earth week at staples lisa ingmarsson [email protected]
TRANSCRIPT
Earth Week at the Home Office
What we’re doing
Wellness awareness day: Wellness fair with diverse groups; yoga & boot camp lite
Earth day fair: Internal sustainability departments; external partners & groups
Recycling class at on-site daycare: Activity with 50 pre-K/K children
Ribbon cutting for new solar array: Ceremony with executives & dignitaries
Spring cleaning: Personal electronics collection; office space cleaning
Composting awareness campaign: Composting station volunteers during lunch, all week
What is working for us
Taking holistic view of sustainability (e.g., wellness) makes it personal
Incorporating diverse groups to build our network and raise awareness
Highlighting programs that associates are enthusiastic about, like solar power
Doing new types of activities that will get attention (yoga on the lawn)
Using contests (“most improved cube”) and giveaways to get associates more engaged
Meeting associates’ needs, like personal electronics recycling
Be enthusiastic – it’s contagious!
Goals
Bring attention to our sustainability initiatives
Improve participation in our programs
Set the tone for the whole year 2
Earth Week across the company
Other offices
• Shadowing Home Office events & doing their own
– Sapling donations
– Tree planting
– Earth Day fair
– Spring cleaning
– International donation campaigns to schools
• Creating an Earth Week kit of ideas and tips for Earth Week in other offices
Awareness campaign
• Creating communication materials that can be used and adapted across organization (countries, channels)
• Taking a global perspective on highlighting our sustainability work
• Created Earth Week brand that can be used each year moving forward
• Creating a spoof infomercial video to keep things light
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Earth Week materials
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Earth Week, all year long – a framework
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Source: http://www.greenbiz.com/blog/2012/08/30/four-stages-employee-engagement-sustainability
• Associate Training• Communication Plan• Earth Week
• Green Team• Recognition• Innovation Fund
• Earth Week• Green Teams
Earth Week, all year long – ideas
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• Recognition cards
• Awards – for associates (already do Soul awards), for customers
• Goal setting & tracking software
• Regular communications (Intranet Community, blogs, etc.)
• Green teams; affinity group (ARG)
• Speaker series (other sustainable companies), lunch & learn on topics, meet-the-department sessions, Sustainability 101 training materials
• Sustainability innovation challenge/fund – harness ideas, stage competition