ebook polyvore

wishpond EBOOK

wishpond.com

The UlTimaTe GUide To Polyvore for Brands and reTailers

Table of Contents

Chapter 1 - Understanding Polyvore for Business

Chapter 2- Getting Started

Chapter 3- The Clipper Tool

Chapter 4- Style Analytics

Chapter 5- Sets

Chapter 6- Templates

Chapter 7- Collections

Chapter 8- The Mini Editor

Chapter 9- Deleting Sets, Templates and Collections

Chapter 10- Groups & Contests

Chapter 11- Pro Tips

Appendix A- Infographic

Glossary

6

9

12

15

17

25

30

35

40

42

47

50

51

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wishpond EBOOK The Ultimate Guide to Polyvore for Brands and Retailers 4

whAt is polyvore?

introduction

Polyvore is a social image-sharing/shopping website

powered by a community of fashion enthusiasts.

Polyvore allows people to create online fashion collages

with images to discover brands, and interact with other

fashion and beauty lovers.These image collages are

called sets.

Polyvore users take real products and create unique

digital collages using their own styling techniques.

Products are imported by users, not pulled from the

internet by Polyvore.

Currently, Polyvore features only womens products, but

will cater to children and men in the near future.

Users can add products on Polyvore and have them link

back to the purchase page on a retailers website. Other

users can then click-through on the item in Polyvore to

purchase on the retailers website.

Chapter 1

UndersTandinG Polyvore for BUsiness


20+ million unique visitors per month 2.4+ million sets created a month Sets are viewed 1 billion times a month

43% of those 1 billion sets viewed are from blogs, Twitter, Pinterest, and Facebook. AND a set shared on Pinterest reaches 18 times the people and drives 2 times the traffic of a set shared on Facebook. 32% of consumers said they purchased a product after seeing it on Polyvore. 26% of those clicked on the image and bought it directly from the retailers website.

Source: Polyvore. See Appendix A for infographic, nationaljeweler.com

1. Give your customers a reason to purchase your products

Teach your audience how to put together a wardrobe. You can easily build collages of your products. For example, you could build a collection of how to wear your spring fashion line.

2. new referral traffic to your website

The products are linked back to your website which can drives sales. The average order placed from a Polyvore user is $220.

how populAr is polyvore?

how your business CAn beneFit From polyvores stAtistiCs:

4 Polyvore ROIs for Businesses:


3. reach to new shoppers

Other people may use your products on their collages, which will appear on their Polyvore profile providing reach to potential leads. If they share their sets and collections on their other social networks, even more people are reached!

4. learn about your target market through polyvores style Analytics

You can keep track of your brands impression, engagement and top items used on Polyvore under Style Analytics.

1. sets A simple editor that allows you to build collages of any images available on Polyvore.

2. CollectionsA group of sets that you generally have under a certain theme. It allows you to organize your sets into specific topics.

3. templatesA pattern or frame equipped with blank areas to fill with images, text, or designs. Its a fast way to create a set that is well put-together and chic.

4. GroupsOnline spaces where people with common interests can explore themes and engage in thought-provoking and creative activities (such as contests).

5. ContestsAre run out of Groups. Contests engage fans by having them create sets usually under a certain theme.

5 Tools to Achieve These ROIs


Chapter 2

GeTTinG sTarTed


You can connect with Facebook, Twitter, or provide an email and password. Its that simple.

CreAtinG An ACCount

Your fans may have already uploaded some of your photos from your website. If not, thats fine too - getting your products onto Polyvore is a simple process!

There are two ways to check if your products are already on Polyvore - check http://www.polyvore.com/cgi/analytics and All Items when building a set or collection.

While searching - if it states, The brand you were looking for was not found! in Style Analytics or, No matching items found, while under All Items then youre going to have to upload your own.

Are my produCts on polyvore AlreAdy?


All Items

Style Analytics

Chapter 3

The CliPPer Tool


The clipper tool is the tool that allows you to import your products from your website to Polyvore. People including yourself, your business, and your fans can put your products into their fashion collages.

Polyvore users help spread the reach of your brand by including your products in their sets and collections.

1. to install the clipper, click here. you will see the link in blue near the top of the page.

2. simply drag the link onto a space on your browsers bookmarks toolbar.

3. it will appear like this: on your bookmarks toolbar.

Thats how easy it is to install!Now, lets get clipping.

whAt is the Clipper tool?

