eastside community ty priorities plan draft

EASTSIDE COMMUNITY PRIORITIES PLAN

CITY OF WEST HOLLYWOODDRAFTTY TY

CITCI

acknowledgmentsCITY OF WEST HOLLYWOOD

Lauren Meister MayorJohn Heilman Mayor Pro TemporeJohn D’Amico CouncilmemberJohn J. Duran CouncilmemberLindsey P. Horvath Councilmember

Paul Arevalo City Manager

Stephanie DeWolfe Community Development Director and Deputy City ManagerJohn Keho Assistant Director of Community DevelopmentBianca Siegl Manager, Long Range and Mobility Planning Garen Srapyan Associate Planner, Long Range and Mobility Planning

EASTSIDE WORKING GROUP (EWG)

Alexander BazleyMarina Berkman

Chad BlouinCarlos FlorezEmily GableTod HallmanBrian Holt

FORMER EWG MEMBERS

Lisa Anderson Cathy Blaivas Rose DiSarnoMichael DolanJeannie OrlanderAndrew Rakos

RSG

Jane Carlson

NELSON/NYGAARD

Steve Boland

HERE DESIGNAmber HawkesShannon DavisAlex Jung

COMMUNITY ARTS RESOURCESAaron PaleyMariana Perez-SedaNate Larson

Jared MeislerKatherine SearsDani ShakerJesse SlanskyAgassi TopchianNeal Zaslavsky

RAIMI + ASSOCIATES

Leeanne SingletonStephanie MillerMelissa Johnson

DRAFTmem

TemporeTempomembermemb

cilmembercilmemuncilmemberuncilm

City Manager Mana

fe Community Devty Development Director ane Assistant Director of Community Dector o

gl Manager, Long Range and MobiRange rrapyan AssociatAssoc e Planner, Long RangLong R

EASTSIDE WORKING GROUP (EWG)DE WORKING GROUP (EWG

Alexander BazleyAlexandeMarina Berkmanrina Be

Chad BlouinChad BlouinCarlos Florezos FlorezEmily GableEmily GTod HallmanTod HBrian Holtian Ho

FORMER EWER E

Lisa AndersLCathy BCRoseRM

Jared MeislerJaredKatherine SearatheDani Shakeni ShJesse Slae SlaAgassAgaNeN

--... •

--~ -

TABLE OF CONTENTS1 INTRODUCTION 7

4 ECONOMIC DEVELOPMENT 35

5 HOUSING 49

6 MOBILITY 61

7 ARTS AND EVENTS 77

8 SUSTAINABILITY AND PUBLIC SPACE 89

9 PUBLIC SAFETY 103

APPENDIX 109

3 URBAN DESIGN 23

2 VISION AND GUIDING PRINCIPLES 17

Overview and Plan Purpose 8

Plan Development Process 11 How to Use This Document 14

Background 36

Background 50

Background 78

Background 104

Eastside Vision 18FTFTTCOC1 INTRODUCT1

3 URBA

2 VISION AND GAND

Overview and Plan POver

Plan Development Process DeveloHow to Use This DocumeUse Th

Eastside Vision TTTFTFTFTFTFTFTFFFTFTFTFTFFT

1 introductionDR

8 | City of West Hollywood

Events, and Sustainability and Public Space.

goals and policies to balance increased density with enhanced mobility, while maintaining quality of life and

for the Eastside.

Group to lead the development of a Community Plan to address the most pressing issues and concerns for

residents and employees to the area. These projects will shape the physical, social, and economic landscape

the needs of this evolving neighborhood.

OVERVIEW + PLAN PURPOSE

GENERAL PLAN + CLIMATE ACTION PLAN

BRIEF HISTORY

DRAFTed mobility, while maintaining quality of life andd mobility, while maintaining qual

ommunity Plan to address the ommunity Plan to address

ects will shapects will sha

DRAFT 3/2/2017 Eastside Community Priorities Plan | 9

FIGURE 1-1: CITY OF WEST HOLLYWOOD MAP

arterial running through the Eastside, with a variety of retail and commercial uses on both sides of the street. Other major corridors are La Brea and Fairfax Avenues.

neighborhood in the City of Los Angeles.

LOCATION

FTe street. Other major corridors ae street. Other m


FIGURE 1-2: PLAN AREA MAP

T


Eastside residents.

PHASE I: 2014 - 2015

the City Council appointed 15 Eastside community stakeholders to form the Eastside Working Group, as recommended by the City’s former Eastside Task

the project team to compile and review background

Group to develop a list of topics to be considered

this phase, the Eastside Working Group met on four occasions and conducted a bus/walking tour to visit recently built mixed-use projects, commercial

PLAN DEVELOPMENT PROCESS

The community engagement conducted during this

“What could make the Eastside of West Hollywood

1.

3. More housing for middle class

4. Cleaner sidewalks and park space

5. Good restaurants, gastropubs, and cafés

6. Move forward with the approved Master Plan for Plummer Park

7. Underground all power lines

8. Safer crosswalks

Plummer Park to retain its history, character, and charm with high-visibility paint, signage

10.

compiled during Phase I was the development of

documented the economic and demographic

this report included the current and projected

changing demographics of the area, an assessment

commercial building stock and economic trends of the Eastside.

At the end of the Phase I process, the Eastside

be a priority in the development of the Eastside

• Economic Development• Mobility• Urban Design/Community Character• Public Spaces

• Housing

arts, events, and public safety, which are integrated throughout this Plan. DRAFT

cted during this cted du

e Eastside of West Hollywoodest Hollywo

3. More housing for middle classe housing for middle c

4. Cleaner sidewalks and park spacCleaner sidewalks and park s

5.5. Good restaurants, gastropGood restaurants, gastro

6. Move forward with tMove for Plummer Parkr Plum

7.7. Undergroundroun

8.8. Safer cr

Plu

compiled during Phaseduring

documented thethe

this rep

ch


the Community Plan process, and developed a

neighborhood should be addressed in the Plan as it is developed during Phase II. The following is the language developed by the EWG for each of these

• Eastside Working Group Desired Outcomes.

We, the Eastside Working Group, look forward to developing the Eastside Community

an expert consultant team. Our primary goal

what is great about our neighborhood, and

community planning process should generate community involvement, excitement, and support.

• Eastside Working Group on the Identity

of the Eastside. The City of West Hollywood

neighborhoods, including the Eastside. The

changing, and engaging community that we cherish and want to enhance and protect. We

West Hollywood signage in the area is desirable.

FIGURE 1-3: EASTSIDE WORKING GROUP PHASE 1 PRIORITY TOPICS

DRAnd

he Identityhe Identity

West HollywoodWest H

the Eastside. The the Ea

nity that wenity thotect. We otect.

ee

TTASE 1 PRIORITYSE 1


PHASE II: 2015 – 2016

with the Eastside Working Group.

with the Eastside Working Group began in February

Working Group focused on discussing each of the

walking tour with the Working Group and interested

the consultant team worked together to develop the State of the Eastside Report. The State of the

To facilitate community engagement in the

Plan, the City hosted the “Engage-A-Lot” event at the City parking lot on the corner of Spaulding Avenue and Santa Monica Boulevard. The purpose of the event, which was held on September 18,

community. The Event included music, bread-baking, and invited community members to give

for the Community Plan. Overall, the event was a

entertainment is provided in Appendix D.

DRAFTtogether to develop ogetheport. The State of thert. The State of the

To facilTo

Plan, the Cityat the City parkinat tAvenue and Santa MAvenuof the event, which wthe ev

community. Thbaking, and

for the


HOW TO USE THIS DOCUMENT

3

4

5

67

1

8

9

2

of guiding principles that are intended to describe how the Eastside might look and feel in the future

subsequent chapters of this Plan are organized by

Each priority topic chapter includes a summary of

that can be implemented in the future. The

studies, policy changes, physical improvements and programs that could be implemented to improve the quality of life and enhance the character and

• Description.

• Short-term (1-4 years). Since some

• Relationship to Existing Plans/

Programs.

• Department or Division Lead. This lists the division or department that will lead the

• Department or Division Support. This lists the division or department that will support

• Priority. ranging from Low to High. The priority ranking was developed through discussions with the Working Group.

URBAN DESIGN + CHARACTER

SUSTAINABILITY + PUBLIC SPACE

PUBLIC SAFETY

APPENDIX

VISION + GUIDING PRINCIPLES

ECONOMIC DEVELOPMENT

HOUSING

MOBILITY

ARTS + EVENTS

INTRODUCTION

PR

IOR

ITY

TO

PIC

CH

AP

TE

RS

DRAFT

DDDD

e. The e. The

provements andprovemmented to improve ted to

ce the character and e character and

n.

•• Short-term (1-4 years). Short-term (1-4 years) Since

•• Relationship to ionshi

Programs.Programs.

• DeDe

•• DepartmeDlists the divisio

• Priority. ority. ranging from Low to High.g fromwas developed througeloped Working Group.ng Group.

+


The Appendix

Appendix A - Implementation Strategy

divisions and department to oversee work, and

City’s work plan and allocate funding to the Capital Improvements Plan budget for Eastside related improvements, programs, and policies.

Appendix A - State of the Eastside Report

the current policies and projects recommended for

Appendix B - Eastside Market Study

provides an overview of changing demographics and market dynamics in the Eastside.

Appendix C - Eastside Visual Survey

inventory of the building facades along Santa Monica Boulevard in terms of their width, types, and percentages of facade elements. The Survey helps

as the commercial heart of the district and lays

commercial buildings.

Appendix D - Eastside Community Event

Summary

A full summary of the Eastside Community event,

The summary includes input gathered from the

IMP

LE

ME

NT

AT

ION

The Technical Appendix

DRADD

Appendix B - Eastside Market Stuendix B - Eastside Market

provides an overview of chaprovides an overview of cand market dynamics in thend market dynamics in theRAFT

rtt

ojects recommended for ts recommended for

Appendix C - EastsAppe

inventory of the buildinory ofMonica Boulevard in teroulevapercentages of facadpercentages of fac

as the com

comm

T

2 vision and guiding principlesDR

22


EASTSIDE VISION

SENSE OF PLACE AND NEIGHBORHOODS

designed buildings, streetscapes and open space that create a pedestrian friendly community and provide

provide a variety of housing types to serve the diverse households, demographics, and incomes of the community. Improved and increased public safety will be a top priority for Eastside neighborhoods with safety

ECONOMIC DIVERSITYSanta Monica Boulevard, La Brea Avenue and Fairfax Avenue will be enhanced as pedestrian-oriented,

corridors.

Shops and businesses are conveniently located to serve the residents of the neighborhood and new small, DRAFTD NEIGHBORHOODSD NEI

eetscapes and open space that create a pedespace th

a variety of housing types to serve the diveousing types to serve the divmunity. Improved and increased public safety wiunity. Improved and increased public safety wi

ECONOMIC DIVERSITYECONOMIC DIVERSITYSanta Monica Boulevard, La BMonica Boulevard, La B

corridors.orridor

Shops and bus an


MOBILITY

clean green and friendly neighborhood.

CREATIVITY AND COMMUNITY CONNECTIONS

DRAFTd friendly neighborhood. friendly n

CREATIVITY AND COMCREATIVITY AND CO


GUIDING PRINCIPLES

IDENTITY + QUALITY OF LIFE

Diversity.

diversity by providing programs and support for all residents regardless of age, income, race, ethnicity

Quality of life/happiness.

the quality of life on the Eastside and ensure that

happiness of residents and employees.

Safety.

the Eastside community.

URBAN DESIGN + CHARACTER

Visual quality. Ensure that all new buildings and physical improvements on the Eastside improve the

Architecture. Architectural design of all new projects will meet the highest standards of

character of the Eastside.


Local and small businesses. Provide support to

new small and local businesses to locate in the area.

Neighborhood services. Expand the diversity and quality of neighborhood serving businesses including retail, restaurants, and services.

Destination uses.

uses that bring people to the Eastside and enhance DRAFTy

nsure thatnsure that

ees.ees.

BAN DESIGN + CHARACTERBAN DESIGN + CHARACTE

Visual quality. Visual quality. Ensure that all new buildings Ensure that all nephysical improvements on the Eastside imprphysical improvements on the Easts

Architecture.Architecture. Architectural designArchitectural designprojects will meet the higheprojects will meet the high

character of the Eastside.character of the


HOUSING

Housing diversity. Maintain and expand the diversity of housing types and neighborhood character on the Eastside.

Affordable housing.

Housing quality.

housing to ensure that everyone has a safe and

TRANSPORTATION

Non-motorized transportation. Encourage bicycle and pedestrian trips on the Eastside and to

Transit.

and increased use of transit on the Eastside.

Parking.

and commercial parking that balances the needs

parking challenges.

Improve transportation safety. Expand

pedestrians and cyclists.

ARTS + EVENTS

Image and identity. Create a thriving, unique and notable neighborhood that is part of the overall City of West Hollywood yet has its unique history, image

Arts and events. Support a wide diversity of arts and events including public art, cultural events, art galleries, and theaters.

SUSTAINABILITY + PUBLIC SPACES

Parks and green space.

open space.

