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    Definition of e-Commerce Formulating commercial transactions at a site remote

    from the trading partner and then using electroniccommunications to execute that transaction.

    The definition includes business to business andbusiness to consumer transactions.

    Further definitions are given in Chapter 1,Section 1.2. Many definitions are much broadercovering, for example, the commercial use ofe-mail.

    E-Commerce David Whiteley/McGraw-Hill,2000 2

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    E-Commerce technologies

    The three e-Commerce technologies are: Electronic Markets

    Electronic Data Interchange

    Internet CommerceE-Commerce David Whiteley/McGraw-Hill,2000 3

    ElectronicMarkets

    Internet

    Commerce

    EDI

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    Electronic markets The use of information and communications technology to

    present a range of offerings available in a market segmentand hence enable:

    the purchaser to compare the prices (and other attributes); make a purchase decision.

    The usual example of an electronic market is an airlinebooking system.

    There is the potential for new electronic markets to becreated using Internet technologies.

    E-Commerce David Whiteley/McGraw-Hill,2000 4

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    Generic trade cycles The trade cycle varies depending on:

    The nature of the parties to the transaction

    The frequency of trade exchanges

    The nature of the goods or services being exchanged.

    Three generic trade cycles can be identified: Regular, repeat transactions between commercial trading

    partners (Repeat) Irregular transactions between commercial trading partners

    (Credit)

    Irregular transactions in once-off trading relationships(commercial or retail) (Cash)

    E-Commerce David Whiteley/McGraw-Hill,2000 8

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    Electronic markets Emphasis on the search phase of the trade cycle

    Typically an inter-organisational credit trade cycle

    Limited applications airline seat bookings andfinancial sector the operation of the electronic marketis not necessarily in the vendors interests.

    See Chapter 7 for further discussion.

    E-Commerce David Whiteley/McGraw-Hill,2000 10

    Search

    Negotiate

    Order

    Deliver

    Invoice

    Payment

    After Sales

    Pre-Sale

    Execution

    Settlement

    After Sale

    EM

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    Electronic Data Interchange Used for standardised, repeat, inter-organisational

    transactions

    Notable users of EDI are vehicle assemblers,

    component suppliers, and supermarkets (and othermultiple retailers), ordering the goods to restock theirshelves.

    See Chapters 8 through 11 for further discussion

    E-Commerce David Whiteley/McGraw-Hill,2000 11

    Search

    Negotiate

    Order

    Deliver

    Invoice

    Payment

    After Sales

    Pre-Sale

    Execution

    Settlement

    After Sale

    EDI

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    e-Commerce in perspective e-Commerce is not appropriate to all business

    transactions and, within e-Commerce, there is noone technology that can or should be appropriateto all requirements.

    E-Commerce David Whiteley/McGraw-Hill,2000 13

    Electronic

    Internet

    Comerce

    EDI

    Markets

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    Chapter 1 Exercise 1A European Union web site defines e-Commerce as:

    Electronic Commerce is a general concept coveringany form of business transactions or informationexchange executed using information andcommunication technology, between companies,between companies and their customers, or betweencompanies and public administrations.Electronic Commerce includes electronic trading of

    goods, services and electronic material.

    List technologies and applications that could becovered by this list and decide, in discussion, if theyare usefully/appropriately classified as e-Commerce.

    E-Commerce David Whiteley/McGraw-Hill,2000 14

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