Installing the Clipper


step 1 First, go to your website.

step 2 Then, navigate to the page with your desired products on it (ex. Shop, Women, Dresses, etc).

step 3 Once you are on the correct page, click the Clip to Polyvore Clipper Tool.

step 4 A pop-up box will appear with products and certain areas to input text. You can either upload many products at once, or one a time. You have the option to add a Title, Tags or Price to the items. Although remember if you are submitting them in bulk, the Title, Tags, and Price will all be marked the same.

step 5Fill in the areas you find applicable to your products and click save.

Clipping your items to Polyvore

*NOTE: Do not clip products or images that you dont want other people to use. All images are open for anyone on Polyvore to use. An

image cant be deleted off Polyvore once it has been clipped.

Chapter 4

sTyle analyTiCs


whAt Are style AnAlytiCs?

Polyvores Style Analytics provides various data and insights into your brand on Polyvore. You can use these analytics to better understand your customers, potential leads, competitors, which items are most popular, and more.

1. impressions: Are broken down day by day over a period of a month, which calculates how many people view your sets, collections, profile, etc.

2. engagements: Are broken down in the same way as impressions - day by day over a months period. Engagements refer to how many people are interacting with the brand/retailer - which includes likes, saves, clips, and more!

3. rank: Rank is the number that tells you how popular the brand/retailer is. As you can see, Topshops rank is 4. Which means Topshop is the 4th most popular brand on Polyvore.

4. statistics: Rounds up the monthly amount of your Impressions and Engagements. On the graphs, it only says how many per day. The statistics adds up them up into monthly periods.

5. brands ranked Closely: This is a cool feature that allows you to view brands that have similar impressions and engagements. It may open your eyes to some new competition!

6. top items: Shows you which of your items on Polyvore are the most popular at the moment. It includes which ones have the most views, saves and sets.

Chapter 5

seTs


A set is a digital collage composed of products and other images. many different images can be compiled to create a simple yet interesting collages.

A set by fashionistatrendy

Like products, you can upload images of magazine articles, celebrities, etc.For example, if you have a photo of a fan using or wearing your product or brand you sell, you can upload that image to Polyvore with the clipper tool and apply it to your set, collection, group or contest.

You could also use screenshots of articles you were featured in and use those as embellishments (see Glossary).

Here are some of the easily accessible embellishment ideas:

Items you have liked on Polyvore Templates Pictures of people and magazine screenshots Backgrounds

Text Frames & Borders Symbols Patterns, effects, textures, overlays

and more!

whAt CAn i Apply to sets other thAn ClothinG And ACCessories?


Sets can be shared on various social networks. Here are some ideas:

Create a simple ad for your sale (either online, instore, or both) Print out outfits and refer to them backstage at a fashion show for easy dressing Print out your sets and use them to create a lookbook of your products A Pinterest board with all of your sets Feature your sets on other social networks (Facebook, Tumblr, etc.)

How to wear an outfit New merchandise Popular styles for different occasions Colour stories

When building sets, you can browse categories listed below (ex Tops, Outerwear, Dresses, etc.) or search terms in the search bar such as colours, brands, styles, etc.

In the steps below, you will learn how to apply these to your sets.

how to use sets to mArketinG your brAnd And produCts

CreAte sets thAt inClude:


step 1 - Move your curser over the Create link at the top of the homepage of Polyvore.

step 2 - You will see a drop-down menu. Click Set. You will be directed to the set application.


step 3 - Look for a brand, store, or specific item in the search bar. Or browse a category of the below clothing and accessories.

step 4 - Click on an image you want on your set. You will see a pop-up box appear with the image and some information about the product.


step 5 - Click Add to set in the pop-up box. The image will appear on your set.

step 6 - Moving/resizing/adding items and images.

resizing images: Changing the size of an image is very simple. All you have to do is drag the corners of the image to either enlarge or compress it.

moving images: If you click anywhere else on the image, you can drag it to its desired location.


Continue to add more images by repeating the steps from Step 1 or 2.

step 7 - embellishments: Embellishments are all of the other items you can add to your sets other than clothes and accessories. They are added to sets in the same process that other images are.


step 8 - Once you are happy with your set, press Publish. You will have the option to share your set on your other social networks. You will have to click on the icon and connect to the chosen social network.

step 9 - Click the blue Done button to complete the process. Your set is finished!

Chapter 6

TemPlaTes


A template is a pattern or frame equipped with blank areas to fill with images, text, or designs. Its a fast way to create a set that is well put-together and chic.