Sustainability. Support the sustainability goals of

reduced GHG emissions, reduced water use, and DRAodod

one has a safe andne has a safe and

TRANSPORTATIONTRANSPORTATION

Non-motorized transportation.Non-motorized transpor Ebicycle and pedestrian trips on the Eascycle and pedestrian trips on

Transit.Transit.

and increased use of transd incre

Parking.g.

and commercial pand commercial

parking chpark

ImproImp

AFT

3 urban designDR


The urban design and character of the Eastside

neighborhoods. The Eastside’s mix of regional and small-scale local retail stores along Santa Monica Boulevard and the adjacent small and medium-scale

an urban neighborhood that is walkable and rich with the diversity of people that it serves and the experiences it creates. Santa Monica Boulevard has an urban form that is pedestrian-friendly in most cases, with commercial frontages primarily built to the edge of and accessed directly from the sidewalk. When entering the neighborhood from surrounding

where space permits.

is enlivened by shops and cafes, entertainment and community spaces, and other types of uses that contribute to a walkable, pedestrian-oriented district.

buildings and street spaces and encouraging high-

urban design elements such as building frontages,

and sidewalk elements. These enhancements are

shops and restaurants to spill out into the sidewalks

environment.

BACKGROUND LOOKING FORWARD

•

•

•

FIGURE 3-1: EASTSIDE FIGURE GROUND MAP

DRAFTFTncouraging high-ncoura

rontages,rontage

are are

FTDE FIGURE GROUND MAPUND M


GENERAL PLAN 2035

The West Hollywood General Plan includes goals and policies associated with the character and urban design of the community within numerous elements, including

Within the Land Use and Urban Form Element, policies address the scale and character of new development, the pedestrian environment, diversity in architectural

Historic Resources and Economic Development Elements seek to preserve the character and enhance the physical appearance of the neighborhoods and commercial corridors in West Hollywood.

EXISTING PLANS AND PROGRAMS

BUILDINGS AND FORM

A Visual Survey of Santa Monica Boulevard

(Completed). The Visual Survey takes an inventory of the building facades along Santa Monica Boulevard in terms of their width, types, and percentages of facade elements. The Survey helps

as the commercial heart of the district and lays

commercial buildings.

Historic Survey of Craftsman Homes (Ongoing).

This survey is being completed to analyze and

Lexington Avenue between Genesee Avenue and

century style in this neighborhood, some of which are over 100 years old. The survey will evaluate the

Multi-family Housing Study (Ongoing). The City

being conducted in response to community concerns

study will examine how the City’s development standards and state-mandated housing bonuses

STREETS

Street Media Project (Ongoing). The City’s Street Media Project will aid in Citywide accessibility and

realm, and allow various mediums for the City to display art, maps, and other geographic based

DRAFTFTof the communof the

elopment, the pedestrian enviroelopment, the ped

nhance the physical appearance of the neighhance the physical appearanc

s s

and lays

n Homes (Ongoing).n Hom

pleted to analyze andpleted

ee Avenue andee Ave

f whichf which thethe

i-family Housing Study (Ongoing).using Study (Ongoing). The City The

being conducted in response to community cbeing conducted in response to

study will examine how the Citystudy will examine how the Cstandards and state-mandatedstandards and state-mandated

S


At the heart of great, walkable neighborhoods

corridors. The main retail and commercial corridors

presence of windows, security bars, building styles,

quality and establishing consistency along each of these “key commercial corridors” can improve the experience of walking within the Eastside.

quality by establishing clear design criteria for new developments and remodels. Criteria can relate to

signage, storefront design, parking design, and windows. Criteria set forth by the design overlay can be presented as guidelines or standards.

and remodels will improve the visual appearance

the Eastside recognizable. The overarching goal of the overlay is to provide a pleasant experience for pedestrians along the street, along with places to walk, sit, and talk.

3.1 DEVELOP EASTSIDE KEY CORRIDORS DESIGN GUIDELINES

Craft a Design Overlay for the Eastside’s Key Commercial Corridors to encourage

high-quality design and improve the legibility of the urban realm

RECOMMENDATIONS

To accomplish these goals, the design overlay should focus on design guidance that improves the visual appearance of building facades, with a focus on the

each street.

corridors, to improve the visual appearance of building facades, important aspects of the design

•

• signage and other elements

• Establishing minimum percentages of openings

• building signage

• Establishing minimum distances between

neighborhoods

In general, the overlay should heighten the design

three items can be combined into one document or separated, as desired. Some of the elements here

RELATED EXISTING PLANS/PROGRAMS

Street Media Program

DEPARTMENT OR DIVISION LEAD

DEPARTMENT OR DIVISION SUPPORT

Economic Development

PRIORITY

DRAFTo

n, andverlay canerlay can

s.s.

visual appearancevisual

ng goal of ng goance fornce for

s tos to

ge

overlay shouldverlay proves the visualroves

with a focus on theh a foc

prove the visual appearance of ve the visual appearance of es, important aspects of the designortant aspects of th

signage and other elementsnage and other elements

•• Establishing minimum percentagesEstablishing minimum percentag

•building signageng sign

• Establishing minEstablishing m

neighborhooneig

In general, In gener

three items can be separated, as deFREL


facades in the Eastside. From simple improvements such as paint jobs, awning and signage replacement, and removal of security bars, to more complex

to improvement is simply a property owner’s lack of

commercial buildings have been found to increase retail sales in both the short and long-term.

When implemented in tandem with the design

business owners to upgrade their frontages to

•

fees

3.2 DEVELOP FAÇADE IMPROVEMENT PROGRAM

Develop an incentive or business support program to provide funds or technical

support for existing retail spaces along the Key Commercial Corridors

• Technical assistance for property and business

support

For the Eastside’s key commercial corridors, elements that will have a big impact when upgraded

•

•

• Replacing or improving non-conforming or

• Removing security bars in front of windows and storefront security gates

can be funded through a variety of sources, for example municipal revenue, community and economic development federal and state grants,




Public Works

PRIORITY

DRAFTthe design

ade their frontages tode th

businessusin

key commercial corridors,cial corridohave a big impact when upgradedn upgr

• Replacing or improving non-conformingReplacing or improving no

•• Removing security bars in froemoving security bars in frostorefront security gatesstorefront security gates

can be fundedcan be fundedexample mexameconomicecon

FTDEPARTMENT OR DEPA

Economic Developmenonomic

DEPARTMENT ORTMEN

Public Works

PRIOR


Along the key commercial corridors in the Eastside, there are a variety of sign types, some of which

While the City’s zoning code already restricts sign type, size, and placement, and provides a set of

to encourage pedestrian-oriented signage that

planning review but are not obligatory. Some

signs, monument signs, or elevated monument signs that currently exist are not pedestrian-oriented or scaled.

that signage is pedestrian-scaled and pedestrian-oriented. Standards could relate to signage size,

signage standards can either be applied to the full lengths of the key commercial corridors, or to sub-

3.3 SIGNAGE STANDARDS

Create specific standards for signage on commercial properties in the Eastside

is high or desired in the future. In these areas,

is mandated with a certain range. While design of

establishing some elements of consistency can make the walking environment feel more pleasant and the area feel more like a cohesive neighborhood. In this regard, signage standards for the Eastside could

• signage types for businesses, such as shingle signs, blade signs, canopy signs, externally-lit wall signs, and other more pedestrian-oriented types

•

•



PRIORITY

DRAFTFTdestrian-

gnage size,gnage size,

pplied to the fullppliedorridors, or to sub-orrido

design of design

tency can makeency ce pleasant and thepleasa

neighborhood. In thisorhoodfor the Eastside couldtside could

pes for businesses, such as shingler businesses, sucade signs, canopy signs, externally-lit gns, canopy signs, extern

igns, and other more pedestrian-oriented her more pedestrian-oriented pes

•

DEPARTMENT ORDEPA

DEPARTMENT OR DIVISITMEN

PRIORITYTTT


appropriate licenses and permits, including a minor

standards should be evaluated to see what elements preclude interested business owners from taking

would help businesses to take advantage of outdoor

public realm.

that outlines the process and requirements in order to help businesses navigate the requirements. The

to local businesses.

3.4 IMPROVEMENTS TO OUTDOOR SEATING STANDARDS

Evaluate and clarify the existing Outdoor Dining Permit Process to facilitate and

encourage businesses to provide outdoor seating areas



Fire Department

PRIORITY

DRAFTFTs in order

ements. The

DEPARTMENT ODE

DEPARTMENT OR DARTM

Fire DepartmentDepartmen

PRIORITY


by small and medium-scale buildings that together create a pleasant, quiet neighborhood feel. Many

from Bungalow, Courtyard, Mediterranean Revival, and Spanish Revival, to Mid-Century Modern, Post-war Courtyard, and contemporary. In many areas,

setback and not immediately built to the street edge or to their maximum buildable area.

a clear picture of the elements of neighborhood

will also help address the community’s concerns

buildings. The overarching goal of the Guidelines is to encourage neighborhood-appropriate design for new or renovated buildings and to assure not only

and high-quality, neighborhood-appropriate architectural details. The guidelines will also focus

memorable, such as building styles, setbacks, and

3.5 DEVELOP RESIDENTIAL DESIGN GUIDELINES

Develop Design Guidelines for single- and multi-family residential buildings

• Encouraging the division of large building masses to create a more human-scale environment,

•

• Avoiding building designs that interact poorly with adjacent buildings

for homes in the West Hollywood West and Norma

design guidelines would be developed through a similar community-based process, and would apply

RELATED EXISTING PLANS/PROGRAMS:

DEPARTMENT OR DIVISION LEAD:

DEPARTMENT OR DIVISION SUPPORT:

PRIORITY:

DRAFTFTnes is

esign for re not onlyre not only

od-appropriate od-appl also focus l also f

ndnd

sesses ment, ment,

s that interact poorlynteract poorly gs

West Hollywood West and Normast Hollywood West and Norma

elines would be developed through a d be developed throuommunity-based process, and would applysed process, and would apply

RELATED EXISTING PELATED

DEPARTMENT OR ENT

DEPARTMENT

PRIOR


goal of the survey was to catalogue and understand

sites in these areas. The City has also implemented a

historic resources survey.

The City will extend the historic resources survey

3.6 CONDUCT HISTORIC RESOURCES SURVEY OF R1 ZONES

3.7 UNDERGROUND UTILITY LINES

Study potential historic districts in all R1-zones areas in the Eastside

Explore opportunities to underground overhead utility lines


Citywide R-1 Historic Resources Survey



PRIORITY



PRIORITY

buildings, or sub-areas that may qualify for local,

parcels within which any new development would need to be specially designed to protect and respect historically designated or noteworthy buildings or areas.

of the Citywide R-1 Historic Resources Survey. This

Guidelines.

on the Eastside. While some areas already have

walking experience.

• Nearby land uses• Proximity to city gateway or priority area/

• Whether the area is or is expected to become

• Upcoming infrastructure improvements and development projects

• Commission DRAFTFT

LINESLINES

und overhead utility linesd overhead utili

RELATED EXISR

Citywide R-1 HistorCityw

DEPARTMENT OR DIPARTM

DEPARTMENN

PRIO

ocal, ocal,

pment wouldpmentect and respect tect an

worthy buildings orworthy

Historic Resources Survey. Thisurces Survey.

already haveready ha•• Nearby land usesNearby land uses• Proximity to city gateProximity to city gate

• Whether the areahether

•• Upcoming gdevelopm

••Co


the appearance of trash receptacles can detract or contribute to the cleanliness and character of the

At present, there are trash receptacles along most commercial streets on the Eastside but many are old and do not contribute to the visual appearance of the Eastside. Further, merchants and residents have

not well maintained.

and character of the Eastside through the

• receptacles along the Eastside’s commercial

and Fairfax Boulevards

• the Eastside or West Hollywood

• recommended in the Street Media Assessment Report

3.8 ADD/UPGRADE TRASH RECEPTACLES

Upgrade existing and install new trash receptacles around the Eastside, with an

emphasis on the commercial corridors such as Santa Monica and La Brea

SHORT-TERM (1-4 YEARS)

Eastside with solar compactor receptacles through the Street Media Program.


Street Media Program


Public Works and Economic Development


PRIORITY:

Solar Compacting Receptacles

overcome some of the current issues with trash receptacles. The receptacles use solar power to compact the trash and increase

receptacles. They also alert the City when the receptacles are at or near capacity which can reduce the frequency that trash needs to be collected.

DRAFTRAFT

Media Assessment Media

clescles

/PROGRAMSROGRA

DIVISION LEAD

Economic DevelopmentEconomi

TMENT OR DIVISION SUPPORT OR DIVISION SUPPORT

PRIORITY: PRIORITY:

RARARAFTTSolar

overcome some of the ce somtrash receptacles. The rash receptacles. power to compact to compact

receptacles. Tthe receptacan redbe co


DRAFT

4 economic developmentDR

44


By most measurements, the Eastside is a largely successful, and evolving, commercial area.

