earn new prospects convert existing prospects with multi touch marketing
DESCRIPTION
The Sales Growth Hub welcomes Bill Corbin, Founder and CEO of Enfront Micro-Marketing, where he will show how to effectively execute multi-touch marketing. We’re operating in a “noisy” marketplace. People are bombarded; not returning phone calls or answering emails. How can we break through the “noise barrier” to develop active prospects? After a formal sales presentation, during the decision cycle, prospects are bombarded again… competitive pitches, on-the-job distraction, and life in general. Memory of our value is under attack. How do we maintain the contact that can convert at-risk prospects into paying customers? In both cases, the answer may include multi-touch marketing. This webinar will discuss the concept of multi-touch marketing, will share ideas for effective execution, and will discuss pitfalls to avoid.TRANSCRIPT
Bill Corbin, Founder - Enfront.com
Sales Follow-Up for
Relationships
and Revenue
Welcome!
Innovative Use of Emerging Technology
Bill
Corbin
UnifiedNeighbors
Bill
Corbin
UnifiedNeighbors
Bill
Corbin
Profound Capability Vs. Mass Marketing
Person-to-Person Communication
With the Individuals and Small Groups
Important to Success
Micro-Marketing is...
Person-to-Person Communication
With the Individuals and Small Groups
Important to Success
for...
Relationship Building and Revenue Building
Micro-Marketing is...
Online, On-Demand
Content Integrated
Contact Data Actionable
System that has evolved
Great Hammer! What’s Our Nail?
Incredible Marketplace e-NOISE
Fighting a New Reality
Some experts say 5… or 7… or 11
Incredible Noise
Multiple Touches for
Relationship Traction
No Wonder Follow-Up Doesn’t Happen
Increased Touch Requirement
A Rock Solid Starting Point
A Classic Individual JourneyIdeal for Micro-Marketing
Blitz
Move the Needle!
Two Kinds of Multi-Touch Campaigns
Drip
Memory of Value
Goal is an Active Prospect, Not Another Connection
Follow-Up w/ Newly Met Such as LinkedIn
Two Metaphors, Both Bad
Follow-Up w/ Newly Met Such as LinkedIn
Two Metaphors, Both Bad
Follow-Up w/ Newly Met Such as Linked In
This Plus
Other
Touches
Best Touch is
YOU
Not “Didja decide yet?” or even handwritten notes
Delaying Prospect: Low Hanging Fruit
Technique:
Vary
Campaign
Intensity by
Value of
Recipient
Especially
Networking,
Events
A Lead: 8 Touch / B: 5 Touch / C: 3 Touch
Technique:
Be Ready with
Next
Campaign!
Live Example, KEY IS RESEARCH
CRITICAL:
Convenient Infrastructure
CRITICAL:
Convenient Infrastructure
Bill Corbin, Founder - Enfront.com
Sales Follow-Up for
Relationships
and Revenue
Welcome!