network of advancement professionals

QUEENSLAND CHAPTER CONFERENCE5-6 September 2019Hotel Grand Chancellor, Brisbane

Rated the Top Chapter Conference in 2017!

OUR QLD CONFERENCE TEAM INCLUDES:

Co-Chairs

Fundraising

Marketing

Leadership

Alumni

Admissions

Partnerships

Conference Events

Conference Marketing

Lea Walker-Franks (Terrace)

Sue Russell (St Aidan’s)

Lara Pickering (St Margaret’s)

Nicole Wykes (Nambour Christian College)

Peter Franks (BBC)

David Miles (Churchie)

John Collins

Alice Tidmarsh (St Aidan’s)

Kelly Edwards (BBC)

Beth Kitson (Redlands)

A message from Educate Plus CEO, Neil McWhannell

Congratulations to the Queensland Conference Committee for developing such an inspiring and informative program. I trust all our Queensland members will take advantage of this terrific professional development program. These events are not only important to ensure members keep up to date with latest approaches and see examples of success from their colleagues, but are vital in ensuring members can network with like-minded professionals.

Often people in Advancement feel isolated, as they are not part of the teaching staff and I often hear how much they enjoy and appreciated these types of events.

The program also includes an outstanding section of particular relevance to Leaders, Boards and Business Managers and I encourage members to pass on the invitation for them to attend Day One of the conference.

I look forward to meeting you all in September.

President, QLD Chapter Educate PlusSt. Joseph's College (Gregory Terrace) Director of Development and Foundation Executive Officer

As President of the Queensland Chapter, this is my personal invitation to you to attend the 2019

Queensland Conference.

Day One has been specifically designed to assist in informing and enlightening Headmasters and

Principals, Board Chairs and Directors, as well as Business Managers on

relevant and current topics across all major areas of the Advancement sphere within not-for-profit

institutions. You will receive a 50% discount when joining your staff and Day One includes

Conference Cocktails and the QLD Chapter Awards Dinner. We have secured

exceptional local, interstate and overseas speakers for this event.

I strongly encourage you, your Deputy, Board members, Business Managers and members of

your Advancement team to attend this most valuable event.

Of note, the last QLD Conference (2017) was voted the ‘Best in Australia and New Zealand’ so don’t

miss out on this major event.I look forward to welcoming you to the

conference, whether that be for the first day or the entire event.

Sincerely,

educateplus.edu.au

Early Bird Friday 26 April 2019

QLD CHAPTER PARTNER 2019/2020:

QUEENSLAND CHAPTER CONFERENCE

Educate Plus is a network of Advancement professionals working in the education sector within the following fields:

Admissions, Alumni and Community Relations, Fundraising, Marketing and Communications.

2019Born and raised on the campus of St. Paul’s School in Baltimore, Maryland in the US, Geordie has done

extensive development and admissions/ enrolment work at several schools.

Geordie is a founding board member of the

Association of Independent School Admission Professionals and consistent faculty member at the

AISAP Institute.Geordie Mitchell

Glenn Capelli

An educator and professional speaker, Glenn has delivered a message of

creativity, innovation, and dynamic leadership to audiences around the world. Many will know him best for Thinking Caps, his best-selling book and popular radio series. Glenn is one of the very few professional speakers in Australia to have won all

three highest professional speaking industry awards. Educator of the Year in 2006, the Nevin Award in

2007 and Keynote Speaker of the Year 2013.

THURSDAY 5 September 2019Principals, Business Managers, Board Members and Staff Day

8:00am 9:00am REGISTRATIONS OPEN

9:00am 9:30am OFFICIAL OPENING AND WELCOME

Session 1 9:30am - 10:30am KEYNOTE ADDRESS - GLENN CAPELLI "Successful Intelligence in a Crazy World" (Part 1)

10:30am 10:55am MORNING TEA

ADMISSIONS MARKETING ALUMNI FUNDRAISING

Session 2

11:00am - 11:45am

Admissions Benchmarking - how does your office compare? Neil McWhannell, CEO (Educate Plus)

