easy to use, difficult to master: social media in 2013
DESCRIPTION
This is a presentation on Social Media that I created for the Orlando chapter of the Society for Technical Communication and the UCF FTC chapter.TRANSCRIPT
![Page 1: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/1.jpg)
![Page 2: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/2.jpg)
Thanks for
COMING
![Page 3: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/3.jpg)
Rhyne Armstrong @ninety7 - facebook.com/rhyne – [email protected]
![Page 4: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/4.jpg)
Talking
Why am I
about this?
![Page 5: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/5.jpg)
Great I’m talking to myself.
![Page 6: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/6.jpg)
![Page 7: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/7.jpg)
know
You need to
this stuff
![Page 8: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/8.jpg)
Reality
and where you fit in
Yin & Yang
of social media
Tips
to help you survive
![Page 9: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/9.jpg)
69%
of online adults
![Page 10: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/10.jpg)
![Page 11: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/11.jpg)
![Page 12: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/12.jpg)
850 Million
active users on Facebook
![Page 13: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/13.jpg)
175 Million
tweets sent every day in 2012
![Page 14: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/14.jpg)
163 Billion
tweets since the beginning
![Page 15: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/15.jpg)
80 million
users on Instagram
![Page 16: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/16.jpg)
Tools
These sites are just
![Page 17: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/17.jpg)
You
It starts with
![Page 18: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/18.jpg)
Interconnected
This is our
reality
![Page 19: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/19.jpg)
Fact
Perception is
![Page 20: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/20.jpg)
Rarely
Perception
changes
![Page 21: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/21.jpg)
simple
The basics are
![Page 22: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/22.jpg)
individuals
A gathering of
communicating
![Page 23: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/23.jpg)
New school
Old school
![Page 24: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/24.jpg)
![Page 25: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/25.jpg)
![Page 26: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/26.jpg)
Human
Please, be
![Page 27: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/27.jpg)
voice
Find your own
![Page 28: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/28.jpg)
Image
Protect your
![Page 29: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/29.jpg)
Myth
Anonymity is becoming a
![Page 30: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/30.jpg)
![Page 31: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/31.jpg)
![Page 32: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/32.jpg)
Them
You look for
![Page 33: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/33.jpg)
You
They look for
![Page 34: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/34.jpg)
Recruiting
89% use it for
![Page 35: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/35.jpg)
research
1 of 5 us it to
a prospect
![Page 36: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/36.jpg)
rejected
1 of 3 who use it have
applicants because of it
![Page 37: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/37.jpg)
![Page 38: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/38.jpg)
nothing?
Why not have
![Page 39: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/39.jpg)
How can you be an expert in communication of ANY kind by
ignoring the biggest trend in communication in the modern era?
![Page 40: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/40.jpg)
Don’t
![Page 41: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/41.jpg)
credibility
Build your
![Page 42: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/42.jpg)
sites
Link your
![Page 43: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/43.jpg)
Resources
Use online
![Page 44: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/44.jpg)
fresh
Keep your resume
![Page 45: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/45.jpg)
![Page 46: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/46.jpg)
At work?
Social Media
![Page 47: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/47.jpg)
Networking
Use it for
![Page 48: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/48.jpg)
Research
Use it for
![Page 49: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/49.jpg)
For work?
Social Media
![Page 50: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/50.jpg)
Management
Reputation
![Page 51: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/51.jpg)
Relevant
Help your company stay
![Page 52: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/52.jpg)
Messages
Craft
![Page 53: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/53.jpg)
Own it!
Marketing doesn’t
![Page 54: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/54.jpg)
![Page 55: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/55.jpg)
in
Dive
![Page 56: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/56.jpg)
![Page 57: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/57.jpg)
them
Become one of
![Page 58: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/58.jpg)
Your Job
Never post negative comments about
![Page 59: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/59.jpg)
Your Clients
Never post negative comments about
![Page 60: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/60.jpg)
Flirt
Don’t
![Page 61: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/61.jpg)
Proprietary
Never post
information
![Page 62: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/62.jpg)
everything
Assume everyone can see
![Page 63: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/63.jpg)
What
Watch
you post
![Page 64: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/64.jpg)
when
Watch
you post
![Page 65: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/65.jpg)
where
Watch
you post
![Page 66: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/66.jpg)
![Page 67: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/67.jpg)
Language
Learn the
![Page 68: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/68.jpg)
![Page 69: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/69.jpg)
knowyourmeme.com
![Page 70: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/70.jpg)
post
Check before you
anything
![Page 71: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/71.jpg)
snopes.com
![Page 72: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/72.jpg)
Interact
Use it to
with users
![Page 73: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/73.jpg)
![Page 74: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/74.jpg)
![Page 75: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/75.jpg)
others
Observe what
are doing
![Page 76: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/76.jpg)
![Page 77: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/77.jpg)
gracefully
Stop
![Page 78: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/78.jpg)
Communicator?
Technical
![Page 79: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/79.jpg)
• Social Media Strategist • Community Manager • Blogger • Social Media Marketing Specialist • Search Engine Marketing • Online Customer Service • Online Technical Support • Director of Social Media
![Page 80: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/80.jpg)
• Interactive Designer • API Writer • SEO Manager • Web Analyst • Content Manager • Copywriter • Graphic Designer
![Page 81: Easy to Use, Difficult to Master: Social Media in 2013](https://reader033.vdocument.in/reader033/viewer/2022051411/545c130faf7959c3098b4630/html5/thumbnails/81.jpg)
Discussion
Time for