Historically, the Eastside was known for its diversity of Russian markets and locally-oriented shops that

of new residents, a declining number of residents of Eastern European descent, and more families with

analysis of the Eastside demographics. Community members want an Eastside that adapts to these

and cultures, and remains a place of community


• A more diverse economy with a wider mix of

• Thriving stores and restaurants located along walkable and lively commercial corridors and that serve both local and regional needs for shopping and entertainment

• Limited vacant storefronts and improved

• entertainment market and new incubator spaces for new and emerging businesses

• with the City to expand economic development

There is a desire to maintain a lively and walkable environment along Santa Monica Boulevard, have a diversity of retail and restaurants, and limit vacant

the importance of fostering a range of job types

environment that meets housing and employment

development and growth on the Eastside. There is a focus on programs that encourage a range of small,

of support networks, the City has an opportunity to

that respond to the needs of the local community and adapt to challenges facing commercial retailers throughout the region.

RAFTFTOOOO

• A more diverse eA m

• Thriving stores and restaing stowalkable and lively come and that serve both locathat serve both lshopping and enteping and ente

• Limited vaca

•en

ypespes

mployment mploym

Eastside. There is a tside. Turage a range of small,range of small,

, the City has an opportunity tothe City has an opportunity to

to the needs of the local communityeeds of the local coto challenges facing commercial retailersges facing commercial retail

out the region.


GENERAL PLAN 2035

The West Hollywood General Plan includes an Element dedicated to Economic Development and recognizes the importance of the tourism and nightlife, art and design, entertainment and media industries, as well as, neighborhood serving and independently-owned businesses to the economic vitality of West Hollywood. The Economic

•

• buildings, as feasible

•

maintain the character and scale of neighborhoods.

FIGURE 4-1: EASTSIDE RETAIL AND OFFICE SPACE BY CLASS

Class A Characteristics:

Three or more stories, high levels of architecture

Class B Characteristics:

Two to four stories, moderate levels of architecture

include outdated or obsolete Class A structures in some cases.

Class C Characteristics:

One to two stories, minimal to no architectural or

May include outdated Class B in some cases.DRAFAFTimportance ofimpor

to the economic vitato the

CE BY CLASSC B C SS

rere

els ofels off architecturef architecture

te Class A e Cla structures in

hitectural orhitectu


10-day permit turnaround. As part of the City’s

Plan Check phase within 10 business days.

Eat Shop Play. Eat Shop Play is a partnership with the Chamber of Commerce to encourage support of local businesses. The program is intended to encourage newer residents to stay in the community and patronage their local businesses.

I Am West Hollywood. I Am West Hollywood is an

and employees to learn more about West Hollywood


The Pickup.

help people traverse the city. Moving people in and

things the City can do to support businesses in the area.

Business seminars with the Chamber of

Commerce. The West Hollywood Chamber of Commerce hosts various business seminars to assist business owners and operators within the city.

Start up in a Day Pledge.

Day Pledge whereby the City has one year to develop

day for all necessary business licenses and permits. Phase one of that work is complete. An update to

RAFTrtnership withrtnersncourage support oura

ram is intended tos inteno stay in the community e community

businesses.

wood. od. I Am West Hollywood is anI Am West Hollywood is an

es to learn more about West Hollywoodarn more about West Holl


Parking standards for commercial uses are intended to ensure some parking is available for patrons,

businesses. On the Eastside, many commercial buildings were built before widespread auto use

businesses that do not meet the current zoning code

for adding new on-site parking spaces.

This creates an issue since the zoning code generally requires on-site parking when a building

proposed. Thus, if the use changes, the amount of parking required may increase, for example, when a

4.1 PARKING REQUIREMENTS FOR EXISTING COMMERCIAL BUILDINGS

Revise parking standards within the zoning code to reduce requirements for

existing commercial properties under 10,000 square feet

retail space is converted to a restaurant. This can be

commercial buildings like the Eastside, where

parking may be infeasible.

To address this issue, the City should revise the

study reducing the number of parking spaces required

make it easier for new uses to locate on the Eastside

on-site parking. This program is intended to work in concert with the Parking Credits Program and Shared


Parking Credits Program



PRIORITY

RECOMMENDATIONS

RAn a a RAFTFTLDINGSLDIN

This can beThis c

Eastside, whereEastsi

the City should revise thehould revise th

he number of parking spaces required e number of parking spaces require

sier for new uses to locate on the Eastsideor new uses to locate on the Eastside

ite parking. This program is intended to work s program is intended to workoncert with the Parking Credits Program and Shncert with the Parking Credits Program and Sh

RELATED EXISTING PLATED

Parking Credits Progrg Credi

DEPART



Parking Credits Program



PRIORITY

the supply of commercial parking, the parking credits program currently allows businesses in select parts of the City to pay a fee to use a central, shared supply of parking rather than having to

the regulatory burden on small businesses while ensuring that parking is available to customers.

expanding the parking credits program to the

semi-public parking that could be developed in the future. The primary challenge to this program will

can serve a large number of businesses.

4.2 PARKING CREDITS PROGRAM ON EASTSIDE

Explore implementation of a parking credits program and expansion of public

parking supply on the Eastside



PRIORITY

to comply with minimum parking requirements in the zoning code, including the fee-based parking credits

provisions of the code, and reduced requirements for restaurants opening in small, historic spaces.

encourage new businesses to locate on the Eastside

zoning code regarding reduced commercial parking requirements for small buildings and the parking

4.3 SHARED PARKING INCENTIVES

Review and modify the City’s policy and practices for shared parking in all Eastside commercial areas.

credits program, the City also should examine and

•

• Hold focus groups with business owners who are currently taking advantage of the shared parking allowance

• DRAFTAFTADAD

SION SUPPORTPORT

AAuirements in the iremen

sed parking credits ed par

requirements requireric spaces. ric spa

tsidetside

NTIVESVES

cy and practices for shared parking inices for shared parking

credits program, the City also progra

•

•• HH




Public Safety

PRIORITY

Pop-up retail spaces allow for the short-term use of a

to maintain a vibrant pedestrian experience when buildings and storefronts would otherwise be vacant.

some rental income, even if it is below market

environment. The small businesses that move into the pop-up space gain visibility and can use it as a stepping stone to expand their business. One barrier to the program is that property owners are normally responsible for delivering a “white box” to

4.4 RETAIL POP-UPS

Create a streamlined process to encourage more pop-up retail spaces

City’s regulatory and business licensing process are deterrents to temporary or short-term tenants like pop up retailers.

step will be to work with businesses and landlords

program. The City also should evaluate the current

streamline requirements for pop-up retailers. Finally, the City should provide assistance to landlords to set standards for insurance requirements and performance schedules and perhaps provide some technical assistance like short-term lease samples.

RAFTFTDEPARTMENTD

DEPARTMENT ORRTME

Public Safe

PRIO

cess areess arenants likeenants

businesses and landlordssses and landlords

lso should evaluate the currentvaluate the cu

requirements for pop-up retailers. Finally,ements for pop-up retailers. Finally, y should provide assistance to landlordsould provide assistance to landlords

et standards for insurance requirements and for insurance requirements aerformance schedules and perhaps provide somes and perhaps provide som

technical assistance like short-term lease samptechnical assistance like short-term


Small businesses that support the needs of local

Eastside. However, small business owners are

on business development. Some limited coaching and more accessible resources can help small businesses immensely.

The West Hollywood Chamber of Commerce

however, most businesses on the Eastside are

4.5 SMALL BUSINESS ASSISTANCE PROGRAM

4.6 EASTSIDE MERCHANTS’ ASSOCIATION AND/OR BUSINESS IMPROVEMENT DISTRICT

Encourage outreach and networking events to assist small business owners

Support the development of a Merchants’ Association for the Eastside



PRIORITY



PRIORITY

partnership with the Chamber of Commerce to

focus on coaching the Eastside businesses on the use of social media to broaden the audience, taking advantage of community events, applying for Small Business Assistance loans or other state and federal

would be to bring together retail and restaurant

local concerns, share experiences, and brainstorm

BID where funds are collected from businesses to reinvest toward improving the physical environment

design improvements such as banner signs.

will be responsible for exploring a neighborhood

bring businesses together to gauge the interest in

operate on its own and independent of the City. DRAFTFTTION AND/OR BUSINESS IMPD/OR BUSINESS IM

sociation for the Eastsidesociation for the Eastside

DEPARTMENT OR DEPA

DEPARTMENT OR DIVENT O

PRIORITYTTmmerce to mmerc

businesses on thesinesthe audience, takingudience

vents, applying for Smallng for Small or other state and federalte and federal

staurant

nd brainstorm nd brainstorm

esses to esses mentment

will be responsible for exploring a newill be responsible for exploring a

bring businesses tbring bu

opeope



PRIORITY

has historically been dominated by retail and service jobs, there has been some growth in recent years in the media and technology industries, with a few

at The Lot. Like any small business, start-ups can

newer business members.

4.7 MENTORING SUPPORT TO SMALL TECH AND ENTERTAINMENT BUSINESSES

Provide mentoring to small tech and entertainment businesses and start-ups that

occupy commercial space on the Eastside

work with the Chamber of Commerce to create a program that provides mentoring and training to small tech/entertainment businesses and start-ups.

guides or other printed/digital materials, provision

of Commerce.



Community Development

PRIORITY

expanded presence in the Eastside would help foster diversity in jobs available locally. The Eastside

aging retail spaces that may provide an opportunity

entertainment jobs in the Eastside, the City opens a greater opportunity to residents that currently commute outside the neighborhood for work.

• Review cost of land and parking requirements,

• Consider changes in zoning and building requirements to encourage the conversion of

maintaining a pleasant pedestrian experience

4.8 CREATIVE OFFICE SPACES

Identify opportunities and barriers for new creative offices spaces on the Eastside

DRADRADEPARTMENT OR DIVISION LEAD EPARTMENT OR DIVIS

DEPARTMENT OR DIVISDEPARTMENT OR DIVI

Community DevelopmeComm

PRIORITYRIORITY

ppsidede

opportunity

de, the City opensde, the City opens idents that currentlyidents

borhood for work. borho

king requirements, king req

RAFTFTDEPARTMENT D

PRIORITYRIORITY

BUBU

TTcreate a reatetraining totra

and start-ups.and st

materials, provision mater

ng

reative offices spaces on the Eastsidespaces on the Eastside

RR




PRIORITY

Investment in aging building stock helps make

have expressed concern that aging buildings with

property owners to improve their buildings including systems improvements like electrical or plumbing, improving broadband access, performing structural repairs that remove walls, upgrading interior space

4.9 RENOVATION ASSISTANCE FOR OLDER COMMERCIAL BUILDINGS

Develop regulatory incentives or changes in code requirements for older buildings

that require renovations

improvements help to keep buildings viable and safe

an upgrade to one part of the building will require

older buildings, that can be quite expensive and is a deterrent to building owners modernizing their building.

year. The program could include a variety of building code requirements that do not pose health and

reducing the expense of bringing older buildings up to code.

Encourage Commercial Reinvestment.

DRAFTFTDEPARTMENT OR DIVPARTM

DEPARTMENT OR DIVDEPARTMENT O

PRIORIT

safe afe

ill requireill requ

xpensive and isxpensimodernizing their oderni

am could include a variety of buildingd include a variety orements that do not pose health and t do not pose health

ducing the expense of bringing older buildings uucing the expense of bringing oldeto code. to code

DRAFT Eastside Community Priorities Plan | 45



Development

PRIORITY

businesses are aware of all resources available

assistance to renovate, repair and modernize the

The purpose of this program is to create an

and investment. The program would ensure that

•

•

and scope of all available resources such as

• Technical assistance to advise business owners

improve the marketability of commercial space

4.10 INFORMATION CAMPAIGN TO ENCOURAGE COMMERCIAL BUILDING RE-INVESTMENT

Develop a proactive and targeted information campaign for Eastside small business

owners that focuses on how to make space more marketable, perform upgrades,

utilize rebate programs and other incentives.

• Business ambassadors to help businesses navigate government processes and connect to

• Case studies and success stories of other

•

investment and available resources

• Site visits to businesses or community

Older Commercial Buildings.

DRAFTFTDEPARTMENT OR DDEPAR

DEPARTMENN

Develop

PR

s

s owners

mmercial spacemercial space

DIDI

s,s,

adors to help businesseselp businessement processes and connect to ses and conne

tudies and success stories of others and success stories of other

investment and available resourcesvestment and available

• Site visits to businesses ovisits to businesse




PRIORITY

the Eastside tenants in a more targeted manner than currently exists. It is not uncommon for individuals interested in opening a business or retail shop to contact the City or Chamber of Commerce as they

4.11 RETAIL REFERRAL PROGRAM

Proactively work to attract small, boutique businesses, neighborhood services,

restaurants and nightclubs to the Eastside through retail referrals

Currently, the City and the Chamber of Commerce

where to locate in the City. This program is a next the Chamber, and other local businesses, to communicate the uses the community would like to

serving retail and business services, restaurants, and nightclubs so that businesses seeking a space will be encouraged to look in the Eastside. Overall,

businesses that meet the vision of the community.

RAFTFrce rce

am is a nextam is athe Chamber, and other mber, communicate the uses the comommunicate the u

serving retail and busiserving retail and busand nightclubs so thwill be encourage

businesse

DRAFT Eastside Community Priorities Plan | 47

DRAFT

5 housingDR


West Hollywood has had a long history in

California is experiencing a housing crisis. Housing

Californians paying a larger percentage of their income for housing than in any other state, and

housing in the greater LA region.

