ebay partner network & optimizely: optimization best practices
TRANSCRIPT
Optimization Best Practices with OptimizelySpeakers
John ToskeyDirector, Global eBay Partner Net-work
Evan KravitzSr. Account ExecutiveOptimizely
•Optimization: What is it and why is it important?
•About Optimizely & Case Studies
•Optimizely Demo
•Best Practices for Getting Started with Optimization
•Q&A
Agenda
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•Small changes can produce dramatic results
•One size does not fit all; understand your key audiences
•Getting started in easy; just go to www.optimizely.com/plans and create a free account!
Key Themes
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The new B2C marketing competencies focus on user identity
data and personalization, with a goal of having the right content and
experience for each user (during the 3 seconds they are looking at the
page). - TechCrunch
Industry Leaders Use Optimization as a Cornerstone of their Digital Strategies
“As Google does, most of our work is proven or disproven by A/B testing. Only that which leads to an improved experience gets rolled out to everyone.” - Netflix Investor Relations
“It’s really important to get it out in the market and test it with people to see what they think.”
- Mike Schroepfer, CTO of Facebook
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Transform Marketing Campaigns
Simple copy experiments garnered 12 million additional participants
+40%Participants
Headline and CTA Control Winning Headline and CTA Variation
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• Client of Optimizely for 3+ years
• Running 500+ tests per year
• Revenue has doubled two years in a row through testing and optimization
Iterative Testing Approach Drives Big Results
Optimization Encourages Constant Iteration and Discovery
• Data is actionable, improvement measurable, and risks calculated
• Iteration through testing is the first step
• Dynamic experiments enable new discoveries
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•Small changes can produce dramatic results
•One size does not fit all; understand your key audiences
•Getting started in easy; just go to www.optimizely.com/plans and create a free account!
Key Takeaways
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