eac presentation final
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How to Earn Expert Recognition
June 2, 2011
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Client Services Manager
Flagship Enterprise Center
• Business Incubator and Accelerator• 40+ Clients• Raise Capital• Market Online
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ExecutivePlan helps entrepreneurs write more powerful, effective, and memorable business plan executive summaries in order to raise capital.
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Today’s Outline
• The Expert Economy
• The Benefits of Expert Recognition
• How to Earn Expert Recognition
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Scenario 1: You are a salon owner looking for a marketing firm to help market your business.
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Scenario 2: You need a patent attorney to help protect your solar panel invention.
www.patentattorney.com
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Scenario 3: Your banker asks you to send in a business plan executive summary for a loan
application.
ExecutivePlan helps entrepreneurs write more powerful business plan executive summaries in
order to raise capital.
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The Expert Economy
• We inherently want to work with the expert
• Experts have a narrow focus
• Easier to sell expertise
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The Benefits of Expert Recognition
• Easy to refer
• Easy to stand out
• Wider geographic market
• Experts can charge a premium
• Doors simply open for experts
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David S. Rose
Founder & CEO – Angelsoft
Has founded or invested in 100 companies
Loves to hang out on Quora - Question and Answer Website
Asked a Question on Quora
David reviewed my website
Asked me to move to New York City to work for Angelsoft as a Community Manager
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This is NOT – How to Become an Expert
This IS – How to Earn Expert Recognition
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I want to help you learn:
• How to choose a niche to establish your expertise
• How to build a website that demonstrates expertise
• How to generate traffic to the website
• How to turn website visitors into leads
• How to convert leads into customers
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How to Choose a Niche
5 Things that you are:– Excellent at– Passionate about– Uniquely qualified for
Rank your topics
What do people want?
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Why the laptop repair business sucks!
• Tons of competition
• Impossible to differentiate
• Geographically Limited
• Race to the bottom – commoditized service
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The Typewriter Repair Business
• Very little competition
• Easy to differentiate
• Minimum Geographic Limitations
• Specialized Service – Premium Fees
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Google Adwords Keyword Tool
• Pureed Food Recipes – 1,300
• Post Bariatric Diet - 720
• Dysphagia Recipes - 390
• How to Puree Food – 1,000
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DIY Website
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How to Generate Traffic
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Content, Content, Content
200 Blog Posts
20 Guest Blog Posts
50 Answers
100 Comments
20 Youtube Videos
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How to Generate Leads
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Information in Exchange for Lead
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1,300 emails sent
478 Opens
128 Clicks
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Turn Leads Into Sales
Day 1 – Free EbookDay 4 – Free Webinar or PresentationDay 10 – Guest Blog PostDay 17 – Product or Service IntroDay 30 – Discount CodeDay 45 – Sales Pitch
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What Can You Sell?
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Recap• Expert Economy means opportunity
• Specialize don’t generalize
• Implement as a business owner or employee
• You can start today
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