ebew december 2014 newsletter
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Serving Alameda and Contra Costa Counties Vol. 1, Issue 3
December 2014, End of Year Wrap-up
Brendan Havenar-Daughton | 510.817.4683 | [email protected]
Naila Ahmed| 415.973.8257 | [email protected]
Never Mistake Motion for Action -Ernest Hemingway
Thursday, January 15
February SAC Meeting
EBEW Leadership Retreat: PM & Co-Chairs map out 2015
SAC Meeting Location Needed Interested in Hosting?
Please share your availability: Share Availability Via Doodle
For more details please email [email protected]
Our new website is live! Customer focused
Centrally Located Resources Up To Date Events
Finishing Strong: A year of both Challenge and Accomplishment
Accomplishments CYES exceeds goal and expands service in Contra Costa County EBEW hires Partnership Manager to increase engagement and
strengthen Strategic Advisory Committee HVAC service extended to Small/Medium Businesses (SMB) New technologies prepare Smart Solar to double their impact
Challenges Title 24 impacts SMB implementation rates, increases
administrative costs and requires compliance training for both contractors and municipal building departments
Energy savings for deemed measures reduced Inability to meet EBEW savings goal due to significant mid-
Week of January 25
SAC Planning Sub-Committee Meeting, Time, Date & Location TBD
Week of February 1
EM&V Working Group Meeting Time, Date &
If you give the customer a choice to earn a higher incentive, they will feel more empowered to do the project, period. - Hypothesis of the Customer Engagement Incentive
New Incentive Structures Offer Higher Rebates for Customer Engagement
First, a bit of background - Last month Brendan, Cara and Rachel were invited to attend PG&Es Government and Community Partnerships 2015 Partner Planning Meeting. Karen Zelmar, PG&Es Director of EE programs, invited government partners to present a TEED talk. Yes, you read that correctly (see icon, center column). Karen has encouraged her staff (and partners) to introduce new and innovative ideas on programs, process improvements or just about anything that could improve the customer experience in our energy efficiency programs. Brendan jumped at the opportunity and presented a new way to structure the EBEW incentive offer. PG&E liked the idea and invited Brendan to present to the larger EE team at PG&E. To say the least, there were lots of questions that demonstrated curiosity, interest and intrigue. The best part of this incentive re-boot is that it offers incredible flexibility,
EBEW PM Presents New Incentive Concept to Government Partners and PG&E, for SMB Sector
depending on an implementers needs and values.
The hypothesis of the customer engagement incentive is that if you give customers a choice to earn a higher incentive, they will feel more empowered to do the project, period. Here is how it works after EBEW auditors complete their energy assessment in a local business, the customer (traditionally) is presented with two options: either take advantage of the incentive offer and install the project or choose not to install the project at all. The problem with this approach is that customers are only given two options, and only one of those options helps EBEW achieve our goal. A growing body of behavioral research suggests that people tend to compare
options rather than choose options. This means that the manner in which options are presented tend to affect the customers final choice. This concept offers great potential for the energy efficiency (EE) sector by offering a solution that can increase our ability to communicate the true value of EE projects to our customers. One option EBEW would like to add to the customer offering is the opportunity to engage. An easy way to conceptualize engagement in this context is thinking of it as a checklist. On this list are customer actions that result in direct and indirect benefits to our Partnership and to the customers themself. Examples include: enrollment in the My Energy platform, completing an online survey, or referring two other business owners to our services. Customers completing all activities on the checklist would be eligible for a 25% incentive kicker.* This additional incentive may be the extra push that most customers need, but at the very least it gives the customer another option to move forward with implementation. While this approach may seem more costly than the traditional approach, the value derived from customer feedback and engagement will strengthen and prepare EBEW for long-term programming, leading to robust and sustainable services that are can capture deep energy savings. *Incentives will be capped.
The Strategic Advisory Committee has allocated $90,000 to support activities that build local government capacity to identify and implement energy efficiency projects. Through decision by consensus, the committee has decided to hire an experienced EE
professional who will work directly with EBEW government stakeholders. The goal of this effort is to meet cities where they are and provide relevant management and planning resources that result in clear pathways to EE/RE implementation. If you have a lead, please call Brendan 510.817.4683.
EBEW Seeks Experienced EE Professional To offer direct support for local governments committed to developing a comprehensive EE action plan.
Rewarding Engagement & Empowering with Choice
TEED talks focus innovation on energy efficiency
Strategic Advisory Committee
PM On-Boarding Process
A rough estimate of how your Partnership Manager has allocated his time from July through December 2014. See below for details of activities for each category.
PG&E partners with hundreds of local governments throughout northern California to ensure that energy efficiency resources are allocated in a way that strategically aligns with local needs and interests. Most of these partnerships are managed directly by the local governments themselves (at a county or COG level). In some cases the managing organization is an NGO. EBEW is unique in that PG&E and an independent consultant share partnership management responsibilities. Given this structural arrangement it is important that EBEW governments offer general guidance and direction to their PM to ensure programmatic relevance and positive community impact.
Partnership Management DECLASSIFIED Breaking down the hours
Partnership Management Activities
Local Government Partnerships, Background
Landing Page, www.EBEW.org
Stakeholder Outreach Strategic Planning External Relations PM On-Boarding Process Meetings, phone calls, emails,
newsletter, website, requested support
SER Planning, visioning, networking, research
Communication and collaboration with organizations/coalitions outside the partnership; Conference attendance
Hiring of PM, Data transfer, historical review of partnership,
resource organization Strategic Advisory
Committee Service Coordination Regulatory Tracking Something Missing?
Conveying, Governance, Building structure, Meeting
Optimize coordination of ES&S, service providers,
Monitoring CPUC proceedings/decisions, meeting/communicating with Jeremy
Battis, Title 24
Promoting Transparency Through Collaboration
Onward to 2015 - Happy New Year! East Bay Energy Watch, Serving Alameda and Contra Costa Counties