The Eastside is not immune to these pressures.

•

• The housing stock is a mix of older and newer

buildings on the commercial corridors.• Current residents are most likely using a very

high percentage of their income to pay rent,

BACKGROUND

centers, and presents a desirable quality of life. The

the Eastside’s appeal, drives up the cost of land

price points for lower density for-sale products.

the rental burden on those who seek out the area for its quality of life features. For a more detailed analysis of housing on the Eastside, please visit Chapter 6 in Appendix B.

for residents of various incomes, ages, and family

housing programs to meet the housing challenges on the Eastside.

1. housing,

3.

• Investment in older buildings to maintain neighborhood character and extend the useful life of rent-stabilized units

•

• encourage long-term tenancy and support older residents

• Ongoing and expanded outreach to educate

encourage investment.

LOOKING FORWARD

GENERAL PLAN 2035

• Housing that meets quality of life standards and fosters a nurturing environment for residents

• •

DDRAFTFwer

ors.ors.ely using a veryely usin

come to pay rent, come

ndnd

e products.e prod

o seek out the area k out tes. For a more detailed ore detailed

the Eastside, please visit please visit x B. B.

s of various incomes, ages, and family incomes, ages, and fa

using programs to meet the housing challengeusing programs to meet the housion the Eastside. on the Eastside.

1.1.housing, housing,

T3.3

•• Investment in Inneighborhood charneighlife of rent-stabilized ufe of re

•

•encourage long-teurage long-tolder residents

• Ongoing an

enc

D55


Available Rental Housing. The City compiles and provides a free list of available apartments in the

referral list making it map based, and searchable.

Home Secure Program. The City’s Home Secure

residents free safety and security devices such as no-slip strips and grab bars in the bathroom, and security deadbolts and window locks on doors and

step exterior ramps when needed to improve building access.

Aging in Place/Aging in Community 5-Year

Strategic Plan. A key goal of the Strategic Plan,

for and maintain the health and well-being of older adults and of city residents who are moving forward in years. Currently, the City provides an array of services for its senior, at-risk and disabled

needs for those aging in the City is growing along

model, community-based approach to wellness.

where aging is embraced. Therefore, the Plan has the vision that adults as they age are supported in ways that help them to remain in their homes, as much as possible. The City, as an age-friendly community, is a place where older adults can age safely with health and dignity.


Rent Stabilization. The City enacted the Rent

governs annual rent increases and requires certain property maintenance standards in most rental

Inclusionary Zoning and Deed-Restricted

Units. The City’s Inclusionary Housing Ordinance

when market rate units are constructed. A deed

placed on the rent that can be charged for the unit.

Density Bonus Law.

A density bonus allows a developer to increase a project’s density when a percentage of the units are

law. In West Hollywood, R3 and R4 Zones have a

Bonus.

Housing Choice Voucher. The Housing Choice

run by the Housing Authority of the County of Los

low and very low income households by providing

Educational Seminars.

on issues related to housing. Topics are meant to engage tenants, landlords, developers, business

within the West Hollywood Municipal Code. These

and are part of an ongoing community outreach

Housing Division to promote West Hollywood’s rent-

DRAFTand nd

in the n the

archable.arch

ty’s Home Secure ty’s Ho

ecurity devices such asrity devices such as bars in the bathroom, ande bathroom, and

d window locks on doors andon doors a

ramps when needed to improveamps when needed to improvess.

in Place/Aging in Community 5-Year e/Aging in Community

ategic Plan. A key goal of the Strategic PlanA key goal of the Strategic Pla

for and maintain the health and well-befor and maintain the health older adults and of city residents who arolder adults and of city residforward in years. Currently, the City rward in years. Currently, tharray of services for its senior, at-ris of services for its senior, a

needs for those aging in the needs for those aging in the

model, communitmodel, commun

where agingwhethe visionthe in wayin was as

crease ahe units are

R4 Zones have aR4 Zones have a

he Housing Choice he Ho

County of Los County

roviding roviding

Educational SE

on issues related to on issuengage tenants, landlogage t

within the West Hollywithin the West H

and are part o

Housing




DEPARTMENT OR DIVISION SUPPORT:

Community Development

PRIORITY

certain percentage of all new housing be reserved

units, and commercial projects with 10,000 square

other programs make West Hollywood a State-wide

and low-cost housing. On average, the Eastside has lower income levels than citywide averages,

programs to the Eastside.

5.1 PROMOTE AFFORDABLE AND LOW-COST HOUSING

Continue programs that preserve existing low-cost housing, and promote new

income-restricted housing

RECOMMENDATIONS

• housing through a variety of citywide programs focused on maintaining and encouraging reinvestment in rent stabilized housing,

•

•

residents.

DRAFTFTRELATED EXISTING PLEXIST

DEPARTME

DEP

C

derages,

citywide programsywideg and encouragingencouraging

nt stabilized housing,housing,

residents. idents.



Inclusionary Housing Program



PRIORITY

needs of the community. Providing units that

variety allows residents the opportunity to stay in West Hollywood as their family, income, and style preferences or needs change.

• Review the City’s development standards and

community are encouraged

5.2 ENCOURAGE RANGE OF HOUSING OPPORTUNITIES

Maintain policies that allow for a range of housing types to be developed, including

for-sale and rental products that can meet a wide variety of income levels and

preferences

• bonuses for new housing development as the market and demographics of the Eastside change and evolve

•

regarding development projects are addressed

• Work with the development community to

seniors and young people joining the workforce.

RAFTFTRELATED EXISTINGRELAT

Inclusionary Housingonary H

DEPARTMENTNT

DEPA

d d

elopment as elopmof the Eastsideof the

evelopment projects are addressedevelopment projects are addresse

with the development community to the development community to

seniors and young people joining the workforceung people joining the workforc


point than is typically available in areas like West Hollywood. While micro-units may lack individual

apartment buildings. However, there are several development requirements or standards that can increase the cost to developers providing low-cost

housing in the Eastside.

5.3 ENCOURAGE MICRO-UNIT HOUSING

5.4 REDUCE HOUSEHOLD EXPENDITURES WITH DEVELOPMENT DESIGN

Explore flexible development requirements for micro-units

Encourage housing development design that reduces household expenditures

through shared amenities




PRIORITY

RELATED TO EXISTING PLANS/PROGRAMS



PRIORITY

• Study the short and long-term feasibility and challenges or advantages of allowing a greater number of micro-units, including the

units

• Consider parking requirements, minimum unit

micro-unit development

• micro-units through the use of various funding

New developments that include community

also help to support smaller unit sizes, slightly

by studies to improve quality of life and resident

zoning code requirements for shared spaces and

DRAFTFTDITURES WITH DEVELOPMENDITURES WITH DEVEL

gn that reduces household expendin that reduces household e

RELATED EXISTINRELA

DEPARTMENT OR DIVENT O

DEPARTMENT

PRIOR

lityity wing aing a

ding the ding

ents, minimum unit minim

pmentp

ts through the use of various fundinggh the use of variou

munity

nit sizes, slightly nit siz

nd residentnd resid

zoning code requirements for sg code requirements for s





PRIORITY

The design of spaces, layouts, and materials in

longer able to safely use or move through their unit

The City will evaluate and modify code requirements

to be developed with features that support Domain 4, Housing, Priority 3 of the Aging in Place, Aging

5.5 HOUSING TO SUPPORT AGING IN PLACE

Ensure that code requirements support evolving needs as residents age




PRIORITY

change requests because they may risk a rent

prevalent on the Eastside than in other areas of the City.

with landlords and renters to educate them regarding unit transfers and to explore how the City could best support unit transfers taking place. It

place in the Eastside and citywide.

5.6 FACILITATE AGING IN PLACE UNIT TRANSFER REQUESTS

Support and facilitate the relocation of seniors seeking accommodating units

Relocation requirements

City of West Hollywood. Priority 3 seeks to integrate

installing aging in place features on both the interior

adults and allows residents to age in place so they can stay in their unit longer.

DRADRA

RELATED EXISTING PLANRELATED EXISTING PLA

DEPARTMENT TMEN

DEPARD

ay risk a rent y risk a ren

n other areas of then othe

e them e them e Citye City

It

RAFTFTRELATED EXI

DEPARTMENT OR DARTME

DEPARTME

PR

E UNIT TRANSFER REQUESTSE UNIT TRANSFER REQ

of seniors seeking accommodating uof seniors seeking accommod

egrate egrate

ures on both the interior on both the interior

lows residents to age in place so they ws residents to age in place so they n their unit longer. nit longer.





PRIORITY

to pay for upgrades and improvements.

•

fees for property owners that reinvest in aging building systems or seismic safety measures

• Improve facades

• Update mechanical, plumbing, or electrical

could serve a city-wide purpose, but would be

approximately 75 percent the units are more than 50 years old.

5.7 INCENTIVES FOR RESIDENTIAL REHABILITATION

Develop a package of incentives that encourages property owners of multifamily

buildings to upgrade their properties

DRAcal

would be would

han han

AFTFTRELATED EXISTING PLAATED

DEPARTMENT OR DIEPARTMENT OR

DEPARTMEN

PRIO




PRIORITY

While it’s important to maintain a commercial base, some buildings on the commercial corridors

preserve the character of the neighborhood, while adding value through new units that should cost less

should recognize the community’s desire to preserve the character of the area, and the community’s assessment that many commercial buildings need

5.8 FACILITATE ADAPTIVE RE-USE TO RESIDENTIAL

Facilitate and encourage the adaptive re-use of buildings to support the

development of additional housing units




Development, and Human Services and Rent

PRIORITY

Housing design and establishment of code requirements requires a careful balance to create buildings that minimize impacts to neighboring

cost of rents. Both members of the public and the

and thus the impact that new buildings have on

5.9 REVIEW ZONING CODE FOR DESIGN IMPACT

Review the zoning code to evaluate how code requirements are impacting the

design of buildings

•

•

zoning and density requirements for their impact on the quality of the architectural design of individual buildings and neighborhood character. At present,

requirement, parking requirements, building

newer buildings.

DRAFTFTDEPARTMENT ODE

DEPARTMENT OR DARTME

PRIORIT

of codence to create e to cre

to neighboringto neighboring

public and thepublic

ve on ve on

DESIGN IMPACTDESIGN IMPACT

how code requirements are impacthow code requirements are

zoning and density requiremoning and density requiremthe quality of the architequalitybuildings and neighbogs and

requiremeequ

newne





PRIORITY

The City has worked diligently to support tenants

services. However, the audience for these services is constantly changing - new residents and property

the City and other governmental agencies including

5.10 MARKET EXISTING HOUSING PROGRAMS

Improve and expand access to housing information and programs offered by the

City and other governmental agencies

Rent Stabilization and Housing Programs

prepares and an annual report detailing the status and support provided by current housing programs. The annual report includes the

•

• Division

• Addressing needs in the community

•

•

•

•

• Looking ahead

residents and landlords. To achieve this, the City

about the housing programs and undertake outreach to Eastside residents about the programs.

• Print and electronic media•

• Brochures or handouts that describe programs

RAFT

DRAFTRELATED EXISTING PLLATED

DEPARTMENT OR TMENT OR

DEPARTM

RAe

communitycommu

CityCity

undertake underthe programs.he pro

a

ndouts that describe programs ndouts that describe programs


DRAFT

6 mobilityDR


residents and businesses. Much of this concern

availability, and pedestrian safety. It is challenging

most travel on the Eastside and in West Hollywood is by private automobile. There are social, historical, and geographical reasons for this, including a regional history of investment in auto infrastructure and disinvestment in transit infrastructure, as well as other regional policy and cultural preferences

long distances residents of West Hollywood and

distances that lead them to use automobiles, which are generally faster than transit for long trips, even

neither begin nor end on the Eastside. The City will

well as pedestrian and bicycle infrastructure.

In order to reduce the reliance on automobiles, the Eastside community has growing interest

an expanded bicycle network, safer pedestrian

a planned extension of the Metro Rail system to West Hollywood. Interest has also been expressed in

arteries.


ride sharing and car sharing.

Mobility issues are, by nature, regional issues, and are challenging to comprehensively address at

by the Eastside working group to address

to work in concert with citywide and regional

principles of increased opportunity, safety, and support for broader community goals such as economic development. Wherever possible, the

• automobiles and have greater emphasis on

• Streets and roadways serve not just as

public art, and open space

•

convenient

• Parking along commercial corridors supports local businesses and minimizes impacts of

DRAFTFTture. ture.

on automobiles, on augrowing interestgrow

er pedestrian er ped

stem tostem tsed insed in

gional issues, and onal iensively address aty address at

working group to addressworking group to address

ncert with citywide and regionalwith citywide a

of increased opportunity, safety, anded opportunity, safety, and rt for broader community goals such asmmunity goals such as

nomic development. Wherever possible, thenomic development. Wherever

TOOOO

•automobiles and haveutomob

• Streets and roadwnd roa

public a

•


GENERAL PLAN 2035The Mobility Element of the West Hollywood General Plan as a whole has relevance to mobility on the Eastside. The Mobility Element of the General

• Develop a world-class transit system in West Hollywood

•

and environmental outcomes

• Maintain and enhance a pedestrian-oriented City

• Create a comprehensive bicycle network throughout the City.

