ec web development project dc.com group 1 patricia, david, wing, faye, tsky 2007/10/8design by...
TRANSCRIPT
EC Web development Project
DC.COM
Group 1
Patricia, David, Wing, Faye, Tsky
2007/10/8 Design by DC.COM
OUTLINE
Evaluate Business plan of DC.COM Business model Business operation Revenue model System / website Feasibility analysis
BUSINESS MODEL
Business Model
Major Service online hotel booking / monitor pets’ life and
healthy advertisement keywords search
Others pets’ funeral service pets’ matching service
2007/10/8 Design by DC.COM
BUSINESS OPERATION
Business Operation
• Organization chart
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Business Operation Department operations
manager (one people)Duty : making decisions, planning strategies and managing staff’s performance.
Sales department (Three people of consulting)
Duty : promoting our services to customer. Call center (One people of customer service)
Duty ： answering the phone from customer and reception.
2007/10/8 Design by DC.COM
Business Operation Con.
Department operations Con. MIS department(Two people of computer
engineer)
Duty ： maintain and operation of website and server
Finance department (One people of Chief Finance Officer)
Duty ： managing and analysis finance
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REVENUE MODELCOST
Var. Cost
Fixed Cost
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Cost-var. cost
Var. cost/per month(total$290,100 / per month) Employees’ salary
i. One manager Salary ： $50,000/per mouth
iii. Three people of consulting Salary ： $30,000 * 3 people = 90,000 dollars/per
mouthiii. One people of customer service
Salary ： $20,000/per mouthiv. Two people of computer engineer
Salary ： $30,000 * 2 people = 60,000 dollars/per mouth
v. One people of Chief Finance Officer Salary ： $28,000 /per mouth2007/10/8 Design by DC.COM
Cost-var. cost Con.
Var. cost/per Con. Internet fee ： about $1000/per month water and electricity fee ： about $
6,000/per month rental fee ： about $20,000/per month IP domain name ： $100/ per month outsourcing of set up the web monitor in
the pet store ： $1,500/per deal*10(pet stores/per month)=$15,000/per month
2007/10/8 Design by DC.COM
Cost-fixed cost Flex. cost/per month(total$8,334 / per
month) Buying a set of full function software ：
$300,000 (assume it can be used for 5years) The cost monthly ： $5000
Hardware equipment ： $150,000 (assume it can be used for 5years)
The cost monthly ： $2500 office facilities ： $100,000 (assume it can
be used for 10years) The cost monthly ： $834
2007/10/8 Design by DC.COM
REVENUE MODELCOST
Var. Cost
Fixed Cost
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REVENUE MODEL REVENUE
Major Service
Others service
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Revenue-major service
DC.COM pre-working flow / steps
2007/10/8 Design by DC.COM
Revenue-major service
Online hotel booking-Standard of charge normal(without monitor service)
1 day = $500(average charge), average stay for 3 days $500*3*35(turnovers/1day)*5 %( commission rate) =$2,625
special(with monitor service) 1 day = $800(average charge), average stay for 3 days
$800*3*15(turnovers/1day)*5 %( commission rate) =$1,800
Total revenue ($2625+$1800)*30(days) =$132,700/ per month
(Note) web monitor service $2,000*20(average deals) =$40,000 /per month
2007/10/8 Design by DC.COM
Revenue-major service con.
Advertisement Banner ：
Depend on its spec. The banner fee averages 2,000 per deal / month.
Total revenue ： $2,000 * 10 (deals/month) = $20,000 / per month
2007/10/8 Design by DC.COM
Revenue-major service Con.
Keyword Search ： Cost Per Click Three firms, A, B, C, all use “pet’s food” for keyword, bidding
highest price to be shown on the top. Each keyword’s bid must be at least 3 dollars. A bids for 10 dollars, B bids for 5 dollars, and C bids for 3
dollars though A bids for 10 dollar, he only need to pay the price
added 0.5 dollar then B’s bid. So A should pay 5.5 /click, B should pay 3.5 /click, and C should pay 3/ click.
A ： $5.5 * 100 (click/ day) = $550 /day B ： $3.5 * 100 (click/ day) = $350 /day C ： $3 * 100 (click/ day) = $300 /day
Total revenue ： ($550 + $350 + $300)*10 (deals/month) = $12,000 / per month
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REVENUE MODEL REVENUE
Major Service
Others service
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Pets’ funeral service
i. Funeral ceremony ii. On-line worship ceremony
Funeral ceremony Funeral working flow
Funeral ceremony Con. Commission=5% per deal
The contract for life timelevel price Add value
A 60,000
Offering cars to standby for 24 hrs to pick the pet to cremation(the date can be chosen) Hold a ceremony to release souls from purgatory The white jade urn is free of charge Place in an individual room
B 46,000
Offering cars to standby for 24 hrs to pick the pet to cremation(the date cannot be chosen) Hold a ceremony to release souls from purgatory The marble urn is free of charge Place in an individual room
C 42,000
Offering cars to standby for 24 hrs to pick the pet to cremation(the date cannot be chosen) Hold a ceremony to release souls from purgatory The marble urn is free of charge Place in the public area
D 32,000
Offering cars to standby for 24 hrs to pick the pet to cremation(the date cannot be chosen) The marble urn is free of charge Place in the public area
Total revenue ： $45,000*5% = $2,250 / per month
Funeral ceremony Con.
Place for a year
level price
Place in the public area 4,000
Place in an individual room
6,000
Total revenue ： ($4,000 + $6,000)*5% = $500 / per month
Funeral ceremony Con.
Cremate individually （ the urn is free）level price
Below 10KG(include 10KG) 5,000
10 to 20KG(include 10KG) 6,000
Over 20KG 7,000
Total revenue ： ($5,000*6+$6,000*6+$7,000*6)*5% = $5,400 / per month
Funeral ceremony Con.
Cremate in group
level price
Below 5KG(include 5KG) 1,500
5 to 15KG(include 15KG) 2,500
15kg to 25KG(include25KG) 3,500
Over 25KG 4,000
Total revenue ： ($1,500*4+$2,500*4+$3,500*4+$4,000*4)*5% = $2,300 / per month
On-line worship ceremony offer on-line worship ceremony without the limitation of time and space each customer has his/her own account to pre-
paid the money 30/30min
each time, the customer have 30mins to hold the ceremony, and it charges $30 , average stay for 30 mins
Total revenue ： $30/30mins * 10 (deals/day) * 30 days= $9,000 /
month
Pets’ matching service Caring centers post their information
what kind of dogs or cats they provided, where they are, and how much per time
customer can search what they want through the database
matching fee averages 3000 per deal charged 5% commission
Total revenue： $3000 * 5% * 30 (deals / day) * 30 days=
$135,000 / per month
FEASIBILITY ANALYSIS
Feasibility Analysis (profit/loss)
Therefore,
$359,150-$298,434=
$60,716 (profit = revenue-cost)
COST without ANY INCOME
Total cost * 12 month =
$299,334 * 12 = $ 3,581,208
Thanks for listening