eBoot Camp Presents:

Social Media: It’s Serious Business

Today’s Agenda • A Social Media Strategy - start to finish

• The tools to use

• How to use them effectively

• Time-saving tips

• End Goal: Create a Powerful Web

Presence for your Business.

5 P’s

• Start with a PLAN

• Have a PROCESS behind you

• Use PERFORMANCE metrics

• Don’t sell, Softly PROMOTE!

• PHISH where the PHISH are?

An example of a social media plan

Blog

Website

Goal: Capture

Their Info Phone

In Store

Face-to-Face

Email

Name

LinkedIn

Facebook

Twitter

Lead Nurture

Your Sweet Spot

An example of a Process to follow• I use social media only for Building Rapport and Generating Interest.

• I did not have business success with social media until I understood

the rest of the Sales Advantage Process.

Performance Metrics

• Google Analytics - measure traffic

• Bit.ly - watch where your traffic comes

from

• Be Creative - incentivize people to tell

you how they found you

Don’t Sell, Softly

Promote• Don’t sell new brakes, offer free

estimate

• Don’t sell food, offer specific social

media specials

• Don’t sell an appointment, offer free

advice and build credibility

Phish where the Phish

are• Facebook 2nd largest site in the world - 400

mil. users

• More time spent of Facebook than any other

site

• Youtube - 2nd largest search engine in the

world

• Linkedin = 60 mil. users

• Ellen is on Twitter! :)

Other Social Media

Benefits • Brand Awareness and protection

• Control the conversation

• More entry points into your business

• Connect with new people quickly and

effectively (say no to cold calls!)

• Pinstripes

• Precession (the ripple effect)

Your Social Media

Tour

• Please close your eyes

Your Dream House

www.yourbusiness.com

The Golden Key

Burning log fire

White Envelope &

Cufflink

500 Faces

Birdcage w/ Two

Birds

Video Cameras

Anxious crowd of buyers

Tidy up your house (Website) before

inviting people over • Three needs to meet: Visitors, Search engines, Your

own

• Users - Give them the information they are looking for.

Don’t make them search, don’t make them think

• Search engines - good, relevant content about your

products and services. Keep your house (website)

organized so the search engines know where to find

everything. sitemap!

• You - Turn surfers into customers. Take every

opportunity to exchange a visitor’s information with

something of value.

23 Website Tips &

Strategies

The Golden “Key” Words• The most common words people use to search

for your products or services

• Use Google keyword suggestion tool

• Search “google keyword...” on Google

• Ask new customers how they found you and

what words they used if they used a search

engine.

• Use these phrases in all of the content you

publish on your website and on any other web

resources.

Ask a stranger

• If you were searching for _______,

what words would you use when doing

a Google search?

Use “Key”words

• Website Content

• Social Media Profiles

• Title tag

• URL

• Backlinks

7 Chapters dedicated to getting you

better Google Rankings

Get Local

• Use geographical keywords (Grand

Blanc, MI)

• Make sure your business is on Google

Local Business

• Ask for reviews

Times Square Real

Estate

Pay attention to

Foursquare.com

Blog • If your Website is your house, your blog

is like your beachfront condo!

• Another opportunity for you to share

information, provide value, engage

customers

• www.wordpress.com (or .org)

• Use keywords!

Blog cont...• Use feedburner.com to add an email

subscription box

• Use addthis.com to enable readers to

easily share your content with their

social networks.

• Hide comments until you have a good

following.

Wordpress Blog

A must for both your blog and

Website• If someone visits your Website or blog and

leaves without providing you with their

information, you’ve failed as a marketer.

• Give them a compelling reason to give you

their name, email, phone, etc.

• A white paper

• eNewsletter

• Discount

LinkedIn: Did You

Know

• Over 70 Million Members

• Executives from all Fortune 500

companies are LinkedIn members.

• 80% of companies review Linkedin Profiles

before hiring or doing business

How you should use

LinkedIn • Build out your profile

• Bio, pic, experience, etc.

• Get at least 500 connections

• You can farm this out

• Get recommendations

• Give recommendations

• Start using consistently when mining for new

business

Never Cold-call again.

Turn a cold-call into a warm-

lead

Turn a cold-call into a warm-

lead

Turning a cold-call into a warm

lead

More tips...join

groups

More tips...follow

companies

More tips...add your

company

Tips to using Linkedin

• Get recommendations by giving recommendations

• Build your connections

• If time is an issue, give someone a list of

people/companies and let them do it for you.

• Use keywords - your profile is public and can be seen

on the search engines

• Create a company profile for your business as well

Next Steps• Who’s going to get you to 500

connections?

• Who can you recommend that will

recommend you back?

• What time a day each week will you

devote to marketing via linkedin (1hr a

week)

Facebook • More social than LinkedIn

• Yes, you WILL get bombarded with old

friend requests

• Facebook allows for businesses to have

pages (called Fan pages)

• You MUST have a personal page to

create a fan page, but they don’t have

to be linked.

How You Should Use

Facebook • Create a fan page for your business

• Build participation (see next slide)

• Engage people and give them

opportunities to provide input (and

testimonials!)