Yes. As with sets and collections, templates are easy to create. They will help you and other users on Polyvore to create simpler sets.


whAt is A templAte?

CAn i CreAte my own templAte?


step 2 - You will see a drop-down menu. Click Template. You will be directed to the Template app.

step 3 - Add placeholders (see Glossary). Click Add placeholder on either the draft template itself or on the right hand side of the builder.


step 4 - When you click Add placeholder a box outlined in dotted lines will appear. These placeholders are a guide to where you will insert the image on your set. You can add as many as you like.

step 5 - You can also add text, backgrounds, borders, or other items. For templates, you might want to stick to placeholders and additions under Embellishments. Apply items under Clothing and accessories once you are applying the template to a set.


step 6 - When you are happy with your template, click Publish in the left hand corner.

step 7 - To access your templates, drag your cursor over the arrow next to your username in the top right hand corner. Click Sets.

step 8 - You will see many tabs to choose from. Press Templates. You will be able to view the template you just made!

Chapter 7

ColleCTions


Now that youve made a set and a template, youre ready to start thinking about organizing your sets and favorite items into collections.

A collection allows you to put both sets and items together onto a page. You can have a description for your collection, as well as a slideshow option.

Collections are awesome for organizing your sets and favorite items. You can label collections by certain themes. Both your own sets and items as well as others from the Polyvore community can be included in

your collection. You could showcase your fans sets that includes your products in a collection of yours.

why should i mAke A ColleCtion?

A collection by Polyvore composed of sets



step 2 - You will see a drop-down menu. Click Collection. You will be directed to the set application.

how to CreAte A ColleCtion


step 3 - Your sets will appear under the tab My Sets as seen above. You can drag them to the collection and drop them as you would on a set.

The other tabs to choose from are: Collections (your collections) My Items All Sets (other members sets) All Items

You can browse All Items as you would on a set as well, just without the categories. You can browse the items shown initially or do your own search in the search bar.

*NOTE: To delete a set or item from your collection, simply highlight the unwanted item and an x outlined in a red square will appear

in the right hand corner of the image.


step 4 - If youre having troubles inserting items or sets into the canvas (see Glossary), refer to Chapter 4.

You can add descriptions of the images you put on the canvas.

step 5 - Once you are satisfied with the collection, press Publish.

step 6 - A pop-up box will appear, and you will be prompted to fill in the name of the collection.

The option to making a description and enable sharing is available. Click Add quick share account to connect to social networks like with sharing your set.

step 7 - Press Publish. Youre done creating your collection!

Chapter 8

The mini ediTor


The Mini Editor allows customers and visitors to your website or blog to play around with your products and build outfits. Its similar to a set - just simpler. It includes only your specific products as opposed to the whole scope of Polyvore.

Gives insight into how customers want to wear/accessorize your products Calculates which items are most popular and least popular Increases customer engagement Creates loyal readers and potential leads

whAt is the mini editor?

how does usinG the mini editor beneFit my business?

Barbie Mini Editor


For instance, you could be trying to make customers aware of your spring collection.

You could install a Mini Editor on your homepage equipped with your spring merchandise. Then add a caption along the lines of, How would you wear our new spring collection?

People who visit your website (such as customers or potential leads) will be intrigued by making outfits out of your merchandise.

Make sure to update your social networks when you add new items to your Mini Editor. Fans will anticipate the release of new merchandise to play around with.

step 1 - First, start by clicking here: http://www.polyvore.com/cgi/minieditor.config?nosplash=1

step 2 - Click the My Items tab.

how should i use the mini editor?

instAllinG the mini editor


step 3 - Drag your items onto the canvas as you would with a set, template or collection. You will have to upload at least 10, and no more than 100.

step 4 - Once you are satisfied with the items in your Mini Editor, scroll down. There will be a current preview of how your Mini Editor will appear.


step 5 - Scroll down again. Now you can customize the look of your Mini Editor.

step 6 - Think of a name for your Mini Editor, and review the Terms of Service.

Then, press Get code.

step 7 - Copy and paste the following HTML code into your websites template exactly as it appears. Youre finished!

