ec lccge debate on embedding csr 25 09 2009
DESCRIPTION
Ethical Corporation and the LCCGE hosted a roundtable debate on how big companies are embedding corporate responsibility and sustainability.See www.ethicalcorp.com/csr for more research findings.TRANSCRIPT
Embedding CR
Pam Muckosy, Ethical Corporation, [email protected] Konzelmann, Director LCCGE, [email protected] Webb, Ethical Corporation, [email protected]
Seminar on Embedding CR into
operational departments
Birkbeck College
25 September 2009
Embedding CR
CR staff need to know too much…
Embedding CR
But have too little resources…
Embedding CR
The solution? Collaboration.But there are some obstacles to hurdle:
1. Convincing the board and senior management
2. Working with a small budget
3. Decentralising CR activity
4. Measuring success
Embedding CR
“Developing effective sustainable procurement strategies ensure continuity of supply and protect against reputational risks. There are also benefits for supplier companies and their employees, both key stakeholder groups for the purchasing company.”
Procurement
Embedding CR
“Employees now expect their companies to have defined and effective CR strategy, and so it is a vital factor in recruitment and retention. In training, personal appraisal and other human resources responsibilities, a focus on CR is important.”
Human Resources
Embedding CR
“Reporting about CR activity, externally and internally, is a crucial element in embedding sustainability in a corporate culture. Moreover, it is very important that employees are kept aware of CR programmes and how they affect company activity.”
Communications
Embedding CR
“Developing programmes that are as relevant on the shop floor as in the board room is vital. There must be a focus on CR strategy that makes processes more efficient and that partners with employees, empowering them to take on the CR agenda.”
Facilities, Logistics & Operations
Embedding CR
Finance & Accounting“As guardians of corporate data – and
increasingly this includes financial and non-financial information – finance and accounting professionals can ensure that it is accurate and available. Developing ethical checks and balances is a central task.”
Embedding CR
Making CR a legal company objective?
What’s effective?
Creating pride in CR achievements?
Engaging with suppliers, partners and the industry?
90% attention on measurement & reporting?
Bottom-up initiatives?
Embedding CR
How to Embed Corporate Responsibility across Different Parts of Your Company
WWW.ETHICALCORP.COM/CSR
You are invited to our next roundtable debate 12:30 – 13:30 on 16th November
If you would like internal training, or to be added to our mailing list, please send me an email at [email protected] or visit www.ethicalcorp.com/training