“How & Why” “The Benefit”

1) Use Relevance-X Display to concentrate online ad spend and then follow with Relevance-X TV.

2) Use Relevance-X Social to recognize socially active customers & prospects and implement and track your direct social media marketing initiatives

3) Use Impact-X Mobile integrated with Impact-X Email for likely halo effect

4) Identify high-volume drivers of calls proactively deliver relevant content to address needs that would have solved the reason for those calls.

5) Impact-X allows you to follow the digital footprints to recalibrate your outbound marketing initiatives

6) Email a branded transcript back to site visitors. Include buttons to “buy” or to “subscribe” to other services.

7) Identify opportunities to improve organic visibility, potentially reduce paid search.

8) Build / implement predictive models to screen out low value leads provided. Consider a test with Acxiom CoReg services and / or e-list rental.

9) Target and test content with Impact-X Site. Implement Relevance-X analytics tags to measure conversion funnel progress by lifestage segment.

10) Relevance-X Display Retargeting : 53% of shopping carts abandon. Remarket based on specific site behavior / lifestage.

1) 3-5X revenue / ad dollar at other clients Existing customers respond 17X to prospects to digital TV ads

2) Match against 500M socially active individuals (~60-70% of any email list)

3) Avg. mobile purchaser has higher income & spends 2X over Web-only.

4) $2M / year cost displacement & $200M / yr influenced revenue at another client.

5) 2X website conversions achieved at another client.

6) This is the highest performing email application at another client.

7) 72% of Google clicks are organic. A proper audit enables more free traffic

8) The bottom three deciles can likely be eliminated without impacting conversions.

9) Personalized site experiences drive 4–15X ROI.

10) Remarketing generates $4–10 revenue per ad dollar.

1) Reduce wasted ad impressions, concentrate spend on highest value consumers

2) Recognize & connect with social media influencers

3) Engage customers and prospects via mobile lifecycle messaging

4) Examine call center patterns, use email to pre-empt expensive personal support

5) Connect Web analytics with outbound messaging

6) When chat available on site, offer to send a branded transcript of the chat.

7) Perform an organic search audit

8) Implement lead scoring when receiving third party leads

9) Improve the site experience

10) Retarget site visitors that do not convert

“The Idea”