easy steps to building an online presence

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Easy Steps to Create Your Online Reputation

Post on 18-Oct-2014

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The employment landscape has changed dramatically over the past several years. It isn’t enough to be a good individual contributor. People have to know what you can do. Whether you are employed, unemployed, looking for contracting assignments or just graduating, you will need to market yourself. It is up to you to manage your personal reputation and luckily there are tools today that make this easier than ever. In this presentation you will benefit by: Understanding the importance of having the right online presence and how to get started Learning how to create a strategy for using social networks to distribute your message How to purposefully grow your network by using LinkedIn, Twitter, Facebook, Google Plus and blogs.

TRANSCRIPT

Page 1: Easy steps to building an online presence

Easy Steps to Create Your Online Reputation

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Know Yourself!

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What are you passionate about?

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What makes you the BEST?

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• Ask friends, family, coworkers, colleagues

• Review performance reviews• Review customer testimonials or letters of thanks• Review recommendations

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What problem do you solve?What do you do?

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What are your personal characteristics?

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Who is your target?• Company?• Industry?• Department?• Customers?

Who will benefit from your service?

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Value Proposition

I help____________________________ (target audience)

by ______________________________ (personality trait)

_________________________________ (problem you solve)

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What is your unique promise of value?

• Price• Time• Convenience• Functionality• Originality

What problem to do you solve?

How do you make a difference in the

world?

How do you meet/exceed

needs?

• Access• Security• Emotion• Ethics• Reputation

• Style• Benefit• Effort• Ease

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• Clear – be clear about who you are and who you are not.

• Consistent – share across all communications vehicles.

• Constant – always be visible to your target audience.

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Hubs and Feeds

Hub

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Build It!

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Brandyourself.com 2012

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Would you rather see this…

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Or this…

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Constantly grow your network

Engage in Discussions

Nurture your network

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A Rocking Company Page

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Hint: Blogs act very much like websites and could be used as a Hub. (hint, hint)

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Zerply.com

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Flavors.me

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About.me

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• Comment on popular blogs• Comment on Open LinkedIn groups• Write an Amazon book review• Become active on Twitter or

Google+

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Holy Cow! How Much Time Does this Take?

30 minutes each day

– Participate in discussions on LinkedIn– Comment on one blog post per week

– Share interesting industry news– Add new people

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Time Saving Tools

Monitoring Tools

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