Chapter 9

deleTinG seTs, TemPlaTes and ColleCTions


Its an easy process to delete a set, template or collection. Just make sure you are 100% sure when deleting one as it cannot be retrieved.

step 1 - You can delete a set, collection, or template by going to your name in the right hand corner, placing your cursor over the arrow and clicking the appropriate subheading.

step 2 - You will see the thumbnails of your sets here. Click on the set you want to delete.

step 3- On the right hand side of the page, you will see the name of the set. Below the name will say delete.

Chapter 10

GroUPs & ConTesTs


Contests are tailored for brands that are establishing themselves or have already done so on Polyvore. An easy way to get users creating sets with your products and spreading your brand is to run a contest where users have to make sets that include your products.

A set made for an eBay contest became one of the top sets of December 2012. If the set goes viral, your product linking to your website will be on it!

A set created for a contest by eBay that went viral


mAkinG A Group

In order to create contests, you must create a group first. A group is an online space created by a Polyvore user where people with common interests can explore themes and engage in thought-provoking, creative activities (such as contests).

Putting together a group is easy. Although maintaining a group is a repetitive task, and you must monitor it as you would a Facebook Page.

A group requires having 30 or more followers. You can create up to 5 groups once you have met the requirement. Polyvore asks that you browse current groups to make sure you dont make a duplicate of an existing group that is similar.

step 1 - Go to your activity page.

step 2 - Click Create a group.


step 3 - Fill out the fields.

step 4 - Click Create. Youre done!

An example of a contest An example of a group


CreAtinG A Contest

step 1 - Go to your groups main page.

step 2 - Below the description of your group, you will see Create a contest.

step 3 - Fill out the appropriate fields.

step 4 - Click Create.

step 5 - You will now see a draft version of your contest. If you are satisfied with it, select Publish Contest.

If not, select Edit Contest to make adjustments.When ready, click Publish Contest.

Youre done!

*NOTE: You cannot delete a group or contest once youve gone through all of the steps and

pressed Create.

Chapter 11

Pro TiPs


In order to gain a following on Polyvore, there are steps that you are going to have to take on a regular basis.

Any easy way to get more reach for your sets is to post them onto boards on Pinterest.

Dedicate board(s) to Polyvore sets. They could be seasonal boards - such as, Spring 2013 outfits.

Get ahead of the game and embrace the statistics covered in Chapter 1:

43% of those 1 billion sets viewed are from blogs, Twitter, Pinterest, and Facebook.AND a set shared on Pinterest reaches 18 times the people and drives 2 times the traffic of a set shared on Facebook.

Cross-promote your sets on pinterest

Check out this board dedicated to Polyvore outfits:


The Polyvore blog features member spotlights, updates, and tips.

In November 2012, Polyvore released the much-anticipated app for iPhones, iPads, and the iPod Touch.

Team up with other brands or retailers alike and present them with the idea of swapping sets or collections to increase your reach. Although make sure theyre not your direct competition. If youre a shoe retailer, perhaps think of swapping with a local handbag retailer.

When uploading products to Polyvore with the Clipper

Tool, consider uploading products with simple and/or solid backgrounds. White backgrounds tend to work best.

Run contests on a consistent basis in order to keep fans engaged and anticipating the next one.

appendix a

infoGraPhiC


Glossary

Canvas: The blank area to the left of the item panel you use to build a set, template, or collection.

Collection: A collection is a group of sets that you generally have under a certain theme, such as Summer Attire. It allows you to organize your sets into specific topics.

Clipper Tool: A bookmarklet (browser bookmark) that lets you import items from any website onto Polyvore. For instance, you could import your products onto Polyvore and create sets. Using the Clipper Tool is often used in these contexts: clipping, using the clipper or to clip.

Embellishments: Embellishments are all of the other items you can add to your sets other than clothes and accessories. They are added to sets in the same way that other images are.

Mini Editor: A widget that must be installed on your website or Facebook Page for the use of your customers and visitors. A retailer or brand would install the Mini Editor to let the users create collages of their products. Its an interactive way of engaging your visitors and letting them play around with your merchandise.

Placeholders: Placeholders are a part of a template, and are meant to guide where you place your items on the collage. They are blank spaces you intend on filling with images.

Set: A set is essentially an editor that allows you to build a simple collage of any images available on Polyvore.

Template: A pattern or frame equipped with blank areas to fill with images, text, or designs. Its a fast way to create a set that is well put-together and chic.

Widget: Is an application that is installed and put on a webpage by an end user. Generally on the web they are used to enhance the end users and/or their visitors experiences of their website(s).

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Written by:

Cara Tarbaj

Content marketing manager

Wishpond

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