The Creation of Lead Capture Pages for Digital Marketing Campaign to Capture Enrolments. Sue and Scott Oxford, (New Word Order)

What we can learn form Corporate Organisations with an Alumni Focus Amy Henderson (RBWH)

Building an Effective Working Relationship between the Development Office and the Head of the School Brad Fenner, Headmaster (Prince Alfred College, SA) and Ross Scrymgeour, Director of Advancement, (Prince Alfred College, SA) former Principal of Hereworth School

Session 3

12:00am - 12:45pm

What Research Shows in the School Selection Process Panel Discussion David Robertson, CEO (ISQ)

How Principals Can Build their School’s Profile Dylan Malloch, Director of Marketing/Communications (St Paul’s School)

Profiling Successful Alumni Panel Discussion - Sue Russell, Alumni Coordinator, (St Aidan’s AGS), Mikaeli Costello, Director, Alumni and Community Relations, (UQ), David Rosenthal Community Development Manager, (Ipswich Grammar School)

Developing a Sought After Sponsorship Program John Phillips, Director of Advancement, (Brighton Grammar)

1:00pm 1:45pm LUNCH

Session 4

2:00pm - 2:45pm

Using your Database to Leverage Enrolments Geordie Mitchell, Director of Enrolment Management, (Buckingham Brown & Nichols School, USA)

Learn to Create great videos on your phone looking at apps, lighting, audio to get an excellent result Adam Erbacher, (The Filmtree)

Managing your Community through a long term Crisis Paul Nolan, Director of Community Development, (St Patrick’s College, Ballarat)

Campaign Readiness: Essentials for a Successful Philanthropic Campaign Ben Thurlow Foundation Manager (Villanova) and Mark Schroder, Manager, Marketing & Communications (UQ)

Session 5

3:00pm - 3:45pm

Current Legal Issues affecting the Admission Office Suzanne Brooks, (Education Barrister, Brisbane)

Joint session with Alumni - How to Update your LinkedIn Profile for your Personal and Professional PurposeSue Ellson

Joint session with Marketing - How to update your LinkedIn Profile for your Personal and Professional PurposeSue Ellson

A Case Study: Transforming your Annual Appeal with crowdfunding Shuie Gestetner, (Charidy)and Glenda Fitz-Payne, Director of Development, (Citipointe Christian College)

3:45pm 4:15pm AFTERNOON TEA

4:15pm 5.00pm KEYNOTE ADDRESS - GLENN CAPELLI "Successful Intelligence in a Crazy World" (Part 2)

Session 6 5.15pm - 6:30pm LOOK EDUCATION CONFERENCE COCKTAILS

6:30pm PROGRAMMED MAINTENANCE CONFERENCE AND AWARDS DINNER

FRIDAY 6 September 20198:30am 9:00am REGISTRATIONS OPEN

9:00am 9:15am OFFICIAL OPENING AND WELCOME

Session 7 9:15am - 10:30am ROUND TABLE DISCUSSIONS

ADMISSIONS MARKETING ALUMNI FUNDRAISING

9.15am - 9.45am

The Evolving Enrolment CycleJohn Bacon, Director of Admissions, (Somerset College) and John Collins

Social Proof: What it is and Why it is important for your School Mara Roberts

Getting Traction with Social Media Monique Parker, Group Communica-tions Manager (King-fisher Bay Resort)

Naming Opportunities - Inma Beaumont, Director of Advancement , Alumni and Stakeholder Relations, (Faculty of Health and Behavioural Sciences, UQ)

10.00am - 10.30am

Cultural Change - Transforming all staff into "Admissions Marketers" Ian Mendez, Business Manager, (Downlands College)

Linkedin Connect Marketing tips and Strategies to Generate Views, Engagements and Results. Sue Ellson

Keeping Mental Health Top of Mind Dr Toby Ford CEO Founder at (Ford Health)

International Fundraising Richard Quinn, Director of Development, (St. Joseph's, Hunters Hill with Australian Independent Schools USA Foundation Board Member)