•

provides for the mobility and livability needs of West Hollywood residents, businesses, and visitors

• strategies to reduce auto travel

•neighborhoods from intrusion of non-

• Manage parking supply to serve residents, businesses and visitors

•movement of goods and commercial vehicles

Taken as a whole, these goals describe a

goals in areas such as the economy and the

desired outcomes such as parking availability,

on Mobility and Access,” the Mobility Element notes that streets and sidewalks should be thought of

‘living rooms’ for the community” or “primary places for West Hollywood residents and visitors to meet, recreate and enjoy the outdoors.” Finally, improved safety is implicit in the Element’s

cyclists, among others, as well as its emphasis on “quality of life” and “livability.”

DRARAFTesidents,esiden

d commercial vehiclesmmercial vehicles

these goals describe als describe

reas such as the economy and thesuch as the economy and the

desired outco

on Mobility and Access,”ity andthat streets and sidhat streets and

‘living rooms’ fofor West Horecreate Finally


SHARED MOBILITY SERVICES

Loading Zones Pilot Program. The City has recently undertaken a study of taxi and

West Hollywood. The City has also made available commercial loading zones for use by TNCs outside of business hours on a pilot basis.

Car share Pilot Program. The City designates a limited number of on-street parking spaces for use by Zipcar car share vehicles only. There are currently

CITY TRANSIT SERVICES

Fixed-Route. As a supplement to the Metro Rapid

Eastside streets including Santa Monica, La Brea and Fairfax, the City operates a number of routes

including the CityLine neighborhood circulator, the PickUp late-night circulator, and the pilot CityLineX commuter express feeder to the Hollywood/

Metro Rail Advocacy. While Metro buses and

system to West Hollywood through Measure M

Paratransit and Trip Subsidies. The City also provides paratransit service for older residents, as well as subsidized bus passes and taxi trips.


PEDESTRIAN SAFETY

Neighborhood Traffic Management Program.

Crosswalk Enhancements.

and safety by adding new crosswalks on major

BICYCLE FACILITIES AND

PROGRAMS

Bicycle Route Network. The City’s network of designated bicycle routes includes bicycle lanes

part of the Pedestrian and Bicycle Plan Update now underway.

Bike Share Program. The WeHo Pedals bike share

of paying by the hour, or monthly and annual memberships, a discounted membership program for lower income residents and students, as well as

PARKING + TRANSPORTATION

DEMAND MANAGEMENT

PROGRAMS

Public Parking. Curbside parking can be found on most streets. In commercial areas, this parking is metered. There are also two small public parking lots on the Eastside.

Parking Code.

requires developers and businesses to provide a

use. One notable provision of the West Hollywood

small, historic retail spaces from having to provide

than the general requirement for restaurants. The

Credits Program” in which a fee can be paid to share a central parking supply and “Parking Use Permit” provisions allowing nearby business to share parking

programs. The former requires a permit for parking

park in metered spaces.

TDM Requirements.

demand management requirements for businesses, including required bicycle parking and other single-

currently undergoing review as part of a City study.DRAFTCity City

xi andxi and

ade available ade avby TNCs outsidey TNC

m. The City designates a signates a reet parking spaces for usefor use

ehicles only. There are currently hicles only. There are currently

RANSIT SERVICEST SERVICES

Route. As a supplement to the Metro Rapid ment to the Metro Rapid

Eastside streets including Santa Monica, La BEastside streets including Santa Mand Fairfax, the City operates a number of and Fairfax, the City operates a n

including the CityLine neighborhood cincluding the CityLine neighborhood PickUp late-night circulator, and theckUp late-night circulator, and thecommuter express feeder to muter express feeder to

Metro Rail AdvocacyMetro Rail Advoca

system to Wem

ParPa

s

pdate nowdate now

o Pedals bike share Peda

ualual gram gram

l asl as

PARKING + TPAR

DEMAND MANAEMA

PROGRAMSGRAM

Public Parking.king. Curbside p Con most streets. In commmost streets. In cois metered. There are ais metered. There are alots on the Eastside.

Parking Code

requires de

use. Ous


CURRENT PLANNING EFFORTS

Finally, the City is currently engaged in the following

•

FIGURE 6-1: PROPOSED EASTSIDE TRAFFIC CALMING IMPROVEMENTS

•

Plan shows a bicycle “greenway” on Willoughby Avenue, as well as improvements on other streets including Gardner and Formosa Avenue

•

related and roadway sensor-based technology

• development, to determine whether the

demand on-site

• A study of taxi and TNC demand, which will provide a basis for renewal of the City’s taxi franchisesDRG EFFORTSG EF

d in the followingd in the••


circles on certain streets. The purpose of the

and enhance safety and comfort for pedestrians.

improvements, residents must gather signatures on

in the immediate area support the improvements,

units.

streamlining the resident approval process to

implemented. By making it easier for the City to receive public approval for the improvements, the

Eastside may be implemented more quickly.

6.1 IMPLEMENT NEIGHBORHOOD TRAFFIC CALMING

Implement the new traffic calming measures that are proposed for the Eastside and

streamline the resident approval process

SHORT-TERM (1-4 YEARS) •

community and evaluate their

• NTMP process.




PRIORITY

RECOMMENDATIONS

DRAFT

DRAFTrocess toocess to

ier for the City toer for rovements, the roveme

yy

andnd

valuate their

ocess.

ED EXISTING PLANS/PROGRAMSNG PLANS/PROGRAMS

DEPARTMENT OR DIVISION LEADDEPARTMENT OR DIVISION LE

DEPARTMENT OR DIVISION SUPPDEPARTMENT OR DIVISION SU

PRIORITYORITYRRR


mode share. However, West Hollywood, like many

new development.

6.2 UPDATE RESIDENTIAL TRANSPORTATION DEMAND MANAGEMENT (TDM) PROGRAM

Consider new TDM requirements for multifamily residential and mixed-use

developments to advance the City’s sustainability goals and reduce traffic and

parking impacts on surrounding neighborhoods




PRIORITY

to promote reduced car dependence or car-free

the City Council, the City will prepare amendments

Transportation Demand Management Programs

and “unbundling” of parking costs.DRAFTFTENEN

dd

RELATED EXISTING ELATE

DEPARTMENT ARTMENT

DEPAR

ndence or car-freendence

cil, the City will prepare amendmentsthe City will prepare amendments

DRARAransportation

and “unbundling”nd “unbun



Develop detailed plans for Willoughby Neighborhood Greenway in order to implement East/West bicycle infrastructure to enhance mobility


Pedestrian and Bicycle Mobility Plan



PRIORITY

The City has made great strides in establishing

residents, including the opening of the WeHo Pedals bike share program and new bike lanes on Fairfax

however, the City must establish a well-connected bike route network allowing travel throughout the area either in dedicated lanes or on streets expressly

6.3 IMPLEMENT EAST/WEST BICYCLE INFRASTRUCTURE IMPROVEMENTS

Implement East/West bike routes on the Eastside, as identified in the draft


To improve bicycle infrastructure on the Eastside,

emphasizing improvements to east-west routes, e.g. the proposed Willoughby Greenway.

infrastructure on Fountain Avenue. As a constrained corridor, it may not be possible to make meaningful improvements without reducing peak auto capacity, and as such this may not be feasible in the short term.

Sierra Bonita

Ogden

Grove

La Jolla

Edinbugh

West Knoll

Westmount

Romaine St

Kings

Kings

Orlando

CroftOlive

ienda

Loma

Flores

Vista

Fuller

Blvd

Sweetzer Ave

Fairfax Ave

tS

s Blvd Santa Monica Blvd

Willoughbyd

Proposed Greenway / Bicycle SharrowsBike Sharrows School Two-way Stop

Crossing Enhancement Proposed

PROPOSED EXISTING

Bike Lane Signed Bike Route Four-way StopAFTFAFAFAFAFAFAAFAFTTAFTTTTTFTFTAFFT

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Bike Sharrows

Signed Bike Rout

RARARARAFTFT

SHORT-TERM (1-4 YSHOR

Develop detailed plans fovelop dNeighborhood Greenway inborhooimplement East/West bicycnt East/to enhance mobilityo enhance mobilit

RELATED EXISTI

Pedestrian and

DEPART

NTNT

e,e,

-west routes, e.g.west rnway.

ain Avenue. As a constrained rainedbe possible to make meaningfule possible to make meaningful

without reducing peak auto capacity,out reducing peak this may not be feasible in the shortay not be feasible in th

DRDDDDDDRDRRRRRDRARARRRARAARADDDDRDDDRDRDRRARA

olla

AARARARARARARARARARARARARARARARARARRRRRRRRRARAARARARARARARARASwe

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volumes, Fountain Avenue is currently a less-than-ideal environment for pedestrians and cyclists. While current pedestrian volumes on Fountain are

6.4 IMPLEMENT FOUNTAIN AVENUE PEDESTRIAN ENHANCEMENTS

6.5 IDENTIFY FIRST/LAST MILE OPTIONS AT SANTA MONICA WITH LA BREA AND FAIRFAX

Prioritize implementation of a pedestrian zone and crosswalks on Fountain

Avenue, as identified in the City’s Pedestrian and Bicycle Mobility Plan, to improve

pedestrian safety and comfort

Identify and implement “first/last mile” infrastructure that could include bike share

stations, additional bike parking, secure parking (lockers) and other infrastructure




PRIORITY


Pedestrian and Bicycle Mobility PlanOn-street car sharing programWeHo Pedals Bike share



PRIORITY

While the City works with Metro to extend the rail network to West Hollywood, major bus routes

La Brea and Fairfax each have nearly 10,000 daily

City.

and further reduce single-occupant vehicle mode split on Eastside. These improvements, known as

pedestrian improvements within a mile of the

stops. The focus of the improvements would be at

levels of transit ridership on the Eastside. Sidewalks

providing a maximum level of bike share availability

pedestrian improvements within a quarter mile of

The City’s Pedestrian and Bicycle Mobility Plan

improvements on Fountain Avenue. This

pedestrian improvements and will encourage walking, reduce vehicle trips, make walking safer and reduce collision rates.

DRAFTFTNS AT SANTA MONICA WITH LAT SANTA MONICA WIT

ve ve

ucture that could include bike sharet could include bike sha

king (lockers) and other infrastructurkers) and other infrastructu

RELATED EXISTING ELATE

Pedestrian and Bicycle estrian

DEPARTMENT TMENT

PRIO

ss

10,000 daily

t vehicle modet vehicts, known asts, kno

thethe

stops. The focus of the improvements woustops. The focus of the improv

levels of transit ridership on the Ealevels of transit ridership on the

providing aprov

pep

obility Planobility

Avenue. ThisAven

and will encourage nd will encourage trips, make walking saferake walking safer

tes.



Citywide Crosswalk StudyPedestrian and Bicycle Mobility Plan


PRIORITY

While the City has made tremendous progress in

busy streets and improving the safety of those

vehicular travel it can be challenging for pedestrians to cross safely and the distance between marked crosswalks can deter pedestrians from back tracking to safely cross at a crosswalk. One Eastside opportunity is the unsignalized crosswalk on Fairfax at Romaine, where pedestrians must cross seven

6.6 IMPLEMENT CROSSWALK IMPROVEMENTS

Implement pedestrian improvements identified in the City’s Pedestrian and

Bicycle Mobility Plan

The City has conducted a Citywide Crosswalk Study and incorporated the results into the Pedestrian

Improvements may include new crosswalk markings





PRIORITY

Corridors like Santa Monica Boulevard have a high

congested during much of the day and especially during the morning and evening commute hours.

6.7 PREPARE A CONGESTION REDUCTION STUDY

Conduct a citywide study to example ways to reduce traffic congestion

corridors. The study also should examine how the

City so that Eastside residents understand how the DRAally hours. RAFTFT

RELATED EXISTING PLATED

Citywide Crosswalk Studyde CroPedestrian and Bicycle Moban and

DEPARTMENT OR DENT OR

PRIORIT

dy dy strianan

new crosswalk markings alk markings

ION STUDY TUDY

reduce traffic congestioneduce traffic congestion

corridors. The study aorridors. The study

City so that Easso t


6.8 EVALUATE COMPREHENSIVE EASTSIDE PARKING PERMIT PROGRAM

6.9 EXPAND CAR SHARING

Evaluate and streamline permit parking program

Expand the car sharing program to dedicate additional on-street and off-street

parking spaces for car share vehicles to promote greater use, convenience, and

access to these shared vehicles


Parking Permit Program


PRIORITY

SHORT TERM (1-4 YEARS)

vehicles on the Eastside


Car Sharing Program



PRIORITY

Parking is a coveted resource on the Eastside and the perceived lack of availability of on-street

mixed-use development. Currently, permit parking is implemented on some streets and other streets are eligible if a majority of residents support the permit program.

reducing vehicle ownership in urban areas such as the Eastside. Car sharing allows households to reduce their number of vehicles or to live “car free.” On-street car sharing is currently provided through

spots for car sharing would help to further reduce individual car-ownership rates and expand mobility to point car sharing and one-way trips.

for a street, gathering community support through

have easily accessible resources available to make it easier for residents who wish to have permit parking on their street.

