ebay for e-commerce
DESCRIPTION
A case study from CMMU class.TRANSCRIPT
Victory GroupCMMU MS15C
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Process1. Find opportunities.
- Online Marketplace (Local)- Shopping Mall- Storeroom
Process2. Estimated shipping costs.
Process3. Post to Sell
Why such product
• Limited edition (Thailand Only) : Disney Music Box
• Collection : Chinese Auspicious Animal Set, Ganesha Load of success
• Handmade : Predator and Alien Collection
• Popular Souvenirs : Siang Pure Oil
Product Portfolio
Alien vs Predator Collection
Ganesha: Lord of Succes
Chinese AuspiciousAnimals Set
Siang Pure Oil
Disney Music Box
Product Portfolio
Assumption and Strategy
1. USD/THB Exchange Rate = 31.5 (eBay)2. Shipping Cost
Thai Post = Small Package by AirFedEx = International Economy
DHL = Express Worldwide
Ship to : Boston, USA (02201-2021)
Assumption and Strategy
3. Pricing- Round 1 : Formless- Round 2 : Use pricing model as follow
Rounded Up [(Gain*Cost) + Portage]
(Unit : USD)
Alien vs Predator Collection
This is an unique handmade Predator Collection made from steel. The size of models display on photo with 634g total weight. You can't find them from other places ... Thailand Only !!!
Round 1: 3-10 October 2013Round 2: 15-26 November 2013
Alien vs Predator Collection
This is an unique handmade Predator Collection made from steel. The size of models display on photo with 138g total weight. You can't find them from other places ... Thailand Only !!!
Round 1: 3-10 October 2013Round 2: 15-26 November 2013
Alien vs Predator Collection
This is an unique handmade Predator Collection made from steel. The size of models display on photo with 138g total weight. You can't find them from other places ... Thailand Only !!!
Round 1: 3-10 October 2013Round 2: 15-26 November 2013
Chinese Auspicious Animals Set
This is an unique Chinese Auspicious Animals Set (7 pieces) made from lacquered sandstone. The size of models display on photo with 1,733g total weight. You can't find them from other places ... Thailand Only !!!
Round 1: 12-19 October 2013Round 2: 15-26 November 2013
Ganesha: Lord of Success – Resin Statue
This beautifully detailed color Ganesh sculpture will add delight to any decor.
Round 1: 12-19 October 2013Round 2: 15-26 November 2013
Siang Pure Oil
SIANG PURE OIL FORMULA I ‘RED’ – 25cc
SIANG PURE OIL FORMULA II ‘WHITE’ – 25cc
(relief of dizziness)
15-26 November 2013
Disney Music Box
You are bidding "Disney Music
Box - Donald Duck" a limited
collection from 7-11 convenient
store, Thailand.
15-26 November 2013
Result
Result (Round 1)
http://www.ebay.com/itm/151142349504?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649
http://www.ebay.com/itm/151142346437?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649
http://www.ebay.com/itm/151135993361?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649
http://www.ebay.com/itm/151135992091?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649
http://www.ebay.com/itm/151135986609?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649
Result (Round 2)
http://www.ebay.com/itm/141116813174?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
http://www.ebay.com/itm/141116796797?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
http://www.ebay.com/itm/141116807619?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
http://www.ebay.com/itm/141116851674?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
http://www.ebay.com/itm/141116839676?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
http://www.ebay.com/itm/141116855799?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
http://www.ebay.com/itm/141116844995?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
Challenges, lesson learns and solutions
Challenges
• How to use Ebay for selling
• How to use Paypal for money transfer
• Add as many photos as you can to your auction. Always remember that eBay shoppers are actually buying something “Sight unseen”
Solutions
• Adapt and create the strategic marketing and product plan. Such as Packaging, it’s a key element in added value.
Thank You.