easy pad
DESCRIPTION
TRANSCRIPT
Easy Pad
‘To be the unrivaled work-life balance enabler’
VISION
2012: Year of Easy Pad
“Our mission is to be a leading innovator In enhancing consumer lives through technology. Our Products will revolutionize the world by empowering working women. This is achieved by creating a communication hub that is easily accessible, time saving and user friendly”
MISSION
Apple has best-known hardware products which includes
Macintosh computers, the iPod, and the iphone. Apple
software includes the Mac OS X operating system, the
iTunes media browser, the ilife suite of multimedia and creativity software, the iwork suite of productivity software
and many more.
introduction
So now after eight years of rumour and speculation about a
tablet device from Apple has come to an end, and the most anticipated device is unveiled
with the name iPad.The announcement was made by
Apple chief executive Steve Jobs at an event in San Francisco. So this the first new product in any category where people have the great option of having a hundred thousand application integrated in
it
Contd…..
CEO Apple : Steve Jobs
Easy Pad
What is bought • Novelty: unique software's: “Helping hand”• Standard functions: music, photos, Bluetooth, GPS, Wi
Fi• Image status
Where Online, Retailers and Distributors (Corner or Flagship store)
When When a life of a woman changes:• A mother• Stressful life
How? Credit cards, cash and gift vouchers
Who? Target group (high income):Working moms, White collars, Working singles
Why? (Benefits) Eco-friendlySmall – portable, thinUser-friendlyAccess to easy life, entertainment and knowledge
Micro Segmenting
The architecture can be grouped into 3 headings:
The A4 processor iPhone OS(OS X) System requirements
The A4 processor It is a 32bit-ARM based system-
on-chip designed by Apple It is first used in iPad It was first announced on jan
27,2010, during Apple’s “Latest creation” event
It runs at 1GHz and contains a Cortex-A8 CPU core with a powerVR SGX graphics processor
Architecture
It was custom designed by Apple engineers to be extremely powerfull and efficient
The performance is like anything we vie ever seen on a touch based device
It makes iPad fantastic for everythingfrom productivity apps to games
The A4 chip is so power efficient that it helps iPad get up to 10 hours of battery life on a single charge
Size and weight
Height:9.56 inches(242.8mm)
Width:7.47 inches(189.7mm)
Depth:0.5 inch(13.4mm)
Weight:1.5 pounds (0.68 kg) Wi-Fi model;
1.6 pounds (0.73 kg) Wi-Fi + 3G model
Display 9.7-inch (diagonal) LED-backlit
glossy widescreen Multi-Touch display with IPS technology
1024-by-768-pixel resolution at 132 pixels per inch (ppi)
Fingerprint-resistant oleophobic coating
Support for display of multiple languages and characters simultaneously
Technical specifications
Portable - smaller than a laptop, with connectivity options that are similar.
Can use any existing iPhone apps Uses a 1Ghz new Apple chip 10 hours of battery life (very
good versus a laptop) Has 3G, and will be unlocked At&t will provide unlimited US
data for $30 and it will be prepaid
Already runs iPhone apps Will run iWork
Advantages
No multitasking Awkward Design No Adobe Flash No USB Memory business module Touch keyboard Apple store application No camera No removable battery No HDMI output No wide screen No GPS Its is large and slow
Reason for failure
Market penetration
Product development
Market extension
DIVERSIFICATION
Ansoff matrix
Existing New
Existing
New
PRODUCTS
MARRKETS
Product/Services market segment
Volume of sales Market share (n+1)
OBJECTIVES
To provide BEST quality, innovative and eco-friendly product in the facilitation market in Germany at affordable price within 1 year
To ensure that every 3rd working mom in Germany have Easypad within 1 year
To achieve 2 million sales of Easypad in Germany within 1
year
To achieve 100% of the facilitation market share in Germany within 1st year
STRATEGY - Focus at R&D department (employment of new talents and financing)
- Promotion (special events at offices e.g embassy)
- Distribution channels and direct sales
- Strong advertising campaign in the beginning
PLANNING&DISTRIBU-TION
- Supplier selection (Code of conduct: no child labour, 100% recyable materials used)
- Social media advertising
- Internet BUZZ- Special offers
on womens day and valentine day
- Easypad corners at Nokia stores
- Flagship shops for Easypad
- Increasing brand awareness
ADVERTI-SING
- Development of the product (marketing research)
- Market research
(questionnaires)
- Online sales - Discount policy to distributors
Strategic
position
New entrantsmedium
Competitive rivalry
low
Threat of Substitutes
high
Bargaining power of buyers
low
Bargaining power of suppliers
high
Porters five forces
Faster, Lighter, Thinner Cameras and Gyro iOS 4.3 Operating system 3G on Verizon & AT&T 10 hour battery life
Re-defining of the product
Retail Price € 999
Selling Price € 899 (10% profit margins for the distributors)
COP € 200 (20%)
R & D € 200 (20%)
Marketing Expenses € 300 (30%)
Profit margin for the company € 200
Budgeting Plan
Thankyou