ebridge - closing the gap between off and online
DESCRIPTION
How you can bridge the gap between your off and online marketing with eBridge from Sony DADCTRANSCRIPT
Daniel Finn
Media Consultant Digital Marketing Solutions - Sony DADC
eBridge – closing the gap between off and online marketing
selected eBridge clients:
selected eBridge agency clients:
Unique Sony technology powers eBridge
DVD/CD+PID +personalised label print+ OCR/EAN/QR Barcode
personalizedsalutation
and individualcontent
web
campaign reporting
PID + Name
PCinternetgateway
Postscribed IDTM is a patented technology from Sony DADC that enables the addition of a unique ID onto a DVD or CD-ROM's signal surface at the time of manufacturing. The PID can contain up to 512 Byte of information e.g. first name, last name, customer segment, region etc.
eBridge Analytics – real time insight on your integrated marketing campaigns
eBridge Analytics – real time engagement & response rates
eBridge Analytics – real time geomarketing information on your prospects & customers
Lufthansa used Sony PIM to introduce travel
agents to the eXperts loyalty program and
generate registrations.
The personalised CD welcomed each recipient
and included engaging video content
explaining the program benefits. The disc also
automatically routed them to the eXperts online
site where they could join by just clicking on
the “Yes” button.
More than 60% of the target audience signed
up to the loyalty program.
Case Study No 1Lufthansa – acquisition mailing for loyalty program
Direct Mail applications – B2B
Audi used Sony PIM as a direct mail tool for the launch of the Q7 car in the UK.
Each disc contained:
• the consumers name on the CD label
• the consumers name encoded in the PID
Direct Mail Applications – B2C
Case Study No 2Audi – Launch of Q7…
Consumers were greeted personally
in the offline environment. Audi
received accurate tracking of
consumers who went online.
Response rates were 10% (compared to industry averages of approx 1% for paper mailings)
Sony Electronics use Sony PIM to drive consumer registrations in Bravia
TV’s & Blu-Ray players. One Pan-European CD with 18 languages.
The PID on each disc is matched to a TV serial number -- making the
registration process more consumer friendly.
3rd parties participate via commercial agreements. Consumer incentive(s)
include lottery for PS3’s, and free warranty cover.
Case Study No 3Sony – Bravia Consumer Registration…
18 Languages on 1 Disc
Registration rates increased by
a factor of 5 compared to
traditional registration rates.
eBridge from Sony DADC
http://www.sonydadc-ebridge.com
Daniel Finn
Tel: +44(0) 7872 675 536
Email: [email protected]