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Make Shopping Bigger on eBay

• Nov 23 Thanksgiving

• Nov 24 Black Friday

• Nov 25 Small Business Saturday

• Nov 27 Cyber Monday

• Nov 28 Giving Tuesday

• Dec 12 Beginning of Hanukkah

• Dec 15 Free Shipping Day

• Dec 24 Christmas Eve

• Dec 25 Christmas

• Jan 1 New Year’s

Why Market and Advertise Your Listings on eBay

83% prefer promotions.

Buyers coming to the site want deals. Create promotions and offer

them what they’re looking for.

Stand out from the crowd.

1B listings on eBay. Ads put your merchandise front-and-center.

Drive visibility.

171M active buyers. Promoted Listings boosts your product’s visibility

so it’s seen by more buyers.

Increase sales.Promotions can increase sales by 11%.* Promoted Listings unique

cost per sale model means you only pay when the item sells.*Claims are based on gross merchandise volume (GMV) data generated by a defined set of items on eBay during 2016-07-04 and 2016-12-31 which were

promoted in a variety of formats (example order size discounts, free shipping offers, sales events, and related item discounts) by their sellers’ use of the

promotions management tool on eBay for the first time. The GMV from the sale of these items was measured before and during these promotions. The increase

is the difference between the GMV measured before and after compared to it during the promotions. Your actual results from use of the promotions management

tool on eBay may vary and eBay makes no guarantee that you will see similar results.

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What Is Promotions Manager?Promotions Manager is a merchandising

tool that enables you to grow sales by up

to 11%* through special offers that compel

buyers to shop and spend more.

• Choose the offer that suits your business

• Offers highlighted on View Item pages

• “Offer shopping pages” created—more ways to shop your items

• Top performing offers are called out in search

*Claims are based on gross merchandise volume (GMV) data generated by a defined set of

items on eBay during 2016-07-04 and 2016-12-31 which were promoted in a variety of formats

(example order size discounts, free shipping offers, sales events, and related item discounts) by

their sellers’ use of the promotions management tool on eBay for the first time. The GMV from

the sale of these items was measured before and during these promotions. The increase is the

difference between the GMV measured before and after compared to it during the promotions.

Your actual results from use of the promotions management tool on eBay may vary and eBay

makes no guarantee that you will see similar results.

Launch Your Campaign in 3 Easy Steps

1Choose your offer type.

2Choose your inventory.

3Set dates and go!

Promotions in Search Results

Stand out in search

Strong promotions are automatically highlighted in search.

Promotions on View Item page

Promotions help you merchandise.

They allow you to show more of your items to buyers.

Offer Shopping Page

Unique shareable URL to send to your customers and followers, giving buyers more ways to find your items.

Which Promotions Work Best?Fashion

• Minimum quantity discounts: Ex. Buy 1 Get 1 50% off on shoes: Extra 25% off when you buy 2 or more shirts

Home & Garden

• Spend discounts: Ex. Save $20 when you spend $200 or more on all linen• No minimum spend: Extra 10% off on all kitchen supplies

Electronic & Technology

• No minimum spend: Extra 5% off on all TVs• Minimum quantity discounts: Ex. Buy 1 Get 1 10% off on speakers

Parts & Accessories

• Minimum quantity discount: Ex. Buy 3 Get 1 free on tires• Spend discounts: Ex. Save $20 when you spend $100 or more on oil and filters

Collectibles

• Minimum quantity discounts: Ex. Extra 10% off when you buy 3 or more postcards• Spend discounts: Ex. Save $20 when you spend $100 or more on posters

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3 Ways to Optimize Your Offers

1 Plan ahead.

2 Group items together.

3Track results and adjust.

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What Is Promoted Listings?

Promoted Listings is an advertising tool that boosts item exposure by 30%*

and increases the likelihood of a sale.

1. Low risk—pay only when your item sells and get up to $55 in credit.✝

2. Quick set-up—launch a campaign in 3 easy steps.

3. Real-time reporting—monitor your data and adjust any time.

*Based on data from May through June, 2016. Measured on 40,000 listings that had sales before they were promoted and had promoted listing sales after they were promoted.

✝Must be eBay Top-Rated seller and/or Anchor Store subscriber to be eligible for Promoted Listings credits. Learn more.

Launch Your Campaign in 3 Easy Steps

1Select individual listings to promote.

2Use trending rates to guide your ad

rate selection.

3Set dates or always on.

Have Your Ads Featured in Premium Placements

10 placements in search:

• Top: 4, 5

• Middle: 12, 13, 14, 24, 25

• 2 at the bottom of each pagination

Related item module on item page:

• 4 placements above item description

• Dedicated strip below item description

Other:

• My eBay

• Browse pages

• Orders pages and more

Promoted Listings in SearchExamples of ads featured top of search, middle of search, and bottom of search.

Promoted Listings on Item PagesExample of premium inventory in merchandising placements above your item’s description. Dedicated strip below the item description.

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Promoted Listings on Other PlacementsYour ads can also appear on other placements

across eBay such as Homepage, My eBay,

Ended item pages, Browse pages, Product

pages and more.

3 Ways to Optimize Your Campaigns

1. Always on.

• Create evergreen campaigns with no end dates for inventory that’s always on hand.

• Select campaign names based on inventory in each campaign such as category, brand, quantity, or price.

2. Never overpay.

• Use trending rates to stay competitive and improve the chances of your ads being displayed more often.

3. Monitor and adjust.

• Monitoring your Promoted Listings dashboard in real time.

• Start, stop, or make changes to your campaigns at any time.

When Is the Right Time to Promote Items?Improve visibility for listings that don’t get enough visibility in search.

Increase velocity for your best sellers, hot inventory, or seasonal items.

Sell excess inventory to make room for new items or get of discontinued ones.

Stand above the crowd in categories where there is competition.

Promote items with higher selling price that otherwise don’t move easily.

Optimize Your CampaignsLow click-through rate:

• Price items competitively• Create descriptive listing title• Add high-quality photo

Low click-to-sales conversion:

• Add more photos• Shorten handling and delivery time• Timely restock items• Flexible return policy and pay options

Low impressions:

• Properly categorize items• Add relevant keywords to listing title• Increase listings in campaign• Make ad rates competitive

Resources

Promotions Manager

Learn more: www.ebay.com/promotionsmanager

To access the tool:

www.ebay.com/sh/mkt

www.ebay.com/sh/mkt/promotionsmanager/dashboard

Retail calendar:

http://pages.ebay.com/specialoffers/helpmeplan.html

FAQ:

http://www.ebay.com/promotionsmanagerfaq

Promoted Listings

Learn more:

www.ebay.com/promotedlistings

To access the tool:

www.ebay.com/getpromotedlistings

Optimization guide:

http://p.ebaystatic.com/aw/sell/PLOptimizationGuide_Revised.pdf

FAQ:

http://www.ebay.com/promotedlistingsfaq

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