DRAFTFTRARA

ate additional on-street and off-streate additional on-street an

o promote greater use, convenience,o promote greater use, con

RELATED TO EXRE

Parking Permit ProgrParkin

DEPARTMENT OR DIVIARTM

PRIORITYTareas such

households to useholdsto live “car free.” o live “car free.”

y provided through y provided through

help to further reduce help tand expand mobilityand ex to point car sto p

upport throughuppor

urces available to make it available to make it wish to have permit parkinge permit parking


for West Hollywood residents to live car free and reduce drive-alone trips. However, TNC can have

passengers.

to allow for the legal use of commercial loading

6.10 EXPAND COMMERCIAL LOADING ZONES TNC PILOT TO EASTSIDE

Expand the pilot program that allows the legal use of commercial loading zones by

transportation network companies (TNCs) to the Eastside

SHORT TERM ( 1-4 YEARS)

test allowing TNCs


TNC Pilot Program


PRIORITY

and pick up passengers. Pending successful

the pilot to high-demand areas on the Eastside. This is a simple, low-cost way to increase mobility and enhance sustainability in the Eastside. Under

whether new developments should incorporate

accommodate TNC zones.





PRIORITY

projects, it is common for temporary barriers or detours to be used as sidewalk improvements are made. While necessary to ensure safety, these detours or closures can be an inconvenience for pedestrians and bicyclists who must cross streets on

approved if in compliance with State and Federal

6.11 IMPROVE PEDESTRIAN/BICYCLE ROUTES NEAR CONSTRUCTION SITES

Evaluate current practices or conditions placed on new development projects to

ensure pedestrian and bicycle access is prioritized in the placement of barriers or

detours during construction

evaluate the ways in which developers provide safe

safety for pedestrians and cyclists. The City also

DRAy barriers ory barriers or

provements areprovemsure safety, theseure sinconvenience for inconv

cross streets oncross s RAFTFTSHORT TERM ( 1-4 YEAORT T

test allowing TNCsing TN

RELATED EXISTINGD EXISTIN

TNC Pilot Program

DEPARTM

PR

ccessful cessfu

on the Eastside.n the o increase mobility ncrease

n the Eastside. Underastside. Under

ments should incorporaterporate

TNC zones. C zones.

ll

LE ROUTES NEAR CONSTRUCLE ROUTES NEAR CON

placed on new development projecplaced on new development

is prioritized in the placement of barprioritized in the placement of

evaluate the ways in which devete the ways in which deve

safety for pedy fo


6.12 EXPAND CITYLINEX PILOT

Expand the geographic reach of CityLineX pilot program and transform it into a

permanent service

RELATED TO EXISTING PLANS/

PROGRAMS

CityLineX Pilot Program



City Manager

PRIORITY

The CityLineX was developed as a pilot program to improve access from West Hollywood to the Metro Rail system. As a result, the City has been able to reduce the number of single-occupant vehicle trips,

transit riders.

explore expanding CityLineX service and making

opens on Wilshire, extend the service to the Miracle

these changes would provide Eastside residents

region.

AFTFTRELATED TO EXISRELA

PROGRAMSROGR

CityLineX Pilot ProgramLineX P

DEPARTMENT TMENT

DEP

C

rvice to the Miracle rvice t

ovide Eastside residentsEastside residents



West Hollywood Advocates for Metro Rail



City Manager

PRIORITY

Voter approval of the Measure M sales tax in

extension of the Metro Rail system to West Hollywood via a northern extension of the under-

The project would be the northern extension of the Crenshaw/LAX Line, which is now under

preferred alignment runs east-west under Santa Monica across the City to maximize the access and

6.13 ADVOCATE FOR RAIL SERVICE

Continue to advocate for rail service to West Hollywood, with stops on the Eastside

to support advocacy for the rail service to West

Fairfax and Santa Monica Blvd/La Brea. This includes

service.

RAFTFTRELATED EXISTING RELATE

West Hollywood Advocatet Holly

DEPARTMENT OR DIDEPARTMENT OR

DEPARTMEN

City Ma

PR

service to Westservice

a Blvd/La Brea. This includesnclude


DRAFT

7 arts + events


performances, and landmarks that help to express

established both permanent and temporary art

community’s heritage and cultural values. The

BACKGROUND

most closely aligned with the unique character of the

between the West Hollywood residents and the

community. The week of events culminates in the

the City of West Hollywood and the City’s Russian Advisory Board.

The Eastside has a unique and diverse history of people and places that contribute to the strong

cultural district through public art and community events.

new programs.

• A unique and special place to live, work, play and shop on the Eastside through public and

and by paying homage to the history of the area

•

• An abundance of Public art that is unique and

fabric of the Eastside adding visual interest and beauty

• Special events that encourage greater social

visitors and celebrate the cultural values of the community

LOOKING FORWARD

DRAFTFthe the

ates in the ates in

he City’s Russian e City

ue and diverse history of history of at contribute to the strongstrong

cultural district through pral distevents.

new program

LOL


GENERAL PLAN 2035

The West Hollywood General Plan includes policies within the Governance, Economic

Elements that support or encourage greater

as a means to engage the public and to

Elements of the General Plan seek to create

of interest.


Urban Art Program. The City of West Hollywood

the City adopted a revised Urban Art Ordinance to require developments of most projects greater

several unique pieces of art that are integrated into the architecture and design of private and public

gateways, or sculptures.

Art on the Outside. The Art on The Outside

temporary artworks on the City’s medians and

six months and three years. Plummer Park serves as one of the major hubs for the Program’s temporary

• West Hollywood Mural Program. In January

adopted a process and guidelines for a mural

to or mounted directly to an exterior surface

structure that is visible from the right-of-way. A

inside of a building. Proposed murals from

are reviewed by the Art on the Outside

the year.

• WEHO Muralist Roster. Any business or commercial development interested in placing

are placed on the WEHO Muralist Roster as a

project. The roster is available for download on

styles. DRAFTOGOG

Ordinance dinanects greaterects

pieces of art that are integrated intoieces of art that are integrated intture and design of private and public and design of private and public

ays, or sculptures.ptures.

Art on theA

temporary artwortem

six months and three yeamonthone of the major hubs forf the m

• West Hollywyw

adopte


Alt/Art Space Registry. To encourage and facilitate

spaces, the City has developed a Alt/Art Space

gallery may want to host a theatrical performance/rehearsal, and so on. This program allows a property owner to reinvigorate a space and spark interest

artwork in a unique environment that enriches

experience art in unexpected ways.

WEHO Arts: The Plan. The City of West Hollywood

looking into the future by undertaking a community-based cultural planning process to celebrate the

and culture in West Hollywood.

West Hollywood Artist Registry. The West

City recognizes that its community is brimming with

step in not only arguing that our community is the

WeHo Arts Posse. Volunteer members of the

Arts and spread awareness of WeHo Arts to inspire further community engagement. Members are the “boots on the ground” and voices of the WeHo Arts in the community. Through volunteering, members of the WeHo Arts Posse gain an opportunity for grassroots civic engagement and community

of the City’s Arts Division.

Community Events. The City of West Hollywood hosts a number of public and private special events each year, ranging from small gatherings of 50

people. Many of the events held on the Eastside celebrate the cultural history of the Eastside’s

centered around Plummer Park and include the

Sounds and Winter Sounds Concert Series, and Free Theatre in the Parks.

DRAe West

ty is brimming with ty is b

thethe

WeHo Arts Posse.WeHo Arts Posse.

Arts and spreadandfurther comher c“boots on“boots in the in theof tof


Various neighborhoods and districts in West

desire for the Eastside to be recognized as a unique neighborhood within West Hollywood. Having

businesses and customers and can be a source of pride for residents and businesses.

7.1 SUPPORT NEIGHBORHOOD IDENTITY PROGRAM

Support the creation of an neighborhood identity program

• Develop community events that speak to the Eastside’s rich cultural history and its emphasis on retail and entertainment, supported

Occurring Community Events

•

•


Street Media Project



PRIORITY

RECOMMENDATIONS

DRARAFTt speak to thet spea

y and its emphasis and itinment, supported nmen

ty Events FTRELATED EXISTINGTED EX

Street Media Projeedia Pr

DEPARTME

DE


SHORT-TERM (1-4 YEARS) •

Santa Monica Boulevard on the Eastside• Install Wi-Fi Hotspots at all bus shelters

along Santa Monica Boulevard on the Eastside.


Street Media Project


PRIORITY

the Street Media Needs Assessment to document

that uses technology to integrate mapping, signage,

unique district within the City, with several gateway/entry points into West Hollywood, key pedestrian zones, and host to several public resources and events that serve all of West Hollywood.

7.2 IMPLEMENT STREET MEDIA PROJECT AND WAYFINDING

Incorporate the Eastside neighborhood identity into the citywide Street Media

project to create artistic activity hubs in areas with high pedestrian activity

elements of the Street Media Project on the Eastside

as feasible.

RAFTFTSHORT-TERM (1-4 YEHORT-

•Santa Monica Boulevarta Mon

• Install Wi-Fi HotspotWi-Fi Halong Santa Monta MoEastside.

RELATED EX

Street Me

DE

stsidede


SHORT-TERM (1-4 YEARS) Develop a community event that can serve as a pilot for a regularly occurring event. The event should celebrate the uniqueness and



Public Safety

PRIORITY

Community-oriented events can celebrate the local

business revenues, all of which serve to improve the quality of life in the neighborhood. While West Hollywood hosts many annual events, including the Russian Arts and Culture Week on the Eastside,

events on the Eastside.

The City will develop a program that facilitates

ranging in scale from small/informal events that

Hollywood and the greater Los Angeles region.

7.3 HOLD REGULARLY OCCURRING COMMUNITY EVENTS

Collaborate with local merchants to identify one to four opportunities to host

events in the Eastside each year that highlight the uniqueness of the neighborhood

•

provided by the Eastside Working Group

• City events to Eastside venues.

• Collaborate with Eastside businesses and

sponsorship of events.

DRAFTFTSHORT-TERM (1-4SHO

Develop a community evelopas a pilot for a regularlpilot foevent should celebrhould c

DEPARTM

D

dd

e Working Group e Wor

to Eastside venues.to Eastsid

orate with Eastside businesses andwith Eastside businesses and

sponsorship of events. of event



an open streets event on Santa Monica




Public Safety

PRIORITY

Open streets events, which shut down a street to

popularity in recent years due to the success of events like CicLAvia and funding from the Southern

With open street events, the street is transformed into a public gathering space that is available for pedestrians, bicycles, and a myriad of other non-

Many open streets events take advantage of the space by programming art and cultural programs

are encouraged to host sidewalk sales or provide a booth on the sidewalk to cater to the thousands of people passing by the commercial establishments.

7.4 IMPLEMENT ANNUAL OPEN STREETS FESTIVAL

Develop an annual open street festival along a portion of Santa Monica Boulevard

on the Eastside

The City will explore holding a regular open streets event on Santa Monica Boulevard. This event could

involving much of West Hollywood, and possibly

has received grant funding from Metro to support a CicLAvia event in West Hollywood and Hollywood in

the Eastside.

Santa Monica Boulevard include impacts to regional

business owners and residents, the costs to the City of holding the event and overall management

DRAFTFTSHORT-TERM (1-4 YEAORT-T

an open streets event on Sstreets

DEPARTMEN

DE

etsets could uld

, and possibly, and

m Metro to support a o to suywood and Hollywood inollywood in

a Boulevard include impacts to regionalevard include impacts to reg

ness owners and residents, the costs to theness owners and residents, the City of holding the event and overall managemCity of holding the event and over


The City of West Hollywood has well-established public art programs including Art on the Outside, the Urban Art Program, and Pop-Up Art Guidelines. The Urban Art Program requires private development to commission public art, approved by the Arts

Eastside, the Urban Art Program has nurtured seven

7.5 EXPAND PUBLIC ART OPPORTUNITIES

Build on existing public art programs and encourage more public art projects that

enhance the culture and history of the Eastside

development is constructed.

document and share the cultural history of the

honor and celebrate the culture of the Eastside for use in the development of new public art.


• the cultural history of the Eastside and

the neighborhood

• Work with the community to develop a

street, harnessing the energy and

• Work with the community to develop




PRIORITY: DRAFTultural history of the tural history of the

e culture of the Eastside for the Eastside foent of new public art. public art. FT

SHORT-TERM (1-4SHOR

•


7.6 IMPLEMENT MURAL PROGRAM

Improve the visual appearance of the Eastside by encouraging businesses and

commercial properties to take advantage of the existing Mural Program

The City of West Hollywood has developed criteria

of new murals in the City, as part of the Art on the Outside program. The program is facilitated by the

development of murals within the City. To provide

program may provide funding for murals on City

range of experience to apply.