• Find creative ways to take them from

Facebook to your Sweet Spot!

Build Participation• Run a contest

• We will pick one fan from our fan page

and they will win....

• market the contest in your store or

business

• Add to your email signature

• Send an email blast out to everyone you

know

• Add a button on your Website

My top-secret Tip!

• Took me from 300 to almost 1000 in

just a few months

• Took one of my students from 300 to

over 35,000! Don’t believe me?

Great example

Facebook Biz Page Done for

You• The guy who has 40,000 fans - I hired

him!

• go to

www.TheEbootCamp.com/facebook

• we’ll create AND/OR manage your

page for you

• Easy and Affordable

Twitter is not: • “What are you doing?” unless you’re

Twitter is: • A global chat room

• Iran protests

• A community for every topic under the

sun

• From The New York Times: At its best, the social medium is a perpetual, personalized news service about topics of your choosing — whether health care reform, tech news or the latest episode of “Gossip Girl” — filtered and served to you by people who care a lot about what you care a lot about.

Twitter is: • The best real-time source for

information

Twitter is:• A great way to monitor, protect, and build your brand

Even the biggest miss the

boat...

Twitter is:

• A better real-time search engine

than...dare I say it...Google!

• Search: Michigan Jobs

• Search: Las Vegas Events

And finally, Twitter

is...

• A fast-paced networking tool to quickly

and effectively meet new, local people

and see how you might be able to help

them.

How to use Twitter• Build a profile (add picture, bio, and a couple

tweets to show your human!)

• Go to www.nearbytweets.com and find local

twitter users

• Download Tweetdeck and use the columns to

follow local topics (St Louis, Cardinals, St. Louis

Real Estate, etc. )

• Engage people - ask questions, respond and

retweet!

• Ex: RT @coreyperlman Don’t be a one-way

Tweet!

eBoot Camp

University• Tweetdeck Tutorial

• Setting up multiple accounts

• How to find local followers

• How to use Twitter search to narrow

conversation

Things to Remember about Social

Media

• Be you.

• Be consistent

• Have fun

• Make it about them

• Measure

Golden Rule of Social

Media:

• Act more like Dale Carnegie and less

like Tony the sleazy car salesman

Video• What’s the 2nd largest search engine in

the world?

• “Don’t try and create the market, find

out where the market is and meet them

halfway.”

• Universal search

What should you

record?• Testimonials

• How-to videos

• A series of demos (Will it Blend?)

• Doesn’t need to be professional, does

need to be fun, creative, and/or

valuable

How to get started

• Talk to the folks behind the camera

Things to remember• Videos should be about 2-4 minutes

long

• Optimize your videos to rank in the

search engines (see eboot camp book!)

• Hurl Your URL at the beginning, not the

end!

• If going on your homepage, use a

professional!

Bonus Tip

• Go to www.youtube.com/searchstories

• Remember the Google commercial

during the superbowl?

• You can create your own!

Let’s create a Web

Presence!• Jess, break out the yarn balls....

Action• Write this down

• I commit to....

• Building a fan page

• creating a blog

• shooting some video

• Downloading Tweetdeck

• etc.

Seminar 101

• 83% of you won’t do what you just

wrote down.

Insurance Plan

• eBoot Camp Action Pak

• Audio Book

• Hardcover book

• 30 days of video tutorials, articles,

web resources, asking me questions

and more

eBoot Camp Action

Pak• The Action Pak is for you if:

• If you want to know how to raise your Website’s

Google ranking

• You want to ensure your Website is user-

friendly and sales ready!

• If you want to increase your Web Presence by

easily publishing articles and press releases

• You plan to tackle some of the topics we

covered today and could use some easy video

tutorials

eBoot Camp Audio• Updated

• Over 3-hours of content

• It’s me - not some Morgan Freeman

sounding guy talking to you.

• Bonus Chapter on Twitter

• Price - $129

Shameless

PromotionI need

diapers!

Support my

college fund!

Hardcover Book

• All the written exercises and activities

• Signed Copy

• Because some of us still like to read!

• Price - $25

eBootCamp

University• Short video tutorials on Social Media, Internet

Marketing, and Website Usability and Design

• Every article I’ve ever written on any of the above topics

• Every resource I use on the web for my own business.

• Ask Corey Feature - you can ask me as many questions

as you’d like for as long as you’re a member

• Guest videos, articles, and more.

• Price: $20 a month

Using Tweetdeck the right way!

QuickTime™ and a decompressor

are needed to see this picture.

Bundled Deal • eBoot Camp Audio Book ($130)

• 3 hours of content

• Signed Hardcover ($25)

• worksheets, activity guide

• 30-days of training videos, articles, Q&A, and

more ($20)

$175.00

Bundled Deal • eBoot Camp Audio Book

• 3 hours of content

• Signed Hardcover

• worksheets, activity guide

• 30-days of training videos, articles, Q&A, and

more

• After 30-days, $19.99 a month

$59.99 *for the first 20

Thank you!

• Cash or Credit

• I’ll be signing books and answering

questions

• If you enjoyed the presentation, please

thank Kathy and Terry from Dale

Carnegie!