eb2011application_lcutp_vp_mkt_comm_cornelio_garces
DESCRIPTION
Aplicación para EB 2011 MKT&COMMTRANSCRIPT
CHARGE FOR:
Applying for VP MKT & COMM-------------------------------------------------------------
AIESEC - CAS
Name:
Cornelio Garcés Molinar Age:
23 years
Contact Details
E-Mail:
Gchat:
MSN:
Skype:
nello2287
Mobile:
6490-3119
Home:
AIESEC eXPerience
Positions
Position: Entity: Date:
MKT member LC UTP MKT & COMM 2009
IM member LC UTP MKT & COMM 2010
ER sales member LC UTP ER 2010
Regional and International Meetings
Conference Role Place Date
SI Delegate Panama 2009
OPSI-GROWTH OVP Comm Panama 2009
OPSI-GROWTH Delegate Panama 2010
EPA OCP Panama 2010
JUMP Delegate Panama 2010
Academic and Professional eXPerience
Studies
Career University Date Key learning
Electronics and
Telecommunications
Engineer
Technological
University of
Panama
2010 Group work
Work
Position Employer Date Key learning
Sales Rep. Dell Panama 2007 Pascience
Support and
Monitoring Eng.
Cable Onda 2010 Time Manage
1. How does the Brand Experience relate to the Exchange and Talent Management areas and the
overall performance of our organization? Why it is important to work in synergy between these
areas? Specially in 2011.
The Brand Experience is the promise and the way to understand how our
members, supporters, experience AIESEC as a brand. Is what we offer
them in AIESEC, what AIESEC can give them.
It is related in an internal and external way, with both Exchange and
Talent Management, in an internal way with Exchange it encourage the
member to go on exchange, and in Talent Management creating job
descriptions, talent allocation and planning, and in conference creation.
In an external way for Exchange, it is use in EP recruitment and in
Exchange sales and for Talent Management in recruitment campaigns.
Working in synergy with both areas is very important, creating
campaigns in recruitment, exchange programs, internal jobs, will give
members and outsiders a good brand experience, fulfilling the promise
that AIESEC offers.
This will not only fulfil the promise but it will make AIESEC more
attractive to the outsiders, increasing our membership and our exchange
participants which is one of our priority goals if we want to be full
status this year. Achieving this will not only benefit us as a committee
but will help the organization in demonstrating the fact that we really
offer a good experience around the world and in our region, making
companies and students look for us as their first alternative.
2. How do you see this role contributing to improve the sales performance, the number of support
partners, the number of exchanges and the awareness of AIESEC products in the external
environment?
We have to work in synergy with the Sales and ER team and why not, the
rest of the LC, in making a good campaign, that can make companies more
interest in what AIESEC can give them, what benefits they will have,
possibly making them want to be part of AIESEC as partners or asking
for interns.
In my time in the Sales team I have learn that many companies read the
email with the basic information of AIESEC, and when you call them,
they are more interest in what AIESEC is, and what we can offer them as
an NGO.
When a company is interest in AIESEC having a sales meeting or a
partnership is more easy, giving the sales team more confident when
they need to go and sale.
In my opinion a good email with the basic information of what AIESEC is,
what we do, what we can give, and the adequate use of the Social Media
could be use as a follow up, an introduction to AIESEC or else promoting
ourselves between companies. By doing this I think it will not only help
ER but the other areas in achieving their goals.
3. Which is the main strength and the main weakness of our internal communications processes
and how would you improve them in order to achieve our 2011 goals? (focusing on the
importance of communications in every area, not only MKT&COMM)
In my opinion overall we are good in ways of communicating inside our
Committee, but still I think we have weaknesses, but in my consideration
our main weakness is that our communication is not constant, not just
inside of our LC but between CAS committees.
Still we have a strength, and is that we have so many ways of
communicating like the Social Media, myAIESEC, and we just need to use
it more effectively.
We have to reinforce the way we communicate first inside the LC, make it
more effective, and try to do it in a constant way giving the chance to
everyone to participate and learn from other areas inside the LC, and
then do it in a regional way, and then we will not just learn to
communicate more effectively but we will have a learning environment.
Taking advantage by the fact that our LC is in CAS one of the
committees that uses more the Social Media as a way of communication.
4. How would you cover the gaps left by the EB 2010? specifically the ones left by the LCVP
MKT&COMM.
We need to make more promotions inside UTP first, I don’t think we need
an event to promote ourselves, people already know who we are, or at
least have heard from us, and we need to take advantage of that and make
effective promotions that captivate the students making them more aware
of what is AIESEC, join us or go for an internship.
When we are well positioned inside the UTP, then we go for the outside
trying to get more appearances in the media, working with ER in
planning a way of promote ourselves in companies giving them a great
AIESEC XP and a good follow up, supporting the Sales team so they don’t
lose communication and have a better tracking and promotion making the
companies more interest in AIESEC.
Start creating the culture of using our main tool that is MyAIESEC.net
as a way of communication, a platform for research, a way of promoting
our LC to other regions. A campaign that should be impulse by IM.