SHORT-TERM (1-4YEARS)

visual appearance of the Eastside and paint 3 walls within 3 years with new murals


Art on the Outside


PRIORITY

West Hollywood Mural Program

Process and Guidelines

The City of West Hollywood’s Arts and

criteria and guidelines to assist in the

City. The guidelines can be found on the

commercial buildings or public property. This

for new murals, conduct targeted outreach to business and commercial property owners that may have suitable wall space, and connect interested businesses on the Eastside with City approved

RAFTFTSHORT-TERM (1-4YEHORT

visual appearance of the Eappearawalls within 3 years with walls within 3 yea

RELATED EXISTINLATED EXISTIN

Art on the Outsi

DEPARTM

P

property. Thisropert

targeted outreach to outreach to property owners that mayers that may

ace, and connect interested ace, and connect interested e Eastside with City approvedEastside with City approved


SHORT-TERM (1-4 YEARS) • Host a pilot walking tour with the

launching the full program.



PRIORITY:

early ranchos of Los Angeles. This history includes

lived on the Eastside and studios that have played a

of the Eastside, the City will work with businesses

walking tour for the Eastside. The walking tour has the dual purpose of providing the community with a

spend money and support local Eastside businesses.

7.7 CULTURAL ATTRACTIONS WALKING TOUR

Develop an Eastside walking tour that includes maps and markers of the history,

art, unique places, and sites of significance on the Eastside

Walking in West Hollywood

square miles, the City of West Hollywood is ranked as one of the most walk-able

tours that display the rich and vibrant history

The Walking in WeHo resources can be found

resources. The Walking in Weho program maintains a series of resources such as pocket guides, mobile apps, and open data maps to highlight public art,

then promote this tour on the City’s website and

The walking tour can also be part of a new annual event for the Eastside.

DRAFTFTSHORT-TERM (1-SHO

• Host a pilot wHos

launching the fuunching

DEPARTMENEN

DEPA

am maintainsam mt guides, mobilet guide

highlight public art,ighligh

our on the City’s website and ty’s website

our can also be part of a new annualr can also be part of a new annuae Eastside.side

8 sustainability and public spacesDR


The City of West Hollywood is dedicated to preserving the environment and improving the health and quality of life in the community. In

new programs and policies to address sustainability and climate change. While sustainability programs are being implemented

Eastside.

health of the community by providing residents with safe spaces for

adjacent buildings, and providing shade to pedestrians and bicyclists.

contributes to highly livable and healthy environment on the Eastside.

LOOKING FORWARD

• Tree-lined streets, urban green spaces, and well-designed, sustainable buildings contribute to the high quality of life for residents and the economic vitality of the commercial areas.

• Buildings designed or renovated to reduce energy and water use, improve the health of building occupants, and lower the long-

• Greenery and open spaces that provide a needed reprieve from the noise and pace of the urban environment and contribute to

BACKGROUNDFIGURE 8-1: 2008 COMMUNITY WIDE GREENHOUSE GAS EMISSIONS SOURCES

DDRADRAn the Eastside.n the E

en spaces, and well-designed, en spaces, and well-debute to the high quality of life for bute to the high quality of lifvitality of the commercial areas.vitality of the commercial areas.

to reduce energy and water use, to reduce energy and water ucupants, and lower the long-cupants, and lower the lo

needed reprieveneeded reprievent and contnt and cont

TTDE GREENDE GR


GENERAL PLAN 2035

The West Hollywood General Plan includes

Element that support and promote physical

bicyclists through neighborhood greenways

Elements of the General Plan seek to

development projects, and encouraging the

throughout the city in the form of playgrounds, pocket parks, plazas and community gardens.

Finally, the Infrastructure, Resources and

buildings, and renewable energy.


improving the sustainability and green spaces within the City.

GREEN BUILDINGS

ordinances with a series of requirements for

requires architects and developers to incorporate features to save energy, conserve water, reduce waste, increase durability, protect natural resources, and create a healthier living environment using a

green building projects, West Hollywood developed

resource center at City Hall. The City plans to begin the update to the Green Building Program as part of its Sustainability Work Program later this year in

EV CHARGING FACILITIES

necessary to facilitate the increased use of electric vehicles on the Eastside. Publicly accessible EV

To facilitate the increased use and purchase of EVs by West Hollywood residents, the City is considering

property types.

PARK & RECREATIONAL SPACE

Plummer Park Master Plan (Ongoing). The

Master Plan includes park improvements, including an expansion of parkland and green space, and the

purpose performance venue with the capacity to

improvements at Plummer Park is on hold. Originally budgeted for $40M, the current available funding is

project scope and budget with the community and

Micro-Park Pilot Program (Ongoing). An ongoing

will involve the development of short-term parklets on a small handful of proposed sites in the City, to

space. The project will be a pilot to test out micro-parks and parklets for the City.

DRAFT

DR

OGOG

n the City. n the C

equirements for equire

developers to incorporate ers to incorporate rgy, conserve water, reduce water, redu

ability, protect natural resources,al resoualthier living environment using aalthier living environment using

ding projects, West Hollywood developed ojects, West Hollywood developed

urce center at City Hall. The City plans to begint City Hall. The City plans to beghe update to the Green Building Program as po the Green Building Program as p

of its Sustainability Work Program later this yof its Sustainability Work Program

EV CHARGING FACILITCHARGING FACI

necessary to facilitate theessary vehicles on the Eastses on

PARK & RECPA

Plummer Park Mastemmer

Master Plan includes pan incluan expansion of paron of pa

purpose perfo

imprbu


SOLARProperty Assessed Clean Energy (PACE). In

improvements. PACE allows property owners to

the property tax bill. Eligible improvements include HVAC system upgrades, roof/window replacement,

upgrades.

Solar West Hollywood.

photovoltaic systems has increased in recent years

135,000 kWh per year.

also waived any building, electrical and plumbing plan check fees and associated permit fees for

program that will include online technical assistance and local solar advisory services.

WATER CONSERVATION Water service in West Hollywood on the Eastside is provided by the Los Angeles Department of Water

is looking to expand and diversify the long-term

by LADWP, the City of West Hollywood’s zoning and building codes do include provisions such as

of greywater on site to support greater water

redevelopment.

RAFTwners towners

rovements includevemenwindow replacement, replacement,

Solar West HollySola

photovoltaic systems photov

135,000 kWh per

alsals


The City of West Hollywood is required to maintain and periodically adopt new building codes, developed by the California Building Standards Commission, and enforced locally by the City’s

net zero energy requirements in future building

form of renewable energy be incorporated into new building design, the City of West Hollywood could

energy systems on new buildings.

8.1 EXPAND SOLAR PANEL USE

Revise the Zoning code to require or incentivize solar panels on all new multifamily,

commercial, mixed use and public buildings


Green Building Program



PRIORITY

RECOMMENDATIONS

the zoning code and the Green Building Program

performance based method for compliance. While

DRAFTFTfamily, amily

RELATED EXISTINED EX

Green Building PrBuilding

DEPARTM

D

Building Program Buildi

formance based method for compliance. Whiled method for compliance. Wh


sustainability and economic development programs that reduce energy use, help the City meet its

building occupant comfort by closing up air leaks and reducing building heat gain or loss during

programs that are currently available to property

upgrades. However, many businesses and home owners are unaware of the resources and programs

8.2 PROMOTE ENERGY EFFICIENCY FINANCING OPPORTUNITIES

Promote awareness of energy upgrade programs to residential and commercial

properties


West Hollywood PACE Provider Network



PRIORITY

available, and the Eastside has the added challenge

upgrades.

with PACE providers to create a comprehensive

property owners aware of the programs. This will include developing easy-to-read materials, reaching out to business and property owners, holding trainings on the programs and providing technical assistance to owners who wish to take advantage of the programs.

energy and water providers, like Southern California Edison and the LA Department of Water and Power,

DRAFTFTRELATED EXISTING PLATED

West Hollywood PACE ProvHollyw

DEPARTMENT OR DIVIENT O

DEPARTMENT

PRI

gege

a comprehensive comp

the programs. This wills. This will -to-read materials, reachingeaching

d property owners, holding d property owners, holding programs and providing technicalgrams and providing technical

wners who wish to take advantage of who wish to take adms.

gy and water providers, like Southern California y and water providers, like Southern California dison and the LA Department of Water and Powison and the LA Department of Wa


is necessary to facilitate the increased use of electric vehicles on the Eastside and meet the demand for a growing number of residents and visitors that own electric vehicles. Publicly accessible EV charging

the Eastside on both public and private property.

8.3 EXPAND ELECTRIC VEHICLE CHARGING

Expand the number and location of electric vehicle charging stations on the

Eastside on both public and private property

SHORT-TERM (1-4 YEARS) Install 1-4 on-street electric car charging

the Eastside.


Green Building Program



PRIORITY

and implement new technologies that allow for both EV charging and parking meters. For private

The overall goal of the program is for all residents and visitors who have electric vehicles to have easy

RARAFTFTSHORT-TERM (1-4SHO

Install 1-4 on-street elenstall 1-

the Eastside.tside.

RELATED EX

Green B

D

that allow forthat meters. For privatemeters

rall goal of the program is for all residents l of the program is for all residents isitors who have electric vehicles to have easyhave electric vehicles to have


a lower priority for urban design improvements.

An improvement Program would reduce visual blight

can contribute to the sense of place and quality of life on the Eastside.

and implement a variety of improvements along

can range from “simple and quick” enhancements to the visual appearance, to more complex and

8.4 ALLEY IMPROVEMENT PROGRAM

Develop an alley improvement program to transform alleys into more attractive

spaces and/or create additional people-friendly spaces


for a Pilot Alleyway Improvement design

include the framework and parameters of the pilot program. The pilot program will be used to evaluate the improvements demonstrated, and will be based on the input received from the community. Alleys within the Eastside that should be included in this program are the alley directly south of Santa Monica Boulevard

north of Santa Monica Boulevard from Genesee to Gardner and from Greenacre to



PRIORITY

plans. Important aspects of an alley program for the

• Infrastructure components such as

• Aesthetic components such as the

areas or the removal of bars on windows

• Greening components

bioswales and drainage improvements, and

• An alley-focused art initiative to encourage

• Wayfinding and identification signage if alleys are used for pedestrians or cyclists. DRAFT

s and

FTSHORT-TERM (1-4 YEHORT

for a Pilot Alleyway ImpPilot A

include the frameworknclude the framewopilot program. The heto evaluate the and will be bthe commshould alley

or the the

such as such

nents such as the as the

emoval of bars on windows emoval of bars on windows

Greening componentsGreening components

bioswales and drainage improvements, abioswales and drainage impr

•• An alley-focused art initiativeAn alley-focused art initiative

•• Wayfinding and idenfinding

alleys are used for pealleys are used


While many of the Eastside’s streets are “green,” in that they have regular tree canopy cover and planted parkways, there are also areas that present special

pedestrian corridor or near a neighborhood asset,

will contribute to a walkable, safe, and pleasant place and it will also improve the environment by

the air.

features. Green Streets design can include extended sidewalks, expanded planted parkways, bioswales,

•

• North Vista and North Fuller adjacent to

• Detroit just south of Fountain.

8.5 GREEN STREETS PROGRAM

Undertake Green Streets design efforts for selected residential corridors




PRIORITY

• streets that intersect Santa Monica Boulevard

diverter on Greenacre Avenue that is a gateway

• Landscaped bulb-outs at corners throughout

FIGURE 8-2: ILLUSTRATION OF TREE CANOPY COVERAGE DESCRIPTIONS

DRAFTFTth Fuller adjacent toth Ful

RELATED EXISTRE

DEPARTMENT OR DIARTM

DEPARTMEN

PRIO

Monica BoulevardMoni

Avenue that is a gateway ue that is a gateway

bulb-outs at corners throughout bulb-outs at corners througho

FIGURE 8-2: ILLUSTRATION OF TREE CFIGURE 8-2: ILLUSTRATION


that is fairly consistent and helps to shade the street, while also providing visual interest. Many streets

types and styles. However, the quality and character of the parkways varies since it is the responsibility of each property owner to maintain the parkway. This streetscaping design can be extended to streets without trees or without consistent parkway/

8.6 TREE PLANTING & LANDSCAPE PROGRAM

Implement a comprehensive tree planting and landscape program for the Eastside

that includes a target number of new trees and tree type standards


PRIORITY

program for the Eastside. At present, the City has

areas most in need of improvement and implement changes in street trees and landscaping along those streets. Thus, the program will extend this

the Eastside, to enhance pedestrian comfort and

Eastside will establish a target number of new trees

streets. The program could focus on the streets

or “minimal” visual impact and areas that lack

trees, especially trees in the public right of way, and

plant new trees on their private property, with an emphasis on trees that are large and/or visible from the public right-of-way. To achieve a greater number of street trees, especially on streets that lack tree coverage, the City may also need to review and reduce requirements for the proximity of trees to

buildings that have wide tuck-under parking areas and subsequently have limited space for street tree

FIGURE 8-2: MAP OF EASTSIDE STREETS AND TREE CANOPY COVERAGE

DRAFTity hasty has

and implement and imlandscaping alongdscap

gram will extend thisl extend this

ce pedestrian comfort andort and

Eastside will establish a ttside w

streets. The program could reets. The progra

or “minimal” visua

trees, etPY COVERAGEERAGE


At present, two pocket parks have been developed

Formosa Park and Havenhurst Park. These parks add needed open space for Eastside residents.