10:30am 10:55am MORNING TEA

Session 8 11.00 am - 11:45am KEYNOTE PRESENTATION - CARREN SMITH - Inspire from inside out

Session 9

12.00 noon - 12.45 pm

Creating a Data Dashboard for Admissions Reporting - Geordie Mitchell, Director of Enrolment Manage-ment, (Buckingham Brown & Nichols School, USA)

How to run a Successful Open Day Campaign Brady Downes & Anita Beasley, (Look Education)

How to Audit your Online Presence and Understand your Current Performance! Sue Ellson

Setting up and Managing Bequests in a Small Shop Nina Mullins, Bequest Manager, (UQ) and Lara Pickering - Director of Philanthropy (St. Margaret's)

1:00pm 1:45pm LUNCH

SPEED SESSION FOR ALL STREAMS (10 SLIDES IN 10 MINUTES FOLLOWED BY DISCUSSION) Choose your topics

Session 10

2.00pm - 2.20 pm

Top 3 Secrets to Successful Negotiating Carren Smith

Digital Marketing to Increase Parent Retention. How to use Digital Marketing tools to Communicate with Current Families to Increase their Perception of Value Mara Roberts

Young Alumni ProgramsAmy McDougall and Karen Ellis, (The Southport School)

Donor Driven Giving Circles Lesley Ray, Executive Director of Philanthropy, (Mater Foundation)

2.25pm - 2.45pm

52 Secrets of Psychology Sound, Practical Advice - tips that can spark those light bulb moments and change a life’s course Dr Chris Day

Content Marketing Strategies along with Collaborating with Influences and Crowd-sourced Content - Monique Parker, Group Communications Manager (Kingfisher Bay Resort)

Accuracy and Maintenance of your Alumni Database - best practices for a small team David Miles, (Anglican Church Grammar School)

Effective Management of Fundraising Boards Jeff Buchanan, (Askright)

Session 11 3.00pm - 3.45pm PLENARY ADDRESS - DR DIANE HARMER: The Neuroscience of Persuasion: How to influence your audience to get the outcomes you want.

3:45pm 4.00pm CONFERENCE REFLECTIONS & CLOSE

CONFERENCE PROGRAM KEY SPEAKERS

Carren Smith

Having spoken for groups from 20 to 2000, Carren leaves her audience feeling inspired to take action

and make positive changes in their life, their business and in their relationships.

Through working with numerous well known companies and thousands of individuals, Carren

has developed phenomenal tools for delivering success through, leadership,

negotiation, responsibility and productivity enhancement techniques.

Brad has worked in eight schools in total, was Principal of Westminster School, Adelaide, for ten

years and Headmaster of King’s College, Auckland, for five years, prior to starting as Headmaster at

Adelaide's Prince Alfred College in September 2014, and currently serves on the Boards of the

International Boys’ Schools Coalition and the International Methodist Education Network.

Ross brings a unique perspective as a former Principal, experienced Director of Advancement and

Lead Educator with a demonstrated history of working in the Education Management and

Leadership industry. Ross is a strong outcomes focused professional with a MEdLM in

Educational Leadership and Management. Ross Scrymgeour and Brad Fenner

DATES 5th - 6th September, 9am - 5pm

VENUE Hotel Grand Chancellor, Brisbane

EARLY BIRD

Closing 26 April, Full conference member rate $446, non-member $726. Day only member $275, non-member $385

COSTFull conference member rate $550, non-member $792. Day only member $385, non-member $462.

DISCOUNT 50% discount for Principals/Leaders joining a staff member.

BURSARIES

Eight conference bursaries of $250 will be available on a financial needs basis for members. More details on website

TRAVEL ASSISTANCE

Eight conference travel allowances of $250 are available for regional members to assist with cost. More details on website

REGISTER educateplus.edu.au

In the tradition of this thriving Chapter we bring you our 2019 Conference!

With opportunities for all practitioners, experienced or new to the sector, to learn,

develop, network and exchange ideas, this is the must Professional Development of the year.

*Programme subject to change