ebay for e-commerce

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Victory Group CMMU MS15C

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A case study from CMMU class.

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Page 1: eBay for e-Commerce

Victory GroupCMMU MS15C

Page 2: eBay for e-Commerce

หนั�งสื�อพิมพิ�รายวั�นั ประจำ�าวั�นัที่�� 11 ตุ�ลาคม 2556.... อ�านัตุ�อได้�ที่�� : http://bit.ly/1c7K4RK

Page 3: eBay for e-Commerce

Process1. Find opportunities.

- Online Marketplace (Local)- Shopping Mall- Storeroom

Page 4: eBay for e-Commerce

Process2. Estimated shipping costs.

Page 5: eBay for e-Commerce

Process3. Post to Sell

Page 6: eBay for e-Commerce

Why such product

• Limited edition (Thailand Only) : Disney Music Box

• Collection : Chinese Auspicious Animal Set, Ganesha Load of success

• Handmade : Predator and Alien Collection

• Popular Souvenirs : Siang Pure Oil

Page 7: eBay for e-Commerce

Product Portfolio

Alien vs Predator Collection

Ganesha: Lord of Succes

Chinese AuspiciousAnimals Set

Page 8: eBay for e-Commerce

Siang Pure Oil

Disney Music Box

Product Portfolio

Page 9: eBay for e-Commerce

Assumption and Strategy

1. USD/THB Exchange Rate = 31.5 (eBay)2. Shipping Cost

Thai Post = Small Package by AirFedEx = International Economy

DHL = Express Worldwide

Ship to : Boston, USA (02201-2021)

Page 10: eBay for e-Commerce

Assumption and Strategy

3. Pricing- Round 1 : Formless- Round 2 : Use pricing model as follow

Rounded Up [(Gain*Cost) + Portage]

(Unit : USD)

Page 11: eBay for e-Commerce

Alien vs Predator Collection

This is an unique handmade Predator Collection made from steel. The size of models display on photo with 634g total weight. You can't find them from other places ... Thailand Only !!!

Round 1: 3-10 October 2013Round 2: 15-26 November 2013

Page 12: eBay for e-Commerce

Alien vs Predator Collection

This is an unique handmade Predator Collection made from steel. The size of models display on photo with 138g total weight. You can't find them from other places ... Thailand Only !!!

Round 1: 3-10 October 2013Round 2: 15-26 November 2013

Page 13: eBay for e-Commerce

Alien vs Predator Collection

This is an unique handmade Predator Collection made from steel. The size of models display on photo with 138g total weight. You can't find them from other places ... Thailand Only !!!

Round 1: 3-10 October 2013Round 2: 15-26 November 2013

Page 14: eBay for e-Commerce

Chinese Auspicious Animals Set

This is an unique Chinese Auspicious Animals Set (7 pieces) made from lacquered sandstone. The size of models display on photo with 1,733g total weight. You can't find them from other places ... Thailand Only !!!

Round 1: 12-19 October 2013Round 2: 15-26 November 2013

Page 15: eBay for e-Commerce

Ganesha: Lord of Success – Resin Statue

This beautifully detailed color Ganesh sculpture will add delight to any decor.

Round 1: 12-19 October 2013Round 2: 15-26 November 2013

Page 16: eBay for e-Commerce

Siang Pure Oil

SIANG PURE OIL FORMULA I ‘RED’ – 25cc

SIANG PURE OIL FORMULA II ‘WHITE’ – 25cc

(relief of dizziness)

15-26 November 2013

Page 17: eBay for e-Commerce

Disney Music Box

You are bidding "Disney Music

Box - Donald Duck" a limited

collection from 7-11 convenient

store, Thailand.

15-26 November 2013

Page 18: eBay for e-Commerce

Result

Page 19: eBay for e-Commerce

Result (Round 1)

http://www.ebay.com/itm/151142349504?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

http://www.ebay.com/itm/151142346437?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

http://www.ebay.com/itm/151135993361?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

http://www.ebay.com/itm/151135992091?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

http://www.ebay.com/itm/151135986609?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

Page 20: eBay for e-Commerce

Result (Round 2)

http://www.ebay.com/itm/141116813174?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116796797?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116807619?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116851674?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116839676?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116855799?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116844995?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

Page 21: eBay for e-Commerce

Challenges, lesson learns and solutions

Challenges

• How to use Ebay for selling

• How to use Paypal for money transfer

• Add as many photos as you can to your auction. Always remember that eBay shoppers are actually buying something “Sight unseen”

Solutions

• Adapt and create the strategic marketing and product plan. Such as Packaging, it’s a key element in added value.

Page 22: eBay for e-Commerce
Page 23: eBay for e-Commerce

Thank You.