easy digital marketing strategies
DESCRIPTION
Learn easy digital marketing strategies with this presentation.TRANSCRIPT
F o r S t a r t u p s
I n t e r n e t M a r k e ti n g
Internet Marketi ng SEO Defi niti ons
Promoti on of ser v ices by search query
Establ i shes messaging through keywords
Gives advantage over offl ine methods
Eff ecti ve for both short- long term sa les
Reduced market entry barr iers
Launch with only $83 (domain and hosti ng year ly cost)
Approaches to Onl ine Promoti on
O n e - t o - o n e Sp
ecifi
c Be
ha
vio
rN
ich
e M
ark
et
G e o -Ta r g e ti n g
Internet Marketi ng Types
D i s p l a y
S . E . M . S . E . O . S o c i a l M e d i a
E m a i l S M S Te x t R e f e r r a l
A ffi l i a t e
C o n t e n t V i d e o P o d c a s t I m a g e
Proper Market Mixes Contain…
Every marketi ng eff ort should be geo-focused on industry keywords!
I n d u s t r yF o c u s e d
K e y w o r dM i x e s
Custom W
ebsite
12 Pi l lars of Internet Marketi ng
Micr
o-blogs
Press Releases
Video Marketing
APPsSocial Networks
Content Creation
Emai
l List
s
DOC Sharing Sites
Keyword Deployment
Image Marketing
Micr
o-blogsW
ebinars
SEO Rich Website Defi nes Brand!1
7 Key Areas of Onsite Marketi ng
Q u e r y D e fi n i n g D o m a i n
C o n t e n t T h e m e R e l e v a n c e
D i r e c t A c ti o n C a l l
K e y w o r d D e p l o y m e n t
S o c i a l M e d i a I n t e g r a ti o n
T r a ffi c A n a l y ti c s To o l
E ffi c i e n t S a l e s F u n n e l ( s )
1.2
Micro Blog-Content Marketi ng
Al lows immediate back l ink t raffi c
Demonstrate experti se on multi ple s i tes
Content achieves immediate reads
Multi -media marketi ng capabi l iti es
Keyword spec ifi c st rategy testi ng
Micro-b logs off er immediate, keyword focused t raffi c to brand messaging
2
Top Micro-blogging Sites
S q u i d o o
E p i n i o n G a t h e r G o o r u z e
I n f o b a r r e l M u l ti p l y P e r f s p o t
Tu m b l r
A b o u t . c o m C h i m e d i n S q u a r e s p a c e Te c h n o r a ti
2.1
Press Release Marketi ng
Immediate SEM & SEO market benefi t
Micro-n iche target spec ifi c
Multi ple p latf orms a l low multi uploads
Free re lease s i tes produce paid resul ts
Keyword spec ifi c st rategy cr iti cal
Test FREE press re lease s i te(s ) results before us ing paid opti ons!
3
Top Press Release Sites3.1
Video Marketi ng
Best tool for longer term branding
8 of 10 prefer v ideo over wr itt en content
Multi ple p latf orms a l low multi uploads
Descr ipti ons and ti t les a l low SEO
Keyword spec ifi c st rategy cr iti cal
Video marketi ng a l lows avoidance of dupl icate content penalty!
4
YouT
ube
Top Video Sites
M u l ti p l y C o nt e nt !
Daily M
otion
Daily M
otion
Meta Cafe
Movpod
Submit ClipsVimeo
MyS
pac
eVeoh
Break
Liveleak
Dropshots
Clipshack
4.1
Don’t Forget Sharing Videos!4.2
Example of Our V ideo SEO Results !4.3
Social Network Marketi ng
Sub-category of Soc ia l Media marketi ng
Platf orms with ‘person-person’ contact
Yie lds both ‘on’ & ‘off ’ s i te t raffi c
Platf orm spec ifi c & search p lacement
Keyword spec ifi c st rategy cr iti cal
Soc ia l marketi ng enta i l s t raffi c generati on that i s SEO focused!
5
Top Social S ite Vis its (Monthly)
70 million Best for ‘Free’ and ‘Bait’ offers Low SEO value
750 million Best for long term messaging High SEO value
250 million Best for short term promos Medium SEO Value
110 million Best for strategic partnerships Medium SEO Value
85 million Best for image heavy promos Low SEO Value
65 million Best for backlink traffic to site High SEO Value
5.1
Example of Our Soc ia l SEO Results !5.2
Example of Our Soc ia l SEO Results !5.3
Example of Our Soc ia l SEO Results !5.4
Content – Arti cle Marketi ng
Orig inal , opti mized content ru les search
Bui lds readership–demonstrates experti se
Yie lds longest term traffi c resul ts
Best content receives ‘shared’ status
Keyword spec ifi c st rategy cr iti cal
Eff ecti ve marketi ng i s achieved through SEO opti mized content!
6
O n s i t e C o n t e n t C r e a ti o n
S o c i a l M e d i a S h a r e E m b e d
S h a r e d A c r o s s S o c i a l S i t e s
A n c h o r Te x t I n s e r t e d
M o n i t o r T r a ffi c A n a l y ti c s
Te s t M u l ti p l e S t r a t e g i e s
D i r e c t C a l l t o A c ti o n
Content Marketi ng Flow6.1
Example of Our Content SEO Results !6.2
Example of Our Content SEO Results !6.3
Email L ist Bui lding Economics7
Highest va lue are ‘engaged’ subscr ibers
Purchased l i sts less va luable than YOURS!
Values determined by resulti ng sa les
Best tool for product pr ice testi ng
Increases websi te pr ice va luati on
Business APP becoming tool of choice vs . l i sts for engagement!
Email L ist Bui lding Basics7.1
Hook or P i tch needed- why s ignup?
Setup emai l ‘opt- in ’ box & funnel
Dedicated secure ‘ redirect ’ de l ivery page
Non-Affi liates- AVOID aggress ive popups
Quarter ly-PURGE non engaged leads
PURGE non-engaged users! This a l lows bui ld ing h igh va lue l i sts .
Top Email Soft ware Brands7.2
Sign up for industry emai l l i sts . Monitor des ign & d ist r ibuti on!
Document Sharing Sites8
Great for longer term traffi c generati on
Cons ists of Powerpoint & PDF uploads
Al lows content multi pl icati on
Reduces content creati on work load
ALWAYS insert webs i te back l inks!
Identi cal content-multi ple s i tes receive no dupl icate penalti es!
Top Document Sharing Sites8.1
Scribd DocStoc Slideshare
Issuu Yudu Calameo
Example of Our Content SEO Results !8.2
I n t e r n e t M a r k e ti n g S E O T r a i n i n g a v a i l a b l e
N O W !