFMA) Qatar Islamic Bank, Bank Audi

CAMPBELL KNOWLEDGE CORPORATION’S

PARTIAL LIST OF CLIENTS

Aluminium Bahrain Bahrain Petroleum Company Khaleeji Commercial Bank Tatweer Petroleum Bahrain Islamic Bank Bahrain Chamber for Dispute Resolution Bahrain Credit Ithmaar Bank Bahrain Association of Banks Diyar Al Muharraq Kraft Foods Bahrain Durrat Khaleej Al Bahrain Gulf Petrochemical Industries Company General Organization of Sea Ports Ministry of Works & Housing Ministry of Human Rights & Social Dev

QATAR BAHRAIN

Oman Oil Company Oman Gas Company Oman Shipping Omran Bank Dhofar Al Maha Petroleum Products Mktg Co.

BP Petroleum Public Authority for Electricity & Water Occidental of Oman, Inc. Oman India fertilizer Co.

OMAN

ZAIN Telecom WATANIYA Telecom VIVA Telecom

Qurain Petrochemical Industries Co. Bayan Investment Company National Industries Group Equate Petrochemical Company Oula Fuel Marketing Company DAR SSH Int’l Engineering Consultants Soor Fuel Marketing Company Independent Trading Group Brunel Energy—Kuwait Boubyan Petrochemical Company Kuwait Aviation Fuelling Company ABB Engineering Technologies Co. KCC Engineering & Contracting Co.

KUWAIT

Module 7 THE SECRETS OF NEGOTIATION, INFLUENCING AND PERSUADING Negotiation is an Art, learn different ways of gaining Negotiation skills Influencing for results by recognising different influencing styles The Art of Persuasion: how to become a more Persuasive Communicator

Module 8 PEOPLE MANAGEMENT & MOTIVATION ARE KEY TO SUCCESS Theories of motivation and their impact in the workplace Discover how to maximise and maintain input and motivation for the team Learn to recognise signs of de-motivation and learn tools and techniques to turn this around

Module 9 DISCOVER YOUR PERSONAL STYLE, IMAGE AND BRAND How do you portray yourself to others, ‘Who Knows You’? Define how you are perceived within the workplace by requesting a 360° feedback. Discover how to use your image, confidence and body language when working within your management team.

Module 11 SUCCESSFUL EVENT MANAGEMENT EXERCISE Within your Groups, you will be responsible to plan, organise and coordinate an event Identify your event goals and list the objectives for your event Set tasks and event timelines – project planning Use a Time line to coordinate the suppliers, venues and team .. Make sure to implement contingency plans How will you publicise and promote the event? Using PR skills, Social Media, etc.

Day 3 will help you to find and unlock the secrets of becoming the true Ambassador—the Executive Assistant par excellence. It is about discovering your own personal ‘Style’. You will also learn some great tips & tricks to organise a successful event and how Networking is key in today’s business environment.

Module 12 THE EXECUTIVE ASSISTANT PAR EXCELLENCE’S ROLE — CLOSING

A true ‘Ambassador’ is an EA/PA that is a confidante and business partner to a Manager.

Keep up-to-date in the ever fast-paced business environment by increasing your business acumen and interest in the current global affairs.

Stay informed on the Technology in today’s business world.

How to manage difficult situations and how to deal with these during the absence of our Manager

Tips & tricks on how to stay calm under pressure and eliminate ‘stress’.

Networking is key in today’s business communication – discover how to support the Chairman with his networking & CRM. End of Course Outline