1 SOCKER STARSEAT. SLEEP. PLAY. REPEAT.

MacBook Pro

AT&T

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DISCLAIMER:

Socker Star Ltd is not authorised and regulated by the Financial Conduct Authority (FCA). The content of this promotion is not authorised under the Financial Services and Markets Act 2000 (FSMA). Reliance on the promotion for the purpose of engaging in any investment activity may expose an individual to a significant risk of losing all of the investment. UK residents wishing to participate in this promotion must fall into the category of sophisticated investor or high net worth individual as outlined by the Financial Conduct Authority (FCA).

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GAMING GETS SERIOUS

Socker Stars are delighted to be able to bring this incredibly exciting investment opportunity to the market. For the first time investors are able to own shares in a AAA rated multi-platform game, developed hand-in-hand with a BAFTA award winning gaming studio and marketed via the WORLD’S leading experts in the field.

Socker Stars will not only appeal to mainstream gamers, it will also feature purposeful, progressive and inclusive gameplay that will truly stand our product out from the crowd. This unique investment opportunity is capped and shares available are limited, however there’s still enough time to get onboard!

TIME TOLEVEL UP!

Mobile gaming is taking the world by storm, with revenues rising to $70.3B at the end of 2018.

Americans now spend more time playing mobile games than watching Netflix  or YouTube, making it a $180.1b industry by 2021!

Mobile Gaming Revenue Growth (YOY)

2016 2017 2018

$36b$52.4b

$70.3b80

60

40

20

0

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DOUBLE DIGITGROWTHThe global mobile gaming industry has achieved unprecedented growth of 25.5% in 2018 and shows no signs of slowing down!

To put that into perspective, it blows other industries out of the water!

Retail: -2.7% Video Streaming: 5.1% Smartphones: 6.2% Automotive: 2.8% Social: 5%

Comparative industry growth 2017-18 based on revenue/user per annum

Mobile: 26.8%

MARKET SHAREMobile now represents 45% of all global gaming sales!

51%

25%

54%

24%

MOBILE

$82BN

2018 2019

$137.9Bn$151.9Bn

Mobile Games PC Games Console Games

24% 22%

MOBILE

$70.3BN

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Mobile Revenues Account for More Than 50% of the Global Games Market as it Reaches $137.9 Billion in 2018.

‘In the span of a decade, mobile gaming will have grown from the smallest segment in 2012 to a 100-billion-dollar industry in 2021’

Source:

AT&T

In 2018, mobile gameswill generate

$70.3Bnor 51% of the global market

GLOBAL GAMES MARKET 2018 PER SEGMENT

WHAT’S POSSIBLEThere’s now over 10 mobile games in the market that gross over $1b annually, with the world’s leading titles making over $10m a day!

PERFECT COCKTAIL

$12m per day

$5m per day

$4m per day

Mobile gaming is a competitive space, however we have partnered with the industry’s leading agencies to maximise our success through the mechanics below;

EXCELLENT MARKETINGBig budget, hyper targeted paid-marketing strategy, with a sizeable budget in place to ensure cut-through

PURPOSEFUL GAMEPLAYPure entertainment is a must, however we’re also keen to deveop a game with a purpose and we plan to work with some of the world’s biggest celebrities, charities and brands to help tackle child obesity

GREAT DEVELOPERSWe’re working with one of the world’s leading developers to produce a AAA title that’s simply too good to put down

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PICK ME UP AND PLAY!Socker Stars is a free-to-play online multiplayer, that challenges users from around the world to go head-to-head in a dynamic, fun and addictive Socker match.

In order to stay on top of their game, our players will be encouraged to increase their character’s abilities by making healthy food choices prior to kick-off.

Players will also have the opportunity to enter a range of tournaments in order to increase their skills, win medals and battle their way through the field.

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ACTIVE BODIES ACTIVE MINDS

Around a third of children aged 2 to 15 in the UK are overweight or obese.

Children are becoming obese at an earlier age and staying obese for longer.

This is a national epidemic and we believe that Socker Stars has the ability to educate young audiences about the positive effects that a balanced diet can have on performance and mental wellbeing.

This is achieved through our unique ‘Tamagotchi’ inspired mechanic that encourages gamers to return to the app on a daily basis in order to nurture their character through healthy food choices and training/exercise sessions, all designed to increase their ability and performance in the game itself.