To further expand open space and improve design

placement and design and develop criteria for when the parks should be encouraged and/or required as

8.7 POCKET PARK PROGRAM

Continue to incentivize pocket parks in new developments that meet certain characteristics




PRIORITY

•

• Providing depth and size standards for the park so that visual permeability and access is maintained.

• Including landscaping guidelines and maintenance criteria.

• Providing guidelines for bicycle parking.

•

•

DRAFTFTteristicsterist

RELATED EXISTRE

DEPARTMENT OR DARTM

DEPARTMEN

PRIO

dards for thedards ity and access is ity and

ng guidelines and guidelines and .

ines for bicycle parking.rking.


In the Eastside, green spaces and public areas to gather, people-watch, and relax are limited. Finding residual or “extra” spaces to transform into more people-friendly spaces in small increments can help build a more pedestrian-friendly public realm and enhance community connectedness. One emerging strategy is to construct “parklets” along roadways. Parklets are small public spaces located on land that is typically converted from on-street parking or

goal of a Parklet Program will be to encourage

8.8 PARKLET PROGRAM

Create a program for parklets on Santa Monica Boulevard


Boulevard in the Eastside to test out their desirability by the community and the impacts they have on the surrounding environment. The City should consider


Citywide Micro-Park Pilot Program



Public Safety

PRIORITY

businesses.

and templates, standard maintenance agreements,

for interested local business owners and community members to apply to design and build a parklet in the neighborhood. The Parklet Program should

RAFTFTSHORT-TERM (1-4SHO

Boulevard in the Eastside evard desirability by the communlity by impacts they have on theey haveenvironment. The Citynvironment. The C

RELATED

Citywid

D

nce agreements,ce ag

ness owners and communitymunityo design and build a parklet ino design and build a parklet in

od. The Parklet Program shouldThe Parklet Program should


DRAFT

9public safety


The City of West Hollywood prides itself on being a very safe place to live, visit, and work. The City of West Hollywood is served by the Los Angeles

Department and Public Safety Commission work

livability, and emergency/disaster preparedness programs in West Hollywood.

analyzed and published every six months. The

are lower in the East District than the West District but slightly higher than the Central District, when

To support increased safety and livability in the various neighborhoods, the City of West Hollywood

and Community Emergency Response Training

personnel and the community.

BACKGROUND

FIGURE 9-1: NUMBER OF CRIMES BY

DISTRICT

GENERAL PLAN 2035

The West Hollywood General Plan includes policies

• Support the maintenance of adequate levels

emergency medical services•

• Provide public safety services in a manner that

and needs of the West Hollywood Community.

This chapter is also consistent with the Primary

public safety programs and maintaining the City’s

neighborhood livability

LOOKING FORWARD

• Streets and sidewalks that are safe for all modes

• Public spaces that are well-lit, clean and easily accessible

•

needs of the Eastside community, addressing

safety.

The City’s Public Safety Department, the West

Block Security Ambassadors have been working

team has also increased patrols in the neighborhood. Supplemental Foot patrols have also been deployed

Post has been deployed on the Eastside, and the Public Safety Department, in partnership with the FT

in theHollywoodollywood

Response Training Respon

GURE 9-1: NUMBER OF CRIMES BYURE 9-1: NUMBER OF CRIME

DISTRICTDISTRICT

FLOOLOO

• Streets and sidewaStre

• Public spaces that are wc spaceaccessibleble

•

needs of th

safety

ng g

ls in the neighborhood.neighborhood. s have also been deployed n deployed

oyed on the Eastside, and the oyed on the Eastside, and the partment, in partnership with thement, in partnership with the



COUNTY SHERIFF

of special deployments within West Hollywood

with Code Compliance, Social Services, Animal

departments.

neighborhood livability and address the various quality of life issues that regularly impact the West Hollywood community, including impacts from noise

cart vendors, and bandit taxi cab enforcement.

impacts from entertainment establishments and

Compliance personnel also work with the Alcoholic Beverage Control to educate businesses and work

to promote the “Live, Work, Play, Be Safe” public

EMERGENCY PREPAREDNESS

emergency preparedness resources to the community and has developed both an Emergency

event of an emergency.

NEIGHBORHOOD WATCHThe Neighborhood Watch Program in West Hollywood currently includes 17 groups, each

neighbors and public safety professionals. Neighborhood watch groups covering the Eastside

•

blocks of Fountain, Hampton, Lexington and

•

•

•

SAFETY CAMERASThe City installed Automated License Plate Reader

Ave. The City is exploring the design of a video system in a public space.

EASTSIDE PUBLIC SAFETY

INITIATIVES

to implement strategies to enhance the quality of

• Increase public safety• • •

• Work with social service agencies to ensure

clients

DRAFTents and

h the Alcoholicthe Alcoholinesses and work nesses and work

k, Play, Be Safe” publick, Play,

SSS

s to thes tan Emergency an Em

mergency. rgency.

GHBORHOOD WATCHRHOOD WATCHhe Neighborhood Watch Program in Worhood Watch Program in W

Hollywood currently includes 17 groups, Hollywood currently includes

neighbors and public safety prighbors and public saNeighborhood watch groups coveringhborhood watch groups co

•

blocks of Fountaocks of

••

SAFETY CASThe City installed AuThe Ci

Ave. The City is explorinThe Citsystem in a public spacen a pub

EASTSIDE E

INITIAT

to im


resources for improving and enhancing public safety on the Eastside. Some of the current programs include, but are not limited to, increasing security foot patrolling, providing increased hours for

on the Eastside, as well as new programs that would

community.

9.1 PUBLIC SAFETY ON THE EASTSIDE


Public Safety


PRIORITY

Continue to implement public safety programs that are sensitive to the needs of

the Eastside

to Eastside residents, to educate and discuss public safety concerns in their community.

RAFTFTDEPARTMENT OR DEPAR

Public Safetyc Safet

DEPARTMENT OR DIVIMENT O

PRIORITY TTs publics pu


DRAFT

appendix DR


DRAFT


IMPLEMENTATION

occurred over several months by the Eastside Working

1.

Workign Group.

intended to be incorporated into departmental workplans RAFTPLPL

occurred over severaoccurre

1.

Workign Group.


RECOMMENDATIONS ORGANIZED BY LEVEL OF PRIORITY

URBAN DESIGN + LAND USE

REC. # TITLE DESCRIPTION TIMEFRAME

HIGH PRIORITY

3.1 Develop Eastside Key Corridors Design Guidelinesencourage high-quality design and improve the legibility of the urban realm.

Corridors.

MEDIUM PRIORITY

3.7

3.8 Add/upgrade trash receptacleswith an emphasis on the commercial corridors such as Santa Monica and La Brea

LOW PRIORITY

3.3 Signage standardsEastside

3.4

3.5buildings

3.6 Conduct historic resources survey of R1 zones

!

!

!

On-going program

DRAFTFTRITRIT

AFTAFT

DRAFDRAencourage high-quality design and improve thcourage high-quality design and imp

realm.m.

s.

with an emphasis ea

dsdsEastsEa

survey of R1 zo




HIGH PRIORITY

4.1commercial buildings

MEDIUM PRIORITY

Parking credits program on eastsidesupply on the Eastside

4.3commercial areas.

4.8

commercial buildings

LOW PRIORITY

4.4 Retail pop-ups Create a streamlined process to encourage more pop-up retail spaces

4.5 Small business assistance program Encourage outreach and networking events to assist small business owners

4.6Business Improvement District

4.7 Mentoring support to small tech and entertainment businesses

Provide mentoring to small tech and entertainment businesses and start-ups that occupy commercial space on the Eastside

4.10commercial building re-investment owners that focuses on how to make space more marketable, perform upgrades,

4.11 Retail referral programrestaurants and nightclubs to the Eastside through retail referrals

!

DRAFTFTAFT

DRAFRA

e Eastsidee Eas

cial area

Create a streamlined process to ente a streamlined proc

ram Encourage outreach and net

ment District

port to small tech aent bus

Providccupy co

cial building re-investmentcial bu owners th

rogram


HOUSING


HIGH PRIORITY

5.1income-restricted housing

5.3 Encourage micro-unit housing

5.7

MEDIUM PRIORITY

Maintain policies that allow for a range of housing types to be developed, including for-sale and rental products that can meet a wide variety of income levels and preferences

5.6 Facilitate aging in place unit transfer requests

LOW PRIORITY

5.4 Reduce household expenditures with development design

Encourage housing development design that reduces household expenditures

5.5 Housing to support aging in place Ensure that code requirements support evolving needs as residents age

5.8

Review zoning code for design impactdesign of buildings

5.10and other governmental agencies

!!

!

!

DRAFTTT

DRAFTAFTt allow for a range of housing types to be develorange of housi products that can meet a wide variety of incomt can meet a w

Encourage housing development design that reddevelopment design that re

Ensure that code requireme

design of buildings

and other governmeother


MOBILITY


HIGH PRIORITY

6.4 Implement Fountain Avenue pedestrian enhancements

safety and comfort

6.8 Evaluate comprehensive Eastside parking permit program

Evaluate and streamline permit parking program

6.13 Advocate for rail service

MEDIUM PRIORITY

6.1calming streamline the resident approval process

6.3 Implement East/West bicycle infrastructure improvements and Bicycle Mobility Plan

6.6 Implement crosswalk improvementsMobility Plan

6.7

Expand CityLineX pilot Expand the geographic reach of CityLineX pilot program and transform it into a permanent service

LOW PRIORITY

program impacts on surrounding neighborhoods

6.5Santa Monica Blvd. with La Brea and Fairfax Aves.

Expand car sharingparking spaces for car share vehicles to promote greater use, convenience, and access to these shared vehicles

6.10 Expand commercial loading zones TNC pilot to Eastside

Expand the pilot program that allows the legal use of commercial loading zones by

6.11 Improve pedestrian/bicycle routes

!

!

DRAFTTRAFT

DRAFTparking

resident approval processresident approval process

bility Plan

Mobility Plan

Expand the geographic reach of CityLineXExpand the geographic reachpermanent servicepermanen

impacts on surrounding impact

nica Blvd. with La Brea and Aves.

r sharingr sharinparkingpaccea

loading

route route


ARTS + EVENTS


HIGH PRIORITY

7.3 Hold regularly occurring community events the Eastside each year that highlight the uniqueness of the neighborhood

7.4 Implement annual open streets Eastside

MEDIUM PRIORITY

7.1program

7.5enhance the culture and history of the Eastside

7.7 Develop an Eastside walking tour that includes maps and markers of the history, art,

LOW PRIORITY

Implement Street Media project

7.6 Implement mural program Improve the visual appearance of the Eastside by encouraging businesses and

DRAFTTTRAFTAFT

eness of the neighborhoodess of the neighborh

nd history of the Eastside

e walking tour that includes maps and markers walking tour that includes maps and

mprove the visual appearance of th


SUSTAINABILITY + PUBLIC SPACES

PUBLIC SAFETY


HIGH PRIORITY

8.4 Alley improvement program

8.5 Green Streets program

MEDIUM PRIORITY

8.3 Expand electric vehicle charging public and private property

8.6program includes a target number of new trees and tree type standards

LOW PRIORITY

8.1 Expand solar panel usecommercial, mixed use and public buildings

8.7 Pocket park program

8.8 Parklet program Create a program for parklets on Santa Monica Boulevard


HIGH PRIORITY

Public safety on the Eastside! DRAFTTAFTRAFTmber of new trees and tree type standardsber of new trees and tree type stand

cial, mixed use and public buildingspublic buildings

reate a program for parklets on Santa Monica Breate a program for parklets on San

DRDRIPTIO

ety on the Eastsideety on


SHORT-TERM IMPLEMENTATION ACTION PRIORITIES

Rec. # Short-Term Implementation Actions (in descending order of priority) Timeframe

3.8 Add/Upgrade Trash Receptacles.

Program.

6.1 Implement Neighborhood Traffic Calming.

7.4 Implement Annual Open Streets Festival.

8.8 Parklet Program.

8.4 Alley Improvement Program.

will include the framework and parameters of the pilot program. The pilot program will be used to evaluate the improvements demonstrated, and will be based on the input received form the community. Alleys within the Eastside that should be included in this program are directly south of Santa

Place.

7.3 Hold Regularly Occurring Community Events. Develop a community event that can serve as a pilot for a regularly occurring event. The event

7.6 Implement Mural Program.

murals.

6.3 Implement East/West Bicycle Infrastructure Improvements. Develop detailed plans for Willoughby Neighborhood Greenway in order to implement East/West bicycle infrastructure to enhance mobility.

7.5 Expand Public Art Opportunities.

• • •

8.3 Implement Electric Vehicle Charging.

6.10 Expand TNC Pilot to the Eastside.

7.7 Cultural Attractions Walking Tour.

Implement Street Media Project.

bus shelters along Santa Monica Boulevard on the Eastside.

Expand Car Sharing Pilot. DRAFTT

DRAFTprogram will be used to evaluate the improvementsprogram will be used to evaluate the Eastside that should be included in this program areastside that should be included in this p

vent that can serve as a pilot for a

e Impr Develop detailed plannhance

hicle Ch

Eastside.Eastsid

Tour.

d on the Eastsid on the Eastsi


DRAFT

eastside community ty priorities plan draft

Documents