easy talk for professional services
DESCRIPTION
Presentation on social media made to professional service agentsTRANSCRIPT
Presented by
Lynette Hawkins
Pick Shovelbeyond marketing group, inc.
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Today… What is Social Media?
Web 1.0 vs. Web 2.0Social Tools
Why Should You Care? How Can Professional Services
Benefit? Easy View: Facebook, Twitter How Can You Get Started?
Easy Talk 3 Hour Seminarwww.pickshovelmarketing.com
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What’s Social Media?
Definition“Media designed to be disseminated
through social interaction.” Wikipedia
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What Is a Social Media Tool?
“Social media tools are online communications in which individuals are able to communicate multiple ways through the use of social software that allows them to form community and conversation.”
Lynette Hawkins
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Web 1.0
Static Page
Site Visitors
Create
Company Website
CompanyWebsite
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Web 2.0 Allows Instant Interaction
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Commonly Used
LISTENNETWORKING SITES
SHAREVIDEO SHARING
CONNECTNETWORKING SITES
FORUMSMICROBLOGS
PHOTO SHARING
SLIDESHARE
BLOGS
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REVIEW
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Why Care About Social Media?
A Shift to the way people communicate
Social networking sites & Blogs: 4th Most Popular online activity
Nielsen 2009www.pickshovelmarketing.com
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is Huge!
2nd most visited site after Google 500 Million Users 50% of active users go on any given day Average user spends 55 minutes
110 Million usersSource: Facebook blog
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Not just for the very young…
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Fastest Growing Segment = Baby Boomers!
Logging on at least 1x per dayEmarker.com
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…Professional ServicesBuilding Customer Network & Branded Conversation
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How Can Professional Services Benefit?
Build & nurture relationships Gain a new media outpost Strategically share information Build “expert” reputation Conduct community marketing Get past the gatekeeper Stay in contact online & offline
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easy view
Two Popular Social Tools
Build Community & Conversations
Personal Account “What’s on Your Mind?” Lots of opportunity to networkBusiness Page Sharing tips Introducing new products Creating customer
dialogue
Average age = 31 years old Pew Internet & American Life
Get Info & Share Info Set up Personal Profile Follow People & Get
Followed “What’s Happening?” 140 characters or less Conversation at the water
cooler but…Everybody Sees it!
Average age = 38 years oldAll Facebook
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Facebook Business Page
A public profile for your business that allows your company and products to be shared with Facebook users and the general public.
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6 Tips for Business Owners on Facebook
1. Set Up Page Info
2. Brand or customize your url
3. Create a Mini Website
4. Show Value
5. Update fans regularly
6. Be intentional –Get Fans/Friends
“Like Us”
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“Knock, Knock Who’s There?
Doorbusters! Last day to save on…”
“Check out
today’s cheapest flights at http://”
“Kick off your holiday
at Phiz.”
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5 Tips for Business Owners on Twitter
1. Post messages (Public & Private)
2. Share tips & value
3. Track companies and people you like
4. Create “Lists”
5. Use to Survey, Announce, Share, Build Branding
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How Do You Get Started?
Slow!
Don’t be afraid
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#1 Include a Picture Embody your brand or company spirit!
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Be strategic about the pic
you select
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#2 Complete Your ProfileLet people know who you are &
about your company
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Use as A Marketing Tool
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Contact:
3-Hour Seminar
Beyond Marketing Group, Inc.
336.854.4196
http://www.pickshovelmarketing.com24 www.pickshovelmarketing.com