Socker Stars will also sync with a range of popular Smart watches in order to encourage users to get active in the real world in exchange for extra in-game bonus points and goodies!

Whether that is simply doing 10 quick star jumps or enjoying a brisk walk to school!

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REWARD BASEDMONETISATIONSocker Stars is 100% free to play, encouraging participation regardless of skill, age or finances.

However, the game will also include a range of diverse in-game purchase options (circa £0.30p-£3), including;

Bespoke player customisation and apparel, (i.e. boots, haircuts, kits & bling) and fun status upgrades like goal celebrations, taunts and twerks.

Additionally the game will incorporate key brands and sponsors through stadium naming rights, pitch-side billboards and in-app advertising.

TIMELINE 2019|2020

Development and launch of the game will be completedwithin 12 months with key milestones highlighted below;

SEPTEMBER OCTOBER MARCH JULY

PREPRODUCTION10 days of planning

and preparation before build

PRODUCTION190 days of

development, from artwork through level design and gameplay

BETATest game launched in selected markets, Product bug tested

and optimised for release

GAME LAUNCHEDMarketing spend

and release strategy activated

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MARKETING STRATEGY

VIDEOADVERTISING

INFLUENCERSTRATEGY

PAID MEDIA

SOCIALSTRATEGY

ANALYTICS

We work with a range of growth-hackers and social advertising experts to deliver results across the areas below;

Concept & Writing

Production

Distribution

Creator Identification

ContactNegotiation

CampaignManagement

Reporting

AdOptimization

Ad Creation

Real-TimePlatform

Optimization

AssetCreation

CommunityManagement

Promotions &Contesting

Research

Reporting

MultivariateTesting

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BUSINESS SUMMARYOur revenue projections are based on the ‘freemium’ model of free game downloads and in-app purchases (IAPs). We anticipate that 3% of gamers will spend an average of £3 per month on IAPs. These are conservative figures based on current market sentiment and do not include the potentially significant revenue streams that we could achieve through in-game marketing and sponsorship.

£13 M £16 M

YOUR INVESTMENT

Annual Revenue Forecast Per Share Price Increase

YEAR 1 YEAR 2 YEAR 3

£0.84

£2.25£2.33

In order to invest you will be required to buy a minimum of 20,000 shares at 45p per share (£9000 total), whilst also being certified via one of the categories below;

(i) High Net Worth Individual(ii) Self-Certified Sophisticated Investor(iii) Restricted Investor

Projected New Investor Returns

Dividends (per share) generated over three years £0.50p

Value (per share) of investment after three years £2.33

or a total of £ £23,262,206.49

Plus dividends of £ £5,066,652.16

less costs of £ £4,500,00.00

Total Value Increase to Investor £23,828,858.65

Total Yield on Investment 629.53%

YEAR 2 YEAR 3

6

4.5

3

1.5

0

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MEET THE TEAM

BAFTA and multi award winning independent game development studio with a great reputation for creating original games with high production values.

Pixel & Sons is a 3D animation company that specialises in all areas of film, animation and high-end CGIs.

App Store optimisation, guaranteeing cut-through across Google Play and the app store.

Mobile gaming is a rapidly expanding market therefore presents a lucrative opportunity for mobile game investors.

At the same time, rapidly expanding markets pose certain risks and uncertainties.

Your choice to invest must therefore take into consideration the nature of the industry.

To help guide your decision we have created a detailed investment and compliance document that is available upon request.

RISK & REWARDS

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Playerthree, founded in 2001, they are an award-winning independent game development studio with a great reputation for creating original games with high production values.

Whether their goal is to entertain, educate or increase brand awareness, they develop great cross-platform games from concept through to delivery.

They work openly (and often secretly) with clients great and small, including advertising agencies, design agencies, marketing agencies, media owners and even other games companies.

Games for Brands

They have over a decade of experience working directly with brands including Coca Cola, SEGA, BBC, Sony Computer Entertainment, Nickelodeon, Disney and Cartoon Network.

Playerthree, work hard to create new and innovative game concepts unique to the brands we promote, with high production values that match our clients’ expectations. They have a legacy of great games that have been used to help promote campaigns worldwide, winning awards including a BAFTA, two Webbys and a One Show Silver.

While they are comfortable creating characters and developing new IP to create a brand, they are equally at home extending and animating 2D and 3D artwork from existing characters and brands.

They have the skills and resources to handle everything in the game production process in-house, in our studio near London Bridge, SE1.

Games for Education

Their educational games for many clients including the United Nations, National Science Museum and Channel 4 have received worldwide critical acclaim for being highly playable as well as informative and educational and attracting millions of users to their content.

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BAFTA and multi award winning independent game development studio with a great reputation for creating original games with high production values.

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PiXEL SONS

ORIGINS

Pixel & Sons is the newest addition to the Glass Canvas Group which comprises Glass Canvas London and Sheffield.

Founded in 2001 by Andrew Goodeve, Glass Canvas has over sixteen years experience creating marketing material for the property market.

Pixel & Sons expands the group’s offering, using the combined resources and experience in design and CGi to produce film, animation and images for the advertising and marketing sectors.

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CONCEPT GENERATION

I t starts with a conversation and always with the same simple question, ‘What if?’

Good design is nothing without a good concept and Pixel & Sons work tirelessly to ensure that they exhaust all creative avenues.

And, because they never stop asking that one simple question, they get not only the strongest ideas but also the best poss ib le execut ion of those concepts.

IMAGE

Think bigger. Your marketing visuals can go far beyond photography.

The production pipeline encompasses everything from 3D modelling, lighting and texturing to matte painting and photo re touch ing .

T h e ex p e r i e n c e d artists use every tool at their disposal to illustrate ideas, augment reality and to create t h e i m p o s s i b l e .

ANIMATION & FILM

We don’t all have a Hollywood budget, but a project doesn’t have to cost the Earth.

Pixel & Sons love everything about film and animation and they have discovered from watching other people that it’s not always as easy as they make it look.

I guess Pixel & Sons just speak the language. From casting and scriptwriting through to editing and post production, They’ve got it covered.

PiXEL SONS

Pixel & Sons tell stories. Whether it’s an animation, a film, a still image, they create fiction you can believe.

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Redbox Mobile PLC was in February 2013 and has become the leading App Store Optimization (ASO) Company.

This new and developing industry has similar challenges to the ones that faced website owners when the Google Search Engine began to dominate the discovery of websites.

This led to a new industry that focused purely on Search Engine Optimisation (SEO). For an App, the solution is referred to as App Store Optimization, ASO is the service that Redbox Mobile delivers.

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What is ASO?

App Store Optimisation (ASO) is the process of improving the discoverability of your app in the Google Play Store and the Apple App Store.

By increasing the visibility of your app in the app stores, you are driving traffic to your app page and encouraging users to download your app.

The assessment of an ASO campaign extends beyond the ranking of your app by search term; ASO for apps can be shown to also deliver increases in downloads, usage, revenue and ultimately, profit.

The increased visibility is achieved through optimising your app to rank high in an app store’s search results for relevant searches.

Techniques of ASO for apps focus on your app’s metadata, graphics and methods of improving your ratings and reviews.

How does ASO work?

In both the Google Play Store and Apple App Store, algorithms are used to determine the order apps rank in the search results.

The algorithms calculate the ranking order by considering a variety of user engagement and feedback factors, which include the number of: page views, downloads, uninstalls, ratings and reviews. The algorithm also ranks the apps in the search results based on the relevancy of the app for the user‘s search.

The algorithms use metadata as a proxy of relevancy; keywords in the title, descriptions and keywords field are analysed and relevancy is calculated.

The process of ASO for apps specifically targets the ranking factors used by the app stores‘ algorithms. For example, keyword optimisation involves researching the app, the app genre, and keywords the app currently ranks for.

However, keyword optimisation is only one aspect of ASO for apps; graphics and the way you utilise and gather your ratings and reviews are also optimised to improve the proportion of page views that turn into downloads.

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MacBook Pro

AT&T

Socker Stars Ltd.Cornhill House, 59-60 Cornhill, 1st Floor, London, United Kingdom, EC3V 3PD.

Telephone +44 (0) 207 183 2486 info@sockerstars.co.uk | www.sockerstars.com

EAT. SLEEP. PLAY. REPEAT.